A marketing funnel is essential for marketing your business and promoting your brand. Here are the top 10 mistakes many business owners make in their marketing funnels.
Major League Marketing on a Minor League BudgetIsaac La Buguen
Whether you're an entrepreneur, small business or freelance contractor, you understand the importance of allocating budgets and dialing up big results on limited resources. Discover how to build your brand, get found and spread influence in the marketplace without breaking the bank.
E-Mail Marketing Guide: Using Relationship Marketing to SellShopify
What is permission marketing and how do you build out a customer database? In this podcast we will give you tips on how to build out properly build out your mailing list.
MLM Training Lounge - Part 1 - Attraction Marketing - MLM Business InsanityShane Petty
Discover how you can have prospects seeking you out, rather than trying to “cold call” them. In the Attraction Marketing MLM training, you’ll discover the differences between traditional marketing and attraction marketing and uncover why attraction marketing is so powerful. You’ll also grasp the 3 valuable benefits of attraction marketing.
Customer success quotes on customer retention, customer experience, churn management, customer success management, product experience, and product value from thought leaders across various industries.
Major League Marketing on a Minor League BudgetIsaac La Buguen
Whether you're an entrepreneur, small business or freelance contractor, you understand the importance of allocating budgets and dialing up big results on limited resources. Discover how to build your brand, get found and spread influence in the marketplace without breaking the bank.
E-Mail Marketing Guide: Using Relationship Marketing to SellShopify
What is permission marketing and how do you build out a customer database? In this podcast we will give you tips on how to build out properly build out your mailing list.
MLM Training Lounge - Part 1 - Attraction Marketing - MLM Business InsanityShane Petty
Discover how you can have prospects seeking you out, rather than trying to “cold call” them. In the Attraction Marketing MLM training, you’ll discover the differences between traditional marketing and attraction marketing and uncover why attraction marketing is so powerful. You’ll also grasp the 3 valuable benefits of attraction marketing.
Customer success quotes on customer retention, customer experience, churn management, customer success management, product experience, and product value from thought leaders across various industries.
The Biggest Digital Marketing Mistakes Every Startup Makes | Marketing FailsSOURABH KUMAR PANDEY
The Biggest Marketing Mistakes Every Startup Makes:
No matter what kind of business you start, every startup goes through a unique set of marketing challenges like, restricted budgets, limited resources and the pressing need to build brand visibility.
Here are some common marketing mistakes & ways to avoid them
1. Spending money on 'big marketing' too quickly
You should hold back and start slow. You don’t want to blow your budget early in this game.
Take time to test your audience & discover who your buyers are by spending small amount of money on hyper-targeted marketing
2. Speaking through the wrong channels
Don’t rush ahead without understanding your audience. You’re likely to have more than one target audience for your product and each one may have its own channel. You need to figure out which channel will give you the best return.
3. Spending too much time on brand perfection
Investing in perfection too early won’t yield much results, rather it would lead to wastage of fund.
The best approach is to run a lean startup method. Don’t delay the launching of the website, just to get the perfect design. Once the website is launched and started rolling, you can pick up more information and make those tweaks and changes for a more stable position.
4. Chasing competitors
Make your own agenda. Don’t get caught in the trap of replicating your competitor’s efforts in the hope of getting more attention.
Your competition may have a bigger budget and hundreds of employees, but don’t dwell on that.you Just focus on your competitive advantage -- your 'secret sauce'.
5. Failing to measure results
If you don’t know what kind of traction you got from a specific campaign, you'll have no idea if you made a return on your investment.
As you move forward, learn from your past mistakes and relaunch your marketing strategies to drive sales.
Let’s be honest…Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computer hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge.
Small business website marketing is one of those things that can make or break your website and your business. Literally!
Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE!
Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.
7 reasons Why Inbound Marketing is More Effective Than Mass MarketingDoug McIsaac
Traditional mass marketing is on its last legs, with inbound marketing being the wave of the future. Here are 7 reasons that inbound marketing cannot be ignored:
A set of slides to support a recent presentation I gave to a group of small business owners on the basics of digital marketing and the theory behind reaching customers with information instead of promotional messages.
