This document outlines a digital marketing channel strategy that focuses on long-term customer engagement and repeat purchases. It discusses using email, SEO, PPC, social media, affiliate marketing, mobile marketing, and ad placements in a strategic way. The key is to move visitors through the sales funnel using these channels and creative engagement techniques, rather than just focusing on initial traffic and clicks.
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
13 reasons to choose digital advertising for your it brandAtheethBelagode
Digital advertising is important more than ever now to gain attention from your audience. For brands to position ads, several channels are available which provide tools for managing promotions for each channel.
You will find answers to all your queries on Digital advertising for your IT brand in this article. So, if you are still confused about whether you should be adopting digital advertising for your brand, we will help you out. Here we present you with 13 reasons why you should choose digital advertising for your IT brand. Keep reading to find useful insights.
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
An advertising tactic that any construction company can implement, regardless of the size? Dive more into SEO through this presentation!
Full blog here - https://digitalmarketingphilippines.com/ways-contractor-seo-can-help-you-succeed/
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
Increase the number of pre-qualified leads with Conversational MarketingWhisbi
Find out what are the current consumer trends in the automotive industry and how you can offer your online customers an interactive research experience with the help of Conversational Marketing.
The slides will also show how Hyundai implemented a Conversational Marketing platform and engaged with 1 million web visitors online.
Affiliate Marketing Master Plan -- Now every affiliate marketer is always looking for the successful market that gives the biggest
paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is
more complicated than that. It is just good marketing practices that have been proven over years of
hard work and dedication.
In this guide, we’ll take a look at what live engagement is and how brands can use it to maximum effect. We’ll look at some brands already using it successfully, and why it’s so important and useful.
Turning Customers into Brand Ambassadors Ambassador
Brand Ambassadors are customers who have taken it to the next level. They advocate for your brand among their networks, referring new, high-quality customers to you. But how does the transition from customers to brand ambassadors happen?
In “Turning Customers into Brand Ambassadors,” you’ll get a comprehensive description of what it takes to start and maintain a successful referral program. You shouldn’t be intimidated by referral programs—become an expert and start seeing your customers become brand ambassadors today.
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves.
Brands want to provide great customer service so customers will continue subscribing or purchasing. But customer loyalty is paramount to brands' success -- because loyal customers can grow business faster than sales and marketing.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
A Super Affiliate is a top affiliate who is at the acme of their game in the affiliate marketing industry and rises above and beyond other affiliates by having very profitable, successful affiliate marketing programs. They generate the biggest percentage of an affiliate program's profits.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
13 reasons to choose digital advertising for your it brandAtheethBelagode
Digital advertising is important more than ever now to gain attention from your audience. For brands to position ads, several channels are available which provide tools for managing promotions for each channel.
You will find answers to all your queries on Digital advertising for your IT brand in this article. So, if you are still confused about whether you should be adopting digital advertising for your brand, we will help you out. Here we present you with 13 reasons why you should choose digital advertising for your IT brand. Keep reading to find useful insights.
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
An advertising tactic that any construction company can implement, regardless of the size? Dive more into SEO through this presentation!
Full blog here - https://digitalmarketingphilippines.com/ways-contractor-seo-can-help-you-succeed/
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
Increase the number of pre-qualified leads with Conversational MarketingWhisbi
Find out what are the current consumer trends in the automotive industry and how you can offer your online customers an interactive research experience with the help of Conversational Marketing.
The slides will also show how Hyundai implemented a Conversational Marketing platform and engaged with 1 million web visitors online.
Affiliate Marketing Master Plan -- Now every affiliate marketer is always looking for the successful market that gives the biggest
paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is
more complicated than that. It is just good marketing practices that have been proven over years of
hard work and dedication.
In this guide, we’ll take a look at what live engagement is and how brands can use it to maximum effect. We’ll look at some brands already using it successfully, and why it’s so important and useful.
Turning Customers into Brand Ambassadors Ambassador
Brand Ambassadors are customers who have taken it to the next level. They advocate for your brand among their networks, referring new, high-quality customers to you. But how does the transition from customers to brand ambassadors happen?
In “Turning Customers into Brand Ambassadors,” you’ll get a comprehensive description of what it takes to start and maintain a successful referral program. You shouldn’t be intimidated by referral programs—become an expert and start seeing your customers become brand ambassadors today.
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves.
Brands want to provide great customer service so customers will continue subscribing or purchasing. But customer loyalty is paramount to brands' success -- because loyal customers can grow business faster than sales and marketing.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
A Super Affiliate is a top affiliate who is at the acme of their game in the affiliate marketing industry and rises above and beyond other affiliates by having very profitable, successful affiliate marketing programs. They generate the biggest percentage of an affiliate program's profits.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
It can be an exciting thing, starting your own business. But like many others who have begun their own startup companies, it soon becomes apparent how daunting it can be to make the company a success, or even just to keep it going. For those that do have startup companies, it can be a tricky thing to market the business and make it grow. That can be said of any new business, but particularly of small startup businesses. To help, here are a few top tips in digital marketing to help you to grow your startup.
