This document provides best practices for creating frictionless ecommerce experiences across different areas of a retail site, including the menu, search, categories/products, homepage, checkout, and forms. It outlines recommendations for each section to improve the user experience and metrics like bounce rate and conversion rate. The recommendations are based on analyzing hundreds of retail sites to identify universal UX elements that help deliver seamless shopping experiences. All recommendations should be A/B tested. The document also highlights specific retailers that exemplify best practices for each area.
How to use Insightful Data to Increase the Customer Lifetime ValueEmarsys
Reaching your customers at multiple touch points throughout their customer journey significantly increases customer engagement and therefore the customer lifetime value. In this presentation we highlight the business benefits of collating and analysing digital data to produce actionable intelligence.
How to use Insightful Data to Increase the Customer Lifetime ValueEmarsys
Reaching your customers at multiple touch points throughout their customer journey significantly increases customer engagement and therefore the customer lifetime value. In this presentation we highlight the business benefits of collating and analysing digital data to produce actionable intelligence.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online
businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.
omnichnannel Innovations in de reisbranchevalantic NL
Hoe beheert u uw voorraad? U wilt voortkomen dat u in de ene winkel teveel voorraad heeft, terwijl u in een andere winkel, in uw webshop of in een online marktplaats zoals Bol.com te weinig heeft. En hoe zorgt u voor snelle bezorging? Henryk Fiedler besprak op Het Omnichannel Event 2016 met u de "Omnichannel State of the Nation", Omnichannel Retail Story en mogelijke oplossingen voor dit soort problemen.
Learn how to move your customers from subscriber to first purchasers in this quick webinar. We'll walk through key personas and campaigns you can run to move the needle.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
How & Why to Make Your Magento eCommerce Customer Centric Valentin Radu
In this talk held at Meet Magento, Valentin Radu, CEO at Omniconvert points out to the hidden leverage of eCommerce growth: retention rate & lifetime value optimization + how to become customer-centric by using RFM segmentation.
More on https://www.omniconvert.com
This presentation provides an overview of how the JPMA PoS Designer product fits the needs for various retail segments including Grocery, Retail, GMS, WIC EBT and Corporate campus cafe.
Whether you're an existing seller or perhaps even a newbie seeking to get in the e-commerce business, the odds are that you have no idea whatever you might when it regards the Amazon A9 algorithm.
Etail asia 2014 customer journey mkkoventures.comAlex Bono
e-commerce
Assessing Online Marketing Channels And How They Can Be Best Used
How can you grow revenue
▪What types of channels are best for which kinds of context
▪What percentage and rate of conversion can you expect from individual channels
Customer journey
Conversion rate optimization
Key Revenue Driving Analyses For Online RetailersDataScience
Are you an online retailer? Does your team have a handful of dashboard tools that display colorful KPI charts but aren't able to answer the questions that drive your business forward? For example, how do we sell a higher volume of our inventory? How do we increase customer retention? How and where do we recommend products to increase sell through rate? The list goes on.
While your dashboard tool isn't able to answer these questions, a data scientist can. We put together a list of key analyses for online retailers as a checklist for certain models that can be applied to identify new revenue opportunities.
Discover how you can measure the impact of online activity and offline sales with some actionable takeaways that can help you get to grips with the true value of your marketing efforts.
9 Business to Business (B2B) Startup Business Models Dave Parker
Your startup idea is unique - but the business model isn't unique. What can you learn from established fast growth startup companies? The models and key metrics they use to monetize their ideas.
learn more about your revenue models and how they compare to other peer & competitor companies at www.lumeric.com
Al majed 4 oud - An inspirational Digital Transformation Story of D2C E-comme...Gaurav Chaudhary
Al-Majed 4 Oud, An Inspirational digital transformation story for a D2C E-commerce business with more than 110 conversion rate optimization considerations.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online
businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.
omnichnannel Innovations in de reisbranchevalantic NL
Hoe beheert u uw voorraad? U wilt voortkomen dat u in de ene winkel teveel voorraad heeft, terwijl u in een andere winkel, in uw webshop of in een online marktplaats zoals Bol.com te weinig heeft. En hoe zorgt u voor snelle bezorging? Henryk Fiedler besprak op Het Omnichannel Event 2016 met u de "Omnichannel State of the Nation", Omnichannel Retail Story en mogelijke oplossingen voor dit soort problemen.
