PowerPoint slides from Social Media Track 201 portion of the Grow Revenue: Get Online and Boost Sales Restaurant Education Series event hosted by the Ohio Restaurant Association for their members.
The document discusses the Abilene Convention & Visitors Bureau's use of social media to promote tourism. It began with creating a Facebook page and grew from there. The goals were to increase exposure, brand awareness, and direct communication. Metrics like increased SEO, followers on different platforms, and engagement were tracked. Over two years, the social media presence expanded to multiple platforms and was integrated into the overall marketing plan. The bureau shares examples of projects and campaigns on Facebook, Flickr, Twitter, YouTube, and its blog to attract visitors.
Social Media & Branding Strategy for Small BusinessBrittney Johns
Abbey Domond is a talented wedding photographer passionate about her work. Her social media presence needs improvement to grow her business. She currently has Facebook, Instagram, Pinterest and Twitter accounts but lacks consistency updating them. Competitor analysis found collaborating, tagging clients and paid promotion help brands. Abbey's strategy is to regularly post engaging content to each platform. She will provide photography tips, inspirations and engage with users. Metrics like followers, shares and engagement will track progress achieving her goals of more clients and income.
Social Media & Branding Strategy for Small Business: ResultsBrittney Johns
A presentation on creating a social media strategy for a small business and the conclusion. Created by Alexis Media, Brittney Johns, Kim Krajicek, and Andrea Crowley-Hughes
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Patrick Maguire offers social media and marketing consulting services to Boston-area restaurants on a monthly subscription basis. The services include analyzing and improving social media strategies, leveraging personal networks to boost campaigns, increasing brand awareness through blogging, and monitoring online reviews. Additional services such as staff training, crisis management, and event promotion are also available. Compensation is either a three-month upfront minimum fee or a la carte pricing for individual services.
Patrick Maguire offers social media and marketing consulting services to Boston-area restaurants on a monthly subscription basis. His services include analyzing and improving social media strategies, leveraging his network to promote clients, and monitoring online reviews and responding to crises. He will also provide feedback after dining at clients' restaurants. Additional à la carte services include staff training, special event promotion, and media pitching. Compensation is a three-month minimum fee for the monthly package or hourly/flat rates for individual projects.
Social media for business owners abite 2010guestbbfcf2
Social media provides opportunities for businesses to attract, engage, and retain customers. It allows targeted messaging to specific audiences using platforms like Facebook, where Australians spend more time than watching TV. To succeed, businesses must understand their target audience and where they spend time online in order to create an effective social media strategy integrated with overall marketing efforts. Common social media types include blogs, forums, Facebook, and Twitter which can be leveraged through best practices like thoughtful content, contests, and exclusive offers.
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
The document discusses the Abilene Convention & Visitors Bureau's use of social media to promote tourism. It began with creating a Facebook page and grew from there. The goals were to increase exposure, brand awareness, and direct communication. Metrics like increased SEO, followers on different platforms, and engagement were tracked. Over two years, the social media presence expanded to multiple platforms and was integrated into the overall marketing plan. The bureau shares examples of projects and campaigns on Facebook, Flickr, Twitter, YouTube, and its blog to attract visitors.
Social Media & Branding Strategy for Small BusinessBrittney Johns
Abbey Domond is a talented wedding photographer passionate about her work. Her social media presence needs improvement to grow her business. She currently has Facebook, Instagram, Pinterest and Twitter accounts but lacks consistency updating them. Competitor analysis found collaborating, tagging clients and paid promotion help brands. Abbey's strategy is to regularly post engaging content to each platform. She will provide photography tips, inspirations and engage with users. Metrics like followers, shares and engagement will track progress achieving her goals of more clients and income.
Social Media & Branding Strategy for Small Business: ResultsBrittney Johns
A presentation on creating a social media strategy for a small business and the conclusion. Created by Alexis Media, Brittney Johns, Kim Krajicek, and Andrea Crowley-Hughes
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Patrick Maguire offers social media and marketing consulting services to Boston-area restaurants on a monthly subscription basis. The services include analyzing and improving social media strategies, leveraging personal networks to boost campaigns, increasing brand awareness through blogging, and monitoring online reviews. Additional services such as staff training, crisis management, and event promotion are also available. Compensation is either a three-month upfront minimum fee or a la carte pricing for individual services.
Patrick Maguire offers social media and marketing consulting services to Boston-area restaurants on a monthly subscription basis. His services include analyzing and improving social media strategies, leveraging his network to promote clients, and monitoring online reviews and responding to crises. He will also provide feedback after dining at clients' restaurants. Additional à la carte services include staff training, special event promotion, and media pitching. Compensation is a three-month minimum fee for the monthly package or hourly/flat rates for individual projects.
