The document summarizes research conducted on players of the game Grand Theft Auto V (GTA V). Quantitative research found that most players are aged 18-24, identify as casual gamers, and played GTA V on Xbox 360. Qualitative research found that most players strongly liked the game's style, enjoyed the online mode most, preferred character Trevor, and would not change anything about the game. The research concluded GTA V is very popular, with few issues reported besides some dislike of collectibles. Areas for improving the research were noted.

1. GTA V Research
Throughout this presentation, I will be reviewing
and analysing research that I have gathered over the
past few weeks regarding the game Grand Theft
Auto five.
I will be reviewing information on data gathered
discussing key points of the game, ranging from
information about the people that play the game
and what people like about the game.
The three stages of this presentation I will be
discussing, is my quantitative research, qualitative
research and my overview and final observation of
all of the data I have collected.

2. Quantitative Research
In this part of my presentation I will be discussing the following factors of people who
play GTA V and their preferences in the GTA V game:
• Age of players
• Gaming style
• Occupation
• Playability of GTA V
• Preferred platform to play GTA V
• Overall opinion

3. Age of players
• By looking at the chart above, it is evident that the people I asked
that play GTA V are primarily aged 18-24, 50% more so than people
aged 25-45.

4. Gaming style
• In the chart above, it is worthy to note that only 40% of
people that play GTA V would call themselves hardcore
games, compared to the 60% that would
describe themselves as casual gamers.

5. Occupation
• It was quite interesting to find out that only 30% of the people that I asked
who play GTA V are employed, this is probably due to the fact that they
have less free time as apposed to people in education such as college.

6. Game Playability
• Out of the people I asked, I was quite surprised to
find that only 5% of people haven't actually
played GTA V, which is evidence of the
games popularity.

7. Preferred platform
• I had already assumed that most people would have played GTA V on Xbox
360 it often tends to be the more popular choice of gaming console,
especially as GTA V is not yet released on next gen consoles.

8. Overall Opinion
• Last but not least is this chart reviewing peoples opinions on GTA V, as you can see,
80% of people who I asked strongly agree that GTA V is a great game and 20% of
people are neutral about it, which was quite surprising. An option to say they
strongly disagree was include in the survey, which no one actually clicked so this is
more evidence revolving around the popularity of the game and there is little
negative feedback about the game.

9. Qualitative Research
• I conducted my research on into qualitative data to
get peoples true opinions of the game on aspects
such as what the like and don't like, following the
page are the results of what I found out based on
opinions. As most were quite similar the information
was easy to sort into charts. As this is qualitative
research, none of the answers were put in place to
by me, participants in the survey were free to answer
how they like, I've just sorted the data out so key
information can easily be gathered.

10. you like the look/style of the game?
• As you can see in the chart above, a massive 80% of people like the look/style of
GTA V and only 10% mostly like it and 10%don't like it. These results were fairly
surprising, as I didn't expect anyone to have a single issue with the look and style
of the game.
•

11. What aspects of the gameplay do you
enjoy most?
• In the chart above are the results for which aspects of gameplay people
mostly preferred, I was quite surprised to find that only 10% of people
mostly enjoy the storyline and another 10% enjoy none, which makes little
sense to me! A further 10% like collectibles which was also interesting as
most do not and as expected, 40% of players prefer the online mode and
30% prefer the single player mode.

12. Which is your favorite character,
Trevor, Franklin or Michael and why?
• As you can see in the chart above, a massive 40% of people prefer the character Trevor in GTA V,
30% prefer Michael, 20% prefer Franklin and 10 percent said they don't favour any, which either
means they can' make their mind up or they don't like any of them. Peoples reasons for liking the
characters were as follows, people preferred Trevor for his humour and general craziness, Michael
for his story and family and Franklin for his "coolness".

13. What would you do to improve the
game?
• Lastly was the question, what would you do to improve the game? As you can see
in this pie chart, a massive 40% of people would not change a thing in GTA V,
which is very surprising! 30% of people would prefer no collectible as apposed to
10% wanting more collectibles, 10% of people would prefer a longer single player,
and strangely, 10% of people said they would change everything, as they were not
as specific as I would have liked in their answer I am not sure for what reason.

14. Final Observation
• After conducting my research I can accurately conclude that GTA V is clearly a very
popular game, from my quantitative and qualitative research I can clearly see that
the preferred console to play GTA V on is Xbox 360, probably due to the fact that
the release on the Xbox One, PS4 and the are not yet available. I can also see that
there are little issues with the game except for the fact that a majority of people
are not overly fond of collectibles.
• During this research I was quite surprised to find out that a small majority of
people do not seem particularly fond of the game GTA V, for what reason I am
unsure, though my findings are surprising never the less, though if there was any
purpose to this research, it was definitely to find out particularly interesting
information such as this.
• To improve this research I would have asked for a more explanatory opinion when
in my qualitative research, as some of the research I have conducted that was
supposed to be qualitative seems more like quantitative research, as vague
answers like yes and no are given.