Learn how to move your customers from subscriber to first purchasers in this quick webinar. We'll walk through key personas and campaigns you can run to move the needle.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
How & Why to Make Your Magento eCommerce Customer Centric Valentin Radu
In this talk held at Meet Magento, Valentin Radu, CEO at Omniconvert points out to the hidden leverage of eCommerce growth: retention rate & lifetime value optimization + how to become customer-centric by using RFM segmentation.
More on https://www.omniconvert.com
This presentation provides an overview of how the JPMA PoS Designer product fits the needs for various retail segments including Grocery, Retail, GMS, WIC EBT and Corporate campus cafe.
Whether you're an existing seller or perhaps even a newbie seeking to get in the e-commerce business, the odds are that you have no idea whatever you might when it regards the Amazon A9 algorithm.
Etail asia 2014 customer journey mkkoventures.comAlex Bono
e-commerce
Assessing Online Marketing Channels And How They Can Be Best Used
How can you grow revenue
▪What types of channels are best for which kinds of context
▪What percentage and rate of conversion can you expect from individual channels
Customer journey
Conversion rate optimization
Key Revenue Driving Analyses For Online RetailersDataScience
Are you an online retailer? Does your team have a handful of dashboard tools that display colorful KPI charts but aren't able to answer the questions that drive your business forward? For example, how do we sell a higher volume of our inventory? How do we increase customer retention? How and where do we recommend products to increase sell through rate? The list goes on.
While your dashboard tool isn't able to answer these questions, a data scientist can. We put together a list of key analyses for online retailers as a checklist for certain models that can be applied to identify new revenue opportunities.
Discover how you can measure the impact of online activity and offline sales with some actionable takeaways that can help you get to grips with the true value of your marketing efforts.
9 Business to Business (B2B) Startup Business Models Dave Parker
Your startup idea is unique - but the business model isn't unique. What can you learn from established fast growth startup companies? The models and key metrics they use to monetize their ideas.
learn more about your revenue models and how they compare to other peer & competitor companies at www.lumeric.com
Al majed 4 oud - An inspirational Digital Transformation Story of D2C E-comme...Gaurav Chaudhary
Al-Majed 4 Oud, An Inspirational digital transformation story for a D2C E-commerce business with more than 110 conversion rate optimization considerations.
Collection of best practices to win over potential customers.
How to win potential customers over
2. Form Optimization
We all know first impressions matter. Users will hit the back button if a site takes too long to load or if the content doesn’t
appear immediately relevant and valuable. Lead gen sites in particular have to work harder to earn trust immediately and have
clear value propositions as they typically have a simple landing page immediately asking the user for personal information.
User expectations have risen so much so that users expect to be able to find answers within one search or one tap, without
having to wait for someone to get back to them later. The key to successful lead gen today is to find the balance, providing just
enough information to convince users of the value prop so they go they choose to invest time filling out your form and giving you
their personal information.
And of course, when users are ready to request more info, make the forms so seamless giving them no reason to drop off.
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
Boost Checkout Conversions at eTailing India Expo'17eTailing India
In online shopping, the hardest part of any business is to convert a potential customer to a successful conversion.
Learn the best kept secrets as well customer-centric techniques to get the best out of any customer.
How Do E-Commerce Products Succeed by Atlassian Head of ProductProduct School
Product Management Event Held at the Product Conference in Silicon Valley.
E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.
Brendan Foley, Head of Product at Atlassian, talked about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search / browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits.
IAB FORUM 2015 Principles of mobile site design: delight users and drive con...IAB Bulgaria
Inspiration and Insight for Digital Leaders
IAB FORUM 2015 Principles of mobile site design: delight users and drive conversions Lina Lau, Strategic Partner Manager/ SEEMEA Mobile apps Verticalized Solutions and Success Stories Lead (Paris), Google
Creating A Customer-Led Strategy - Jonah McLachlanJonah McLachlan
Recent talk at SMART Retail conference, Belfast 2019. Sharing case studies and best practice from retail. This talk encourages providers to create better online and offline experiences for their customers.
From Jonah McLachlan
UX Designer
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Where Did You Go? Why You’re Website’s Not Converting and How to Fix ItNirvana Canada
On the surface, you have a winning website – it’s polished, visually pleasing, and easy to find thanks to some serious digital marketing spend. The only problem is: It’s. Just. Not. Converting.
Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports.
MivaCon 2016, Friday session 1.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Odoo based pos for car wash and automobile wash industry with feature of mechanic tablet screen, customer welcome screen, service status, membership and rewards program, discount and gift card program, multiple payment methods, products and services sale, search customer on car number, multiple car registration per customer and many more features fully integrated with odoo erp and other modules like sales management, accounting, inventory management, human resource management and Administration.
