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Job-hunting? Build Your Brand.

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Mighty Casey Media Inc.
Mighty Casey Media Inc.

Some tips for job seekers on developing a personal brand message, and deploying that message on social media

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Building Your Personal Brand ,[object Object],[object Object],© Mighty Casey Media
“ It’s a new brand world.” -Tom Peters “A brand is a gut feeling.” -Marty Neumeier © Mighty Casey Media
Be the real you, since everyone else is taken. © Mighty Casey Media
What IS a brand? © Mighty Casey Media
A brand is not a logo. It’s a gut feeling. It’s about establishing expertise. That’s the key to personal branding. © Mighty Casey Media
Establish your brand by determining: ,[object Object],[object Object],[object Object],[object Object],© Mighty Casey Media
The Eleven Questions #1: Why do you do what you do, what drives you? © Mighty Casey Media
#2: What was the a-ha moment that led you to what you do? The Eleven Questions © Mighty Casey Media
#3: What is your biggest fear about what you do? The Eleven Questions © Mighty Casey Media
#4: What has that fear taught you, or cost you? The Eleven Questions © Mighty Casey Media
#5: What do you see as your biggest value? The Eleven Questions © Mighty Casey Media
#6: What do you love most about what you do? The Eleven Questions © Mighty Casey Media
#7: What’s a good metaphor for what you do? The Eleven Questions © Mighty Casey Media
#8: Who’s your dream customer? The Eleven Questions © Mighty Casey Media
#9: Can you imagine a world without what you do? The Eleven Questions © Mighty Casey Media
#10: If you could destroy one myth about what you do, what would it be? The Eleven Questions © Mighty Casey Media
#11: What’s at stake for you, and for your potential customers? The Eleven Questions © Mighty Casey Media
What do the answers to the Eleven Questions tell you? © Mighty Casey Media
I've got my story*. Now what? *By the way, that story is your brand. © Mighty Casey Media
Who needs to hear your story? And where do you find them? © Mighty Casey Media
The Holy Trinity of social media and social networking © Mighty Casey Media
If you pick only one social media tool, make it © Mighty Casey Media
Find people + groups in your expertise area(s) © Mighty Casey Media
is a bit more ‘social” Again, search for people + groups who might find you useful © Mighty Casey Media
, or “What are you doing right now?” © Mighty Casey Media
How to find people on © Mighty Casey Media
It’s not just what you’re doing. It’s who you’re talking to. Who’s listening to them. And therefore…to you. That’s the purpose of all social media. © Mighty Casey Media
Who are you? Why do you matter? What’s your story? Who needs to hear that story? Where are they? Who are THEY listening to? © Mighty Casey Media
Don’t just think J-O-B Think B-I-Z “ Small is the new big.” -Seth Godin © Mighty Casey Media
© Mighty Casey Media

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Job-hunting? Build Your Brand.

  • 1.
  • 2. “ It’s a new brand world.” -Tom Peters “A brand is a gut feeling.” -Marty Neumeier © Mighty Casey Media
  • 3. Be the real you, since everyone else is taken. © Mighty Casey Media
  • 4. What IS a brand? © Mighty Casey Media
  • 5. A brand is not a logo. It’s a gut feeling. It’s about establishing expertise. That’s the key to personal branding. © Mighty Casey Media
  • 6.
  • 7. The Eleven Questions #1: Why do you do what you do, what drives you? © Mighty Casey Media
  • 8. #2: What was the a-ha moment that led you to what you do? The Eleven Questions © Mighty Casey Media
  • 9. #3: What is your biggest fear about what you do? The Eleven Questions © Mighty Casey Media
  • 10. #4: What has that fear taught you, or cost you? The Eleven Questions © Mighty Casey Media
  • 11. #5: What do you see as your biggest value? The Eleven Questions © Mighty Casey Media
  • 12. #6: What do you love most about what you do? The Eleven Questions © Mighty Casey Media
  • 13. #7: What’s a good metaphor for what you do? The Eleven Questions © Mighty Casey Media
  • 14. #8: Who’s your dream customer? The Eleven Questions © Mighty Casey Media
  • 15. #9: Can you imagine a world without what you do? The Eleven Questions © Mighty Casey Media
  • 16. #10: If you could destroy one myth about what you do, what would it be? The Eleven Questions © Mighty Casey Media
  • 17. #11: What’s at stake for you, and for your potential customers? The Eleven Questions © Mighty Casey Media
  • 18. What do the answers to the Eleven Questions tell you? © Mighty Casey Media
  • 19. I've got my story*. Now what? *By the way, that story is your brand. © Mighty Casey Media
  • 20. Who needs to hear your story? And where do you find them? © Mighty Casey Media
  • 21. The Holy Trinity of social media and social networking © Mighty Casey Media
  • 22. If you pick only one social media tool, make it © Mighty Casey Media
  • 23. Find people + groups in your expertise area(s) © Mighty Casey Media
  • 24. is a bit more ‘social” Again, search for people + groups who might find you useful © Mighty Casey Media
  • 25. , or “What are you doing right now?” © Mighty Casey Media
  • 26. How to find people on © Mighty Casey Media
  • 27. It’s not just what you’re doing. It’s who you’re talking to. Who’s listening to them. And therefore…to you. That’s the purpose of all social media. © Mighty Casey Media
  • 28. Who are you? Why do you matter? What’s your story? Who needs to hear that story? Where are they? Who are THEY listening to? © Mighty Casey Media
  • 29. Don’t just think J-O-B Think B-I-Z “ Small is the new big.” -Seth Godin © Mighty Casey Media