What is 'growth hacking' and why do you need it? Find out. I promised you a love story, so click through to see if it all works out in the end. Check out the blog post at http://bit.ly/IWW9iH
To make informed decisions about your business, you need a clear understanding of your end-to-end customer experience. How do they find out about your product? How can you make sure to keep your customers year after year? And what about every step in between? In this session we will walk through each step of the customer funnel, examine the available data, and identify the best opportunities for improvement.
Find out what exactly a Landing Page is and why you should be using them on your website. If lead generation is important then the marketing director, sales team and web team should be viewing this presentation.
Content Marketing Art of War - Second Edition - John Lane - CenterlineCenterline Digital
Based on the teachings of Sun Tzu, this presentation has new maxims and examples for better Content Marketing!
Learn why you must: "Know yourself. Know your audience. If you don't know both equally well, you can't possibly close the distance between." And why: "Brand is a powerful weapon. The knowledge behind the brand is of greater value."
Clicking most images in the presentation will open the actual pieces.
The presentation was given by John Lane, VP Strategy & Creative at Centerline Digital at MIMA on October 15, 2013.
Centerline Digital examples in the presentation:
- All work for Physicians Pharmacy Alliance
- IBM Smarter Computing Workload Simulator
- Datagrams for IBM Mobile First
- Vitamin T UX Infographic
- Eaton - Professor Wattson
- Lowe's Creative Ideas Videos
- Lowe's "3 Tips" Animations
I would love your feedback! Please leave it in the comments or connect with me here: http://twitter.com/johnvlane
Learn more here: http://www.centerline.net
See "Content Marketing Art of War - First Edition" here: http://cdig.co/11iiLh9
Top 10 rookie marketing funnel mistakesAnita Hales
A marketing funnel is essential for marketing your business and promoting your brand. Here are the top 10 mistakes many business owners make in their marketing funnels.
Small business website marketing is one of those things that can make or break your website and your business. Literally!
Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE!
Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.
To make informed decisions about your business, you need a clear understanding of your end-to-end customer experience. How do they find out about your product? How can you make sure to keep your customers year after year? And what about every step in between? In this session we will walk through each step of the customer funnel, examine the available data, and identify the best opportunities for improvement.
Find out what exactly a Landing Page is and why you should be using them on your website. If lead generation is important then the marketing director, sales team and web team should be viewing this presentation.
Content Marketing Art of War - Second Edition - John Lane - CenterlineCenterline Digital
Based on the teachings of Sun Tzu, this presentation has new maxims and examples for better Content Marketing!
Learn why you must: "Know yourself. Know your audience. If you don't know both equally well, you can't possibly close the distance between." And why: "Brand is a powerful weapon. The knowledge behind the brand is of greater value."
Clicking most images in the presentation will open the actual pieces.
The presentation was given by John Lane, VP Strategy & Creative at Centerline Digital at MIMA on October 15, 2013.
Centerline Digital examples in the presentation:
- All work for Physicians Pharmacy Alliance
- IBM Smarter Computing Workload Simulator
- Datagrams for IBM Mobile First
- Vitamin T UX Infographic
- Eaton - Professor Wattson
- Lowe's Creative Ideas Videos
- Lowe's "3 Tips" Animations
I would love your feedback! Please leave it in the comments or connect with me here: http://twitter.com/johnvlane
Learn more here: http://www.centerline.net
See "Content Marketing Art of War - First Edition" here: http://cdig.co/11iiLh9
Top 10 rookie marketing funnel mistakesAnita Hales
A marketing funnel is essential for marketing your business and promoting your brand. Here are the top 10 mistakes many business owners make in their marketing funnels.
Small business website marketing is one of those things that can make or break your website and your business. Literally!
Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE!
Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.
7 teps to Succeed on Social Media for JewelersLikeable Local
In today's world, jewelry businesses come up against seemingly insurmountable obstacles. With social media, there are affordable, effective methods to advertise your jewelry business.
Help! My Marketing is Not Working! Now What?!David Harkins
You've just spent 1,000's of dollars on your marketing and you're not getting any return on your investment. This presentation provides 10 Tips on how you can improve your marketing and see a more positive ROI.
Content Marketing for Rankings, Traffic and SalesEdmund Pelgen
This was a presentation to a Networking Breakfast put on my Terri Cooper on the Sunshine Coast. The audience was primarily SME's and so the presentation was designed to be as practical as possible.
I presented a three part content marketing framework to help give the audience an understanding of what the content that they need to create, needs to do.
In addition I included some actual examples of types of content that they could create.
How Can Brands Keep Up With Facebook Changes? Dave Kerpen
Evolution of Your Brand's Facebook Strategy WOMMA11
Facebook changes, a lot. This is how to focus on tried and true evergreen Facebook marketing principles while preparing for changes and remaining nimble and flexible.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this workshop, attendees will learn strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C, how event talent helps the process, new technologies, and much more.
