The document provides guidelines for effective blogging. It recommends keeping blog posts concise at 250-300 words for text and 2-3 minutes for video. Headings should be informative and engaging as most readers are on mobile. Introductions have 10 seconds to capture attention on the topic. The body is divided into informative sub-headings. Conclusions include a call to action, suggesting what the reader should do with the information. Blog styles include sequential steps, lists, and reviews with sources cited. Content must be categorized, organized with proper navigation and flow between sections. Readers assess blogs based on how quickly they find information, ease of navigation, author's knowledge, and quality of presentation.

1. Guidelines for Blogging

2. Guidelines
o Keep it concise
Text 250 – 300 word
Video 2 - 3Mins
o Keep it casual
Even more accepted if you are able to keep it cultural
o Remember most people are reading on
the go, and on mobile devices
So they are capturing what you are saying mostly from your
headings
So the headings have to be informative as well as engaging
o People are forgiving about Video Quality, not
so much about Audio

3. o Intro
You have 10 Seconds to get them interested in
the topic
o Body
Sub Heading
Sub Heading
o Conclusion
Why are you telling them about this
What do you expect them to do!
Structure

4. Blog Styles
o Sequential Steps
Step by step how to achieve
a goal
Generally used for
instructional type
o List Posts
Selection of
Ideas, Suggestions or Tips in
no formal order
o Review Posts
Informed Opinion on a
Cite Sources
Ensure to include any links to
other sites cited.

5. Blog Non-Negotiables
o Categorization
o Content must be categorized according to subject
o Organization
o Ensure the content flows properly
o Sub headings are in the Appropriate order if applicable
o Navigation
o Include links where necessary
o Better to hyperlink text than include a long URL
o If content runs side by side vs. top to bottom, be consistent in
the blog

6. Intro
Remember 10 seconds to capture
attention
Introduce your topic and state your
sub headings
This will help the reader/listener
determine if the information they are
looking for is worth the remainder of
their time

7. Body
Divide Content into Sub Headings
1. Sketch your main ideas
2. Group your ideas and Categorize
them to create your sub headings
Tip: Find one statement or sentence
that captures your group of thoughts

8. Conclusion
Call to Action
What do you want your reader or
listener to do with the information
you have just given them ?
This is your opportunity to close
the deal
Close the deal may be sending them to
your facebook page, your website, or asking
them to participate in the conversation

9. How Your Reader Will Asses Your
Blog
o How Quickly Am I able to
attain the information
that I am looking for
o How Easy I am Able to
Navigate through Content
o How Knowledgeable are you
in the Subject Area
o How Well is your Content
Presented