The document discusses the concept of growth hacking, highlighting the need for a hybrid skill set of marketers and coders focused on achieving growth through various strategies such as analytics, A/B testing, and digital marketing channels. It emphasizes the importance of establishing actionable goals and hypotheses for experiments, while also addressing misconceptions about growth hackers. Additionally, it encourages perseverance in leveraging existing strengths to drive results.

1. Growth Hacking
Mobile
@sauloarruda

2. @sauloarruda
• Programador, Hacker, Abafador de Granada,
Vendedor, “Marqueteiro”, Empreendedor
• CEO e co-fundador da Jera, presidente do StartupMS
• Mentor de várias Startups e programas de aceleração
• Casado, pai de 2 meninas
• Músico aposentado, cozinheiro amador, ciclista de
final de semana

3. Que raios é
Growth Hacking?

4. “P.S. I love you. Get your free email at Hotmail.”
http://www.skilledup.com/learn/marketing/become-a-growth-hacker-review-growthhackertv/

6. http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/

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15. –Sean Ellis, who is credited with being the first to blog about growth
hacking, says about growth hackers
“A person whose true north is growth”
http://www.startup-marketing.com/where-are-all-the-growth-hackers/

16. –Andrew Chen says about growth hacking
Growth hackers are a hybrid of marketer and
coder, one who looks at the traditional question
of “How do I get customers for my product?”
and answers with A/B tests, landing pages, viral
factor, email deliverability, and Open Graph.
http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/

17. –Patrick Vlaskovics: “You’re WRONG!”
“So, all you startups crying for a Growth Hacker
to join your startup pre-Product-Market Fit to
effectively rescue you; you simply don’t get it.
And no true Growth Hacker will join you”
http://www.whiteboardmag.com/what-is-a-growth-hacker-and-is-growth-hacking-bullshit/

18. http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/

19. Actionable Goals!
• Increase daily active users
• Increase content creation by 2x
Think about your goals as nested hierarchies, and
until you reach the “nest” where things can actually
be marked off as individual tasks

20. • Without analytics, goals are
empty
• All growth hackers begin with a
dull axe, but the edge gets
sharper as a function of time.
Just don’t give up.

21. Every startup has inherent
strengths or assets that can be
used as leverage. When there is
something at your disposal which
requires little energy, but can
produce big results, then you've
found a lever.

22. Write down your hypotheses
beforeyou execute an experiment
Do not be naive about the
resources needed to run the
experiment
Do not get discouraged by the
initial results
Learn from success and failure

23. Have a control group
Utilize A/B test
When to give up on an
experiment

24. Now it’s time to select a new
experiment, or an optimized
version of a previous
experiment!
Success is more a byproduct
of tenacity, and less a child of
luck

25. BINGO!

26. Ferramentas de um
Growth Hacker

27. • Analytics
• Email marketing
• Content Marketing
• Landing Pages
• A/B Tests
• UX
• PR
• SEO / ASO
• SEM / Ads
• Affiliate
• Push Notifications
• Marketplaces
• Social media
• APIs / Crawling

28. –Aaron Ginn in "Defining A Growth Hacker: Debunking The 6 Most Common
Myths About Growth Hacking"
The “secret” is the mindset, not the toolset
http://techcrunch.com/2012/12/08/defining-a-growth-hacker-6-myths-about-growth-hackers/

29. Product-market Fit vem
antes de crescimento

30. http://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-4/

31. Life Hacking

32. "Não se esqueça
de viver"

33. Obrigado!

34. @sauloarruda
saulo@jera.com.br