Similar to Guideline to develop UX for ecommerce website in retail 2019 (20)
Tương lai của tiêu dùng & thương mại châu Á TBDDuy, Vo Hoang
Shoppertainment2024 - Tương lai của tiêu dùng & thương mại châu Á TBD. Báo cáo được ghi nhận đầy đủ các yếu tố bán hàng thành công thông qua các case thực tế tại từng thị trường bởi Tiktok Platform.
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
B2B ecommerce insight 2021 from Keyrus
Discover Top B2B ECommerce trends and winning model for
2021
Source:https://www.linkedin.com/smart-links/AQEFsePhcFHJgw/88504737-90a6-46ce-afc1-0657195dba61
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. Proprietary + ConfidentialProprietary + Confidential
Ecommerce playbook at a glance
Creating frictionless experiences across the funnel
After looking at several hundred retail sites, we realized that there were certain universal UX elements
that helped create a frictionless shopping experience. This list aims to expand on the 25 Retail
Principles and provide a checklist for improving your mobile site experience across 6 key site areas:
Menu &
navigation
Search
Category /
product
Home /
landing page
Conversion
Form
optimization
3. Proprietary + ConfidentialProprietary + Confidential
Clear CTA above the fold
Have descriptive CTAs
Clear benefit-oriented value
prop above the fold
Don’t use full page interstitials
Remove automatic carousels
Display top categories on
homepage
Use legible font sizes
Use social proof
Have a value prop at every
point in the funnel, including
category and product pages
Allow users to sort/filter large
number of products easily
Add urgency elements
Have price info above the fold
on product pages
Have secondary CTAs that
facilitate x-device, like wishlist,
email or call
If large number of products,
add reviews
Show consolidated menu
If foot traffic is important,
include a store locator button
in the menu
If calls are important, include
click-to-call at the top of every
page
Keep menu options on one
page
For main product categories,
order by traffic volume. If
using subcategories, organize
alphabetically
Include post sales activities in
the menu
Don’t redirect into checkout
after adding to cart
Limit your exit points at
checkout
Use pagination or a progress
bar if more than 2 steps in
conversion flow
Re-iterate value prop at
conversion point
Have descriptive CTAs
Allow users to continue on
another device by emailing or
saving for later
Allow checkout as guest
Add value prop around why
someone should create an
account
Mark required fields with an
asterisk
Use inline validation
Use autofill
Reduce number of fields
(remove optional fields, use
full name instead of first/last,
hide company and address
line 2 by default, hide billing by
default)
Use correct keypads
Don’t use dropdowns for
inputs with < 4 options,
instead opt for buttons
Use steppers, sliders, or open
field input for numerical entry
rather than large dropdowns
Include search
Make search visible
Use auto-suggestions
Implement spelling correction
Always return results
Include previous or top
searches
Ecommerce playbook at a glance
Creating frictionless experiences across the funnel
Menu & navigation Search Category / productHome / landing page Conversion Form optimization
6. Proprietary + ConfidentialProprietary + Confidential
Problem to solve: Does my site provide what the user wants?
❏ Clear CTA: Search
❏ Clear Value proposition: 1) order today, collect tomorrow
❏ Consolidated menu with hamburger and cart
❏ Location icon to drive foot traffic
❏ Top categories on homepage
❏ Legible font sizes
❏ No revolving carousels
❏ No full page interstitials
Further optimizations: label icons in the menu
Homepage best-in-class (large inventory): Boots
7. Proprietary + ConfidentialProprietary + Confidential
Problem to solve: Does my site provide what the user wants?
❏ Consolidated nav bar with easy to find menu
❏ Clear, easy to find CTAs
❏ Benefit oriented value prop -- ‘$95/pair’
❏ Top categories/ways people would shop-- Sunglasses/eyeglasses,
men/women
❏ Has other key actions like find a location, learn more
❏ Has key contact information at the bottom of the page
❏ Non-intrusive app banner
Further optimizations: Label icons in the menu, don’t use ghost buttons
Homepage best-in-class (specialty): Warby Parker
8. Proprietary + ConfidentialProprietary + Confidential
Problem to solve: Can my user browse their interests quickly and easily?
❏ Consolidated menu with hamburger and cart
❏ Menu options kept on single page
❏ Post sales actions like ‘Register’ and ‘Signin’ are included above
the fold in menu
❏ Initial categories ordered by traffic volume
❏ Subcategories ordered alphabetically
❏ Easy to move back
❏ Bonus: Uses dynamic menu rather than expanders
Navigation best in class: Net-a-Porter
9. Proprietary + ConfidentialProprietary + Confidential
Problem to solve: Can my user browse their interests quickly and easily?
