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INTRODUCTION
MV creators are renowned as the animation centre for learning and management equipped to
attain student and it also renowned as best rating by times of India for visual effects and
photography. It is a Bangalore based education training institute company. All their services
are advanced and modern technology. With dedication and commitment, they have carved a
niche in the market being the reputed manufacturers and suppliers of industrial equipment’s.
All their valuable subjects are widely acclaimed among their students for various course’s
which where they are benefited for their job placement. The staff unit in their organization is
well developed with latest skills and techniques to make them get benefit out of them. Their
teachers are well aware of using the latest technology and consider all the changing industrial
and market trends to make our range more authentic and attractive teaching skills.
We had a great learning outcome of seo (search engine optimization) and digital marketing
the latest trends which get us a step out of marketing strategy to get us a success out of
marketing field, the trends the lock ups and movements in present market to get an inch out
of competition to get success in business and the outcome of internship was real time
programmes which I had to pull out my skills to get me a better part of my future success.
The services that are offered at students at leading prices that suite the budgetary
constraints of students. With the painstaking efforts of its team, they are able to develop a
huge cliental that has shown loyalty and trust upon our education institute. Being the client
specific organization, they are making constant efforts to make their students fully satisfied.
With the painstaking efforts of their team, they are able to carve a niche on their students.
Some factors that have made us the preferred choice of our students are as follows:
 Ethical educuatation practices.
 Value added courses.
 Competitive prices.
 Subject Knowledge.
 Immense industry experience.
 Experienced teaching staff.
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 Digital classrooms.
 Best work experience.
 Industrial excellence.
 Best placement.
Mv.creators Kalyan Nagar, Bangalore is a Franchise of Mv.creators Animation & Visual Effects.
They offer a wide array of training programs aimed at creating quality trained manpower to fuel
India's Media & Entertainment industry. There, core competence and industry experience has allowed
us to expand our quality service domain to a whole new level which offers you a wide array of
exceptional services across multiple verticals.
Mv.creators Kalyan Nagar is not just any other Media & Entertainment training board. They
invite you to visit our training studio and be a part of this exciting and animated industry.
They have a wide and best services which help them compete in present market.
3
COMPANY PROFILE
They pay extra emphasis to the fact that training curriculums require constant and ongoing
development which is founded upon long hours of research and interaction with the industry.
This coupled with an integrated instructor development and training program which ensures
that our highly talented teams of instructors are always kept at the helm of technology and are
equipped with the finest techno-creative skills translates into the next generation of highly
talented artists who are charged up to handle the most challenging production scenarios right
from day one.
360 Degree of Innovation
Mv.creators Believes in innovation which is truly reflected in our diverse verticals which are
aimed at providing a complete all around learning experience across diverse media.
Starting up with our company was to provide the best frame to our starters to get better
results and compete with the market as a new stand we need a better infrastructure and the
budgeting was the for most aspect for us hence we started to frame a working model with an
initial investment as fallows;
Budgeting
 35 lakhs for capital.
 Infrastructure investment of 15 lakhs.
 Working infrastructure and equipment’s 10 lakhs.
 Photo studio capital of 9 lakhs.
These facilities are equipped with the latest in technical infrastructure such as high end
animation workstations, projector based lecture theatres and auditoriums in addition to
specialized facilities such as sound editing labs etc. at some locations. All our facilities
feature the finest and most experienced techno-creative instructors in India who are not only
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handpicked from the finest in India but are also specialized to handle our unique
specialization based curriculum.
The Incubation Centre
A revolutionary concept which is centered on providing a true production level work
experience to the students as an industry internship before they venture into their professional
lives. This unique facility is based in Mumbai, India and has been designed like a real world
production studio with complete infrastructure to support and handle real world animation
projects and is managed and governed by a panel of seasoned industry professionals. Ever
since its inception in early 2008, the facility has churned out an animated episode and promos
for a television channel in addition to numerous other projects which are currently in
production. Students are handpicked from across MV.CREATORS centers and undergo
specialized training before being put on production tasks for a period of 4 - 5 months after
which they participate in an integrated campus placement drive having earned professional
experience and credits on their demo reel. This unique vertical is highly sought after by
independent animation film makers and freelancers who are on the lookout for high quality
and economical production facility that encourages their concepts and helps them realize their
projects.
New Media Services
The New Media vertical focuses on research and development into alternative media and
technologies to enable MV.CREATORS to reach out to a wide array of learners and
professionals and to deliver content in newer and exciting ways. The vertical recently
launched, India's first online animation and visual effects training school which offers high
quality video training content free of charge to students and professionals looking for quality
training at their own pace. The New Media division would also be launching DVD based
training in the near future.
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Brainboxx
Based in Bangalore, India, the Brainbox division is our integrated research and development
arm focused on exploring the latest in technological trends and techniques and incorporating
them into the curriculum and skills up gradation of instructors on a continuing basis.
Brainbox is also responsible for developing new training methodologies and fine tuning
existing best practices to enable a uniform and standardized course delivery mechanism
across all facilities. The vertical is comprised up of senior experts from the industry who are
passionate about training and education and are a key component to our innovative services
culture.
Quality Services and Global Alliances
Our quality speaks for itself and we're happy that our global associates bear testament to our
commitment.
