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'i-am' associates is a design firm that specializes in 360 degree customer experiences across various touchpoints. They help define how customers experience brands through research and insights, brand identity/communications, digital experience design, interior design, architecture, and experiential marketing. They have worked with various clients to design experiences that delight customers, build brand advocacy, and improve business performance. One project discussed in the document is their work redesigning the brand identity, showroom, and retail experience for Domus tiles to create a flagship showroom in London that has increased sales and foot traffic.

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The Brand Experience People An introduction to our work ‘i-am’ associates Mumbai • London • Istanbul
We design 360° customer experiences. We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in: Research & Insight Brand Identity & Communications Digital User Experience Interior Design Architecture Experiential Marketing
We design experiences that delight customers, build brand advocacy and deliver improved business performance. We are ‘i-am’
should never be redrawn or replicated. 1.0 Brand Mark The new Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful. Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. 5 ‘‘‘i-am’ helped us develop a deeper and emotional connection to our customers and helped us improve our perception in the industry.” Siddarth Bharwani Head, Marketing & Corporate Communications, Jetking Jetking wanted to be more than just an education and training facility. They wanted to be known as an institute of knowledge, harnessing a culture of continuous learning and development in pursuit of a better life. ‘i-am’ worked closely with the Jetking team to create a dynamic new mark, visual language and brand personality that modernised and strengthened their brand whilst retaining their heritage. Jetking are working with their franchisees to implement the new brand identity and visual language across their extensive network pan-India. 1
1.0 Brand Mark The new Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful. Old Brand Mark New Brand Mark Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated.
Jetking TM Better people, better life Jetking TM Better people, better life Jetking Jetking Better life Better life Jetking Jetking Jetking Jetking Better life Jetking Jetking Jetking PPt. 2013 Jetking Jetking Better life Better life Infotrain Infotrain Corporate Stationary and Merchandise
Jetking Editorial
Brand Collateral
Collateral : Posters e poster design layouts he graphic elements. Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. 7.2 Collateral : Posters Sample poster design layouts using the graphic elements. 30 Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. Posters & External Signage
External Facade
Jetking App and Icon Jetking Better life TM TM Find a course View time table View Module View Module Jetking Better life © All rights reserved www.jetkinginfotraim.com Design of Website and Mobile Application Login news The term hardware translates to the different physical components of the computer that includes – motherboard, RAM, hard drives, processor, screen, printers etc. Similarly, networking is the link between two or more than two computers and is done to facilitate the sharing between multiple computers. To become a professional in hardware and networking one needs to gain a lot of technical knowledge.Computer hardware & networking training courses have become prominent in India today, and a number of online as well as offline training institutes provide degrees or certificates in hardware and networking. The role of computers has influenced the professional and personal life of human beings and therefore the requirement of a hardware professional has quadrupled in the current scenario in India.
Jetking Better life Jetking Better life Uniform and Collateral
‘‘We are really happy with the brand identity and store interiors ‘i-am’ have designed and look forward to rolling out the format across Turkey.” Marketing Director Vatan Notebook Vatan is one of the largest and most forward-looking electronics retailers in Turkey. Vatan asked ‘i-am’ to create a niche retail format specifically focused on electronic notebooks. 'i-am' have developed the name, brand identity, physical environment and retail experience for the retailer. With an arresting and innovative new lifestyle-led approach to the window displays, the customer is immediately drawn into a highly interactive environment with an easy to understand and intuitive product display. Knowledgeable staff, wearing ‘i-am’ designed uniforms, are on-hand to help the customer find the perfect notebook for their lifestyle. The initial test sites have proved a considerable commercial success for Vatan, showing strong sales and attracting new customers. Based on this, ‘i-am’ is constructing 25 new sites.
Shop Front
Threshold
Product Display
Product Display
‘‘‘i-am’ created an interactive environment that targets all our customers.” Marketing Director Avea Avea is a leading GSM operator in Turkey that serves to 12 million subscribers in its 700 stores. Avea wanted to familiarise its customers to the values it added to the mobile communication world, one of the fundamentals of our times. We set off understanding the value that mobile communication adds to life and focused on how communication language differs between lifestyle groups. We reflected Avea’s young, dynamic and innovative character throughout the store zones and colour palette. We defined employee personalities as well as he architectural and graphic language. With its stronger customer experience, Avea decided to implement the new design to all service points.
