Six Digital Trends To Watch by Steve Rubel and David ArmanoEdelman Digital
This is a slideshow where we identify key digital trends and how your organization needs to plan accordingly for them.
We believe these trends are not future gazing but what’s happening at this very moment and that they will cause organizations to adapt to change, adopt new practices and innovate accordingly.
Presentation by Steve Rubel and David Armano
Setting the Context for Transitioning From "Social Media" to "Mission Media"Maxine Teller
This was the keynote presentation for Adobe's 10/13/2011 event, "Transitioning from 'Social Media' to 'Mission Media': Using Social Media for DoD Missions."
The slides, themselves, are sparse by design. However, ALL of the narrative is accessible in the NOTES field for each slide. This should enable you to literally give this presentation yourself.
Thanks for
Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Blue Cross and Blue Shield of IL, TX, OK, NM, MT's Senior Director of Digital Communications, Lynde O'Brien, explains how they're using social media to measurably support business priorities.
Lynde walks us through the steps they took to move social media into the direction of social commerce, from getting social a seat at the table, to creating alignment throughout the business.
Six Digital Trends To Watch by Steve Rubel and David ArmanoEdelman Digital
This is a slideshow where we identify key digital trends and how your organization needs to plan accordingly for them.
We believe these trends are not future gazing but what’s happening at this very moment and that they will cause organizations to adapt to change, adopt new practices and innovate accordingly.
Presentation by Steve Rubel and David Armano
Setting the Context for Transitioning From "Social Media" to "Mission Media"Maxine Teller
This was the keynote presentation for Adobe's 10/13/2011 event, "Transitioning from 'Social Media' to 'Mission Media': Using Social Media for DoD Missions."
The slides, themselves, are sparse by design. However, ALL of the narrative is accessible in the NOTES field for each slide. This should enable you to literally give this presentation yourself.
Thanks for
Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Blue Cross and Blue Shield of IL, TX, OK, NM, MT's Senior Director of Digital Communications, Lynde O'Brien, explains how they're using social media to measurably support business priorities.
Lynde walks us through the steps they took to move social media into the direction of social commerce, from getting social a seat at the table, to creating alignment throughout the business.
Discover: How Discover Financial Services made BtoB fresh, fun, and sociable,...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Discover Financial Services' Social Media Project Manager, Laura Bretz, talks about how they're navigating social media in the BtoB space.
Laura explains the steps she took to rebrand their BtoB division in social media, find the right resources and relevant conversations, and engage with customers.
The Project Model Canvas for Social Impact / Narrative Design, inspired by the Business Model Canvas by Alex Osterwalder and Business Model Generation.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
2BeLinked is a Community of Practice bringing together experts and entrepreneurs, embracing and cultivating a spirit of collaboration and innovation: #organizationaldesign #collaboration3.0. #newbusinessmodels
Seminar aimed at helping startups participating in LUISS ENLABS Acceleration Program to grasp the basic principles to develop a communication strategy and plan.
Digital 2012 - How you deal with digital era in Indonesia - by Andrias EkoyuonoAndrias Ekoyuono
How your business deal with digital (internet and mobile) era in Indonesia in the year of 2012 ?
It is a helicopter view for entrepreneur , executives,
The evolution of telecommunications from a 2 dimensional world of capacity and minutes to a multi-dimensional services world of the 4th wave of highly personalized service delivery.
Discover: How Discover Financial Services made BtoB fresh, fun, and sociable,...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Discover Financial Services' Social Media Project Manager, Laura Bretz, talks about how they're navigating social media in the BtoB space.
Laura explains the steps she took to rebrand their BtoB division in social media, find the right resources and relevant conversations, and engage with customers.
The Project Model Canvas for Social Impact / Narrative Design, inspired by the Business Model Canvas by Alex Osterwalder and Business Model Generation.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
2BeLinked is a Community of Practice bringing together experts and entrepreneurs, embracing and cultivating a spirit of collaboration and innovation: #organizationaldesign #collaboration3.0. #newbusinessmodels
Seminar aimed at helping startups participating in LUISS ENLABS Acceleration Program to grasp the basic principles to develop a communication strategy and plan.
Digital 2012 - How you deal with digital era in Indonesia - by Andrias EkoyuonoAndrias Ekoyuono
How your business deal with digital (internet and mobile) era in Indonesia in the year of 2012 ?
It is a helicopter view for entrepreneur , executives,
The evolution of telecommunications from a 2 dimensional world of capacity and minutes to a multi-dimensional services world of the 4th wave of highly personalized service delivery.