In 2008, MV.CREATORS signed a definitive agreement with the prestigious Cambridge Art
School at the Anglia Ruskin University, UK for the purposes of accreditation of courses and
for implementing international quality standards in animation education in India. As a part of
this agreement, the university also awarded internationally recognized credit points to an
MV.CREATORS course enabling students to pursue higher education and explore job
opportunities abroad.
In an effort to provide world class training, MV.CREATORS has also joined hands with
visual effects veteran Steve Wright, who has more than 20 years of experience in the visual
effects industry and is the author of several books on compositing and visual effects and is
regarded as one of the world's foremost authority on Nuke and Shake. As a part of this tie-up,
Steve has designed India's first ever Nuke compositing curriculum for MV.CREATORS and
is also involved in several other strategic initiatives.
MV.CREATORS also has a tie-up with the world's foremost online creative jobs site -
CreativeHeads.net which enables our students to explore job opportunities from some of the
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top companies from across the globe. Using this facility, students of MV.CREATORS have
free access to creating an online portfolio on CreativeHeads.net where they can upload demo
reels, create an electronic resume and can search through thousands of job openings and also
apply there. As a part of this tie-up, Creative Heads also promotes exclusive free access to
MV.CREATORS student profiles to its huge database of employers.
We believe good companies are created by good people and we take pride in our team and
our alliances what’ve been instrumental in putting MV.CREATORS right at the helm of high
quality animation training services in India.
They are constantly assisted by their team of diligent professionals who have rich industry
experience and in-depth process knowledge of their domain. Depending on the requisite
skills, they select their professionals who consistently help them in executing their services
with almost reliability. Moreover, in order clearly understand the requirements, their team
remains in close proximity with their clients. Besides, their teams of consultants are backed
by research capabilities to meet the needs of the students with utmost precision and accuracy.
Graphics and VFX Compositing artist. His enthusiasm for learning compliments his passion
for training. With a work experience of over 10 years, he provides the best of training and
production. His credits include major Hollywood projects such as “X files 2”, “12 Rounds”,
“Dragonball Evolution” etc. and Bollywood projects such as “Race”, “Welcome”, “Ghajini”
and many other prestigious projects. At Mv.creators, his areas of expertise are Motion
Graphic design, live action Compositing, curriculum design and mentoring.
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Organizationstructure of MV.CREATORS
MANAGEINGDIRECTOR
HOD(ANIMATATION
AND VISUAL EFFECTS)
TEACHING STAFF
SOFTWARE
DEVELOPERS
HOD(PHOTOGRAPHY)
PHOTOGRAPHERS
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Proprietor
GENERAL
Manager
PHOTOGRAPHER
Accountant
Marketing/Sales
Manager
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Marketing Strategies of MV.CREATORS
Word of mouth marketing at the best use
Word of mouth marketing is the passing of information from person to person by oral
communication. Customers are very excited to share with the world the brands they love.
Word of mouth is one of the ancient ways people learned about what to learn the best and get
a good profile. Modern marketers have learned how to create authentic word of mouth for
their companies and the products they represent. Getting the customer talking about their and
services is very important way of marketing.
Online marketing
Online banners to the pop ups, online marketers have attempted to get their customers
attention any way they can. Mv.creators advertises their courses on the websites and the
portals of different websites. As commerce has propagated to the internet, this form of
marketing has emerged.
Email marketing
The customers have migrated into the online world, Internet marketers attempt to collect and
organize emails for potential prospects. All the products and services offered by the company
will be mentioned in the mail and sent to the vendors. Many B2B marketers depend on email
marketing as a primary way to connect with customers. At industry tradeshows, Mv.creators
can offen be seen exchanging email information with their prospects.
Event marketing
Creating events is a great way to drive sales. Customer often needs a reason to learn and
events can often offer the perfect reason.
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Hence they bring up short free courses to help students know more about them.
Direct marketing
They communicate directly with students and parents and prospects through mail, email, texts
and other promotional materials. The marketing and sales managers are involved in dealing
with the clients directly.
Inbound marketing
Companies often have customers calling them for various reasons. This can present a great
opportunity to sell customers additional products and services they currently don’t have
Telemarketing
Telemarketing can play an important part of selling the company’s services to consumers and
it must not be overlooked as many companies rely on it to connect with customers and
students.
They get a direct contact hence they get better marketing and sales of the services and
students get to know more about them.
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OUR PARTNERS
Mv.creators animation and visual effects works with the finest minds and organizations in the
world to bring you the ultimate learning experience that is unparalleled and enriched with the
latest trend in the techniques and technology.
Jeeva
Jeeva is a senior visual effects artist and trainer with over 20 years of production experience
creating digital effects for over 60feature films, including three years working with the
Digital Intermediate process. As a senior digital compositing artist and 2D Technical Director
he has an unusual combination of both artistic and technical understanding of Digital
Compositing and Digital Intermediate. His extensive film credit include “Ray”, “Ali”,
“Traffic”, “Air Force One”, “Batman & Robin”, and many, many others. He is also a public
speaker, published author, writer, and a widely recognized expert in the digital effects
industry. His popular books include Digital Compositing for Film & Video’ and
‘Compositing Visual Effects: Essential for the Aspiring Artist’. Steve is also an authority on
The Foundry Nuke Compositing software and has exclusively developed a course for
Mv.creators.
