Relevant Quotes: Seth Godin

Market-driven design builds the success of the product’s marketing into the product itself. ,[object Object]

How can you market yourself as “more bland than the leading brand?” ,[object Object]

If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood. ,[object Object]

Making promises and keeping them is a great way to build a brand. ,[object Object]

If we built factories as badly as we build marketing campaigns, this country would be in shambles. ,[object Object]

Your best customers are worth far more than your average customers. ,[object Object]

Marketing begins before the product is created. ,[object Object]

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. ,[object Object]

Advertising is just a symptom, a tactic. Marketing is about far more than that. ,[object Object]

Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. ,[object Object]

There's no correlation between how good your idea is and how likely your organization will be to embrace it. ,[object Object]

Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency. ,[object Object]

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. ,[object Object]

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. ,[object Object]

Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy. ,[object Object]

You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience. ,[object Object]

If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment. ,[object Object]

Products that are remarkable get talked about. ,[object Object]

People rarely buy what they need. They buy what they want. ,[object Object]

Good marketers tell a story. ,[object Object]

Good marketers measure. ,[object Object]

People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find. ,[object Object]

Knowing what to do is very, very different than actually doing it. ,[object Object]

Marketing that works is marketing that people choose to notice. ,[object Object]

A product for everyone rarely reaches much of anyone. ,[object Object]

Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done. ,[object Object]

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others. ,[object Object]

Relevant Quotes: Seth Godin

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