GTA 5 Qualitative 
Research Analysis 
Ben White
Information 
A total of 8 people had answered my survey by the time I 
began to analyse it. 
Certain responses have been removed due to their 
inappropriate nature.
Question 1 
From this data, we 
can see that the vast 
majority of people 
asked(85.71%) said 
they HAD played 
GTA5. 14.29% said 
they HAD NOT. This 
could show that quite 
a lot of people in the 
world have so far 
bought GTA 5.
Question 2 
On this question, we 
can see that 57.14% of 
those asked are male 
whilst 42.86% are 
female. This could 
indicate a large amount 
of female interest with 
the game since the 
female percentage is 
quite high, however, 
we would need to 
investigate each survey 
individually as some 
females asked might 
have responded to the 
previous question they 
HAVE NOT played GTA 
5.
Question 3 
Overall, the majority of 
people said they like 
GTA 5, mainly due to 
the graphics and with 
one claiming they liked 
the wild life. However, 
out of the 8 responses, 
one said they did not 
like the game but did 
not give a specific 
reason. From this, we 
can determine the 
graphics were a major 
part of why people 
bought the game.
Question 4 
Here we have a mix of 
responses. The majority 
seemed to like the gun paly 
and travelling, and some 
preferred the online 
multiplayer. This tells us that 
there can be lots of 
enjoyable things to do in 
GTA 5.
Question 5 
For this question: 
• 4/8 Preferred TREVOR for his 
craziness and hilarity. 
• 2/8 Preferred FRANKLIN due to 
his personality 
• 1/8 Preferred MICHAEL due to his 
sophistication 
• 1/8 Did not like any. 
Here we can see a variety of opinions 
which is good as GTA 5 has a set of 
characters with completely different 
personalities and styles, so players 
are not stuck with just one they don’t 
like. Trevor got the most votes, 
Franklin got the second highest, 
Michael got the 3rd highest and there 
was one vote for none.
Question 6 
The main problem with the 
game for most people was 
the lack of wildlife. Also, there 
is no wildlife on the online 
mode for GTA 5 and this was 
outlined as a problem too. 
The majority of people 
wanted this fixed by added a 
larger variety of wildlife to 
GTA 5 whilst adding them to 
multiplayer. Other things 
people did not like are the 
movement on the submarine, 
weapons, lacking detail on 
the countryside and one 
person states that the 
problem was they do not own 
the game.

Qualitative

  • 1.
    GTA 5 Qualitative Research Analysis Ben White
  • 2.
    Information A totalof 8 people had answered my survey by the time I began to analyse it. Certain responses have been removed due to their inappropriate nature.
  • 3.
    Question 1 Fromthis data, we can see that the vast majority of people asked(85.71%) said they HAD played GTA5. 14.29% said they HAD NOT. This could show that quite a lot of people in the world have so far bought GTA 5.
  • 4.
    Question 2 Onthis question, we can see that 57.14% of those asked are male whilst 42.86% are female. This could indicate a large amount of female interest with the game since the female percentage is quite high, however, we would need to investigate each survey individually as some females asked might have responded to the previous question they HAVE NOT played GTA 5.
  • 5.
    Question 3 Overall,the majority of people said they like GTA 5, mainly due to the graphics and with one claiming they liked the wild life. However, out of the 8 responses, one said they did not like the game but did not give a specific reason. From this, we can determine the graphics were a major part of why people bought the game.
  • 6.
    Question 4 Herewe have a mix of responses. The majority seemed to like the gun paly and travelling, and some preferred the online multiplayer. This tells us that there can be lots of enjoyable things to do in GTA 5.
  • 7.
    Question 5 Forthis question: • 4/8 Preferred TREVOR for his craziness and hilarity. • 2/8 Preferred FRANKLIN due to his personality • 1/8 Preferred MICHAEL due to his sophistication • 1/8 Did not like any. Here we can see a variety of opinions which is good as GTA 5 has a set of characters with completely different personalities and styles, so players are not stuck with just one they don’t like. Trevor got the most votes, Franklin got the second highest, Michael got the 3rd highest and there was one vote for none.
  • 8.
    Question 6 Themain problem with the game for most people was the lack of wildlife. Also, there is no wildlife on the online mode for GTA 5 and this was outlined as a problem too. The majority of people wanted this fixed by added a larger variety of wildlife to GTA 5 whilst adding them to multiplayer. Other things people did not like are the movement on the submarine, weapons, lacking detail on the countryside and one person states that the problem was they do not own the game.