CreativeHeads.Net
Creative Heads is the world’s largest and fastest growing global career network catering to
the Animation, Visual effects, Television, Film, Video Game and related industries.
CreativeHeads.net has a network of 28 top editorial sites and reaches a community of more
than 20-million creative professionals each month. Many of the top production houses and
studios advertise their jobs on the CreativeHeads.net 28 site Job Board Network. This list
includes Disney Feature Animation, Lucas Film, Sony Pictures Image works, Pixar,
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Aardman, Animal Logic, CafeFx, Blue Sky, and The orphanage, Tippett Studios, Digital
Domain, Rhythm & Hues, Café CFC, Double Negative Visual Effects, WETA, Ubisoft,
Electronic Arts, Midway Games, Sony Computer Entertainment, Apple, Adobe, Intel,
NVIDIA, Autodesk and many more. With this Partnership, Mv.creators students have instant
access to hundreds of global job opportunities, and also receive a tremendous amount of
exposure to their work from studios in India, Asia, and North America and beyond! Students
will now be able to create an online portfolio that will include free hosting of demo reels and
art assets, allow them to search and apply for jobs, as well as track the status of all of their
application, and setup multiple profiles for different creative industries. CreativeHeads.net
will be providing their employer clients with access to this Mv.creators profiles at no charge
and promoting this access to their vast database of tens of thousands of studios from across
the globe.
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Why I chose Mv.creators?
They craft specialists
They know what the industry wants and that is why the innovative specialization based
training at our animation school is designed to craft and polish your skills so you can stand
out from the crowd as an expert because after all, a polished diamond is worth more than a
bagful of uncut rocks!
They are best known to focus energies on developing the right set of skills so that you follow
your passion and become what you've always wanted to be. The curriculum of
Mv.creators 3D animation institute stands a class apart from the rest and ensures that you
get to where it matters.
Just as no worthy building can last on a weak foundation, the core of a strong animation &
visual effects programmer are its instructors. At Mv.creators, we're proud of the team of
professional instructors at our animation institute who bring their experience, innovation and
creativity to each lecture.
An animation & visual effects course should not only teach you the tools of the trade but
should first excite your right brain and ignite your creativity. Which is why at Mv.creators
animation school, you can trust our courses and expert mentors to train and teach and not
senselessly preach.
Our wide experience and knowledge of the animation industry as a leading 3D animation
institute gives us the edge when it comes to offering specialized training. Through an
innovative and personalized approach we craft and polish your skills to hone you into a
complete animation expert. Right from the curriculum design to our hand-picked team of
professional instructors to the strong infrastructural support of our animation institute, we
ensure a blend of innovation and creativity to add new dimensions to your abilities and
enhance your learning experience.
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Mv.creators services
Industrial Training course offered by Mv.creators
Are you on the lookout for new age industrial training programs in the Media &
Entertainment industry? Look no further. Mv.creators now announces unique short term
industrial training programs.
These courses are currently available at our training facilities in Chandigarh, South Ex. (New
Delhi), Andheri – West (Mumbai) and Cambridge Layout (Bengaluru).
Duration: 6 Weeks | 8 Weeks | 6 Months
1. Visual Effects
›› After effects
• Motion Graphics
• Chroma Removal
• Compositing
• Adobe Premiere
• Film editing
2. Web Designing
3. Animation
4. JAVA
5. Web development
They have achieved great success and help they student’s to get there best outcome for their
future needs and flow ups for their journey.
Their courses are entirely based to get each and every student to become a self-motive for
their near future.
15
BEST PRACTICES
A best practice is a method or technique that has been generally accepted as superior to any
alternative because it produces results that are superior to those achieved by other means or
because it has become a standard way of doing things, eg: a standard way of complying with
legal or ethical requirements.
Best practices are used to maintain quality as an alternative to mandatory legislated standards
and can be based on self-assessment or benchmarking.
Having a Clear Process:
Having a clear process that every team member understands is extremely important. When a
task needs to be completed, there is a clear funnel and order of operations that must be
followed. This improves efficiency and reduces the chance of fumbling information and
having things slip through the cracks.
Flexibility:
As the business grows, there will be a need to change to adapt to new circumstances. The
firm adapts the working process required by different srt of students to meet there personal
needs. They experiment with different ways of working to see which suits the best for their
students and costomers. A far more effective way of making changes is to look how
successful businesses operate and to introduce their ways into the business.
Delivering high quality products/services:
One of the quickest ways to set you apart from the competition is to provide your customers
with high-quality standard photography which is taken by an Australian photo shooter at the
same price as the present competitors. Quality is everything when it comes to growing your
16
business. Mv.creators spends their time to plan, organize and deliver high quality
products/services in everything they do.
Keeping the 3 P’s in Mind:
“The Profit” always says it, and it’s on point. The 3 P’s is all about building a solid operation.
Process, people and product. Mv.creators builds their operation to flow and operate well with
the 3 P’s and have a successful business.
The process of manufacturing and the right people involved in the process is very important
in producing the high quality product. Thus keeping in mind the 3 P’s is very efficient in the
success of the firm.