Linqia 7 tips for influencer marketing in 2019Linqia
2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
For event planning professionals, social media can sometimes seem daunting. There are many tried and true methods to the business, and it can be hard to try something new. In this webinar, The 7 Surprising Ways to Succeed with Social Media for Event Planners, Likeable Local Marketing Manager Beth Henderson will show you that using social media for your event planning business is really just the same principles you know and love, just on a different platform.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Talk for WordCamp Philly - Inbound strategies require thinking about through the right plugins, information architecture, and theme for your audience. The talk will walk through the importance of customer-centric focus with both design and content in building a digital community.
7 teps to Succeed on Social Media for JewelersLikeable Local
In today's world, jewelry businesses come up against seemingly insurmountable obstacles. With social media, there are affordable, effective methods to advertise your jewelry business.
Help! My Marketing is Not Working! Now What?!David Harkins
You've just spent 1,000's of dollars on your marketing and you're not getting any return on your investment. This presentation provides 10 Tips on how you can improve your marketing and see a more positive ROI.
Content Marketing for Rankings, Traffic and SalesEdmund Pelgen
This was a presentation to a Networking Breakfast put on my Terri Cooper on the Sunshine Coast. The audience was primarily SME's and so the presentation was designed to be as practical as possible.
I presented a three part content marketing framework to help give the audience an understanding of what the content that they need to create, needs to do.
In addition I included some actual examples of types of content that they could create.
How Can Brands Keep Up With Facebook Changes? Dave Kerpen
Evolution of Your Brand's Facebook Strategy WOMMA11
Facebook changes, a lot. This is how to focus on tried and true evergreen Facebook marketing principles while preparing for changes and remaining nimble and flexible.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this workshop, attendees will learn strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C, how event talent helps the process, new technologies, and much more.
Linqia 7 tips for influencer marketing in 2019Linqia
2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
For event planning professionals, social media can sometimes seem daunting. There are many tried and true methods to the business, and it can be hard to try something new. In this webinar, The 7 Surprising Ways to Succeed with Social Media for Event Planners, Likeable Local Marketing Manager Beth Henderson will show you that using social media for your event planning business is really just the same principles you know and love, just on a different platform.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Talk for WordCamp Philly - Inbound strategies require thinking about through the right plugins, information architecture, and theme for your audience. The talk will walk through the importance of customer-centric focus with both design and content in building a digital community.
Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Digital Marketing Summit in Dhaka, Bangladesh keynote presentation delivered by keynote speaker Michael Leander.
The talk is about digital marketing and covers a number of relevant tips and insights on digital marketing.
Digital Marketing Strategy Seminar- PresentationRico Buraga
DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. It’s an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
This presentation goes through different strategies and tactics for getting visitors to your website or blog. There are various completely free strategies, and paid traffic strategies.
Not only do you get to hear about specific websites and strategies, but you also learn how to combine certain strategies to maximize your results. When you start to put everything together into one big super traffic strategy, you are able to drive traffic to your site(s) whenever you want.
This will give you an overview of the different types of strategies that work well, and focuses more on coming up with the best strategy for your e-commerce website or blog, and not just what worked on one guy's blog years ago. "Get Noticed in a Noisy World" -Rico Buraga
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
20 ways of using content to drive salesBoris Gefter
Tips tricks and best practice for using content to acquire customers and retain customers. This presentation is broken down into direct sales, lead capture and nurturing, it explore different types of content (like video and animated gifs) and also discusses how to attract referrals and up selling & cross-selling your customer base. There is a BONUS section for amplification and promotion of content.
A Better Approach to Customer RetentionFramed Data
Welcome to part 1 of 6 for our How to Improve User Retention series. Each week, we’ll provide a new post with best practices, advice, and real examples on how to keep your customers happy, engaged, and buzzing about your product. We’ll chat about high level planning strategy, how to apply specific advice, and point you to some of the web’s best tools. Enjoy!
Visual guide to selling software as a service by @prezlyPrezly
It took my team years to find an efficient way of getting new customers. First, I’ll show you how we messed up and then how we got on the road to conversion success using the pirate metrics framework.
Growth Hacking by Jordan Schlipf for Startupbootcamp Alumni CEO Summit 27 & 2...Startupbootcamp
Jordan Schlip - Partner at Founder Centric - gave a workshop about Growth Hacking at Startupbootcamp Alumni CEO Summit on 27 & 28 June '14 in Berlin.
Jordan Schlipf twitter: https://twitter.com/jordups
Jordan Schlipf linkedin: http://uk.linkedin.com/pub/jordan-schlipf/74/551/b8
Founder Centric: http://www.foundercentric.com/
Startupbootcamp: www.startupbootcamp.org
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
3. Growth hacking defined.
★ A process. A mindset.
★ Lean marketing for startups.