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Embrace this open door of Digital Dnyan, which is presenting everyone with great opportunities. Join Digital Dnyan Academy and receive affordable training from industry experts.
What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing.
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
Similar to Digital marketing channel strategy (20)
2. Digital Channel Schema Channels Email PPC Social Media SEO Affiliate Marketing Mobile Ad Placements Results Greater Brand Recognition Increased ROI Enhanced Sales Channel Cycle Increased Repeat Purchases Greater Customer Satisfaction Top and Bottom Line Growth
3. EMAIL Email, while not as effective as it once was, is still a very valuable marketing tool.
4. Email as a marketing channel, has evolved over the years. With the advent of spam clogging user inboxes, email became the red headed step child of digital marketing. This made many in the marketing space wary of email usage for marketing purposes. It also created a more difficult environment to ensure delivery around more sophisticated spam filters. The key with Email marketing is lifecycle development and segmentation. Having a plan for those who enter this channel is crucial. Creating a lifecycle that is designed to convert an interested patron to a paying customer is the key to conversion. Segmentation is also crucial for proper creative development that will be of interest to the potential customer; or if a current customer, encouraging repeat purchasing based on past purchases and potential vertical segment sales. I use creative approaches to enter visitors into the email marketing channel. You need to do more than just have a space for users to subscribe to a newsletter or coupons. I make it a point to reduce bounce rates and increase entrance into one of the marketing channels. Too much emphasis is placed on getting visitors to the site, and not enough energy is used on long term development that ends with conversions.
5. SEO (Search Engine Optimization) Free Organic Traffic Development is often overlooked.
6. Search Engine Optimization used to be the key traffic driver for every Internet site. With the creation of Ad and PPC networks etc., marketers found quicker and simpler ways to drive traffic. The days of easy traffic are now over, and one key area that is overlooked is free organic search engine traffic. It’s not an easy task to get top rankings, and it’s also a long tedious process for some of the more competitive key phrases. This usually leads to discouraged marketing departments who prefer quick, simple, measurable results. I use this as a competitive advantage. With a properly developed and optimized site that is designed to rank for key targeted search phrases, you can gain a traffic source that is free, and increase marketing channel growth. In this case, it’s all about answering the questions or solving the problems that your users are facing. Giving them what they want without shoving it down their throat is important for conversion. Google and the other main engines love educational content that answers key questions that are answered this way. Building quality backlinks is probably the most crucial area to getting better rankings that I go after. Direct response actions are often created in this format, but you can increase marketing channel growth in exchange for information in many cases. This satisfies both sides and creates better engagement dynamics.
7. PPC (Pay Per Click) Research and split testing are what drives PPC returns.
8. Pay Per Click is one of the best sources of traffic when you have a site running like a well oiled machine. It provides quick measurable returns that can be scaled up or down with a couple clicks. On the downside, it can wipe out a budget very quickly if not properly optimized and converting. To be done successfully, you must research, split test, and test some more. You then scale it once everything is converting properly. You often have to lose money to make money in this space. The key is to not wipe your budget out by ramping a campaign up before the site is optimized for conversion. Landing pages, keyword bids, match types, and ad groups, are just a few of the things that must be optimized before scaling the budget. Analytics are important in this space, and automating as much as possible makes the chore easier to handle. I also look for lower hanging fruit in the space. Thinking of creative ways to find vertical keyword segments can find longer tail, better converting keywords that are cheaper with less competition. Proper ad group optimization (ad titles, descriptions) is also key and increases conversion. Landing page optimization is used to increase quality scores (primarily for Google) and conversions. In the end PPC is a fairly consistent ROI predictor.
9. Social Media The new marketing tool that is shaping future sales and conversion engagements.
10. Social Media is probably the most exciting marketing channel to come along in history. The reason I say this is because it allows marketing professionals the ability to create real time engagement possibilities that educate and convert potential customers. Think of it as a channel that allows you to educate or solve potential client problems with solutions provided by your business in real time. This channel is ever evolving, and staying in front of the trends iskey. If you get in front of the trends and use creative techniques to engage potential clients, you can create higher conversions, improved customer satisfaction, and long term marketing/sales funnel development. Take Twitter as an example. You can now easily build a follower list of anyone that is interested in your products and services. This is more than adding a link to your twitter feed on the page. You have to engage the user and build the list through creative engagement techniques. It’s very easy to build a huge promotion and brand building pipeline in this manner. This works across all the social platforms, but you have to do more than create an account. I use out of the box creative methods for this channel. Monitoring social conversations is the area that I spoke of earlier that allow for real time engagement.