Product Display
(B2B Manufacturers of Electronic Components and Spare Parts) ‘‘ The ‘i-am’ team really understood our branding needs. A highly creative team with multi-sector experience, ‘i-am’ delivered a brand identity that significantly exceeded our expectations.’’ Rajan Soni Founder, Axon Electronics Axon is a start up in the contract electronics manufacturing industry. They pride themselves in being reliable manufacturing partners to their clients, providing end-to-end integrated solutions as technical experts. The requirement was for a name and visual identity that was strong, confident, bold, and professional. ‘i-am’ created a bold and memorable name relevant to the industry. This was supported by a powerful, contemporary brand identity that carries a high recall value. The logo was derived from the symbol for a capacitor, a source of power. The identity allows for versatility in brand expression – from large scale to small scale applications on electronics. The new name and identity is an ideal foundation from which the company can kick off and develop themselves into industry leaders.
Applications of Visual Identity
“ i-am’ are genius brand consultants and designers, they are the people we’ve been to consistently over the past 12 years. They have guided us, steered us and given us a huge amount of creative intelligence.” Jon Newey Director Having previously worked with the team at Domus tiles in the review and development of their brand and sales process, it was great to reunite in the creation of this inspirational new showroom in the heart of Clerkenwell’s design district. Domus has provided a unique environment for clients to explore new ideas. The overall design concept, that we’ve called ‘Back to Front’, was inspired by visiting the Domus warehouse in West London and their many suppliers in Northern Italy. The showroom itself has been returned to its foundations, stripped of artificial display walls and counters to reveal the body of this generous space.
Brand Mark
Stationary
Vehicle Branding
Product brochures
Describe the attributes of the project from the occupier’s perspective addressing, as appropriate, issues such as occupation density, flexibility and staff amenities. The Clerkenwell showroom acts as Domus’ ‘London home’ and gives them a real place and status within the design community. The design of the showroom has given Domus a huge advantage; shown in the increased number of visitors (over 5,500 people in less than a year). This increase of footfall has had a direct impact on Domus’ sales figures, making them increasingly more profitable. The Clerkenwell showroom provides both a social and commercial benefit. The Domus Clerkenwell showroom is an enormously flexible space. While functioning as a showroom and office facility, it has also been able to hold a number of important events to the local community. During Clerkenwell Design Week, Domus hosted a three day long event which featured daily Product Display lectures from some of the most influential people in tiling, stone work and architecture. The easily adaptable space created by ‘i-am’ associates means that Domus can host guests easily, in an enjoyable and inspiring environment. Richard Bull, Domus’ Specification Executive said of the Clerkenwell showroom, “It’s a first class, uplifting space. A place to be proud of, to meet clients in and even show-off to your friends. Not only is it much easier to showcase large format materials that are now more technical, more detailed and have more variation, it is such a wonderfully easy space to work with and around. Be it with visiting clients or designers, in small or large groups, everyone leaves with a lasting enjoyable experience. My effectiveness has increased 5-fold and it feels compelling”.
‘‘ Thanks to ‘i-am’ we now have a showroom with a WOW factor.” Sadık Özgür Director The objective was to design a space where Kale Kilit could demonstrate its integrated security products and services to its customers. The customer experience was based on highlighting Kale Kilit’s innovative products. ‘i-am’ was inspired from the British artist Antony Gormley’s “Breathing Room III” that was exhibited at the White Cube Gallery. Rather than creating a standard showroom, ‘i-am’ have developed a giant labyrinth effect, and presented a customer journey which allows the customers to discover different experience zones. Digital boards and transparent glass surfaces were used to create elements of surprise. Interactive screens gave customers the opportunity to design their own unique door through a digital interface. A space was also created that could be used for exhibitions, seminars, and events, turning the environment into a social space as well.
