The creative brief is for a non-profit organization called the Creetown Initiative which aims to improve the standard of living in Creetown, Scotland. They are commissioning a public sculpture that will be influenced by both an artist and local community input. There are two deadlines - one for applications with community engagement plans and one for project completion in October and March, respectively. The intended audiences are local residents who will see it daily, tourists, and other sculptors as Creetown aims to become a sculpture destination. The artwork must be appropriate and safe for public display using sustainable materials and foundations. This project provides opportunities to develop communication, time management, technical sculpture skills, and experience applicable to careers like management or commission work

1. Creative Brief Example – Art Project

2. The client for this creative brief is the Creetown Initiative, a non-profit
organisation that works to improve the standard of living of local residents of
Creetown. Italso works on regeneration and housing projects for local areas.
The media productthis brief designates as a required productis a piece of
artwork (notably, sculpture) to be submitted. This artwork is also to be
influenced not only by the primary artist/applicant, but also the resident
community of Creetown.
The brief has two primary deadlines: one for all applicants to apply to the
projectwith a community engagement plan, and another for the work itself to
be completed by – the 26th
of October, and the 31st
of March, respectively.
The intended audiences for the media produced as a resultof this projectare
the residents of Creetown, who will see the finished work daily as part of the
location, tourists, and also other sculptors, to whomthe Creetown Initiative is
trying to appeal for Creetown as a ‘destination for sculpture’.
In terms of ethical and legal issues, theproject will need to adhere to a set
number of standards: the work mustbe appropriatefor public viewing in an
open space(and therefore mustnot be particularly gratuitous), the work
involved must be safe to be viewed by public, must also be safeto work with
during the making process (both by the artist and by any involved citizens), and
the finished work mustbe economically sustainable, with strong foundations
and materials.
In terms of opportunities for self-development, there are a number of different
possibilities for this type of brief.
Communication: This brief requires communication between the worker and a
larger community, which means that the worker will need to be able to
communicate effectively between multiple parties that will act independently.
Clarity of information will be important to keep the work continuously
progressing smoothly.
Time management: Since the work will involvea number of different parties
interacting, the worker willneed to ensurethat time is spentefficiently,
preferably with multiple parties working simultaneously atappropriatetimes
to reduce complication, which could delay the project.

3. Technical skills: This sort of work could involvea lot of practical skills, especially
in terms of creating art. Since the work particularly notes sculpture, working
with materials such as clay, wood or metals such as iron or bronzemay be
important for this.
Career progression: Working with such a brief could be usefulfor a number of
different career choices due to the variety of work involved. For example,
communication with a large number of different people could lead into jobs
such as management, or secretary work, whilesculpturework could be useful
for leading into more commission work.