 Majority preferred
paranormal.
 8/15 respondents
preferred
paranormal.
 53%
 Majority
preferred eerie
music.
 8/15 preferred
eerie.
 53%.
 Dark was a
competitor so
may consider it
 Female led is a
leader with 46% of
vote.
 Youth led is also
popular with 40%
of vote.
 Going to combine
two
representations in
narrative
 Yes is the
clear leader
in this graph
winning
100% of the
vote.
 Location
based most
popular with
60% of the
vote.
 Main character &
Group of
characters is tied
equally.
 Take both shots
and decide by
doing further
audience research
 Take into consideration the results
 Help determine how narrative goes
 Helps decide what the poster and magazine
will look like.
 Overall positive research and will really help
me out.

Analyzed primary research