SaaStock 2016 Keynote: Win by Design, Not by Chance: Customer Success as a Gr...Lincoln Murphy
On September 22, 2016 in Dublin, Ireland, Lincoln Murphy gave a keynote presentation called Win by Design, Not by Chance: Customer Success as a Growth Engine.
The presentation covers everything from what Customer Success is to how it impacts company valuation. From Onboarding to ongoing engagement, and from sales to land-and-expand, this presentation was designed to introduce the audience to Customer Success-driven Growth.
How to Fix the Simple Mistakes You Are Making in Your Sales FunnelNate Kennedy
Did you know you are making mistakes in your Sales Funnel that are actually a simple fix?
Obviously if you are in marketing you know how vital the Sales Funnel is to any business - it is what makes a business thrive!
Sometimes we make mistakes without realizing the mistakes are happening, so we want to help you discover what could be putting a halt on raising your revenue to another level in your business.
How Customer Success-centricity Drives Revenue, Growth, and Valuations - RD ...Lincoln Murphy
On November 3, 2016, in Florianópolis, Brazil, at RD Summit 2016, Lincoln Murphy presented on Customer Success-driven Growth to an enthusiastic crowd eager to learn how to make their customers - and in turn - their companies, successful.
Whether you have a subscription business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose.
The Customer Success approach is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Marketing 101 for Startups: How to grow your Business and Talk to Investors a...Pemo Theodore
Sean Percival, Partner 500Startups: Marketing 101 for Startups: How to grow your Business and Talk to Investors about Marketing.
Sponsored by AT&T Foundry & Ericsson
The Biggest Digital Marketing Mistakes Every Startup Makes | Marketing FailsSOURABH KUMAR PANDEY
The Biggest Marketing Mistakes Every Startup Makes:
No matter what kind of business you start, every startup goes through a unique set of marketing challenges like, restricted budgets, limited resources and the pressing need to build brand visibility.
Here are some common marketing mistakes & ways to avoid them
1. Spending money on 'big marketing' too quickly
You should hold back and start slow. You don’t want to blow your budget early in this game.
Take time to test your audience & discover who your buyers are by spending small amount of money on hyper-targeted marketing
2. Speaking through the wrong channels
Don’t rush ahead without understanding your audience. You’re likely to have more than one target audience for your product and each one may have its own channel. You need to figure out which channel will give you the best return.
3. Spending too much time on brand perfection
Investing in perfection too early won’t yield much results, rather it would lead to wastage of fund.
The best approach is to run a lean startup method. Don’t delay the launching of the website, just to get the perfect design. Once the website is launched and started rolling, you can pick up more information and make those tweaks and changes for a more stable position.
4. Chasing competitors
Make your own agenda. Don’t get caught in the trap of replicating your competitor’s efforts in the hope of getting more attention.
Your competition may have a bigger budget and hundreds of employees, but don’t dwell on that.you Just focus on your competitive advantage -- your 'secret sauce'.
5. Failing to measure results
If you don’t know what kind of traction you got from a specific campaign, you'll have no idea if you made a return on your investment.
As you move forward, learn from your past mistakes and relaunch your marketing strategies to drive sales.
Let’s be honest…Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computer hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge.
Small business website marketing is one of those things that can make or break your website and your business. Literally!
Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE!
Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.
7 reasons Why Inbound Marketing is More Effective Than Mass MarketingDoug McIsaac
Traditional mass marketing is on its last legs, with inbound marketing being the wave of the future. Here are 7 reasons that inbound marketing cannot be ignored:
A set of slides to support a recent presentation I gave to a group of small business owners on the basics of digital marketing and the theory behind reaching customers with information instead of promotional messages.
SaaStock 2016 Keynote: Win by Design, Not by Chance: Customer Success as a Gr...Lincoln Murphy
On September 22, 2016 in Dublin, Ireland, Lincoln Murphy gave a keynote presentation called Win by Design, Not by Chance: Customer Success as a Growth Engine.