The Evolution of Corporate CommunicationsKenny Ong
ABF Annual Corporate Communications and Public Relations Conference
The Evolution Of Corporate Communications
• The evolving role of corporate communications and PR
• Business strategy and corporate communications
• Technology and corporate communications
• Corporate communications as value creator
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
The overwhelming success of the web 2.0, with online social networks as key actors, has induced a paradigm shift in the nature of human interactions. The user-driven character of these services for the first time has allowed researchers to quantify large-scale social patterns. However, the mechanisms that determine the fate of networks at a system level are still poorly understood. For instance, the simultaneous existence of numerous digital services naturally raises the question under which conditions these services can coexist. In analogy to population dynamics, the digital world is forming a complex ecosystem of interacting networks whose fitnesses depend on their ability to attract and maintain users' attention, which constitutes a limited resource. In this paper, we introduce an ecological theory of the digital world which exhibits a stable coexistence of several networks as well as the domination of a single one, in contrast to the principle of competitive exclusion. Interestingly, our model also predicts that the most probable outcome is the coexistence of a moderate number of services, in agreement with empirical observations.
How Genentech developed its employee advocacy program | Talent Connect 2016LinkedIn Talent Solutions
Lisa Rose, Genentech
Traci Scovel, Genentech
Employee Advocacy at Genentech engages and equips our community to create and cultivate connections by sharing compelling content about our company and culture.
In 2016, members of Genentech’s corporate staffing organization launched The Genentech Employee Ambassador Program (gEEP), an initiative designed to leverage influencing employees to help identify and attract new talent for a variety of roles across the company. This highly exciting program serves to empower and equip Ambassadors with tools and resources they need for enhanced networking opportunities.
gEEP demonstrates innovation on many levels:
1. By leveraging the networks of our employees and their interactions in various communities (e.g. their alma mater, memberships, associations), we can scale our staffing team without adding headcount.
2. gEEP offers the opportunity to implement new technology that helps share our mission and culture through social media to our employees and their networks. By adopting an employee advocacy platform for social media, we can take our social recruitment campaigns deep into the networks of our employees and beyond.
3. Recruitment in the US is evolving as candidates and employees alike take to sites like Glassdoor.com to learn from each other and not necessarily from the company they’re pursuing directly. By enabling our employees to be ambassadors, we amplify an authentic voice about Genentech to prospective candidates that resonates with their tastes and approach to seeking out a top employer, as well as helping to create a positive candidate experience.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Digital Revolution - Digital World with Digital Economy - By Anurag JohariAnurag Johari
Digital Revolution - Digital World with Digital Economy is a bird's eye view on emerging digital trends and digital technology adoption and socio-economic space.
Diversity 2.0 - The Diversity and Inclusion Social Media RevolutionDavid Thompson
With the inexorable growth of social media technologies, the global lexicon across cultures, generations, and professional industries has changed—permanently. In this webinar, Tanya Odom and David Thompson described core elements of social media, and how diversity and inclusion (d&i) practitioners can use these tools to complement their d&I activities. This was presented at a Linkage, Inc. webinar, March 16th 2012
Social media recruitment marketing strategies to enhance your hiringAgile1RPO
This Social Recruitment Strategy Presentation will provide you a step by step approach to building plan and the cultural factors to think about when executing in your organization. Agile 1 continues to deploy successful social strategies for our clients and have applied this knowledge and lessons learned to this deck.
In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
As a former strategic planner at Saatchi & Saatchi Wellness and founder of the Account Planners of NYC, one of the largest, most active communities of advertising strategists in the world, I am passionate about taking a user-centric approach to marketing and growing user pipelines through community development.
With experience in marketing strategy, community development, strategic partnerships and event production, I am hungry to apply my skills in an entrepreneurial atmosphere that is positively changing the way people interact and connect.
If you or your company are interested in learning more, please email me at Ryan.Drumwright@gmail.com.
I look forward to hearing any and all feedback,
Ryan Drumwright
@Ryan_Drumwright
www.ryandrumwright.com
Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.
While Social Media is focused on communication, Social Business is dedicated to improving business processes.
Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.
What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. BEYOND THE CONVERSATION:
THE EVOLUTION OF CORPORATE SOCIAL MEDIA
CHRISTOPHER BARGER
THE PROJECT [R]EVOLTUION 31 AUGUST 2012
2. A LITTLE ABOUT ME
WHO IS THIS GUY? WHY IS HE HERE?
