Quantitative research involves collecting large amounts of data through surveys with closed-ended questions to produce statistics about people's opinions. Qualitative research uses open-ended questions and collects detailed feedback through methods like interviews to understand people's behaviors and perspectives. Audience profiling determines the characteristics of a target audience beforehand so communicators can tailor their message effectively, such as getting feedback on a game through demos before completion.

1. HA7 TASK 1

2. QUANTITATIVE RESEARCH
Quant itat ive research is about
a s k i n g fo r p e o p l e ’ s o p i n i o n s i n a
cer tain way so that you can
produce facts and stat ist ics to
help you, to get helpful and
stat ist ical results you need
survey people in large numbers
but to not make the surveys too
long for the people you are
surveying. The quest ionnaire
used for Quant itat ive research
u s u a l l y c o n s i s t o f “ c l o s e d ”
answers, meaning it only al lows
a person to choose from a few
choices. Also quant itat ive
research is used for get t ing
quick and smal l feedback.

3. QUALITATIVE RESEARCH
Qual i tat ive research is designed to
reveal an audiences behaviour and
percept ions that dr ive i t wi th
reference to cer tain issues and
topics. Qual i tat ive research consist
o f “ o p e n ” a n swe r s , me a n i n g t h a t i t
al lows a person comment using a
lot explanat ion of why they chosen
that choice i f they were to answer a
quest ionnai re.
Here I include a review of a game
c a l l e d “ D a r k S o u l s 2 ” w h i c h I u s e a s
an example of Qual itat ive research
as i t shows someone descr ibing in
great detai l on the good and bad
points of the game which al lows
fur ther improvement to the game
and to get people to purchase thei r
game.
Qualititative research videos
http://justinhargraves.com/EA-YOUR-MOM-
HATES-DEAD-SPACE-2
Dark Souls 2 Review
http://uk.ign.com/articles/2014/03/1
1/dark-souls-2-review

4. AUDIENCE PROFILING
Audience profiling is finding
out the profi le of your audience
before hand so you can put
across your message, say i f you
were producing a game and
wanted peoples feedback you
would give people demos of the
game to give you the ef fective
feedback that you need to
deliver the best result. , in
doing this al lows you make
improvements before
completion.
http://www.datagenetics.com/
blog/december12010/Fig_04.
png

5. Physcographic
 a Physcographic is
an analysis of
consumer l i festyles
to create a
customer profi le.
market researchers
conduct
Physcographic
reserach by asking
consumers to agree
or disagree wi th
act ivities, interests
and opinions.
Geographic
 Analysing and col lect ing
info according to the
location of the customer
or any other data source.
normal ly refer red to as
"geographic
segmentation" is used
mostly in marketing,
since companies sel l ing
to consumers would l ike
to know where their
products are sel l ing the
most so they can increase
the adver t ising and sales
ef for ts at that cer tain
location.
Demographic
 Demographics are
used by
governments,
corporat ions and
non government
organizations to
learn more about
a populat ions
character istics for
many purposes,
which include
economic market
research and
pol icy
development.