The presentation covers everything from what Customer Success is to how it impacts company valuation. From Onboarding to ongoing engagement, and from sales to land-and-expand, this presentation was designed to introduce the audience to Customer Success-driven Growth.
How to Fix the Simple Mistakes You Are Making in Your Sales FunnelNate Kennedy
Did you know you are making mistakes in your Sales Funnel that are actually a simple fix?
Obviously if you are in marketing you know how vital the Sales Funnel is to any business - it is what makes a business thrive!
Sometimes we make mistakes without realizing the mistakes are happening, so we want to help you discover what could be putting a halt on raising your revenue to another level in your business.
How Customer Success-centricity Drives Revenue, Growth, and Valuations - RD ...Lincoln Murphy
On November 3, 2016, in Florianópolis, Brazil, at RD Summit 2016, Lincoln Murphy presented on Customer Success-driven Growth to an enthusiastic crowd eager to learn how to make their customers - and in turn - their companies, successful.
Whether you have a subscription business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose.
The Customer Success approach is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Marketing 101 for Startups: How to grow your Business and Talk to Investors a...Pemo Theodore
Sean Percival, Partner 500Startups: Marketing 101 for Startups: How to grow your Business and Talk to Investors about Marketing.
Sponsored by AT&T Foundry & Ericsson
Libro Digital donde se incluye la ponencia realizada por los investigadores del proyecto POTENCIA en el X Congreso Internacional de Educación Superior Universidad 2016
This slideshow was created by www.26stars.com.
Discover what Experimental Marketing helps to promote brands and products, what benefits a business can get from it. Check out the ROI and sales statistics. Can be really useful for brand and event managers, that want to spread brand awareness and boost sales with event marketing.
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
Cornelius Crumity Most excellent service provider. Is generating leads difficult for you? No matter what you try, it does require patience. However, if you are not doing things correctly, this could take you a while to figure out. The information here will help you find new leads and increase the success of your business.
Option 1 marketing top tips and advice for multi level marketing successChrissemain1
Option 1 Marketing Certified tips provider. Everyone wants to get into shape but not everyone knows how to do it, this can be discouraging for the people who aren't sure what to do to get into shape. The best way to go about getting into shape and being fit is to learn as much as you can and applying that knowledge, use this article as a place to get started.
15+1 Сritical Mistakes in Lead Generation You Better AvoidLyuba Lazarenko
The Lead Generation is not an easy thing to do. It is long and tedious process that requires efforts and time. And you never can do it perfectly. Usually the results come after failures and lessons learned. Even the most influential growth strategies and marketing professionals have dealt with big mistakes in lead generation.
In this presentation I collected those mistakes that I believe can seriously affect the efforts of lead generation, and not avoiding them can be itself a huge mistake.
The 10 most frequently asked marketing questionSheejo George
Every marketer is bound to seek answers to various marketing related questions. If you are one of the marketers plagued by marketing questions, you have arrived at the right place. This blog post discusses 10 marketing questions and their answers in detail.
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
In the perfect world, every prospect you want to do business with would see your ad, visit your site and turn into a customer. In that world you would have a sales cylinder instead of a sales funnel. But sadly that is not the real world and most businesses have rather steep funnels with only a few customers dripping out the bottom. If they are honest every marketer on earth would agree that they have leaks in their sales funnel. Hence we created this ebook to help identify the most common leaks and help businesses plug them so they get more customers from their marketing investment.
Bradford l. huebner use this great tips about lead generation to help you bet...Bradfordhuebner
Bradford L. Huebner Professional tips provider. You know how important customers are if you're a business owner. The methods you get them to come to you also drive your success. You must be able to locate those new customers by practicing good lead generation techniques. If you need to know about lead generation, continue reading.
Bradford l. huebner lead generation success is within your graspBradfordhuebner
Bradford L. Huebner Skilled tips provider. Are you a business owner? If you are, then you're aware of how important lead generation is to your business. If you don't get new leads, then your business starts to get flat and stagnant, when instead you need it growing. What follows are some great techniques to help you create new leads.
