This document summarizes research on the video game GTA V. A quantitative survey distributed on social media had very few responses, all from males in northwest England. Most played games less than 10 minutes or over 10 hours per week, on Windows PCs, and half had played GTA V for under 10 minutes at a friend's house. A qualitative email survey received more responses, with answers about preferences for characters, gameplay aspects, and a desire for more game content. While email distribution was more effective, responses may be less accurate from personal contacts. Wider distribution is needed for more meaningful survey results.

1. GTA V Research Results and
Analysis
BY LUIS VAZQUEZ

2. Quantitative Research
 The Quantitative Research was carried out using
Survey Monkey, a website with software that
allows for the creation of surveys that
automatically collect the answers given.
 The survey was then distributed via social media
websites – such as Facebook, and Twitter.
 Less than ten people responded to the survey, and
produced these results:

3. Quantitative Results
 100% percent of those who answered the survey were 18 or over, were
male and spoke English as their first language.
 Every response came from people living in the north-west of England.
 50% of people who responded to the survey played games for less than
ten minutes per week, and 50% of people played games for ten hours or
over.
 The most commonly owned gaming device was the Windows PC among
responders.
 Less than a third of responders had played GTA V, and of those 100%
had played it at a friends house and played it for less than ten minutes.
 50% of responders would recommend GTA V to a friend, the other 50%
would not.

4. Quantitative Analysis
Making a survey with Monkey Surveys software was
very simple and social media is an easy way of
getting a survey to a lot of people quickly.
However, from the limited amount of results it is clear
that when using social media to display a survey to a
lot of people, very few people will take an interest in
taking the time to respond to a survey.
Therefore, to make the collection of survey results
more effective, either expanding the range of people
who will see the survey, or taking more direct
approaches to get responses from people are
necessary.

5. Qualitative Research
 Similarly to the quantitative research, the qualitative
survey was made using Monkey Surveys hosted
software.
 However, unlike the previous survey, I distributed
the survey directly by email to particular people.
 I received 50% more results from this method than
from the quantitative research, which are as follows:

6. Qualitative Results
 Two thirds of the responses were from males, and one third were
from females.
 Roughly a third of responses were detailed and informative, with
the others being short sentences.
 All responders liked how the game looked, stating that they like
how vibrant and varied the colour palette of the game is.
 Half of the responders felt that their preferred aspect of
gameplay was the gunplay, while the other half preferred the
vehicle sections of the game.
 Two thirds of the responders preferred Trevor as a protagonist,
while one third preferred Franklin.
 All responders felt that the game could be improved by
expanding on the available content in the game.

7. Qualitative Analysis
Distributing the survey by email meant that more people
responded, which means that for small scale surveys with low
amounts of publicity this is more effective than social media.
However, I found that because you need to have particular
private details about the people you are sending emails to (for
example, their email address), that means that you are likely
to know the responders personally.
I found that because of this, some answers were useless because
they were jokes, rather than responses to the questions
themselves.
This means that while emails are more effective at getting
responses, you need a method of getting the survey to people
you do not necessarily know personally to get more accurate
and honest answers.