11. With the new SAAS (Software as a Service) tools that are available now, you can literally have any social conversation, from various social networks, pushed to you for direct engagement opportunities. These conversations are targeted by selecting key phrases that relate to your product and services. With the ability to enter and answer questions in real time you can see the possibilities for growth in this area. Imagine someone looking for a product or service that you offer. You could then respond with something like “Hey Mary, we have product xyz that handles your needs in this area, and I have a coupon code xyz, that you can enter for a new customer discount”. You are only limited by your creativity in this space, and it’s a creative marketers dream. Some of the older social media tools such as blogging are still very useful and valuable. The key here is to use it as a marketing tool as well as an awareness platform. Much of the content should be developed to rank for key search terms and questions that your customers are looking for when making purchasing decisions. Many users have blogs that they use that are basically random ramblings that sometimes raise awareness, but are rarely good marketing tools. I make it a point to use the blog from a marketing perspective that educates and converts. Social media is one area that can give your business a competitive advantage when used in creative engagement manners.
13. Affiliate Marketing is a great tool that works for many businesses. If you’re looking for a way to increase top and bottom line growth, with little overhead or increased labor costs, then affiliate marketing should be considered. This channel obviously will not fit every businesses product or service, but if it does, developing this channel can be done rather efficiently and with minimal integration and expenditures. Think of this as the ultimate outsourcing tool. By utilizing external vendors who specialize in the space, you can create key affiliate relationships with other sites in the same segment or similar verticals that drive growth. External vendors will handle all the payments and a big part of the affiliate relationship. They do leave the ability to approve or disapprove and the ability to set your own terms of service for acceptance. Integration is usually a simple process as well. They provide the whole interface, all that is required on your end is placing code to track stats and conversions. I have extensive experience in this space and like to develop key partnerships. It only takes a few big players in a similar vertical to explode revenue growth. In the beginning, I usually recommend increased payout percentages to attract bigger players. The major things that an affiliate will look at in this space are average order size and conversion rates. I push to increase both of these metrics to attract more affiliate engagement.
14. Mobile Marketing A quickly growing channel that will shortly be essential in digital marketing.
15. Mobile marketing is the quickest growing segment in digital advertising. This will only continue in the future. With smart phone growth rates, and smaller portable devices like the Ipad becoming runaway hits, the future of digital advertising from a platform perspective is becoming a mobile medium. It is also becoming a simpler medium with less complexity and slicker user interfaces, which is increasing usage across all demo ranges. From a marketing perspective, this medium will become crucial for all business types. The local marketing potential is huge on the mobile platform. Think of creating an application that pushes a simple promotion when near your brick and mortar store (this is what’s coming). For a strictly virtual based store front, the app can be used for promotions and awareness in the same manner but a slightly different engagement level. The key with mobile applications is the adoption rate. You must be creative in this space as well if you want adoption. You can not just give a shopping cart experience and expect users to download the application (unless you have major brand exposure). You are fighting with 250,000 applications on platforms like the Iphone, so you must offer the potential adopter something in return; or a unique fun engagement experience. You can really push for engagement on the mobile platform that involves contests and promotions that involve the customers themselves to increase adoption. There are ad placement opportunities in vertical applications that can be utilized to create direct response actions for conversion.
17. Media Buys can be a great tool for branding purposes, but when the site is optimized, they can be a great scaling tool. The key is finding good ad networks or private placements with strategic partners that lead to either a direct response action or marketing channel growth. I push for conversion in this space, unless branding is the key objective. Using creatives that are focused on conversion over clicks is key. We have all seen the creative with a moving monkey that says “punch me”. Obviously this will encourage clicking, but it will do little to nothing for your bottom line other than draining your budget. If branding is the objective then clicks are key and creatives for this purpose would be designed for click actions for maximum exposure. Media buys often require different landing pages. This is due to the fact that you’re dealing with a more unqualified visitor. The landing page should be designed with more of a marketing channel entrance goal, instead of a conversion. Most likely the user will be less interested and conversions are almost always lower. The key is to get them into one of the marketing channels for lifecycle development that turns them from a tire kicker into a future customer. Placement opportunities can sometimes be found with strategic partners that can develop into cheaper traffic alternatives than those that already are selling their space across ad networks.
18. In closing, If you’re looking for a dynamic, out of the box, creative thinker that finds ways to use technology to increase conversions and simplify the sales process, then I would be interested in working for you to make your company stand out from the pack. My key digital marketing philosophy is based around long term repeat purchasing objectives. I feel that you work hard to get that visitor to your site, and just allowing them to leave without a fight is a waste of resources. A belief that when gently nudged, a potential future customer can be gained by using creative techniques that benefit both sides. Engagement marketing is the future of sales and marketing in the digital realm. I love what I do, and hope you give me consideration to speak about some of these initiatives and help lead and develop your marketing team. Jeremy Kates jeremy@jfknet.com 314-922-3671