The document discusses targeted advertising technology that can maximize opportunities to attract commercial prospects. Some key tactics mentioned include working with top ad exchanges, launching competitor conquesting to generate revenue from other companies' marketing, and using data onboarding and site retargeting to keep current messaging in front of potential clients. Behavioral targeting is discussed, which qualifies prospects based on their search and browsing history. The document also outlines how geo-targeting, mobile targeting, and company targeting can be used to reach targeted audiences.

1. The most targeted advertising technology worldwide.

2. OpportunitiesOpportunities
The greatest opportunities to attract more Commercial prospects include
employing these tactics:
• Work with the top 18 ad exchanges to ensure all interested commercial property owners and
facility managers are seeing your marketing message.
• Launch “Competitor Conquesting” and use the marketing efforts of other security companies to
generate revenue for you.
• Maximize collected data by using “Data Onboarding” to keep current messaging, calls to action,
and brand awareness in front of potential and repeat commercial clients. While they are at
work on smartphone and even personal tablet or computerwork, on smartphone, and even personal tablet or computer.
• Employ “Site retargeting” and “Search targeting” to ensure no potential client slips through gaps
in marketing strategy.
• Use ILS as another resource of intel to monitor site traffic and understand campaign impact.

3. Behavioral TargetingBehavioral Targeting
With a Targeted Campaign, we use optimized keywords and context to recognize
potential clients by their search queries.
Major aspects of our process include:
• Internal proprietary data
• Identify buying intent from 22 billion searches per month across the weby y g p
• Qualify prospects based on historical behavior
• Deliver a custom-tailored number of impressions to targeted prospects
• Campaign flexibility – cross industry, multiple products, multiple behaviors,
Geo-TargetingGeo Targeting
• Real-time bidding exchanges

4. Target your
audience by
• 97% of website visitors leave without performing a conversion action
• We retarget these commercial property owners/facility manager to decrease site
abandonment and positively impact conversion rates

5. Follow your
prospects…
Your ad will follow your prospects after they leave your site.
These display ads will appear on many of the sites your prospect visits while they arep y pp y y p p y
engaging in behavior consistent with your target profile.

6. …back
to you.to you.
Your display campaign funnels your target audience back to your site.

7. Our In House AgencyOur In-House Agency
Our team of Art Directors are dedicated to
telling your story and getting your
message to your customersmessage to your customers.
Our agency-quality Art Directors are
available to help build unique creativeavailable to help build unique creative
and work closely with you to refine your
vision.
Already have creative? Our team will help
to resize current messaging to fit
advertising spaces throughout the
internet. All artwork comes with unlimited
revisions and will be optimized not only to
buyer behavior, but also to the market’s
reaction to the digital advertisements.

8. Target your
audience by
93% of Purchases begin with online research.
Each prospect exhibits unique behavior as they navigate the web.p p q y g
Worldwide Media Direct leverages proprietary data and expertise to ensure that we
target your exact desired client at the most opportune moment without waste.

9. Follow your
prospects…
Your ad will follow your prospects after they search for any keywords or phrases that
directly relate to you and/or your competition.
These display ads will appear on many of the sites your prospects visit immediately
after they have engaged in “Buying Behavior”.

10. Banner Delivery andy
Campaign Execution
Once your platform is completely built and your artwork is designed, we will
deliver your banners through the 18 top tier ad exchanges. By working with all of
the major ad exchanges we can ensure that YOUR prospects will see the ad in
native ad sections as they search throughout the internet.

11. Competitor
ConquestingConquesting
Put a digital “net” around your competitors’ site, and target their clients.
Your ad will follow your prospects after they leave your competitors’ site.

12. Competitor
ConquestingConquesting
These display ads will appear on the sites your prospects visit after they have engaged in this
type of “Buying Behavior”.
Th i k h b i i d i !The more your competitor markets, the more business is driven to you!
Ex: If a prospect goes directly to your competitor’s website and is displaying correct borrowing
behavior, your ad will be served as this prospect moves to other websites

13. Harness your existing data mined from your website newslettersHarness your existing data mined from your website, newsletters
and email accounts. E‐Web Strategy can target your leads on sites
they visit most outside of the retargeting profile.

14. We live in a fast‐paced world and we don’t want
to be confined to our desks Prospectsto be confined to our desks. Prospects
increasingly conducts business on smartphones.
The shift to mobile usage will have an effect on
our marketing efforts. Advertising via mobile
devices is a different process than traditionaldevices is a different process than traditional
desktop ads. A mobile, responsive campaign adds
a layer of creative complexity. To best serve the
mobile experience, a mobile optimized targeted
campaign allows us to create ad sizes compatible
with all mobile deviceswith all mobile devices.
To ensure that your Targeted Campaign can reach
your potential customers on their mobile devices,
E‐Web Strategy distributes up to 20% of your
campaign to smartphones and tabletscampaign to smartphones and tablets.

15. The goal for online marketers is to deliver the sales
team new, qualified leads, It’s proven that having
an online presence via company website is greatan online presence via company website is great
for marketing and general brand awareness, but
what about generating leads?
97% ‐ 97% of site visitors are anonymous. That’s
like having 100 people in your store, and you only
have the ability to talk to one. Anonymous visitor
identification, or Inbound Lead Summary, is a
powerful technology geared specifically to online
k id if ll i i i d idmarketers to identify all site visitors and provides
website owners with information on the visitor.
Thanks to this information, what once were
anonymous users moving through your site areanonymous users moving through your site are
now identified leads
WMDI is excited to
announce that ILS now
comes standard with
devery Targeted
Campaign!

17. Company
TargetingTargeting
Directly target specific companies with a customized ad including their company name, call
to action and your company name/logo.
Ad is delivered only to individuals who work at the target company.

19. Recapp
• Identify your prospects based on buying behaviorde t y you p ospects based o buy g be a o
• Build Targeted banner messages for each
marketing initiativeg
• Deliver your message to prospects who search for
your services or competitors’ services and those
who visit your site or competitors’ sites
• Receive daily lead reports
• Ongoing optimization and ever improving
conversions