Brand Mark in English: Shortened Name Version ‘‘ We conducted a lengthy international search to select our design agency and are absolutely delighted with the impact ‘i-am’ has had on our business.’’ Hiren Bhanu Chairman, New India Bank By working closely with a very ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank's workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations. The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board's expectations and has been warmly received by both customers and staff.
Brand Mark in English: Shortened Name Version ank Old Brand Mark New Brand Mark
New India Bank Credit Cards: E L I T E C A R D S I LV E R C A R D G OL D SPEND & SAVE ELITE CARD TR AVEL CAR D Bank Cards CAR D SPEND & SAVE
Corporate Stationery: Letterhead, Compliment Slip & Business Card Hiren Bhanu Vice Chairman New India Co-Op. Bank Ltd. Corporate Office A.V. Nagwekar Marg, Prabhadevi, Mumbai - 400 025. tel fax mob email web W I TH C OM PL I M E N TS New India Co-Op. Bank Ltd. Corporate Office A.V. Nagwekar Marg, Prabhadevi, Mumbai - 400 025. New India Co-Op. Bank Ltd. Corporate Office A.V. Nagwekar Marg, Prabhadevi, Mumbai - 400 025. tel fax email web +91 66264603 +91 66157302 info newindiabank.org www.newindiabank.org Stationary tel fax email web +91 66264603 +91 66157302 info newindiabank.org www.newindiabank.org +91 66264603 +91 66157302 +91 9820419474 hirenbhanu newindiabank.org www.newindiabank.org
Colour Coded Poster Layouts Colour Coded Poster Layouts Colour Coded Poster Layouts Colour Coded Poster Layouts your your your your Making your Making Making youryour Making your decisions in life decisions in decisions in lifelife decisions in life easier easier easier easier working working working working life life life life your your your your home home home home life life life life Posters your your your your your personal personal personal personal life life life life your your your your your family family family family life life life life
Website Home Page: Option 2 DRI NK S • F O O D • E V E NT S search A B O UT US • CO NTA CT US home about us services products contact fresh! CO ME & solutions RELAX financial that make sense Just pop into one of our branches or give us a call Lakwatsa, 7Blenheim Cresent, London W11 2EE Tel +00386 3986 E info@lakwatsa.com Website Website go
Shop Front Before & After
Shop Front
Cashier Desks
‘‘‘i-am’ created a world class brand identity and sales lounge which we intend to roll out Pan-India.’’ Amit Mavi Founder, BOP World’s trusted realty experts An ISO 9001:2008 Certified Company Over 40,000 satisfied customers 14 studios across 10 cities in India 2 international offices in Dubai & Singapore Great investment advice and insight BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal. For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge. ‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand and a sales lounge that incorporates new technologies and allows greater product engagement and comfort. This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.
Old Brand Mark New Brand Mark
Premium Brand Mark Colours P Brand Mark must always be uced from original artwork and never be redrawn or replicated. our premium Brand Mark and it e printed in specialty colour at MES - Pantone 871 C. lacement colour, tint or colour must be used at any time. NE Premium Brand Mark 7
World’s trusted realty experts Dear Richard, This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner. The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices. This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that. With Compliments G7, First Floor Sector 18 Noida 201301 T: +91 120 4195555 E: info@bopgroup.co.in W: bopgroup.in Yours Sincerely, Amit Mavi Founding Partner World’s trusted realty experts World’s trusted realty experts Amit Mavi Gaurav Mavi G7, First Floor Sector 18 Noida 201301 G7, First Floor Sector 18 Noida 201301 G7, First Floor Sector 18 Noida 201301 T: +91 120 4195555 E: info@bopgroup.co.in W: bopgroup.in T: +91 120 4195555 91 120 M: +91 9654444333 4195555 E: am@bopgroup.co.in W: bopgroup.in opgroup.in T: +91 120 4195555 M: +91 9910266552 E: gv@bopgroup.co.in W: bopgroup.in Founding Partner Corporate Stationary Founding Partner
