Location-Based Services (otherwise known as LBS by the cool kids) started to hit their stride last summer. Now millions are checking in daily to sites like Foursquare, Gowalla, Yelp and Facebook Places. But why? Many are seeking the answer to that question, including Simon Property Group.
At this breakfast, you'll hear from one of the world's largest retail real estate companies and their LBS approach to engaging customers and visitors. Simon Malls has been aggressively playing up it's localized nature by participating in the LBS ecosystem across Foursquare, SCVNGR, shopkick, Google Places, indoor mapping and proximity based SMS delivery to name a few that we will dig into. Come, learn and discuss together what is working, what is not and help identify some emerging best practices in the fast pace world of location.