❏ Consolidated menu with hamburger and cart
❏ Menu options kept on single page
❏ Post sales actions like ‘Register’ and ‘Sign-in’ are included
above the fold in menu
❏ Initial categories ordered by traffic volume
❏ Easy to move back or out of menu
❏ Bonus: Uses dynamic menu
Further optimizations: Label icons in the menu, make sure animations
meet RAIL standards
Navigation best in class: Macy’s
10. Proprietary + ConfidentialProprietary + Confidential
Problem to solve: How do I help my user find what they’re
looking for quickly?
❏ Search bar is visible
❏ Uses typing suggestions-- both products and categories
❏ Uses auto-correct for common spelling mistakes
❏ Always returns results
❏ Shows previous searches
Further optimizations: Label icons in the menu, make sure animations
meet RAIL standards
Search best in class: Sephora
11. Proprietary + ConfidentialProprietary + Confidential
Problem to solve: How do I help my user
find what they’re looking for quickly?
❏ Search bar is visible
❏ Uses typing suggestions-- both products and categories
❏ Shows recent searches and trends
❏ Shows previous searches
❏ Uses auto-correct for most misspellings
Further optimizations: label icons
Search best in class: Staples
12. Proprietary + ConfidentialProprietary + Confidential
Problems to solve:
● Can my users find a product to fit their needs?
● How can I continue their interest if they don’t
want to convert in the moment.
❏ Value prop is at every step of the funnel
❏ Ability to filter/sort results on search and category pages
❏ Number of results returned for category/searches
❏ Product and pricing info above the fold on product pages
Secondary CTAs for wishlist (heart) and find in store
❏ Readable product descriptions
❏ Since larger number of products, have reviews
Category/Product best in class: Sephora
13. Proprietary + ConfidentialProprietary + Confidential
❏ Value prop is at every in cart (15% off)
❏ Can edit quantity or ‘save for later’
❏ Checkout as guest is possible
❏ Give value prop around why users should create an
account and that they can register after checkout.
❏ Exit points limited once on forms
❏ Use pagination for multi-step checkout process
Problems to solve:
● How do I make the buying process as easy as
possible?
● If a user doesn’t want to convert in the
moment, how do I get them to do so later?
Cart/Conversion best in class: Petco
14. Proprietary + ConfidentialProprietary + Confidential
Problem to solve:
● How do I make the buying process as easy as possible?
● If a user doesn’t want to convert in the moment, how do
I get them to do so later?
❏ Can edit quantity in cart
❏ Facilitates x-device with ‘Move to Wishlist’, ‘Pickup
Instead’, as well as ‘Email My Bag’
❏ Checkout by guest as default
❏ Exit points limited once past cart
❏ Shows checkout is secure
❏ Use pagination for multi-step checkout process
❏ Uses descriptive CTAs like ‘Choose Shipping Rate’
rather than ‘Continue’ or ‘Next’, which gives users a
expectations around next steps
Cart/Conversion best in class: Zumiez
15. Proprietary + ConfidentialProprietary + Confidential
Problem to solve: How do I help users pay quickly and easily?
❏ Reduced number of fields -- First and last name consolidated,
no second address line
❏ Don’t make user input password twice
❏ In-line validation (green dots)
❏ Notification if a field is skipped
❏ Auto-fill used
❏ Address info uses Google Places API to autofill 5 shipping
fields
❏ Credit card field doesn’t expand until clicked into
❏ BIlling is shipping by default
❏ Customer service contact capabilities at the bottom
Form optimization best in class: (Single Page): Warby
Parker
16. Proprietary + ConfidentialProprietary + Confidential
Problem to solve: How do I help users pay quickly and easily?
❏ Exit points limited after cart
❏ Reduced number of fields -- No second address line, no optional info
❏ Auto-fill used
❏ In-line validation (section turns green)
❏ Address info uses Google Places API to autofill 5 shipping fields
❏ Credit card fields use correct keypads
❏ BIlling is shipping by default
❏ Value prop around ‘free shipping & returns’ at bottom
❏ Customer service contact capabilities at the bottom
Form optimization best in class: (Single Page): ThredUp
17. Proprietary + ConfidentialProprietary + Confidential
Problem to solve:
How do I help users pay quickly and easily?