Magazine Advertisement
Print Communication
BOP Merchandising - Premium Welcome Kit Premium Welcome Pack 40
Advertisement
Residential Commercial World’s DRI NK Strusted realty•expertsNT S • FOOD EVE A B O UT US • CO NTA CT US Home Company Projects Builders Knowledge Blog Contact CO ME & RE LAX vestment looking to invest? want to secure your future? want the best deal? then look no further, talk to us India’s leading real estate consultants Call 9560891830 Toll-free 1800-102-5055, SMS ‘BOP’ to 56677 Recent Projects Lakwat sa, 7B lenheim Cresent , London W 11 2E E Tel + 00386 3986 E inf o@lak wat s a. com Property Title Property Title Property Title Property Title Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Our Clients Website About Us BOP Group was incorporated as Better Option Propmart Pvt. Ltd. In 2007. Over the last 5 Years, BOP has successfully worked towards establishing itself into Testimonials “I would recommend BOP Group to everyone Contact Us Name
BOP Signage on Vehicles Vehicle Graphic Application 57
: Approach Retail Lounge: Entrance Shop Front
The Sales Lounge: Arrival Entrance
The Sales Lounge: Host & Lounge Threshold
he Sales Lounge: Interactive Lounge Consultation Area
Lee Pre Premier Lounge
‘‘ We needed brand ownership within our market, ‘i-am’ established the same by re-freshing our brand.’’ Marketing Director, Panchshil Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philippe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these. ‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand. ‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.
Brand Mark Divisional Hierarchy for internal reference CORPORATE PARKS 5 STAR HOTELS RESIDENCES Divisional Hierarchy by Philippe Starck Developed by Panchshil Endorsement Structure
Corporate Stationary
Corporate Brochure
Property Brochures
Advertisements
Office Experience Diary & Folder
Branded Products and Packaging
We would love to hear from you... Mumbai London Istanbul ‘i-am’ mumbai ‘i-am’ associates ‘i-am’ istanbul 4th Floor, Shivraj Heights 14th Road, Khar (West) Mumbai – 400052 66 Leonard Street The Old School House London EC2A 4LW Serdar Ekrem Sokak 5/2 Galata Istanbul +91 22 26487302 +44 (0)20 7613 4114 +90 212 252 99 40/45 Udit Bhambri udit@i-ammumbai.com Freya Wileman freya@i-amonline.com Selin Ileri selin@i-amistanbul.com.tr

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I am india- creds_presentation_2014_12_10_01

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    The Brand Experience People Anintroduction to our work ‘i-am’ associates Mumbai • London • Istanbul
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    We design 360°customer experiences. We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in: Research & Insight Brand Identity & Communications Digital User Experience Interior Design Architecture Experiential Marketing
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    We design experiencesthat delight customers, build brand advocacy and deliver improved business performance. We are ‘i-am’
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    should never beredrawn or replicated. 1.0 Brand Mark The new Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful. Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. 5 ‘‘‘i-am’ helped us develop a deeper and emotional connection to our customers and helped us improve our perception in the industry.” Siddarth Bharwani Head, Marketing & Corporate Communications, Jetking Jetking wanted to be more than just an education and training facility. They wanted to be known as an institute of knowledge, harnessing a culture of continuous learning and development in pursuit of a better life. ‘i-am’ worked closely with the Jetking team to create a dynamic new mark, visual language and brand personality that modernised and strengthened their brand whilst retaining their heritage. Jetking are working with their franchisees to implement the new brand identity and visual language across their extensive network pan-India. 1
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    1.0 Brand Mark Thenew Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful. Old Brand Mark New Brand Mark Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated.