Reliability:
Mv.creators display solutions with its high quality products and best services have a very
good business relation with the top brand retailers. They have achieved in retaining their
clients and in attracting the new clients towards their business. Mv.creators is very reliable
and has maintained its reputation in the market since 8 years.
They are well advanced in training and bringing live projects and explain them to their
students to gain better knowledge to their extend so that they are well advanced to get a better
future in placement and knowledge to start up new start-ups .
Self-motivation:
Mv.creators all ways believe in self-motivation and tell their students to build on it as it helps
achieving victory in a mas life by his deeds and ideas and self-motivation.
17
Learning outcome
As a marketing intern I was first introduced to setting up a marketing plan, which further
resulted in learning the concepts of marketing in a detailed manner.
The learning outcome were as follows,
1. Appreciation for the global nature of marketing and appropriate measures to operate
effectively in international settings.
2. Ability to communicate the unique marketing mixes and selling propositions for specific
product offerings.
3. Ability to create an integrated marketing communications plan which includes
promotional strategies and measures of effectiveness.
4. Ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumers.
5. Ability to collect, process, and analyse consumer data to make informed marketing
decisions
6. Identify core concepts of marketing and the role of marketing in business and society.
7. Ability to apply knowledge and skills to real-world experiences in an internship.
8. Knowledge of social, legal, ethical and technological forces on marketing decision-
making.
9. Ability to develop marketing strategies based on product, price, place and promotion
objectives.
 Introduction to marketing
Marketing is a widely used term to describe the communication between a company and the
consumer audience that aims to increase the value of the company or its merchandise or, at its
simplest, raises the profile of the company and its products in the public mind.
 Introduction to the marketing mix
The management process through which goods and services move from concept to the
students. It includes the coordination of four elements called the 4 P's of marketing:
(1) Identification, selection and development of a product,
18
(2) Determination of its price,
(3) Selection of a distribution channel to reach the students’ place, and
(4) Development and implementation of a promotional strategy.
Introduction to the marketing strategies used to be implemented for a marketing plan based
on the type of business.
An introduction to inbound and outbound marketing
Introduction to digital marketing
1. Digital marketing is an umbrella term for the marketing of products or services using
digital technologies, mainly on the internet, but also including mobile phones, display
advertising, and any other digital medium.
2. SEO (search engine optimization)
Search engine optimization is a methodology of strategies, techniques and
tactics used to increase the amount of visitors to a website by obtaining a high-
ranking placement in the search results page of a search engine (SERP) --
including Google, Bing, Yahoo and other search engines.
3. SEM(search engine marketing)
Search engine marketing (SEM) is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising.
4. Social media marketing
Social Media Marketing describes “an interdisciplinary and cross-functional
concept to achieve organizational goals by creating value for
stakeholders.”. Companies address several stakeholders through social media
marketing including students, employees, journalists, bloggers and the general
public.
Medium of marketing
 Twitter
 Facebook
 Google+
 LinkedIn
 Blogs
 Foursquare
19
 Instagram
 YouTube
 Social book marketing sites
5. White hat & black hat SEO
 White Hat SEO refers to any practice that improves your search performance on a
search engine results page (SERP) while maintaining the integrity of your website
and staying within the search engines' terms of service. These tactics stay within the
bounds as defined by Google. Examples include:
 Offering quality content and services
 Using descriptive, keyword-rich meta tags
 Making your site easy to navigate
 Black Hat SEO
Black hat SEO refers to a set of practices that are used to increases a site or page's
rank in search engines through means that violate the search engines' terms of
service.
 Back link generation
Backlinks are incoming links to a webpage. When a web page links to any other
page, it’s called a backlink. In the past, backlinks were the major metric for the
ranking of a web page. A page with a lot of backlinks tends to rank higher with all
major search engines, including Google.
 Introduction to the working of HTML in SEO
 Functional of the pages
20
CONCLUSION
This facility which has developed strategies that acknowledge the work and its
starting point the goals and vision described in the comprehensive manner. These strategic
efforts are viewed as the reorienting. Quality is the key matter on which we do not
compromise. Our dedicated and result oriented team of professionals are under strict
guidelines to ensure zero deficiency. Mv.creators has strong commitment to offer
International education standards quality at Indian price and service using only the world’s
most advanced technologies to teach their students. Our talented teachers and service
oriented staff are involved in maintaining high quality standards throughout the company
from Research & Development, student’s culture.
Students satisfaction is there key factor as they have they have adopted the students centric
approach as students satisfaction is the first and foremost concern that provides us the
capability to meet all their business objectives. To achieve this vital element of its business
policy, they follow hard core professionalism at all levels of their operations. Their source of
assortments from authentic vendors of the industry, which are known for their optimum
quality and sound infrastructural abilities. They are renowned as the best dealers and
manufacturers of industrial equipment’s and machinery. TEAM they are constantly assisted
by their team of diligent professionals who have rich industry experience and in-depth
process knowledge of their domain. Depending on the requisite skills, they select their
professionals who consistently help them in executing their services with almost reliability.
Moreover, in order clearly understand the requirements, their team remains in close proximity
with their clients. Besides, their teams of consultants are backed by research capabilities to
meet the needs and demands of the student’s with utmost precision and accuracy.