❏ Exit points limited after cart
❏ Pagination at top so that the user understands
progress and can move backwards/forwards
❏ Calls out security at top of page
❏ Customer service info at the bottom with hours
❏ Address lookup
❏ Uses inputs rather than dropdowns for options
with 2 choices (payment, delivery)
❏ Uses correct keypads
Form optimization best in class: (Multi-Step): Zalando
19. Proprietary + ConfidentialProprietary + Confidential
Playbook at a glance
Creating frictionless experiences across the funnel (RETAIL)
Menu & navigation Search Category / productHome / landing page Conversion Form optimization
Section Homepage/Landing Page Ease of implementation Impact Key Metric
Key suggestion Clear CTA above the fold Easy High Clicks on CTA, Bounce rate
Have descriptive CTAs Easy Medium Clicks on CTA, Bounce rate
Clear benefit-oriented value prop
above the fold
Easy High Bounce Rate, CVR
Don't use full page interstitials Easy High Bounce Rate
Remove automatic carousels Easy High Bounce Rate
Display top categories on
homepage
Medium High Bounce Rate, Clicks on category
Use social proof Easy Medium CVR
Use legible font sizes (16px+) Easy High Time on site
20. Proprietary + ConfidentialProprietary + Confidential
warbyparker.com tuftandneedle.com nest.com
Display a clear CTA above the fold (specialty retail)
23. Proprietary + ConfidentialProprietary + Confidential
BettingExpert.com tweaked the form copy (headline & button
text), led to an increase of 33% in membership sign-ups
Original: Sign Up
Test: Sign Up & Get the Best Daily Tips
Research:
● Contentverge.com, 7 Universal Conversion
Optimization Principles Report
● Good UI- loss aversion vs gains for CTAs
● Good UI- benefit vs task buttons
Benefit oriented call-to-actions
27. Proprietary + ConfidentialProprietary + Confidential
Carousels can be perceived as banners and therefore will be
ignored. The user should always be in control.
Automatic image sliders or carousels on homepage should be
avoided or the frequency should be decreased.
○ Reason #1: Human eye reacts to movement
(and will miss the important stuff)
○ Reason #2: Too many messages equals no message
○ Reason #3: Banner blindness
Research:
● Conversion XL
● ClickZ
● Widerfunnel
● NN Group
● Erik Runyon
Research shows that carousels rarely work
28. Proprietary + ConfidentialProprietary + Confidential
googleplaymusic @kehlani provides all the Bay
Area musical goodness we could have hoped for
in our new podcast series, #CitySoundtracks…more
boots.com lulus.com victorianplumbing.co.uk
Show top categories on homepage
32. Proprietary + ConfidentialProprietary + Confidential
Playbook at a glance
Creating frictionless experiences across the funnel (RETAIL)
Menu & navigation Search Category / productHome / landing page Conversion Form optimization
Section Menu & Navigation Ease of implementation Impact Key Metric
Key suggestion Show consolidated menu Medium High Pages/visit increase
If calls are important, include
click-to-call at the top of every page
Easy High Clicks on icon
If foot traffic is important, include a
store locator button in the menu
Easy High Clicks on icon
Keep menu options on one page Medium Medium Pages per visit
For main product categories, order
by traffic volume
Easy Medium Pages per visit
If using subcategories, organize
alphabetically
Easy Medium Pages per visit
Include post sales activities in the
menu
Easy Medium Pages per visit
35. Proprietary + ConfidentialProprietary + Confidential
charlestyrwhitt.com hay.com sephora.com
If you have a physical store, include store locator icon in header or menu
37. Proprietary + ConfidentialProprietary + Confidential
dobell.co.uk farfetch.com sephora.com
Keep the menu on one page, use a dynamic menu or expanders
38. Proprietary + ConfidentialProprietary + Confidential
dobell.co.uk netaporter.com patagonia.com
Include post-sales actions like customer service in the menu
39. Proprietary + ConfidentialProprietary + Confidential
netaporter.com farfetch.com macys.com
Consider implementing a dynamic menu that allows for better visual hierarchy
41. Proprietary + ConfidentialProprietary + Confidential
googleplaymusic @kehlani provides all the Bay
Area musical goodness we could have hoped for
in our new podcast series, #CitySoundtracks…more
cos.com moo.com lyst.com
Bonus: consider a floating menu that sticks as users scroll
44. Proprietary + ConfidentialProprietary + Confidential
Playbook at a glance
Creating frictionless experiences across the funnel (RETAIL)
Menu & navigation Search Category / productHome / landing page Conversion Form optimization
Section Menu & Navigation Ease of implementation Impact Key Metric
Key suggestion Include search Hard High % traffic w/ searches, cvr
Make search visible Easy High % traffic w/ searches, search depth
Use auto-suggestions Medium High
Bounce rate on traffic w/ searches,
search depth
Implement spelling correction Medium Medium
Bounce rate on traffic w/ searches,
search depth
Always return results Medium Medium
Bounce rate on traffic w/ searches,
search depth
Include previous or top searches Medium Medium
Bounce rate on traffic w/ searches,
search depth
46. Proprietary + ConfidentialProprietary + Confidential
petco.com amazon.com zalando.com
Prominent search (users that search are 200% more likely to convert on average)
47. Proprietary + ConfidentialProprietary + Confidential
Results:
Changing search placement – Replacing the
search icon with a search box aimed to enable
users to locate the search function more easily.
