It’s never been harder to succeed as a business. Between global competition, shortened attention spans, and lack of trust, you need a proven way to differentiate your business, hook in investors, clients and team members, and build long lasting relationships. That tried and true solution is Storytelling. The biggest brands in the world - i.e. Apple, Nike, Coca-Cola - use it. The startups that went from nothing to household names - i.e. Toms, Warby Parker, AirBnB - use it. So, in this interactive workshop, you’ll learn how to use it too. You’ll learn how to: How to get value from your LinkedIn posts What potential investors, prospective clients, and job applicants actually care about How to craft messages that grab attention on social media How to avoid common mistakes most companies make on LinkedIn How to build trust quickly online How to inspire more people to follow your calls to action How the Metaverse may impact client interactions How the LinkedIn algorithm works And more!

1. How to Attract
Investors, Clients, and
Team Members Using
LinkedIn/Social Media
By Karl Pontau
3/18/2022

2. My Why
Story
2

3. Part 1
3
Intro
Part 2
Part 3
!!!
Q&A

4. Mistake 1:
Focusing on
What
4

5. Mistake 2:
Hard Selling
5

6. Mistake 3:
Jargon-
Monoxide
6

7. 2
Part 2:
Messaging that
Gets Results

8. Three Messaging Tiers
8
HOW
WHY
RESULTS

9. WHY
9

10. HOW
10

11. RESULTS
11
Why/Mission
How/CX
Results x2

12. Skeptical that
this Works?
12

13. We Make
Decisions with
EMOTIONS
13

14. Humans are
Wired to Tell
Stories
14

15. 15
There is Only One Business Type
B2C B2B B2G
H2H

16. 16
Real-World
Business
Examples

17. Do You Know These Brands?
17

18. 18
Mission with
a Business

19. 2
Part 3:
Use LinkedIn for
Maximum Effect

20. 20
Profile

21. 21
About

22. 22
Experience

23. 23
Posting

24. 24
DMs

25. 25
Outsmart the
Algorithm

26. 26
Outsmart
the
Algorithm ● Avoid 3rd party links, put in comments
● Rarely promote
● Polls, Videos, and PDFs
● Need to get 15 likes and comments in first 2
hours to get boosted by algorithm
○ Beep2 B
● Use Hashtags

27. 27
Assorted
Tips

28. 28
Assorted
Tips
● Be Different!
● Post, Comment, Like, and Share regularly
● Tues thru Thursday best for business related
● Mornings are good for serious posts,
afternoons for lighter tone posts
● Kennected (Post Scheduler)

29. 26
Results You Can
Measure

30. 30
Results
More Revenue
According to research by Headstream, if people love a brand story, 55% are more likely to buy
the product in the future, 44% will share the story, and 15% will buy the product immediately.
Increased Profits
In their book Corporate Culture and Performance, Harvard professors John P. Kotter and
James L. Heskett found that companies which successfully communicated their purpose and
value could achieve profit performance that was 750 times greater than those that didn’t.
Improved Understanding of Complex Products and Services
In his book Actual Minds, Possible Worlds, Jerome Bruner estimates that facts are
approximately 22 times more likely to be remembered if they are part of a story.
Higher Close Rate
According to research by Dr. Robert Cialdini, people prefer to say yes to those with whom they
share common ground. In Cialdini’s research, those who found similarities before negotiations
were almost twice as likely to come to a successful conclusion – with outcomes worth 18%
more to both parties.

31. 26
Wrap Up

32. 32
Top 3 Mistakes

33. 33
Mission with a
Business

34. 34
Build
Relationships

35. 30
Business Storytelling
Masterclass
╸ 6 Week Program
╸ 1 Hour Session Each Week
╸ 1 Hour Open Q&A Each Week
╸ Business Storytelling Guide
╸ Slack Channel
╸ Handy Presentation Guide
╸ Launches April 4th at 2 pm Pacific
╸ $2,497 Only $1,249
╸ ONLY 9 SPOTS AVAILABLE

36. 36
Rave
Reviews

37. 37
More
Rave
Reviews

38. 38
Questions?

39. Thank You!
● karl@squashandstretch.net
● www.squashandstretch.net
● 925.998.4416
● Business Storytelling Masterclass link:
https://bit.ly/SnSP-BSMC
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