Our dedicated and result oriented team of professionals are under strict guidelines to ensure
zero deficiency. Mv.creators has strong commitment to offer International quality at Indian
price and service using only the world’s most advanced technologies. Our skilled labour and
service oriented staffs are involved in maintaining high quality standards throughout the
21
company from Research & Development, manufacturing to administrative and commercial
sections.
 The working capital position of the company is sound and the various sources through
which it is funded are optimal.
 The company has used its , purchasing latest study material, financing and investment
decisions to good effect can be seen from the inferences made earlier in the project.
 The debts doubtful have been doubled over the years but their percentage on the debts
has almost become half. This implies a sales and collection policy that get along with
the receivables management of the firm.
 The various ratios calculated are an indicator as to the fact that the profitability of the
firm and sales are on a rise and also the deletion of the inefficiencies in the working
capital management and getting new clients for their photography.
 The firm has not compromised on profitability.
 Mv.creators has reached a position where the default costs are as low as negligible
and where they can readily factor their accounts receivables for availing finance is
noteworthy.

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intern body of report

  • 1. 1 INTRODUCTION MV creators are renowned as the animation centre for learning and management equipped to attain student and it also renowned as best rating by times of India for visual effects and photography. It is a Bangalore based education training institute company. All their services are advanced and modern technology. With dedication and commitment, they have carved a niche in the market being the reputed manufacturers and suppliers of industrial equipment’s. All their valuable subjects are widely acclaimed among their students for various course’s which where they are benefited for their job placement. The staff unit in their organization is well developed with latest skills and techniques to make them get benefit out of them. Their teachers are well aware of using the latest technology and consider all the changing industrial and market trends to make our range more authentic and attractive teaching skills. We had a great learning outcome of seo (search engine optimization) and digital marketing the latest trends which get us a step out of marketing strategy to get us a success out of marketing field, the trends the lock ups and movements in present market to get an inch out of competition to get success in business and the outcome of internship was real time programmes which I had to pull out my skills to get me a better part of my future success. The services that are offered at students at leading prices that suite the budgetary constraints of students. With the painstaking efforts of its team, they are able to develop a huge cliental that has shown loyalty and trust upon our education institute. Being the client specific organization, they are making constant efforts to make their students fully satisfied. With the painstaking efforts of their team, they are able to carve a niche on their students. Some factors that have made us the preferred choice of our students are as follows:  Ethical educuatation practices.  Value added courses.  Competitive prices.  Subject Knowledge.  Immense industry experience.  Experienced teaching staff.
  • 2. 2  Digital classrooms.  Best work experience.  Industrial excellence.  Best placement. Mv.creators Kalyan Nagar, Bangalore is a Franchise of Mv.creators Animation & Visual Effects. They offer a wide array of training programs aimed at creating quality trained manpower to fuel India's Media & Entertainment industry. There, core competence and industry experience has allowed us to expand our quality service domain to a whole new level which offers you a wide array of exceptional services across multiple verticals. Mv.creators Kalyan Nagar is not just any other Media & Entertainment training board. They invite you to visit our training studio and be a part of this exciting and animated industry. They have a wide and best services which help them compete in present market.
  • 3. 3 COMPANY PROFILE They pay extra emphasis to the fact that training curriculums require constant and ongoing development which is founded upon long hours of research and interaction with the industry. This coupled with an integrated instructor development and training program which ensures that our highly talented teams of instructors are always kept at the helm of technology and are equipped with the finest techno-creative skills translates into the next generation of highly talented artists who are charged up to handle the most challenging production scenarios right from day one. 360 Degree of Innovation Mv.creators Believes in innovation which is truly reflected in our diverse verticals which are aimed at providing a complete all around learning experience across diverse media. Starting up with our company was to provide the best frame to our starters to get better results and compete with the market as a new stand we need a better infrastructure and the budgeting was the for most aspect for us hence we started to frame a working model with an initial investment as fallows; Budgeting  35 lakhs for capital.  Infrastructure investment of 15 lakhs.  Working infrastructure and equipment’s 10 lakhs.  Photo studio capital of 9 lakhs. These facilities are equipped with the latest in technical infrastructure such as high end animation workstations, projector based lecture theatres and auditoriums in addition to specialized facilities such as sound editing labs etc. at some locations. All our facilities feature the finest and most experienced techno-creative instructors in India who are not only
  • 4. 4 handpicked from the finest in India but are also specialized to handle our unique specialization based curriculum. The Incubation Centre A revolutionary concept which is centered on providing a true production level work experience to the students as an industry internship before they venture into their professional lives. This unique facility is based in Mumbai, India and has been designed like a real world production studio with complete infrastructure to support and handle real world animation projects and is managed and governed by a panel of seasoned industry professionals. Ever since its inception in early 2008, the facility has churned out an animated episode and promos for a television channel in addition to numerous other projects which are currently in production. Students are handpicked from across MV.CREATORS centers and undergo specialized training before being put on production tasks for a period of 4 - 5 months after which they participate in an integrated campus placement drive having earned professional experience and credits on their demo reel. This unique vertical is highly sought after by independent animation film makers and freelancers who are on the lookout for high quality and economical production facility that encourages their concepts and helps them realize their projects. New Media Services The New Media vertical focuses on research and development into alternative media and technologies to enable MV.CREATORS to reach out to a wide array of learners and professionals and to deliver content in newer and exciting ways. The vertical recently launched, India's first online animation and visual effects training school which offers high quality video training content free of charge to students and professionals looking for quality training at their own pace. The New Media division would also be launching DVD based training in the near future.