Increased usage 43% on desktop, 13% on mobile
Full case study link
Before
Search Icon
After
Sticky search bar
Case Study: LYST
48. Proprietary + ConfidentialProprietary + Confidential
● 22% of searches give zero results
● 85% of searches don't return what the user is looking for
● 80% will abandon the website
Case studies:
● Lyst
● Mango
● Luisaviaroma
If not used correctly site search can lead to bad user experience
Research: https://conversionxl.com/6-essential-principles-designing-high-converting-site-search-results/
51. Proprietary + ConfidentialProprietary + Confidential
Results:
Improved search-- Implemented algorithm to correct
for typos and show results among other changes.
● 4.5% uplift in mobile conversion rate
● 3.85% rise in mobile revenue
Full case study link
Before: No typo correction After: Automatic correction
Case Study: MANGO
53. Proprietary + ConfidentialProprietary + Confidential
Results:
Improving search results- by adding an algorithm that returned product results without an exact match.
Increased page views 15%
Case study link
Case Study: LYST
Before: No typo correction After: Automatic correction
56. Proprietary + ConfidentialProprietary + Confidential
Playbook at a glance
Creating frictionless experiences across the funnel (RETAIL)
Menu & navigation Search Category / productHome / landing page Conversion Form optimization
Section Menu & Navigation Ease of implementation Impact Key Metric
Key suggestion
Have a value prop at every point in
the funnel, including category and
product pages
Easy High cvr, exit rate after add to cart
Allow users to sort/filter large
number of products easily
Medium High bounce rate on category/search pages
Make sure filtering is useful High High
Add urgency elements High High cvr
Display price info above the fold on
product pages
Easy High Add to cart, cvr, bounce rate
Make sure product descriptions are
readable
Easy
If large number of products, add
reviews
High High time on site, cvr
57. Proprietary + ConfidentialProprietary + Confidential
googleplaymusic @kehlani provides all the Bay
Area musical goodness we could have hoped for
in our new podcast series, #CitySoundtracks…more
Include value prop at every step of the funnel, including category & product pages
62. Proprietary + ConfidentialProprietary + Confidential
Research
source: http://conversionxl.com/how-to-increase-sales-online-the-checklist/
Urgency is a powerful motivator, if done well.
There are 3 ways to create urgency:
● Quantity limitations (Only 3 tickets left at this price)
● Time limitations (Discounted tickets until July 1st)
● Contextual limitations (Father’s Day is coming, get a gift now)
63. Proprietary + ConfidentialProprietary + Confidential
Highlighted urgency - By showing on
product pages items selling quickly
Result: 17% increase in CVR
Case study link
Before After
Case Study: LYST
64. Proprietary + ConfidentialProprietary + Confidential
thursdayboots.com revolve.com asos.com
Make sure product descriptions are readable (use bullets, easy to skim content)
68. Proprietary + ConfidentialProprietary + Confidential
wayfair.co.uk warbyparker.com zalando.co.uk
Bonus: match browser elements to your brand (info how, research)
70. Proprietary + ConfidentialProprietary + Confidential
Conversion checklist
Menu & navigation Search Category / productHome / landing page Conversion Form optimization
Section Conversion Ease of implementation Impact Key Metric
Key suggestion Don't redirect into checkout after adding to cart Medium High pages/visit, cart size, AOV
Re-iterate value prop (typically free shipping) in
the cart
Easy Medium CVR, exit rate
Allow users to update their carts (change
quantity with steppers, remove)
Medium Low CVR, exit rate
Allow users to continue on another device by
emailing or saving for later
High High
cross device conversions,
track as micro-conversion
Limit your exit points during the conversion flow Medium High CVR, exit rate
Allow checkout as guest Medium High CVR, exit rate
Let users sign up/sign in with social Medium Medium CVR, exit rate
Add value prop around why someone should
create an account
Easy Medium Signup rate, exit rate
Use pagination or a progress bar if more than 2
steps in conversion flow
Medium High CVR, exit rate
Have descriptive CTAs Easy Low CVR, exit rate
71. Proprietary + ConfidentialProprietary + Confidential
lyst.com revolve.com asos.com
Don’t redirect after adding to cart, instead use a modal with options
72. Proprietary + ConfidentialProprietary + Confidential
Lyst: Upgraded the add-to-cart process- Adding pop
out add to cart rather than redirecting to cart page
● 4% higher average order value
Additional info:
● Give users the option to
○ keep shopping (x out or keep shopping button)
○ view bag
○ or checkout directly
Before
User redirected to the cart
After
Add-to-cart notification
Case Study: LYST
73. Proprietary + ConfidentialProprietary + Confidential
What they did
● Moving delivery date options to the start of the checkout