★ A marriage of engineering and marketing.
★ What they didn’t tell you about their viral growth.
★ Building a self-perpetuating marketing machine.
★ Coming up with ingenious tech-based avenues for
product growth.
★ Developing repeatable, scalable methods for growth,
driven by product and inspired by data.
Growth hacking 101 explained as a love story
5. Remember the marriage definition?
More about this graphic
Growth hacking 101 explained as a love story
6. Some words in this world.
More about this graphic
★ Viral growth is actually engineered. Who knew?
Growth hacking 101 explained as a love story
7. Some pains. Growth challenges.
★ Nailing the distribution:
•
•
New channel creation.
Channel saturation.
•
•
Today, a stronger distribution strategy can beat a superior product.
“If anyone tells you products sell themselves, they probably want
you to fail” – Phil Libin, co-founder and CEO of Evernote.
★ The “best product” fallacy:
★ Product-growth fit:
•
•
•
After product-market fit, this is the most daunting challenge for
startups.
Many think marketing will be the easy part.
Challenging to find the right method (from 100s) to acquire a
customer and monetize.
More on this
Growth hacking 101 explained as a love story
8. Growth hacking to the rescue...
Growth hacking 101 explained as a love story
9. The process: press hack to proceed.
1.
2.
3.
4.
5.
6.
Define actionable goals.
Setup analytics to track your goals.
Leverage your existing strengths.
Experiment.
Refine your experiment.
Repeat steps 1 - 5.
Growth hacking 101 explained as a love story
10. Start with the Pirates: AARRR!!!
Really cool pirate crew and anime – One Piece. Just saying... Interested?
Growth hacking 101 explained as a love story
11. and their startup metrics...
Dave McClure’s Framework:
★ Acquisition:
visitors get to your site from various channels.
★ Activation:
visitors enjoy first time visit; ‘happy’ user experience.
★ Retention:
users come back, visit site multiple times.
★ Referral:
users like site enough to refer others.
★ Revenue:
users conduct some monetization behaviour.
AARRR!!!
more on startup metrics for pirates
Growth hacking 101 explained as a love story
12. How to predict the future...
Surest way is to create (part of) it
Growth hacking 101 explained as a love story
13. ...using growth hacking only?
★ Use THE funnel:
•
•
Funnels help direct things which are hard to control, like liquids.
Direct people to take pre-defined actions on your website.
•
•
•
Getting visitors.
Activating members.
Retaining users.
•
•
•
Use analytics.
Conduct experiments and learn from them.
Take action.
•
•
•
Key Performance Indicators (KPIs).
Overall funnel conversion rate.
Create testable, scalable, repeatable methods for growth.
★ Monitor each stage of your funnel:
★ Optimize the conversion rate at different stages:
★ Keep an eye on the big picture:
Growth hacking 101 explained as a love story
14. They didn’t use traditional marketing...
★ These brands use(d) growth hacking to grow their
brands and increase profits.
Growth hacking 101 explained as a love story
15. and some specific examples...
Attracted many early on by allowing its
users to cross-post their listings to craigslist,
which was already popular. Back then
craigslist had no public API.
Attracted many through clear calls to action,
simplicity, refer-a-friend program,
dropquests and more incentives to connect
on social media.
Attracted many and lost many till they came
up with their much talked about on-boarding
process that makes new users get to the
AHA moment faster. Increased retention and
acquisition.
Growth hacking 101 explained as a love story
16. Mr. Miyagi say...
Learn how to use chopsticks and how to catch flies
Growth hacking 101 explained as a love story
17. 7 take-outs.
1. Learn how to catch flies attention, convert and retain.
2. Build it and they won’t come – make them come +
stay.
3. Virality is not the norm – it’s engineered into products.
4. Product and distribution are both important – good
product + bad distribution = bad result.
5. Monitor and optimize your funnel. Listen to your
website visitors + users and respond.
6. Leaky buckets don’t need more water – retention
trumps acquisition.
7. Growth hacking is a mindset that’s about creativity
and creating scalable and repeatable methods for
growth driven by product and inspired by data.
Growth hacking 101 explained as a love story
19. The love story...and some math
Visitor meets website = Blind date.
Good first impression = More dates.
Visitor finds website interesting = Status change to ‘in a relationship’.
Visitor turns member – subscribes, signs up or makes a purchase. Newly
in love with your site (honeymoon).
Tells friends about it = Referrals.
Your website’s worth proven repeatedly and value still stands = Repeat
visits, activations and referrals.
Member goes from being ‘in a relationship’ to ‘married’ = Member turned
user.
Site keeps long time users happy = Happily married.
Growth hacking methods get as many blind dates and turn as many of
those blind dates into happy marriages. And happily ever afters. With
creativity and science.
Growth hacking 101 explained as a love story
20. Create a happily ever after...
Growth hacking 101 explained as a love story