The True Marketing Pipeline of 2015
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Why a single brief is crucial for all parties, how to crush your competition and what generation Y & Z are all about. And why they’re our future.
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The True Marketing Pipeline of 2015
- 1. The True Marketing Pipeline of 2015 & Beyond Adrian Martinez, BrainJuice Michał Szczepański, K2 Media
- 4. Mick Griffin
- 7. Know your brand/ Brief properly
- 9. The Result
- 11. CoreyduBrowa
- 12. Solution • Know your brand • Host a masterclass / teachabout your brand • Brief thoroughly
- 13. GENERATION Y & Z
- 14. Sector by sector
- 15. X - Y - Z
- 16. Intimacy
- 17. Mystery
- 18. 24/7 online
- 20. Heart driven
- 21. C.R.U.S.H.
- 22. Relevant content with meaningful context
- 23. IT’S ABOUTHUMAN NEEDS & EMOTIONS
- 24. Doesyour product orservicesatisfy human needs?
- 25. Lifting sales is workingonhuman emotions
- 26. Sales only exploit human needs, marketing creates them
- 27. BE BOLD OR GOHOME
- 28. No. 1product on the market
- 29. Break the rules
- 31. •Thinking out of thebox •Concerninggeneration Y’s demands •Working with human emotions •Aligning your actions with C.R.U.S.H.
- 32. simple bold idea >expensive campaign
- 33. INBOUND
- 35. •Web design (RWD, UX, UI) •SEO •Social •Proper PR •Mediamonitoring
- 37. Be onthe line
- 38. •Teach about your brand and brief •Generations Y & Z areclue •Beboldand C.R.U.S.H
- 39. Thank you Adrian Martinez # 505 948 840 Michał Szczepański @mm_szczepanski
- 40. Image sources: unsplash.com ; deathtothestockphotos.com ; gratisography.com