process
● Adding a “continue to checkout” call to action in the
basket at the bottom of the checkout
● Automatically determining the customer’s credit card
type rather than having users select from a drop-down
● Matching field length to the length of the input
● Exposing title options through segmented controls
● Using labels instead of placeholders for form fields
● Enlarging the “save” call to action and making it more
noticeable by adding contrast
Results
● Transactions via mobile grew 51%
● Mobile CVR improved 14%
● Drop-offs from order confirmation page dropped by 21%
Case study link
Before After
Case Study: AllYouNeedFresh
75. Proprietary + ConfidentialProprietary + Confidential
googleplaymusic @kehlani provides all the Bay
Area musical goodness we could have hoped for
in our new podcast series, #CitySoundtracks…more
hunterboots.com ao.com lyst.com
Bonus: upsell in cart
76. Proprietary + ConfidentialProprietary + Confidential
Of users will abandon the
checkout if a retailer does not
offer guest checkout.
35%
Source: Baymard Institute:
https://baymard.com/blog/ecommerce-checkout-usability-report-and-benchmark
80. Proprietary + ConfidentialProprietary + Confidential
Let users sign up with social accounts
92% of users give up if they don’t
remember a username or password.
Source: Blue Research, The Value of Social Login, 2013. N=600
81. Proprietary + ConfidentialProprietary + Confidential
Sign up new users with just one tap, without interrupting them with
a sign-up screen. Users get a secure, token-based, passwordless
account on your site, protected by their Google Account. More info.
Sign in users automatically when they return to your site on any
device or browser, even after their session expires. More info
Automatic sign-inOne tap sign-up
Consider integrating Google identity one tap sign up (2-4x higher sign-up rates)
82. Proprietary + ConfidentialProprietary + Confidential
Detect & Save Autofill next time
Bonus: use credential manager API (aka smartlock) to reduce failed sign in later
83. Proprietary + ConfidentialProprietary + Confidential
Why:
● Most popular password (2015): 12345
● 2nd most popular: password
● 3rd most popular: 123456
8 billion assisted sign ins per month
Works across devices
What:
● Saves password to browser
● Auto-signs in returning users
Google Developers implementation docs:
● Streamlining the sign-in flow using credential manager
API
● Integration guide
Research: goo.gl/9FwBh4
Password
Forgot password?
Login
LOGIN
Don’t have an account?
Sign up!
Did I use that?
$%&§”%$?!
Most likely!
Yes, but which one?Email address
Use credential manager API (aka smartlock) to reduce failed sign in
later
84. Proprietary + ConfidentialProprietary + Confidential
juniqe.com petco.com ao.com
Limit exit points during conversion flow
(only allow uses to go to homepage, back to cart or contact support… NO menu)
86. Proprietary + ConfidentialProprietary + Confidential
Try Upfront Progress instead of starting at zero
source: https://goodui.org/#42
There is more motivation for getting things done the closer we are to completion
Research
88. Proprietary + ConfidentialProprietary + Confidential
What they did:
● Moving delivery date options to the start of the
checkout process
● Adding a “continue to checkout” call to action in the
basket at the bottom of the checkout
● Automatically determining the customer’s credit card
type rather than having users select from a drop-down
● Matching field length to the length of the input
● Exposing title options through segmented controls
● Using labels instead of placeholders for form fields
● Enlarging the “save” call to action and making it more
noticeable by adding contrast
Results:
● Transactions via mobile grew 51%
● Mobile CVR improved 14%
● Drop-offs from order confirmation page dropped by 21%
Case study link
Before After
Case Study: AllYouNeedFresh
92. Proprietary + ConfidentialProprietary + Confidential
Logged in and ready to pay
One API that enables web & app
Integrate in under a week
Available globally
Checkout in a few clicks
Higher conversion rates
Future proof
No fees
A better way to pay
93. Proprietary + ConfidentialProprietary + Confidential
At paymentDirectly on product page At guest checkout
Can enable at earlier or later in the flow
94. Proprietary + ConfidentialProprietary + Confidential
We've found sustainable Google
Pay growth with its share of
Android App orders up 30% weeks
after our promo ended. (Fandango)
Customers who had Google Pay
selected as their payment type were
65% more likely to complete their
booking flow. (HotelTonight)
Since integration, 68% of Google
Pay transactions were driven from
new users; and 24% of these new
users chose to create an account
with B&H. (B&H)
Customer AcquisitionCustomer RetentionConversion Uplift
What our partners are saying
95. Proprietary + ConfidentialProprietary + Confidential
Proprietary + Confidential
Make sure your processor is supported by the Google Pay API.
