The document discusses the use of social media for small businesses. It provides warnings that social media requires resources and cannot replace quality products/services. It then outlines 8 ways for businesses to use social media to delight customers, including compelling customers to be first fans, responding to all comments, sharing stories, and inspiring customer sharing without direct selling. The document gives examples and best practices for using different social media platforms, and emphasizes listening, transparency, response and being likeable.

1. Making Cents of Social Media:
Finding Small Business Buyers
Online
Presented By @DaveKerpen
CEO, Likeable Media & Author of Likeable
Social Media
#bizcents

2. Warnings About Social Media
1)
Social
media
is
not
free.
2)
Social
media
will
not
bring
you
instant
results.
3)
Social
media
cannot
make
up
for
a
bad
product
or
service.
#bizcents

3. It’s Not About You…
#bizcents

4. Likeable Social Media:
How to Delight Your Customers,
Create an Irresistible Brand,
and Be Generally Amazing on
(& other social networks)
8 ways…
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5. 1. compel your
customers to be
your first fans
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6. #bizcents

7. 2. respond quickly to
all bad comments
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8. #bizcents

9. 3. respond to good
comments too
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10. #bizcents

11. 4. share stories
(they’re your social currency)
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12. #bizcents

13. 5. inspire your
customers to share
stories
#bizcents

14. #bizcents

15. 6. integrate
facebook into the
entire customer
experience
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16. #bizcents

17. 7. use facebook ads
for greater impact
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18. #bizcents

19. 8. don’t sell! just
make it easy &
compelling for
customers to buy
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20. #bizcents

21. Tips for getting started on…
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22. Best Uses
- Recruitment
- Retention
- Industry Collaboration
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23. Guidant Financial Example
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24. Tips for getting started on…
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25. Best Uses
- Consumer Insight
- Customer Service
- Real Time Communication
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26. Guidant Financial Example
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27. Tips for getting started on…
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28. Best Practices
- Ask questions
- Provide value
- Post multi-media content
- Be likeable
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29. Guidant Financial Example
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30. So What Franchises Do
Social Well?
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31. Tasti D-Lite
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32. Naked Pizza
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33. Meineke
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34. Just Remember…
Listen
Up!
Be
Transparent!
Respond
to
Everyone!
Just
Be
Likeable!
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35. #bizcents

36. likeable.com
likeablebook.com
Engage with me @DaveKerpen on
Twitter
Ask us questions @
Facebook.com/LikeableMedia
Or, email me anytime
dave@likeable.com
#bizcents