Most Importantly, I’m Her Daddy
❯ Built IBM’s initial social media program,
2005-2007
❯ Built General Motors’ social media program
from the ground up, 2007-2011
❯ Author, The Social Media Strategist
(McGraw-Hill, 2012)
❯ Senior Fellow, Society for New
Communications Research
❯ As global digital SVP for Porter Novelli, have
advised organizations around the world,
including DisneyWorld, eBay, HP, the World
Health Organization and many others
2
3. THE PROJECT: [R]EVOLUTION
CORPORATE SOCIAL MEDIA
We’ll focus on two aspects of the evolution of
CORPORATE DIGITAL PRACTICES:
1EXTENAL
EXPECTATIONS
How AUDIENCE expectations are
shifting how we communicate. 2 INTERNAL
STRUCTURES are
How ORGANIZATIONS
changing to support the new
environment.
3
12. ORGANIZATIONAL SHIFT #1:
INTEGRATION
Digital is not a
standalone strategy or
execution; smart social
media execution should
be part of your broader
communications and
marketing strategy, and
woven seamlessly
throughout.
12
15. ORGANIZATIONAL SHIFT #2:
LONG-TERM MENTALITY
Digital is not simply
about executing short-
term campaigns using
social networks. The true
power of these networks
lies in the potential to
cultivate long-term
relationships – making
ongoing engagement
and listening as
important as any
campaign.
15
18. ORGANIZATIONAL SHIFT #3:
SOCIAL BUSINESS PROFESSIONALS
Digital is not to be handed
over to the intern, the new
hire, or the outside
consultant who’s written
three e-books and has a
fancy blog but has never
actually had to build a
program. Digital programs
are being run by
professional communicators
who understand your
business.
18
20. INSIDE ORGANIZATIONS:
SOCIAL FOR ITS OWN SAKE
Alice came to a fork in the road.
“Which road do I take?” she
asked.
“Where do you want to go?”
responded the Cheshire cat.
“I don’t know,” Alice answered.
“Then,” said the cat, “it doesn’t
matter.”
20
21. ORGANIZATIONAL SHIFT #4:
STRATEGIC APPLICATION
Digital is not the ongoing
pursuit of the latest “hot”
platform or winning the
admiration of developers
and social media wonks.
When used by business,
it is a strategic business
platform that
supplements or
reinforces broader
business strategy.
21
23. ORGANIZATIONAL SHIFT #5:
7 DEFINED INTERNAL ROLES AND NEEDS
• An Executive Champion
• Clear Lines of Authority
• A Social Media Strategist
• Sensible Metrics/Measurement
• Partnership With Legal
• A Solid Social Media Policy
• Employee Education & Training
23
24. THE PROJECT: [R]EVOLUTION
SUMMARY OF THE CORPORATE DIGITAL
EVOLUTION
❯ Audiences expect more from us
❯ More than ever, our job is to tell stories
❯ But our job is also to build relationships, not reach eyeballs
❯ Social is becoming integrated with the rest of communications
❯ No more experiments!
❯ No more ninjas – this is serious business for serious
professionals
❯ No more shiny objects
❯ Clarity and formalization of roles/responsibilities
24
We don’t believe in “social media strategy” per se. Social media/digital is not a standalone strategy or execution; smart social media execution should be part of your broader communications and marketing strategy, and woven seamlessly throughout. Social or digital efforts must be purpose-driven in order to be effective. Executing in social networks independent of or disconnected from broader business strategy achieves limited, if any, benefit for the organization conducting the program.
We don’t believe in “social media strategy” per se. Social media/digital is not a standalone strategy or execution; smart social media execution should be part of your broader communications and marketing strategy, and woven seamlessly throughout. Social or digital efforts must be purpose-driven in order to be effective. Executing in social networks independent of or disconnected from broader business strategy achieves limited, if any, benefit for the organization conducting the program.
No marketing or PR backgroundHasn’t done homeworkSocial media-speakCatch-phrasesUnrelated titles/professional immaturityHasn’t delivered business results
We don’t believe in “social media strategy” per se. Social media/digital is not a standalone strategy or execution; smart social media execution should be part of your broader communications and marketing strategy, and woven seamlessly throughout. Social or digital efforts must be purpose-driven in order to be effective. Executing in social networks independent of or disconnected from broader business strategy achieves limited, if any, benefit for the organization conducting the program.
We don’t believe in “social media strategy” per se. Social media/digital is not a standalone strategy or execution; smart social media execution should be part of your broader communications and marketing strategy, and woven seamlessly throughout. Social or digital efforts must be purpose-driven in order to be effective. Executing in social networks independent of or disconnected from broader business strategy achieves limited, if any, benefit for the organization conducting the program.
Clear Lines of AuthorityA Social Media EvangelistSensible Metrics & MeasurementPartnership with LegalA Solid Social Media PolicyEmployee Education and Training