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GTA 
5 Quantitative Research 
Analysis 
Ben White
Information 
Over the past week, my 
survey has accumulated 9 
total responses.
Question 1 
On the first question to this 
survey, I have discovered 
that 66.6% of people asked 
have played GTA 5 whereas 
33.3% of people asked have 
not. Here we can determine 
that the majority of people 
asked have indeed 
bought/played GTA 5
Question 2 
On question two asked the 
genders of the audience. The 
results show that 77.78% of 
people who answered the 
survey were male and 22.22% 
are female.
Question 3 
On this question, I have found that 
the majority of people asked were 
between 11-20 years old (77.78%). 
One response was from a person 
under 10 and one result was from a 
person over 61 (both 11.11%). This 
could show that the majority of 
people who play GTA are teenagers, 
however I wuld need to go over 
each surveys results individually as 
some people might have never 
played GTA 5.
Question 4 
In this question, we can see that a 
wide variety of jobs people had have 
been accumulated. The majority 
belonged to students (22.22%), 
however it has only taken the lead 
by one person. The rest each make 
a statistic of 11.11%
Question 5 
The majority of people 
asked spend between £20- 
£40 a month on video 
games, making 33.33%. 
The next closest wo results 
are £60+ and 1p-£20 ( 
both at 22.22%). We can 
see from the graph that 
most of the people asked 
spend a lot of money on 
games, so we could have 
found out that they buy a 
lot of games a month and 
we can see how much 
people are willing to spend 
on video games. At launch, 
GTA 5 was worth £40 and 
this graph shows that for 
most people, this might 
not be a problem to buy.
Question 6 
On this graph, we can see that 
most people who responded live in 
the North West, however, I would 
need to ask a lot more people to 
get proper information for this 
question.
Question 7 
On this graph, the majority of 
people who responded are 
Caucasian (33.33%). This 
could mean that more 
Caucasians play the game, 
however, I believe this data is 
weak as I would needs lots 
more responses. There also 
seems to be a variety of 
ethnicities which is useful as 
we could then see if there are 
any specific groups who play 
GTA 5.
Question 8 
Here, 6 people would describe 
themselves as hard-core 
gamers (66.67%). Casual and 
Rarely a gamer both got 1 
response each (11.11% each). 
This could mean that hard-core 
gamers are much more likely 
to have bought/played GTA 5 
than those who are casual or 
do not play games very often. 
Judging from the first question, 
we could establish that there is 
a strong chance that the 6 
people who have 
played/bought GTA 5 are hard-core 
gamers.
Question 9 
This questions was asked to 
get a basic response of 
what people thought of the 
game. We can see that the 
Agree/Strongly agree side 
of the table has much more 
responses. This is good as it 
means their opinions of the 
game were good, however, 
there were two responses 
stating that they Strongly 
Disagreed with the 
statement which means 
they must not have liked it. 
The Agree/Strongly Agree 
side got a total of 62.5%. 
The Disagree/ Strongly 
Disagree side got a total of 
25% and 12.5% of people 
neither agreed or disagreed.
Question 10 
Firstly, we can see that 
two people answered 
N/A to this question. This 
could mean that they are 
not gamers and they 
have never bought a 
game. 55.56% said No 
and these 5 people must 
have bought games in 
the past. Two people 
however answered Yes, 
which is very useful as 
we can gather that GTA 
5 may have appealed to 
certain new audiences 
that may not have been 
interested in games. This 
is good as GTA 5 must 
look attractive to the 
audiences.

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Quantitaive

  • 1. GTA 5 Quantitative Research Analysis Ben White
  • 2. Information Over the past week, my survey has accumulated 9 total responses.
  • 3. Question 1 On the first question to this survey, I have discovered that 66.6% of people asked have played GTA 5 whereas 33.3% of people asked have not. Here we can determine that the majority of people asked have indeed bought/played GTA 5
  • 4. Question 2 On question two asked the genders of the audience. The results show that 77.78% of people who answered the survey were male and 22.22% are female.
  • 5. Question 3 On this question, I have found that the majority of people asked were between 11-20 years old (77.78%). One response was from a person under 10 and one result was from a person over 61 (both 11.11%). This could show that the majority of people who play GTA are teenagers, however I wuld need to go over each surveys results individually as some people might have never played GTA 5.
  • 6. Question 4 In this question, we can see that a wide variety of jobs people had have been accumulated. The majority belonged to students (22.22%), however it has only taken the lead by one person. The rest each make a statistic of 11.11%
  • 7. Question 5 The majority of people asked spend between £20- £40 a month on video games, making 33.33%. The next closest wo results are £60+ and 1p-£20 ( both at 22.22%). We can see from the graph that most of the people asked spend a lot of money on games, so we could have found out that they buy a lot of games a month and we can see how much people are willing to spend on video games. At launch, GTA 5 was worth £40 and this graph shows that for most people, this might not be a problem to buy.
  • 8. Question 6 On this graph, we can see that most people who responded live in the North West, however, I would need to ask a lot more people to get proper information for this question.
  • 9. Question 7 On this graph, the majority of people who responded are Caucasian (33.33%). This could mean that more Caucasians play the game, however, I believe this data is weak as I would needs lots more responses. There also seems to be a variety of ethnicities which is useful as we could then see if there are any specific groups who play GTA 5.
  • 10. Question 8 Here, 6 people would describe themselves as hard-core gamers (66.67%). Casual and Rarely a gamer both got 1 response each (11.11% each). This could mean that hard-core gamers are much more likely to have bought/played GTA 5 than those who are casual or do not play games very often. Judging from the first question, we could establish that there is a strong chance that the 6 people who have played/bought GTA 5 are hard-core gamers.
  • 11. Question 9 This questions was asked to get a basic response of what people thought of the game. We can see that the Agree/Strongly agree side of the table has much more responses. This is good as it means their opinions of the game were good, however, there were two responses stating that they Strongly Disagreed with the statement which means they must not have liked it. The Agree/Strongly Agree side got a total of 62.5%. The Disagree/ Strongly Disagree side got a total of 25% and 12.5% of people neither agreed or disagreed.
  • 12. Question 10 Firstly, we can see that two people answered N/A to this question. This could mean that they are not gamers and they have never bought a game. 55.56% said No and these 5 people must have bought games in the past. Two people however answered Yes, which is very useful as we can gather that GTA 5 may have appealed to certain new audiences that may not have been interested in games. This is good as GTA 5 must look attractive to the audiences.