  • 5. 5 Brainboxx Based in Bangalore, India, the Brainbox division is our integrated research and development arm focused on exploring the latest in technological trends and techniques and incorporating them into the curriculum and skills up gradation of instructors on a continuing basis. Brainbox is also responsible for developing new training methodologies and fine tuning existing best practices to enable a uniform and standardized course delivery mechanism across all facilities. The vertical is comprised up of senior experts from the industry who are passionate about training and education and are a key component to our innovative services culture. Quality Services and Global Alliances Our quality speaks for itself and we're happy that our global associates bear testament to our commitment. In 2008, MV.CREATORS signed a definitive agreement with the prestigious Cambridge Art School at the Anglia Ruskin University, UK for the purposes of accreditation of courses and for implementing international quality standards in animation education in India. As a part of this agreement, the university also awarded internationally recognized credit points to an MV.CREATORS course enabling students to pursue higher education and explore job opportunities abroad. In an effort to provide world class training, MV.CREATORS has also joined hands with visual effects veteran Steve Wright, who has more than 20 years of experience in the visual effects industry and is the author of several books on compositing and visual effects and is regarded as one of the world's foremost authority on Nuke and Shake. As a part of this tie-up, Steve has designed India's first ever Nuke compositing curriculum for MV.CREATORS and is also involved in several other strategic initiatives. MV.CREATORS also has a tie-up with the world's foremost online creative jobs site - CreativeHeads.net which enables our students to explore job opportunities from some of the
  • 6. 6 top companies from across the globe. Using this facility, students of MV.CREATORS have free access to creating an online portfolio on CreativeHeads.net where they can upload demo reels, create an electronic resume and can search through thousands of job openings and also apply there. As a part of this tie-up, Creative Heads also promotes exclusive free access to MV.CREATORS student profiles to its huge database of employers. We believe good companies are created by good people and we take pride in our team and our alliances what’ve been instrumental in putting MV.CREATORS right at the helm of high quality animation training services in India. They are constantly assisted by their team of diligent professionals who have rich industry experience and in-depth process knowledge of their domain. Depending on the requisite skills, they select their professionals who consistently help them in executing their services with almost reliability. Moreover, in order clearly understand the requirements, their team remains in close proximity with their clients. Besides, their teams of consultants are backed by research capabilities to meet the needs of the students with utmost precision and accuracy. Graphics and VFX Compositing artist. His enthusiasm for learning compliments his passion for training. With a work experience of over 10 years, he provides the best of training and production. His credits include major Hollywood projects such as “X files 2”, “12 Rounds”, “Dragonball Evolution” etc. and Bollywood projects such as “Race”, “Welcome”, “Ghajini” and many other prestigious projects. At Mv.creators, his areas of expertise are Motion Graphic design, live action Compositing, curriculum design and mentoring.
  • 7. 7 Organizationstructure of MV.CREATORS MANAGEINGDIRECTOR HOD(ANIMATATION AND VISUAL EFFECTS) TEACHING STAFF SOFTWARE DEVELOPERS HOD(PHOTOGRAPHY) PHOTOGRAPHERS
  • 9. 9 Marketing Strategies of MV.CREATORS Word of mouth marketing at the best use Word of mouth marketing is the passing of information from person to person by oral communication. Customers are very excited to share with the world the brands they love. Word of mouth is one of the ancient ways people learned about what to learn the best and get a good profile. Modern marketers have learned how to create authentic word of mouth for their companies and the products they represent. Getting the customer talking about their and services is very important way of marketing. Online marketing Online banners to the pop ups, online marketers have attempted to get their customers attention any way they can. Mv.creators advertises their courses on the websites and the portals of different websites. As commerce has propagated to the internet, this form of marketing has emerged. Email marketing The customers have migrated into the online world, Internet marketers attempt to collect and organize emails for potential prospects. All the products and services offered by the company will be mentioned in the mail and sent to the vendors. Many B2B marketers depend on email marketing as a primary way to connect with customers. At industry tradeshows, Mv.creators can offen be seen exchanging email information with their prospects. Event marketing Creating events is a great way to drive sales. Customer often needs a reason to learn and events can often offer the perfect reason.
  • 10. 10 Hence they bring up short free courses to help students know more about them. Direct marketing They communicate directly with students and parents and prospects through mail, email, texts and other promotional materials. The marketing and sales managers are involved in dealing with the clients directly. Inbound marketing Companies often have customers calling them for various reasons. This can present a great opportunity to sell customers additional products and services they currently don’t have Telemarketing Telemarketing can play an important part of selling the company’s services to consumers and it must not be overlooked as many companies rely on it to connect with customers and students. They get a direct contact hence they get better marketing and sales of the services and students get to know more about them.