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    Jetking TM Better people, betterlife Jetking TM Better people, better life Jetking Jetking Better life Better life Jetking Jetking Jetking Jetking Better life Jetking Jetking Jetking PPt. 2013 Jetking Jetking Better life Better life Infotrain Infotrain Corporate Stationary and Merchandise
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    Collateral : Posters eposter design layouts he graphic elements. Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. 7.2 Collateral : Posters Sample poster design layouts using the graphic elements. 30 Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. Posters & External Signage
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    Jetking App andIcon Jetking Better life TM TM Find a course View time table View Module View Module Jetking Better life © All rights reserved www.jetkinginfotraim.com Design of Website and Mobile Application Login news The term hardware translates to the different physical components of the computer that includes – motherboard, RAM, hard drives, processor, screen, printers etc. Similarly, networking is the link between two or more than two computers and is done to facilitate the sharing between multiple computers. To become a professional in hardware and networking one needs to gain a lot of technical knowledge.Computer hardware & networking training courses have become prominent in India today, and a number of online as well as offline training institutes provide degrees or certificates in hardware and networking. The role of computers has influenced the professional and personal life of human beings and therefore the requirement of a hardware professional has quadrupled in the current scenario in India.
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    ‘‘We are reallyhappy with the brand identity and store interiors ‘i-am’ have designed and look forward to rolling out the format across Turkey.” Marketing Director Vatan Notebook Vatan is one of the largest and most forward-looking electronics retailers in Turkey. Vatan asked ‘i-am’ to create a niche retail format specifically focused on electronic notebooks. 'i-am' have developed the name, brand identity, physical environment and retail experience for the retailer. With an arresting and innovative new lifestyle-led approach to the window displays, the customer is immediately drawn into a highly interactive environment with an easy to understand and intuitive product display. Knowledgeable staff, wearing ‘i-am’ designed uniforms, are on-hand to help the customer find the perfect notebook for their lifestyle. The initial test sites have proved a considerable commercial success for Vatan, showing strong sales and attracting new customers. Based on this, ‘i-am’ is constructing 25 new sites.
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    ‘‘‘i-am’ created aninteractive environment that targets all our customers.” Marketing Director Avea Avea is a leading GSM operator in Turkey that serves to 12 million subscribers in its 700 stores. Avea wanted to familiarise its customers to the values it added to the mobile communication world, one of the fundamentals of our times. We set off understanding the value that mobile communication adds to life and focused on how communication language differs between lifestyle groups. We reflected Avea’s young, dynamic and innovative character throughout the store zones and colour palette. We defined employee personalities as well as he architectural and graphic language. With its stronger customer experience, Avea decided to implement the new design to all service points.
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    (B2B Manufacturers ofElectronic Components and Spare Parts) ‘‘ The ‘i-am’ team really understood our branding needs. A highly creative team with multi-sector experience, ‘i-am’ delivered a brand identity that significantly exceeded our expectations.’’ Rajan Soni Founder, Axon Electronics Axon is a start up in the contract electronics manufacturing industry. They pride themselves in being reliable manufacturing partners to their clients, providing end-to-end integrated solutions as technical experts. The requirement was for a name and visual identity that was strong, confident, bold, and professional. ‘i-am’ created a bold and memorable name relevant to the industry. This was supported by a powerful, contemporary brand identity that carries a high recall value. The logo was derived from the symbol for a capacitor, a source of power. The identity allows for versatility in brand expression – from large scale to small scale applications on electronics. The new name and identity is an ideal foundation from which the company can kick off and develop themselves into industry leaders.
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    “ i-am’ aregenius brand consultants and designers, they are the people we’ve been to consistently over the past 12 years. They have guided us, steered us and given us a huge amount of creative intelligence.” Jon Newey Director Having previously worked with the team at Domus tiles in the review and development of their brand and sales process, it was great to reunite in the creation of this inspirational new showroom in the heart of Clerkenwell’s design district. Domus has provided a unique environment for clients to explore new ideas. The overall design concept, that we’ve called ‘Back to Front’, was inspired by visiting the Domus warehouse in West London and their many suppliers in Northern Italy. The showroom itself has been returned to its foundations, stripped of artificial display walls and counters to reveal the body of this generous space.
