Strategies to Sell Your North Atlanta Home


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  • Mr. and Mrs. ____, quite frankly, the days of putting a sign on the front lawn and entering data into the multiple listing service to produce a sale are long gone. Today we need to strategically position properties in ways that set them apart from the sea of available homes on the market. I utilize a six-point approach to positioning my listings. I have found these resources to be most effective in attracting buyers and other real estate agents. Let’s take a look at them, one at a time.
  • Strategies to Sell Your North Atlanta Home

    1. 1. Home Sale Strategy Giuliana Enriquez Direct Line: 404.843.2500 [email_address]
    2. 2. A Plan For Success <ul><ul><li>What To Expect </li></ul></ul><ul><ul><li>Marketing Plan </li></ul></ul><ul><ul><li>Detailed Pricing Comparison </li></ul></ul><ul><ul><li>Mutual Decision </li></ul></ul>
    3. 3. My Background Giuliana Enriquez Roswell, Alpharetta, Sandy Springs, Gwinnett , Arkansas State University - B.S Marketing Full Effort Real Estate Sales Professional 5 Years Of Sales Experience #1 Website in Spanish in Google Pricing, Extensive Internet Exposure Love Being a Mom, play tennis, and dancing REALTOR, Member of FMLS and GAMLS
    4. 4. BHGRE Metro Brokers One-stop shopping with Metro Brokers Financial, Metro Brokers Insurance and Metro Brokers Title Trust. The largest real estate company in Georgia 94% Customer Satisfaction Rate The fastest growing real estate company in metro Atlanta and north Georgia with 25 offices and 2,100 agents Unparalleled marketing Top 25 real estate company in the country according to
    5. 5. 25 Offices and 2,100 Agents serving the entire Metro Atlanta area and North Georgia Mountains Georgia’s Largest Real Estate Company
    6. 6. <ul><ul><li>Better Homes and Gardens Real Estate Metro Brokers is the ONLY company in Georgia on the Real Trends “Top 25” </li></ul></ul><ul><ul><li>Constant feature on the list since 2003 </li></ul></ul>Real Trends “Top 25”
    7. 7. “ One Stop Shop” Convenience <ul><ul><li>Buyers appreciate the convenience of our “One Stop Shop” </li></ul></ul><ul><ul><li>Real estate, mortgage, insurance and title/closing services </li></ul></ul>
    8. 8. Better Homes and Gardens® <ul><ul><li>What do you think when you hear or see Better Homes and Gardens? </li></ul></ul><ul><ul><li>An American staple since 1924 </li></ul></ul><ul><ul><li>Magazine circulation of 7.6 million </li></ul></ul><ul><ul><li>Readership of nearly 40 million </li></ul></ul><ul><ul><li>Consumers know and trust the Better Homes and Gardens brand </li></ul></ul>
    9. 9. What’s in a Name?
    10. 10. Reaching Buyers the Way They Shop <ul><li>Drive-By Buyers </li></ul><ul><ul><li>Yard Sign </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Direct Mail/ Postcards </li></ul></ul><ul><ul><li>Open Houses </li></ul></ul><ul><li>Buyers with Agents </li></ul><ul><ul><li>Information Sheets </li></ul></ul><ul><ul><li>Caravans </li></ul></ul><ul><ul><li>FMLS/GAMLS/NEGAMLS </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Telemarketing </li></ul></ul><ul><li>Internet </li></ul><ul><ul><li>BHGRE Website </li></ul></ul><ul><ul><li>My Company Website </li></ul></ul><ul><ul><li>My Website </li></ul></ul><ul><ul><li>Property search sites </li></ul></ul><ul><ul><li>Virtual Tours </li></ul></ul>
    11. 11. Internet Promotion and Exposure 90% 84% 63% 36% Source: National Association of Realtors 2009 Profile of Home Buyers and Home Sellers
    12. 12. My Own Website
    13. 13.
    14. 14. <ul><ul><li>Over 1 MILLION page views per week </li></ul></ul><ul><ul><li>30,000 unique visitors per week </li></ul></ul><ul><ul><li>23 minutes spent on site per user </li></ul></ul><ul><ul><li>Online Appointments </li></ul></ul><ul><ul><li>Best search feature </li></ul></ul><ul><ul><li>Voted “ Best Real Estate Company Website ” by The Greater Atlanta Homebuilders Assoc. </li></ul></ul>
    15. 15. Searching and Mapping
    16. 16. Schedule a Showing Online
    17. 18. <ul><ul><li>Free iPhone app from BHGRE. </li></ul></ul><ul><ul><li>Reached Top 10 status after launch. </li></ul></ul><ul><ul><li>Unique mobile real estate tool that: </li></ul></ul><ul><ul><ul><li>Finds local home comparison info. </li></ul></ul></ul><ul><ul><ul><li>Allows buyers to create photo albums of their favorite homes. </li></ul></ul></ul><ul><ul><ul><li>Share the photos with friends and family. </li></ul></ul></ul><ul><ul><li>More info on </li></ul></ul>BHGRE iPhone App
    18. 19.
