Birla White provides concise summaries in 3 sentences or less: Birla White is an Indian company that produces white cement and other construction products. It aims to integrate its corporate social responsibility initiatives with its business objectives by providing training programs to applicators to promote the proper use of its products and increase sales, while also creating employment opportunities and empowering women. Birla White has provided training to over 2,000 applicators through various residential, on-site, and collaborative programs to enhance skills, increase incomes, and benefit communities.

1. Integrating CSR with Business FICCI Global Skills Summit S.K. Anantha Krishanan Yogesh Dwivedi

4. Limestone Mines Birla White is…

5. Current Product Basket (Eco Friendly) World standard White Cement A protective base for Paints Ready mix Texture Finish Glass Fibre Reinforced Concrete Superior substitute of P.O.P. Elastomeric coating material Birla White is…

6. Delhi Airport T-3 Prestigious Clients Birla White is…

7. Vision-2015 To be a Globally Benchmarked organization in White Cement, its value added products with continued focus on Quality, Customer delight and to have revenue of Rs 3000 Crore by FY 15. Mission To deliver Superior Value to our customers, shareholders, employees and society at large with increased focus on living with our values Values Integrity, Commitment, Passion, Seamlessness & Speed Vision – Mission - Values Vision - Mission…

9. Linkage Business Vision Linkage Business Vision with CSR Vision

10. Integrating CSR with Business… Business Objective CSR Objective Our Product should not get abused Imparting right knowledge through training programmes to Male & Female Create a Pool of Skilled Applicators who are practically like business ambassadors Skill enhancement Self Confidence Women empowerment Economic Development Increase Product volume sales Raise the country's Human Development Index Feedback to R & D for further improvement in Product quality & Applications Applicator Skill develops and helps to update his Knowledge which resulting increase in per capita income. Product Promotion (Rural Marketing) More employment opportunity for new applicators

11. Applicator Trainings Identification of Potential Trainees Identification of Contractors Listing Applicator Training Process Mode of Trainings Residential Training “Vikas” On Site Training Training with GO-NGOs Training Knowledge of Products and Tools Class Room Training Life Skill Education Practical Product Applications Post Training Support Feed Back Free Tool Kit Association Contractors & Stockiest Periodical Feed Back about Self & Products Allotting batches

15. Right Skill and Right Tool Makes Great Work Tool Board Practical Applications Applicator Trainings

16. GRACO T MAX 405 GRACO ULTRA MAX 695 GRACO RTX 1500 Machines for Application Applicator Trainings

17. Certificate and ID Card Applicator Trainings

19. Pre & Post Feed Back Mechanism Feed Back Mechanism

20. Business and Social Impact Impact Business Impact Social Impact Continuous development of applicators from all over India both male and female Skill enhancement Women Empowerment Economic Development Product sales volume increase on continuous basis Growth in per capita income for an individual from 100-150 to 250-350 per day. Interaction with ultimate users Socializing with low income group Speedily Execution of Projects Regular employment in same trade. 50-60% increase in BW product consumption was found by all participants in their respective areas An increase of 7-12 % in coverage of products Skill level gone up Right application of the products Confidence of customers on applicators increases

21. Case Study Case Study

22. Feedback Feedback

25. Thank You