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    Describe the attributesof the project from the occupier’s perspective addressing, as appropriate, issues such as occupation density, flexibility and staff amenities. The Clerkenwell showroom acts as Domus’ ‘London home’ and gives them a real place and status within the design community. The design of the showroom has given Domus a huge advantage; shown in the increased number of visitors (over 5,500 people in less than a year). This increase of footfall has had a direct impact on Domus’ sales figures, making them increasingly more profitable. The Clerkenwell showroom provides both a social and commercial benefit. The Domus Clerkenwell showroom is an enormously flexible space. While functioning as a showroom and office facility, it has also been able to hold a number of important events to the local community. During Clerkenwell Design Week, Domus hosted a three day long event which featured daily Product Display lectures from some of the most influential people in tiling, stone work and architecture. The easily adaptable space created by ‘i-am’ associates means that Domus can host guests easily, in an enjoyable and inspiring environment. Richard Bull, Domus’ Specification Executive said of the Clerkenwell showroom, “It’s a first class, uplifting space. A place to be proud of, to meet clients in and even show-off to your friends. Not only is it much easier to showcase large format materials that are now more technical, more detailed and have more variation, it is such a wonderfully easy space to work with and around. Be it with visiting clients or designers, in small or large groups, everyone leaves with a lasting enjoyable experience. My effectiveness has increased 5-fold and it feels compelling”.
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    ‘‘ Thanks to‘i-am’ we now have a showroom with a WOW factor.” Sadık Özgür Director The objective was to design a space where Kale Kilit could demonstrate its integrated security products and services to its customers. The customer experience was based on highlighting Kale Kilit’s innovative products. ‘i-am’ was inspired from the British artist Antony Gormley’s “Breathing Room III” that was exhibited at the White Cube Gallery. Rather than creating a standard showroom, ‘i-am’ have developed a giant labyrinth effect, and presented a customer journey which allows the customers to discover different experience zones. Digital boards and transparent glass surfaces were used to create elements of surprise. Interactive screens gave customers the opportunity to design their own unique door through a digital interface. A space was also created that could be used for exhibitions, seminars, and events, turning the environment into a social space as well.
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    Brand Mark inEnglish: Shortened Name Version ‘‘ We conducted a lengthy international search to select our design agency and are absolutely delighted with the impact ‘i-am’ has had on our business.’’ Hiren Bhanu Chairman, New India Bank By working closely with a very ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank's workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations. The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board's expectations and has been warmly received by both customers and staff.
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    Brand Mark inEnglish: Shortened Name Version ank Old Brand Mark New Brand Mark
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    New India Bank CreditCards: E L I T E C A R D S I LV E R C A R D G OL D SPEND & SAVE ELITE CARD TR AVEL CAR D Bank Cards CAR D SPEND & SAVE
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    Corporate Stationery: Letterhead,Compliment Slip & Business Card Hiren Bhanu Vice Chairman New India Co-Op. Bank Ltd. Corporate Office A.V. Nagwekar Marg, Prabhadevi, Mumbai - 400 025. tel fax mob email web W I TH C OM PL I M E N TS New India Co-Op. Bank Ltd. Corporate Office A.V. Nagwekar Marg, Prabhadevi, Mumbai - 400 025. New India Co-Op. Bank Ltd. Corporate Office A.V. Nagwekar Marg, Prabhadevi, Mumbai - 400 025. tel fax email web +91 66264603 +91 66157302 info newindiabank.org www.newindiabank.org Stationary tel fax email web +91 66264603 +91 66157302 info newindiabank.org www.newindiabank.org +91 66264603 +91 66157302 +91 9820419474 hirenbhanu newindiabank.org www.newindiabank.org
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    Colour Coded PosterLayouts Colour Coded Poster Layouts Colour Coded Poster Layouts Colour Coded Poster Layouts your your your your Making your Making Making youryour Making your decisions in life decisions in decisions in lifelife decisions in life easier easier easier easier working working working working life life life life your your your your home home home home life life life life Posters your your your your your personal personal personal personal life life life life your your your your your family family family family life life life life
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    Website Home Page:Option 2 DRI NK S • F O O D • E V E NT S search A B O UT US • CO NTA CT US home about us services products contact fresh! CO ME & solutions RELAX financial that make sense Just pop into one of our branches or give us a call Lakwatsa, 7Blenheim Cresent, London W11 2EE Tel +00386 3986 E info@lakwatsa.com Website Website go
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    ‘‘‘i-am’ created aworld class brand identity and sales lounge which we intend to roll out Pan-India.’’ Amit Mavi Founder, BOP World’s trusted realty experts An ISO 9001:2008 Certified Company Over 40,000 satisfied customers 14 studios across 10 cities in India 2 international offices in Dubai & Singapore Great investment advice and insight BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal. For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge. ‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand and a sales lounge that incorporates new technologies and allows greater product engagement and comfort. This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.
