How to Write a Great Article: Simple Tips & Tricks from Experienced Authors
P R A C T I C A L
T I P S
HOW TO WRITE A
B y G o D a t e s . c o . u k
What I have written —
and how I came to write it —
is most powerfully
what I am.
CHOOSE A TEMPTING TOPIC
Tackle just one aspect of
one problem where you can
offer an immediate relief.
Focus on one step of a
larger project and one
scenario (for eg. '10 outdoor
workout ideas for couples’
vs. ‘staying fit’).
The best inspiration for
stories comes from real life.
Think of what happy
moments you had, what
mistakes you've made and
what valuable lessons you've
learnt, that you can share
with your readers.
Familiarise yourself with
what others wrote on the
topic of your choice. Think
of what approach you can
take so you sound
Sarcastic? Or maybe
THINK OF REAL
CRAFT A CATCHY HEADLINE
The primary use of your headline is to make users want
to click and read the content of your article.
TIPS FOR A GOOD HEADLINE
Use power words and
adjectives such as 'unique',
'shocking' to amplify
Use questions that have
an answer which may
solve reader’s problem.
Promise to teach them
Use negative-sounding words:
Odd number is better than even.
'the worst... you can imagine',
'what not to do',
'terrible truth about'.
The bigger the
number — the better.
ORGANISE YOUR CONTENT
3–5 paragraphs with main questions and problems raised that
you are going to discuss in the article.
Content should be divided into a few parts with a
subheading for each of them.
End with thought provoking question OR restate your main
point and persuade to take immediate action.
WRITING TIPSFROM GO DATES MOST READ AUTHORS
The chances that somebody else
has written on the same topic are
very high and you can check that
instantly by googling it. Your
mission is to think of a new angle
that you can present the topic
from. Try to make it sound more
controversial and unusual. If
everybody writes ‘How to’ articles,
you can write ‘How NOT to’
Whom do you want to speak to?
Is it a single woman? A man in a
long-term relationship? Or maybe
a couple undergoing some
hardship? Would your article be
universal or relevant only to a
person of a certain gender/age?
Have your reader in mind when
you start your article and be
consistent till the end.
WITH THE FIRST
Start with thought-provoking
question, a quote or some
shocking statistics. You can also
tell a story that recently
happened to you. The more
unexpected your opening
sentence will be, the more likely
it catches the attention of the
YOU WANT TO
Visualise the way you want your
readers to react. If you want your
reader to laugh or smile, create
your content in a way that would
make you laugh. If you want your
readers to take a serious view of
something you are sharing, then
choose powerful words that will
motivate them to pay attention.
You need to get inside your
reader's head and speak their
reader’s pain points, fears and
frustrations. Guide them
through the dilemmas of their
lives and reassure them that
you know what you are talking
6.BE TRUE TO
People like reading articles
written by other people. Imagine
that you are talking to one of your
friends and tell real stories. Make
your voice heard and your
personality shine. There is nothing
wrong with a bit of theory and
general facts or advice, but you
don’t want to sound like a boring
Have your own opinion on the
subject and don’t be afraid to
state it. Try not to forget what is
the message that you want to
convey in your article. Don’t lose
the thought thread throughout it.
Use storytelling and emotion to
make your content engaging. You
can use sarcastic or humorous
tone and hyperbolise certain
situations to make readers laugh
or cry (or both).
It is easy to lose the reader’s
attention, but nearly impossible
to get it back before they close
the browser window with your
article in it. Weigh every word that
you are using, and try to avoid
filler phrases (such as ‘and so on’,
‘and other things like that’). If it
does not strengthen your
argument, it has to go.
If you lose your breath while
reading your own sentence, it
probably has to be shortened.
Short sentences make it easier to
read and follow your reasoning.
Don’t make your readers work
hard, that’s the least they want
Ask yourself how you could add
more depth to your article and
make it even more useful and
memorable to readers? Quote
experts of the field to illuminate
your topic and to add credibility
to your statements. Research
some facts and use figures when
Take an analytical approach:
explore your topic in detail from
different perspectives. Use real-
life examples, narrate your own
or your friends' experiences and
13.ADD CALL TO
Human beings are selfish
creatures. Most likely they are
reading your article because they
expect some benefit out of it.
Have a call to action: what can
this person do after reading your
article to better incorporate it into
After you finish your article, ask
yourself if your content delivers
what you promised in the
headline. Are the arguments
highlighted in subheadings
sufficient to give the answer to
the question posed or resolution
to the problem outlined?
Let your draft 'rest' for a day.
Read it out loud so you hear
how the article flows. That way
you can spot errors and gaps in
argumentation more easily.
THINGS TO AVOID
Expert stance, if you don't have enough of expertise in a
Generalisations: 'all of us know that...', 'everybody has
been in this situation...'.
Clichés, such as : 'opposites attract', 'time heals all
wounds', 'fall head over heals'.
Extensive usage of upper case. It is considered shouting
and shouting is not polite.
Ending most of the sentences with ellipses. It makes you
Creativity is a wild mind and
a disciplined eye.
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