    19. 20. Additional Internet Promotion and Exposure For Your Property Your listing appears on more than 2,000 websites!
    20. 21. Capturing Online Leads <ul><ul><li>Average industry response time to an online lead is 52 hours * </li></ul></ul><ul><ul><li>Most prospects work with the first real estate agent who contacts them* </li></ul></ul><ul><ul><li>My team contacts me immediately after a lead comes in and I follow up immediately. </li></ul></ul><ul><li>* According to the National Association of Realtors . </li></ul>
    21. 22. Atlanta Area Billboard Campaign <ul><ul><li>Billboards on major interstates around metro Atlanta reach more than 1 MILLION drivers EVERY DAY </li></ul></ul><ul><ul><li>The lighted display advertises the number of homes for sale on our website and positive call-to-action messages </li></ul></ul>
    22. 23. Super Sunday Open House <ul><li>Hundreds of homes held open generating thousands of potential buyers: </li></ul><ul><ul><li>The second Sunday of each month </li></ul></ul><ul><ul><li>One lucky visitor will win $1,000 </li></ul></ul><ul><ul><li>Unique website allows buyers to find open houses in their area and plot a course using Google Maps </li></ul></ul>
    23. 24. Relocation Services Market Share – Top 5 Companies <ul><ul><li>Primary broker in Cartus network </li></ul></ul><ul><ul><li>Cartus is the world’s largest relocation company </li></ul></ul><ul><ul><li>Handles more corporate relocation than the next 4 closest competitors combined </li></ul></ul><ul><ul><li>Over 800 companies are represented by Cartus </li></ul></ul>
    24. 25. Multiple Listing Services <ul><ul><li>First MLS </li></ul></ul><ul><ul><li>Georgia MLS </li></ul></ul><ul><ul><li>Northeast Georgia MLS </li></ul></ul>
    25. 26. Easy Access For Agents With Buyers
    26. 27. Showing Activity Instant Email Notification Of Showings Or Previews
    27. 28. For Sale Sign
    28. 29. <ul><ul><li>Personal database </li></ul></ul><ul><ul><li>Professional agent network </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Metro Brokers Blog </li></ul></ul>Networking
    29. 31. Appealing Conditions
    30. 32. Appealing Conditions Curb Appeal
    31. 33. Appealing Conditions Interior Condition
    32. 34. Appealing Conditions Staging
    33. 35. Managing The Details <ul><ul><li>Every offer will be presented for your review on a timely basis! </li></ul></ul><ul><ul><li>My thorough understanding of the forms used in a real estate transaction insures that nothing is left to chance and you are properly protected </li></ul></ul><ul><ul><li>I will ensure that all disclosures and associated forms are provided to protect you </li></ul></ul>
    34. 36. Managing The Details <ul><li>To further protect your position in the transaction, </li></ul><ul><li>I will : </li></ul><ul><ul><li>Require buyers to provide written evidence of their loan qualification </li></ul></ul><ul><ul><li>Maintain contact with the buyer’s lender and track the progress of the buyer’s loan through closing and advise you as to the status </li></ul></ul><ul><ul><li>Maintain contact with the buyer’s agent </li></ul></ul><ul><ul><li>Track time sensitive contract provisions </li></ul></ul>
    35. 37. Negotiation and Closing <ul><ul><li>Negotiate inspection concerns, suggest options and assist in securing bids and contractors, if needed </li></ul></ul><ul><ul><li>Monitor the progress of the title search, survey, appraisal, inspections and removal of contingencies </li></ul></ul><ul><ul><li>Keep YOU informed throughout the process </li></ul></ul><ul><ul><li>Attend the closing with you </li></ul></ul>Our experience enables us to anticipate problems and provide solutions
    36. 38. Competitive Pricing <ul><li>Detailed Comparison </li></ul><ul><ul><li>Recently Sold </li></ul></ul><ul><ul><li>Expired </li></ul></ul><ul><ul><li>Active Competition </li></ul></ul>
    37. 39. Ready To Get Started?