  • 11. 11 OUR PARTNERS Mv.creators animation and visual effects works with the finest minds and organizations in the world to bring you the ultimate learning experience that is unparalleled and enriched with the latest trend in the techniques and technology. Jeeva Jeeva is a senior visual effects artist and trainer with over 20 years of production experience creating digital effects for over 60feature films, including three years working with the Digital Intermediate process. As a senior digital compositing artist and 2D Technical Director he has an unusual combination of both artistic and technical understanding of Digital Compositing and Digital Intermediate. His extensive film credit include “Ray”, “Ali”, “Traffic”, “Air Force One”, “Batman & Robin”, and many, many others. He is also a public speaker, published author, writer, and a widely recognized expert in the digital effects industry. His popular books include Digital Compositing for Film & Video’ and ‘Compositing Visual Effects: Essential for the Aspiring Artist’. Steve is also an authority on The Foundry Nuke Compositing software and has exclusively developed a course for Mv.creators. CreativeHeads.Net Creative Heads is the world’s largest and fastest growing global career network catering to the Animation, Visual effects, Television, Film, Video Game and related industries. CreativeHeads.net has a network of 28 top editorial sites and reaches a community of more than 20-million creative professionals each month. Many of the top production houses and studios advertise their jobs on the CreativeHeads.net 28 site Job Board Network. This list includes Disney Feature Animation, Lucas Film, Sony Pictures Image works, Pixar,
  • 12. 12 Aardman, Animal Logic, CafeFx, Blue Sky, and The orphanage, Tippett Studios, Digital Domain, Rhythm & Hues, Café CFC, Double Negative Visual Effects, WETA, Ubisoft, Electronic Arts, Midway Games, Sony Computer Entertainment, Apple, Adobe, Intel, NVIDIA, Autodesk and many more. With this Partnership, Mv.creators students have instant access to hundreds of global job opportunities, and also receive a tremendous amount of exposure to their work from studios in India, Asia, and North America and beyond! Students will now be able to create an online portfolio that will include free hosting of demo reels and art assets, allow them to search and apply for jobs, as well as track the status of all of their application, and setup multiple profiles for different creative industries. CreativeHeads.net will be providing their employer clients with access to this Mv.creators profiles at no charge and promoting this access to their vast database of tens of thousands of studios from across the globe.
  • 13. 13 Why I chose Mv.creators? They craft specialists They know what the industry wants and that is why the innovative specialization based training at our animation school is designed to craft and polish your skills so you can stand out from the crowd as an expert because after all, a polished diamond is worth more than a bagful of uncut rocks! They are best known to focus energies on developing the right set of skills so that you follow your passion and become what you've always wanted to be. The curriculum of Mv.creators 3D animation institute stands a class apart from the rest and ensures that you get to where it matters. Just as no worthy building can last on a weak foundation, the core of a strong animation & visual effects programmer are its instructors. At Mv.creators, we're proud of the team of professional instructors at our animation institute who bring their experience, innovation and creativity to each lecture. An animation & visual effects course should not only teach you the tools of the trade but should first excite your right brain and ignite your creativity. Which is why at Mv.creators animation school, you can trust our courses and expert mentors to train and teach and not senselessly preach. Our wide experience and knowledge of the animation industry as a leading 3D animation institute gives us the edge when it comes to offering specialized training. Through an innovative and personalized approach we craft and polish your skills to hone you into a complete animation expert. Right from the curriculum design to our hand-picked team of professional instructors to the strong infrastructural support of our animation institute, we ensure a blend of innovation and creativity to add new dimensions to your abilities and enhance your learning experience.
  • 14. 14 Mv.creators services Industrial Training course offered by Mv.creators Are you on the lookout for new age industrial training programs in the Media & Entertainment industry? Look no further. Mv.creators now announces unique short term industrial training programs. These courses are currently available at our training facilities in Chandigarh, South Ex. (New Delhi), Andheri – West (Mumbai) and Cambridge Layout (Bengaluru). Duration: 6 Weeks | 8 Weeks | 6 Months 1. Visual Effects ›› After effects • Motion Graphics • Chroma Removal • Compositing • Adobe Premiere • Film editing 2. Web Designing 3. Animation 4. JAVA 5. Web development They have achieved great success and help they student’s to get there best outcome for their future needs and flow ups for their journey. Their courses are entirely based to get each and every student to become a self-motive for their near future.
  • 15. 15 BEST PRACTICES A best practice is a method or technique that has been generally accepted as superior to any alternative because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things, eg: a standard way of complying with legal or ethical requirements. Best practices are used to maintain quality as an alternative to mandatory legislated standards and can be based on self-assessment or benchmarking. Having a Clear Process: Having a clear process that every team member understands is extremely important. When a task needs to be completed, there is a clear funnel and order of operations that must be followed. This improves efficiency and reduces the chance of fumbling information and having things slip through the cracks. Flexibility: As the business grows, there will be a need to change to adapt to new circumstances. The firm adapts the working process required by different srt of students to meet there personal needs. They experiment with different ways of working to see which suits the best for their students and costomers. A far more effective way of making changes is to look how successful businesses operate and to introduce their ways into the business. Delivering high quality products/services: One of the quickest ways to set you apart from the competition is to provide your customers with high-quality standard photography which is taken by an Australian photo shooter at the same price as the present competitors. Quality is everything when it comes to growing your
  • 16. 16 business. Mv.creators spends their time to plan, organize and deliver high quality products/services in everything they do. Keeping the 3 P’s in Mind: “The Profit” always says it, and it’s on point. The 3 P’s is all about building a solid operation. Process, people and product. Mv.creators builds their operation to flow and operate well with the 3 P’s and have a successful business. The process of manufacturing and the right people involved in the process is very important in producing the high quality product. Thus keeping in mind the 3 P’s is very efficient in the success of the firm. Reliability: Mv.creators display solutions with its high quality products and best services have a very good business relation with the top brand retailers. They have achieved in retaining their clients and in attracting the new clients towards their business. Mv.creators is very reliable and has maintained its reputation in the market since 8 years. They are well advanced in training and bringing live projects and explain them to their students to gain better knowledge to their extend so that they are well advanced to get a better future in placement and knowledge to start up new start-ups . Self-motivation: Mv.creators all ways believe in self-motivation and tell their students to build on it as it helps achieving victory in a mas life by his deeds and ideas and self-motivation.
