The document discusses the four basic elements that a good blog post should contain: 1) an interesting headline that catches readers' attention, 2) engaging content that starts a conversation, 3) links to additional relevant resources, and 4) proper tags so readers and search engines can easily find the post. Each element is important and should be carefully crafted to create an appealing post that fits with the blogger's overall site and encourages discussion.

1. Content Writer
Article
Writing for the Web – The 4 Basic Elements a Good Blog Post Should Have
You have decided to become a blogger and want to know what the most basic of blog posts
should have. You’ll probably get as many answers to that question as there are people blogging
on the web. My list has four elements on it. You might find someone else with a longer or
shorter list, but I’ve chosen these four elements because I think they’re the basis for relevance
and appeal in a blog, both for your public and for the search engines.
Here they are:
1. The Headline – Give your readers a reason to take a look at your blog post with a
headline that piques their interest. It might be because the headline is funny, or because
it’s shocking, or because it’s revealing. Whichever strategy you shoot for, give your
headline some thought; don’t choose it lightly, and make sure that it remains relevant to
the content.
2. The Content – Start a conversation with your readers by giving them your opinion on a
hot topic, useful information they can learn from, or tips for improving their skills. This
way you’ll keep their interest alive far beyond the headline. The tone of your writing
should be conversational in order to maintain the discussion engaging. Don’t use off-
putting jargon or overly casual acronyms that will limit your audience. Spelling errors and
typos are off-putting, too, so don’t skip on editing your content. You can choose to
enhance your written content with images, video or sound. The images can lighten up
and/or underline parts of the text by playing off it. The video or sound could be the
original medium of the message with the text being a simple transcript. Choose whatever
combination attracts your audience most.
3. The Links – Extend the conversation you’ve started to other blogs or web sites. By
adding links to other content, written or otherwise, that can add to the information you’ve
presented, you bring more valuable know-how to your readers. They will have more
resources from which to pick from and will get a grasp of how far the topic has or can
develop.
4. The Tags – Your readers will be able to find the blog posts that are relevant to the topic
they’re looking up if you tag each post properly. The search engine bots will also know if
your content is relevant to one of their user’s queries through the tags.
It’s a blog element that can be easily overlooked or underused. Don’t do either by giving
some thought to what topics you cover on your blog and how the particular post you’re
working on touches on those themes.
You carefully craft each element; giving it the attention it deserves in order to make the outcome
as effective as possible. Then you bring them together in your blogging application of choice,
and the end result should be an interesting post that fits nicely into the body of content you’ve
created and have yet to create. Not only that, with the carefully chosen links, you’ve entered a
larger conversation and invited your readers to take part in it as well.
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