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How to Write a Great Article: Simple Tips & Tricks from Experienced Authors


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Write a killer article that gets attention! Simple tips & tricks from our experienced authors that will help you to become a rockstar copywriter or blogger.

Published in: Marketing
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How to Write a Great Article: Simple Tips & Tricks from Experienced Authors

  1. 1. ARTICLE P R A C T I C A L T I P S HOW TO WRITE A B y G o D a t e s . c o . u k GREAT
  2. 2. What I have written — and how I came to write it — is most powerfully what I am. CLAUDE SIMON
  3. 3. CHOOSE A TEMPTING TOPIC NARROW DOWN YOUR SUBJECT Tackle just one aspect of one problem where you can offer an immediate relief. Focus on one step of a larger project and one scenario (for eg. '10 outdoor workout ideas for couples’ vs. ‘staying fit’). The best inspiration for stories comes from real life. Think of what happy moments you had, what mistakes you've made and what valuable lessons you've learnt, that you can share with your readers. Familiarise yourself with what others wrote on the topic of your choice. Think of what approach you can take so you sound different. Humorous? Sarcastic? Or maybe provocative? THINK OF REAL LIFE EXPERIENCES DO SOME RESEARCH
  4. 4. CRAFT A CATCHY HEADLINE The primary use of your headline is to make users want to click and read the content of your article.
  5. 5. TIPS FOR A GOOD HEADLINE Use power words and adjectives such as 'unique', 'incredible', 'essential', 'shocking' to amplify emotional impact. Use numbers. Use questions that have an answer which may solve reader’s problem. Promise to teach them something. Use negative-sounding words: Odd number is better than even. 'the worst... you can imagine', 'what not to do', 'terrible truth about'. The bigger the number — the better. 1 23
  6. 6. ORGANISE YOUR CONTENT INTRODUCTION 3–5 paragraphs with main questions and problems raised that you are going to discuss in the article. BODY CONCLUSION Content should be divided into a few parts with a subheading for each of them. End with thought provoking question OR restate your main point and persuade to take immediate action.
  8. 8. 1.BE UNIQUE The chances that somebody else has written on the same topic are very high and you can check that instantly by googling it. Your mission is to think of a new angle that you can present the topic from. Try to make it sound more controversial and unusual. If everybody writes ‘How to’ articles, you can write ‘How NOT to’ instead.
  9. 9. 2.DEFINE YOUR AUDIENCE Whom do you want to speak to? Is it a single woman? A man in a long-term relationship? Or maybe a couple undergoing some hardship? Would your article be universal or relevant only to a person of a certain gender/age? Have your reader in mind when you start your article and be consistent till the end.
  10. 10. 3.HOOK THEM WITH THE FIRST SENTENCE Start with thought-provoking question, a quote or some shocking statistics. You can also tell a story that recently happened to you. The more unexpected your opening sentence will be, the more likely it catches the attention of the reader.
  11. 11. 4.THINK WHAT YOU WANT TO ACHIEVE Visualise the way you want your readers to react. If you want your reader to laugh or smile, create your content in a way that would make you laugh. If you want your readers to take a serious view of something you are sharing, then choose powerful words that will motivate them to pay attention.
  12. 12. 5.RELATE TO THE READER You need to get inside your reader's head and speak their language. Acknowledge reader’s pain points, fears and frustrations. Guide them through the dilemmas of their lives and reassure them that you know what you are talking about.
  13. 13. 6.BE TRUE TO YOUR VOICE People like reading articles written by other people. Imagine that you are talking to one of your friends and tell real stories. Make your voice heard and your personality shine. There is nothing wrong with a bit of theory and general facts or advice, but you don’t want to sound like a boring textbook.
  14. 14. 7.HAVE A POINT Have your own opinion on the subject and don’t be afraid to state it. Try not to forget what is the message that you want to convey in your article. Don’t lose the thought thread throughout it.
  15. 15. 8.ADD MORE DRAMA Use storytelling and emotion to make your content engaging. You can use sarcastic or humorous tone and hyperbolise certain situations to make readers laugh or cry (or both).
  16. 16. 9.MAKE EVERY WORD COUNT It is easy to lose the reader’s attention, but nearly impossible to get it back before they close the browser window with your article in it. Weigh every word that you are using, and try to avoid filler phrases (such as ‘and so on’, ‘and other things like that’). If it does not strengthen your argument, it has to go.
  17. 17. 10.KEEP YOUR SENTENCES SHORT If you lose your breath while reading your own sentence, it probably has to be shortened. Short sentences make it easier to read and follow your reasoning. Don’t make your readers work hard, that’s the least they want to do.
  18. 18. 11.BACK UP YOUR CLAIMS Ask yourself how you could add more depth to your article and make it even more useful and memorable to readers? Quote experts of the field to illuminate your topic and to add credibility to your statements. Research some facts and use figures when available.
  19. 19. 12.ANALYSE AND DRAW CONCLUSIONS Take an analytical approach: explore your topic in detail from different perspectives. Use real- life examples, narrate your own or your friends' experiences and make conclusions.
  20. 20. 13.ADD CALL TO ACTION Human beings are selfish creatures. Most likely they are reading your article because they expect some benefit out of it. Have a call to action: what can this person do after reading your article to better incorporate it into their lives?
  21. 21. 14.DELIVER YOUR PROMISES After you finish your article, ask yourself if your content delivers what you promised in the headline. Are the arguments highlighted in subheadings sufficient to give the answer to the question posed or resolution to the problem outlined?
  22. 22. 15.RE-READ AND EDIT Let your draft 'rest' for a day. Read it out loud so you hear how the article flows. That way you can spot errors and gaps in argumentation more easily.
  23. 23. THINGS TO AVOID Expert stance, if you don't have enough of expertise in a given field. Generalisations: 'all of us know that...', 'everybody has been in this situation...'. Clichés, such as : 'opposites attract', 'time heals all wounds', 'fall head over heals'. Extensive usage of upper case. It is considered shouting and shouting is not polite. Ending most of the sentences with ellipses. It makes you sound elusive.
  24. 24. Creativity is a wild mind and a disciplined eye. DOROTHY PARKER