From your Shopify admin, go to Settings > Payment providers.
1. In the section for your credit card payment provider, click Edit.
2. in the Accelerated Checkouts section, select Google Pay.
3. Click Save.
4. Your customers can now use Google Pay to check out on your store.
How to Activate Google Pay:
Integrating with Shopify
97. Proprietary + ConfidentialProprietary + Confidential
Playbook at a glance
Creating frictionless experiences across the funnel (RETAIL)
Menu & navigation Search Category / productHome / landing page Conversion Form optimization
Section Form Optimization Ease of implementation Impact Key Metric
Key suggestion
Use inline validation
& autofill
Medium Medium Form completion
Reduce number
of fields
● Remove optional fields
● Use full name instead of first/last
● Hide company and address line 2
● Check billing as shipping by default
Medium Medium Form completion
Don't use dropdowns for
inputs with < 4 options,
instead opt for buttons
Easy Easy Form completion
Use steppers, sliders, or
open field input for
numerical entry rather
than large dropdowns
Easy Easy Form completion
Use correct keypads Easy Easy Form completion
100. Proprietary + ConfidentialProprietary + Confidential
Use full name
Use Google Places
Autocomplete API (link)
Check billing as
shipping by default
Reduce the number of fields
101. Proprietary + ConfidentialProprietary + Confidential
27% of users abandon orders due to a “too long / complicated checkout process”.
Best performing e-commerce sites have 6-8 fields, total of 12 form elements.
Average retail checkout flow has 14.88 form fields.
Optimize forms:
1. Use Full name field, lose the title.
2. Default Billing = Shipping address.
3. Collapse Address Line 2 + Company Name behind a link.
Full research.
Reduce number of checkout fields
102. Proprietary + ConfidentialProprietary + Confidential
What they did:
● Moving delivery date options to the start of the
checkout process
● Adding a “continue to checkout” call to action in the
basket at the bottom of the checkout
● Automatically determining the customer’s credit card
type rather than having users select from a drop-down
● Matching field length to the length of the input
● Exposing title options through segmented controls
● Using labels instead of placeholders for form fields
● Enlarging the “save” call to action and making it more
noticeable by adding contrast
Results:
● Transactions via mobile grew 51%
● Mobile CVR improved 14%
● Drop-offs from order confirmation page dropped by
21%
Case study link
Before After
Case Study: AllYouNeedFresh
104. Proprietary + ConfidentialProprietary + Confidential
What they did:
● Moving delivery date options to the start of the
checkout process
● Adding a “continue to checkout” call to action in the
basket at the bottom of the checkout
● Automatically determining the customer’s credit card
type rather than having users select from a drop-down
● Matching field length to the length of the input
● Exposing title options through segmented controls
● Using labels instead of placeholders for form fields
● Enlarging the “save” call to action and making it more
noticeable by adding contrast
Results:
● Transactions via mobile grew 51%
● Mobile CVR improved 14%
● Drop-offs from order confirmation page dropped by
21%
Case study link
Before After
Case Study: AllYouNeedFresh
107. Proprietary + ConfidentialProprietary + Confidential
What they did:
● Moving delivery date options to the start of the checkout
process
● Adding a “continue to checkout” call to action in the
basket at the bottom of the checkout
● Automatically determining the customer’s credit card
type rather than having users select from a dropdown
● Matching field length to the length of the input
● Exposing title options through segmented controls
● Using labels instead of placeholders for form fields
● Enlarging the “save” call to action and making it more
noticeable by adding contrast
Results:
● Transactions via mobile grew 51%
● Mobile CVR improved 14%
● Drop-offs from order confirmation page dropped by 21%
Case study link
Before After
Case Study: AllYouNeedFresh