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    Premium Brand MarkColours P Brand Mark must always be uced from original artwork and never be redrawn or replicated. our premium Brand Mark and it e printed in specialty colour at MES - Pantone 871 C. lacement colour, tint or colour must be used at any time. NE Premium Brand Mark 7
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    World’s trusted realtyexperts Dear Richard, This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner. The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices. This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that. With Compliments G7, First Floor Sector 18 Noida 201301 T: +91 120 4195555 E: info@bopgroup.co.in W: bopgroup.in Yours Sincerely, Amit Mavi Founding Partner World’s trusted realty experts World’s trusted realty experts Amit Mavi Gaurav Mavi G7, First Floor Sector 18 Noida 201301 G7, First Floor Sector 18 Noida 201301 G7, First Floor Sector 18 Noida 201301 T: +91 120 4195555 E: info@bopgroup.co.in W: bopgroup.in T: +91 120 4195555 91 120 M: +91 9654444333 4195555 E: am@bopgroup.co.in W: bopgroup.in opgroup.in T: +91 120 4195555 M: +91 9910266552 E: gv@bopgroup.co.in W: bopgroup.in Founding Partner Corporate Stationary Founding Partner
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    BOP Merchandising - PremiumWelcome Kit Premium Welcome Pack 40
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    Residential Commercial World’s DRI NK Strustedrealty•expertsNT S • FOOD EVE A B O UT US • CO NTA CT US Home Company Projects Builders Knowledge Blog Contact CO ME & RE LAX vestment looking to invest? want to secure your future? want the best deal? then look no further, talk to us India’s leading real estate consultants Call 9560891830 Toll-free 1800-102-5055, SMS ‘BOP’ to 56677 Recent Projects Lakwat sa, 7B lenheim Cresent , London W 11 2E E Tel + 00386 3986 E inf o@lak wat s a. com Property Title Property Title Property Title Property Title Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Our Clients Website About Us BOP Group was incorporated as Better Option Propmart Pvt. Ltd. In 2007. Over the last 5 Years, BOP has successfully worked towards establishing itself into Testimonials “I would recommend BOP Group to everyone Contact Us Name
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    BOP Signage on Vehicles VehicleGraphic Application 57
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    : Approach Retail Lounge:Entrance Shop Front
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    The Sales Lounge:Arrival Entrance
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    The Sales Lounge:Host & Lounge Threshold
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    he Sales Lounge:Interactive Lounge Consultation Area
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    ‘‘ We neededbrand ownership within our market, ‘i-am’ established the same by re-freshing our brand.’’ Marketing Director, Panchshil Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philippe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these. ‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand. ‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.
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    Brand Mark Divisional Hierarchyfor internal reference CORPORATE PARKS 5 STAR HOTELS RESIDENCES Divisional Hierarchy by Philippe Starck Developed by Panchshil Endorsement Structure
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    We would loveto hear from you... Mumbai London Istanbul ‘i-am’ mumbai ‘i-am’ associates ‘i-am’ istanbul 4th Floor, Shivraj Heights 14th Road, Khar (West) Mumbai – 400052 66 Leonard Street The Old School House London EC2A 4LW Serdar Ekrem Sokak 5/2 Galata Istanbul +91 22 26487302 +44 (0)20 7613 4114 +90 212 252 99 40/45 Udit Bhambri udit@i-ammumbai.com Freya Wileman freya@i-amonline.com Selin Ileri selin@i-amistanbul.com.tr