  • 17. 17 Learning outcome As a marketing intern I was first introduced to setting up a marketing plan, which further resulted in learning the concepts of marketing in a detailed manner. The learning outcome were as follows, 1. Appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings. 2. Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. 3. Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness. 4. Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. 5. Ability to collect, process, and analyse consumer data to make informed marketing decisions 6. Identify core concepts of marketing and the role of marketing in business and society. 7. Ability to apply knowledge and skills to real-world experiences in an internship. 8. Knowledge of social, legal, ethical and technological forces on marketing decision- making. 9. Ability to develop marketing strategies based on product, price, place and promotion objectives.  Introduction to marketing Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind.  Introduction to the marketing mix The management process through which goods and services move from concept to the students. It includes the coordination of four elements called the 4 P's of marketing: (1) Identification, selection and development of a product,
  • 18. 18 (2) Determination of its price, (3) Selection of a distribution channel to reach the students’ place, and (4) Development and implementation of a promotional strategy. Introduction to the marketing strategies used to be implemented for a marketing plan based on the type of business. An introduction to inbound and outbound marketing Introduction to digital marketing 1. Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. 2. SEO (search engine optimization) Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high- ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. 3. SEM(search engine marketing) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. 4. Social media marketing Social Media Marketing describes “an interdisciplinary and cross-functional concept to achieve organizational goals by creating value for stakeholders.”. Companies address several stakeholders through social media marketing including students, employees, journalists, bloggers and the general public. Medium of marketing  Twitter  Facebook  Google+  LinkedIn  Blogs  Foursquare
  • 19. 19  Instagram  YouTube  Social book marketing sites 5. White hat & black hat SEO  White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google. Examples include:  Offering quality content and services  Using descriptive, keyword-rich meta tags  Making your site easy to navigate  Black Hat SEO Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.  Back link generation Backlinks are incoming links to a webpage. When a web page links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a web page. A page with a lot of backlinks tends to rank higher with all major search engines, including Google.  Introduction to the working of HTML in SEO  Functional of the pages
  • 20. 20 CONCLUSION This facility which has developed strategies that acknowledge the work and its starting point the goals and vision described in the comprehensive manner. These strategic efforts are viewed as the reorienting. Quality is the key matter on which we do not compromise. Our dedicated and result oriented team of professionals are under strict guidelines to ensure zero deficiency. Mv.creators has strong commitment to offer International education standards quality at Indian price and service using only the world’s most advanced technologies to teach their students. Our talented teachers and service oriented staff are involved in maintaining high quality standards throughout the company from Research & Development, student’s culture. Students satisfaction is there key factor as they have they have adopted the students centric approach as students satisfaction is the first and foremost concern that provides us the capability to meet all their business objectives. To achieve this vital element of its business policy, they follow hard core professionalism at all levels of their operations. Their source of assortments from authentic vendors of the industry, which are known for their optimum quality and sound infrastructural abilities. They are renowned as the best dealers and manufacturers of industrial equipment’s and machinery. TEAM they are constantly assisted by their team of diligent professionals who have rich industry experience and in-depth process knowledge of their domain. Depending on the requisite skills, they select their professionals who consistently help them in executing their services with almost reliability. Moreover, in order clearly understand the requirements, their team remains in close proximity with their clients. Besides, their teams of consultants are backed by research capabilities to meet the needs and demands of the student’s with utmost precision and accuracy. Our dedicated and result oriented team of professionals are under strict guidelines to ensure zero deficiency. Mv.creators has strong commitment to offer International quality at Indian price and service using only the world’s most advanced technologies. Our skilled labour and service oriented staffs are involved in maintaining high quality standards throughout the
  • 21. 21 company from Research & Development, manufacturing to administrative and commercial sections.  The working capital position of the company is sound and the various sources through which it is funded are optimal.  The company has used its , purchasing latest study material, financing and investment decisions to good effect can be seen from the inferences made earlier in the project.  The debts doubtful have been doubled over the years but their percentage on the debts has almost become half. This implies a sales and collection policy that get along with the receivables management of the firm.  The various ratios calculated are an indicator as to the fact that the profitability of the firm and sales are on a rise and also the deletion of the inefficiencies in the working capital management and getting new clients for their photography.  The firm has not compromised on profitability.  Mv.creators has reached a position where the default costs are as low as negligible and where they can readily factor their accounts receivables for availing finance is noteworthy.