This document provides an introduction to a class on the global technology revolution. It discusses how technology is transforming organizations and changing business, economics, and society. The class will examine how technology is impacting different areas of life and propose a framework for understanding these transformations based on Karl Marx's concepts of the base and superstructure. Examples of how technology has historically contributed to the development of democracy and how current technologies like YouTube and the internet are changing politics are provided. Topics to be covered in the class and some proposed "rules" describing how life and work may be revolutionized by technology are also outlined.

1. Global Technology Revolution Part I: General Introduction Chuan-wei, Hu Ph.D Candidate, Political Science NTU

2. About Me Ph. D. Candidate, Political Science, National Taiwan University Yale University Graduate School Special Student American Fulbright Scholar University of California, Santa Cruz Intensive English Program

3. Preface The extraordinary technological developments of the twenty-first century have brought organizations of every size an unexampled ability to transform themselves. The fundamentals of business and the economy are changing in every market, in every industry, and in every nation.

4. The Goal of the Class Show that how does the technology transform. Propose a framework for understanding these transformations. Provide examples of how technology is changing our daily life Suggest how shall we respond to the “Global Technology Revolution”

5. An Example of Framework Karl’s Marx’s superstructure and base

6. Karl Marx’s Base and Superstructure BASE superstructure

7. Marx’s Definition Base: relations of production given stage in the development of their material forces of production. Superstructure a legal and political superstructure and to which correspond definite forms of consciousness

8. Karl Marx said, “ It is not the consciousness of men that determines their existence, but their social existence that determines their consciousness.”

9. Borrow from Marx Technology Political and Economic Affairs

10. Let’s take an example.

11. What contributes to Democracy? Hoplites( heavy infantrymen) Cavalry

12. Phalanxes (serried masses ) A new mode of fighting after 700BC, when the predominance of cavalry gave way to warfare between serried masses (phalanxes) of heavy infantrymen (hoplites), had a further leavening effect.

13. A Leavening effect It removed the chief responsibility for the defense of the state from the few wealthy men, who alone could afford to keep horses, and turned it over to the average farmer, who had wealth enough to buy the body armor that allowed him to hold his own in the hoplite phalanx.

14. Shift in military organization At the same time, the shift in military organization emphasized a common effort by most of the people. Greek armies were made up of unpaid citizen-soldiers who returned to their farms after a campaign. As independent defenders of the common safety and interest, they demanded a role in the most important political decisions In this way, political control came to be shared by a relative large portion of the people, and participation in political life was highly valued.

15. More Democratic

16. Another Example “ A state composed of too many will not be a true state, for the simple reason that it can hardly have a true constitution. Who can be the general of a mass so excessively large? And who can be herald, except Stentor?” (Aristotle, Politics 1326b3-7) Stentor: was a herald of the Greek forces during the Trojan War. His name has given rise to the adjective "stentorian", meaning loud-voiced, for which he was famous.

17. Take a recent one!

18. Examples: Translation Operator; Customer Service Handmade Clothes

19. YouTube Age http://www.barackobama.com/index.php

20. Obama's wi-fi White House speaks to the YouTube age After triumphing with a bold internet strategy, the President-elect has taken traditional radio broadcasts into a new era and will appoint a first technology to start.

21. It was a fireside chat for a wi-fi world. Barack Obama launched his first regular weekly update to the American voters by YouTube.

22. fireside chat conversation beside a hearth; political speech in which an elected official tries to make the public feel that he or she is speaking directly to them (through friendliness and informality)

23. It was an ultra-modern echo of how Franklin D. Roosevelt's regular folksy radio broadcasts, complete with the sound of a fire crackling in the background, helped guide America through the Great Depression .

24. The Depression The Great Depression, severe economic slump that occurred in the United States during the 1930s (sparked by the major stock market crash on October 29, 1929)

25. Now Obama is also facing a massive economic crisis and he is reaching out to the American public with a YouTube video. The move is part of a hi-tech revolution in politics that Obama has promised to bring to Washington when he takes office.

26. Technology and the internet are set to be a core part of the new administration, bolstered by Obama's massive online army of supporters.

27. Topics in Discussion

28. Topics of the class Introduction Clone and Eugenic Technologies and New War Energy Crisis & Energy-Saving Electronic Democracy Information Technology Environmental Protection: Carbon Reduction Global Economic Crisis

29. Some New Rules

30. The technology revolution comes with rules that describe new directions in products, services, and leisure activities.

31. Life will be revolutionized by the growing effect of multidisciplinary technology across all dimensions of life: social, economic, political, and personal.

32. Rule 1 Every process is becoming digital, mobile, virtual, and personal.

33. Photography has been a physical, chemical process. Digital camera Personal digital assistance (PDA) Haircut Consultant service Igoogle

34. Rule 2 Products and services that can become digital will, and their physical representation will disappear.

35. Electronic book Movies, songs Dictionary Audio book Software Question: How can Blockbuster do ?

36. Rule3 Physical products will be marketed with information components.

37. Electronic dictionary- update Windows system- update GPS （ Global Positioning System ） navigation system that works by a worldwide networks of satellites, car navigation system Connect to traffic center

38. Rule4 Organizations are shifting as much work to consumers as possible: the age of customer self-service is here.

39. Shopping in Supermarket Book an airplane seat Automatic dialing Question: Does the rule 4 mean reducing job opportunity?

40. Rule 5 People want freedom to set their own schedules and engage in leisure activities from a location of their choosing.

41. Consumers want to determine what to watch, when, and where.

42. Rule 6 Technology enables powerful online communities: power to the people.

43. Rule 7 Some services are better bundled, some are better unbundled, and the market will choose the winner. Ex: Bundled: Google, Windows Unbundled: little software

44. Rule 8 Technology will speed up every process, reducing cycle times, and driving inefficiencies out of the economy.

45. Rule 9 Local markets will become national and international.

46. Rule 10 Technology will continue to accelerate globalization.

47. Rule 11 The spoils go to innovators and those who can execute.

48. Rule 12 The rapid development of new technology-based business models is responsible for a hyper-competitive economy.

49. Rule 13 Individual, organizations, and countries who resist technological change

50. How to flourish? The Government Provide adequate funding for education Stress innovation and creativity at all grade levels and in all activities Provide laptop Computers for all school children Some resources for every class to have a Web site

51. We Exercise Leadership by constantly looking ahead Prepare for competence-Enhancing and Competence-destroying change Experiment with New Technologies Look for new business models Be open to the unthinkable

52. Develop an understanding of the capabilities of technology Do not attempt to suppress or ignore technology, a guaranteed losing strategy Be prepared to change the way you work Learn as much about technology as possible Look for a career in a field where technology is competence-enhancing

53. Some useful links http://open.yale.edu/courses/ http://www.ias.edu/newsroom/lectures/ http://www.ted.com/index.php/talks

54. References Lucas, Henry C. Jr., 2008, Inside The Future: Surviving The Technology Revolution . Kagan, Donald.1991 Pericles of Athens and The Birth of Democracy . New York: Free Press.