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. What’s a Funnel?
• Whether you are a brick and mortar business or a solopreneur working an online
business, your marketing funnel is your lifeblood.
• In this day of increased competition created by the internet, it’s vital that you have a
well-thought out and implemented marketing funnel.
• What is a marketing funnel? It’s the way you get the attention of potential
customers and turn them into buyers and faithful return customers.
• A business person launches an attention-getting campaign through advertising. The
potential customer is then wooed into becoming a lead and finally making a
purchase. It starts out broad and narrows which is why it’s called a funnel.
3. Rookie Mistake #1
• Not giving site visitors a clear idea of your business. Advertising is easy.
Advertising effectively is not. Making a landing page is where you begin
putting your potential customer into the top of your funnel. If you don’t let
your customer know clearly what they are getting into, they won’t get far into
your funnel. Having more than one landing page with different approaches
will attract different types of customers. It also gives you a way to split test
and see what approaches work best.
4. Rookie Mistake #2
• No clear call to action. You have to tell people what to do, click the button,
fill in the information form, check their emails for more information. Have a
way they can contact you through your web page and social media.
5. Rookie Mistake #3
• Failing to follow up with leads. Collecting leads isn’t enough. If you stop
with a list, you won’t make any sales. It’s imperative to communicate with
your leads regularly through emails and phone calls. Remember the old
adage, “The fortune is in the follow-up”.
6. Rookie Mistake #4
• Confusing Funnel Progression. Is your funnel easy to follow? Don’t make
too many steps. Don’t have distractions. Have you ever been on one of those
pages where there are so many ads you can’t tell the ads from the actual
information? I hate those and just click away. Lots of people do. Have you
created a sense of urgency to keep people in the funnel so they don’t get
lost?
7. Rookie Mistake #5
• Funnel is so wide at the top that people drop off in the middle and bottom
of the funnel. Providing support throughout the funnel keeps people
engaged. Narrow your focus at the top so your funnel remains relevant to the
people you have attracted. Tell them what they will be getting as the progress
through the funnel so they anticipate what comes next.
8. Rookie Mistake #6
• Targeting the wrong audience. It’s not the number of visitors that increases
conversions, it’s the number of visitors willing to make a purchase. You can
make a lot of sales with a very small list if you have the right people on that
list. Take the time to define your niche and target audience.
9. Rookie Mistake #7
• Ignoring or misunderstanding analytics data. Analytics were an anathema to
me in the beginning. They were confusing and mind boggling. But you need
to understand it and learn to use the tools to your benefit. Analytics tell the
story you need to hear. Learn how to use them. There are a lot of online
resources for learning to use analytics.
10. Rookie Mistake #8
• Overlooking Marketing Opportunities. Just putting your stuff on the web
and hoping people will see it means they never will. Even worse, not putting
things on the web at all. You have to put the plate in front of them or they
will eat dinner somewhere else. Use social media tools, information sharing
resources and engage with related communities online.
• The day has long passed when you could just hang out a shingle and have
customers come.
11. Rookie Mistake #9
• Stopping your funnel at the sale. Your converted lead is golden. It can mean
more sales down the road and more leads as that person shares with others.
Provide continued support showing them how to get the most from their
purchase. Provide speedy customer service. Use social media and emails to
stay in contact and keep the converted lead engaged.
12. Rookie Mistake #10
• Expecting immediate results. Although things can happen rather quickly in a
well-defined funnel, it takes time to refine the funnel to get the results you
want. Many potential entrepreneurs get discouraged and give up too soon.
They don’t give their promotions time to work and they don’t work their
promotions until they produce results. Testing and trial always precedes
success. No funnel is perfect and you shouldn’t worry too much about
perfection. Just keep improving until you get the results you want.
• Jim Rohn said, “You cannot change your destination overnight, but you can
change your direction overnight.”
13. www.bloggingsuccessstories.com
• Have you made funnel mistakes? What have you found to be successful?
Let’s talk about it.
• Connect on Facebook - https://www.facebook.com/bloggingsuccessstories
• Connect on Twitter - @afhales