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Celebrity Youth Ambassador 
Engagement
generationOn Celebrity Youth Engagement 
generationOn 
Ambassadors 
Personal Service 
Platforms 
Talent 
Showcase 
Focus 
• Leverage celebrity status 
+ network to call kids, 
teens, families into 
volunteer action 
• Recognize kids, teens, 
and families making their 
mark to inspire others to 
volunteer 
• Complete youth 
leadership training to 
explore personal 
passions, develop project 
planning skills, evolve 
leadership skills 
• Advocate on specific 
social issues with 
authentic voice and 
action that exemplifies 
“making your mark” 
• Utilize talent in raising 
generationOn brand 
awareness 
• Use talent in storytelling 
platforms on specific 
social issues 
• Serve as correspondents 
at youth events 
• generationOn spotlights 
celebrity youth work 
Examples 
• Campaign videos 
• Social media channels 
(Facebook, Instagram, 
Twitter) 
• Hasbro Community 
Action Heroes 
• Club spotlights 
• Daily Points of Light 
award recognition for 
kids, teens, families 
• Talent agency, studio, etc. 
networking and 
partnerships 
• Max Page calling kids, 
teens, and families into 
volunteer action 
benefiting kids in hospital 
• Jordan Fisher calling 
teens into advocacy 
action for human 
trafficking 
• Be a Joy Maker school 
assemblies for schools 
advancing the highest 
number of acts of joy 
• Family Volunteer Day 
signature event kick offs / 
celebrations 
• Public service 
announcements on 
campaign issue areas 
• Max reports from red 
carpet at Guardians for 
Good event in LA
FY15 Planning Calendar – In Development 
Celebrity Youth Engagement Opportunities 
August • Celebrity youth ambassador kick‐off (LA) 
• Celebrity youth ambassador registration (kick off) 
September • Clubs – Back to School recognition 
October • Hunger campaign (Oct‐Nov) 
• Family Volunteer Day campaign launch 
• Be a Joy Maker campaign launch 
• Club recognition 
November • Hunger campaign (Oct‐Nov) 
• Family Volunteer Day (November 22) 
• Be a Joy Maker campaign (November 24 – December 10) 
• Club recognition 
December • Be a Joy Maker campaign (November 24 – December 10) 
• Club recognition 
January • Hunger campaign (Jan‐Apr) 
• Club recognition 
February • Hunger campaign (Jan‐Apr) 
• Club recognition 
March • Hunger campaign (Jan‐Apr) 
• generationOn Benefit (LA) 
• Club recognition 
April • Hunger campaign (Jan‐Apr) 
• Global Youth Service Day (April 17‐19) 
• National Volunteer Recognition Week (April 12‐18) 
• Club recognition 
May‐July • NYC event (May) 
• Club recognition

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generationOn Celebrity Youth Ambassador Network

  • 2. generationOn Celebrity Youth Engagement generationOn Ambassadors Personal Service Platforms Talent Showcase Focus • Leverage celebrity status + network to call kids, teens, families into volunteer action • Recognize kids, teens, and families making their mark to inspire others to volunteer • Complete youth leadership training to explore personal passions, develop project planning skills, evolve leadership skills • Advocate on specific social issues with authentic voice and action that exemplifies “making your mark” • Utilize talent in raising generationOn brand awareness • Use talent in storytelling platforms on specific social issues • Serve as correspondents at youth events • generationOn spotlights celebrity youth work Examples • Campaign videos • Social media channels (Facebook, Instagram, Twitter) • Hasbro Community Action Heroes • Club spotlights • Daily Points of Light award recognition for kids, teens, families • Talent agency, studio, etc. networking and partnerships • Max Page calling kids, teens, and families into volunteer action benefiting kids in hospital • Jordan Fisher calling teens into advocacy action for human trafficking • Be a Joy Maker school assemblies for schools advancing the highest number of acts of joy • Family Volunteer Day signature event kick offs / celebrations • Public service announcements on campaign issue areas • Max reports from red carpet at Guardians for Good event in LA
  • 3. FY15 Planning Calendar – In Development Celebrity Youth Engagement Opportunities August • Celebrity youth ambassador kick‐off (LA) • Celebrity youth ambassador registration (kick off) September • Clubs – Back to School recognition October • Hunger campaign (Oct‐Nov) • Family Volunteer Day campaign launch • Be a Joy Maker campaign launch • Club recognition November • Hunger campaign (Oct‐Nov) • Family Volunteer Day (November 22) • Be a Joy Maker campaign (November 24 – December 10) • Club recognition December • Be a Joy Maker campaign (November 24 – December 10) • Club recognition January • Hunger campaign (Jan‐Apr) • Club recognition February • Hunger campaign (Jan‐Apr) • Club recognition March • Hunger campaign (Jan‐Apr) • generationOn Benefit (LA) • Club recognition April • Hunger campaign (Jan‐Apr) • Global Youth Service Day (April 17‐19) • National Volunteer Recognition Week (April 12‐18) • Club recognition May‐July • NYC event (May) • Club recognition