Social media for business owners abite 2010guestbbfcf2
Social media provides opportunities for businesses to attract, engage, and retain customers. It allows targeted messaging to specific audiences using platforms like Facebook, where Australians spend more time than watching TV. To succeed, businesses must understand their target audience and where they spend time online in order to create an effective social media strategy integrated with overall marketing efforts. Common social media types include blogs, forums, Facebook, and Twitter which can be leveraged through best practices like thoughtful content, contests, and exclusive offers.
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
How to promote your Gentlemen's Club using Facebook AdsBrett Battle
We get it, your particular industry has some very unique
marketing challenges that most marketing companies can’t
overcome. Many patrons desire a more anonymous
relationship with your business, while other potential
customers tend to shy away from the experience unless
they are marketed to effectively.
Social Media is a great way to not only engage your fans, but
more importantly, drive more customers into your club. Your
clienteles’ newsfeed is virtually untapped potential and direct
source of cash flow.
It’s critical you convey a sophisticated, yet sensuous
environment while always remaining within the guidelines of
the social platforms. We’re all visual creatures and we will make
your club look great. It keeps things fresh and makes your
club outstanding.
Social advertising is now mandatory for any business striving for
greater success. Organic reach no longer works. The recent
Facebook changes leave small club owners no choice other than to
invest in Facebook Ads to gain new customers and encourage greater spending. Through social media marketing strategy, you can
specifically target, measure and give you the peace of mind that you
can’t get through any other form of advertising.
The following examples highlight the great value your club can gain from Facebook advertising expertise.
Make your dancers and bartenders proud to be at your club.
Gentlemen's Club Marketing by Moving TargetsBrett Battle
We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Well they are not Moving Targets, we know the industry and deliver social media marketing for Gentleman’s clubs that brings in ideal patrons. Make your dancers and bartenders proud to be at your club.
We will convey a sophisticated, yet sensuous environment while always remaining within the guidelines of the social platforms. We’re all visual creatures and we will make your club look great. We will generate custom posts, ads, contests and videos each month. It keeps things fresh and makes your club outstanding.
Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow. Social advertising is now mandatory for any business striving for greater success. Organic reach no longer works. The recent Facebook changes leave small club owners no choice other than to invest in Facebook Ads to gain new customers and encourage greater spending.
If you're tired of seeing your marketing cost increase without seeing more customers dancing through your door, it's time to get some digital swagger from Moving Targets. We have industry experts on our team to create, design, run, measure and tweak your ads too. Even the ad spend, $100 a month, is included.
The document provides guidance on optimizing Facebook ad campaigns. It recommends regularly reviewing performance metrics in the Ads Manager to identify top-performing ads and audiences. It also suggests testing different ad creatives and targeting strategies to determine what works best. Specifically, it outlines how Ray, a pizza shop owner, analyzed metrics to identify his best customer segments, then tested different ad variations with each segment to optimize his campaign.
5 Ways to Promote Your Gentlemen's ClubBrett Battle
Make your dancers and bartenders proud to be at your club. You may not have tons of cash to spend on marketing, but that doesn’t mean that there aren’t effective ways to drive people to your gentleman’s club.
There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So, here’s 5 low-cost ways to promote your gentlemen’s club.
This document discusses how social media can be used in the tourism industry. It provides several strategies for engaging audiences on social media, including maintaining an informative website, having a strong social media presence on platforms like Facebook and Twitter, interacting on review sites by responding to reviews and promoting positive feedback, sending email newsletters with promotions, offering coupons, and encouraging photo and video sharing. It also discusses monitoring what is said about brands on social media and keeping track of industry competition. The overall goals are to make brands easier to find, get customer feedback to improve business, build trust and familiarity, grow reputation, and reduce traditional marketing costs.
Maximizing Your Budget: Get Value From Social MediaWahine Media
The document provides guidance on maximizing social media budgets and engagement. It recommends allocating 25-40% of budget to content development, 50-70% to labor and time, 10-15% to social ads, and 5-10% to third party tools. It stresses the importance of developing compelling content with captions and hashtags to defeat algorithms and engage audiences. It also offers tips on using $550 per month for social ads for awareness, consideration, and conversion goals. Key performance metrics for marketing, customer service, and sales are recommended for tracking the value generated from social media activities.
This document summarizes a presentation on using social media for small businesses. It discusses 7 elements of successful social media posts, including grabbing readers with titles, using images, and asking questions. It also covers topics like using interns for guest blogging, consistency in posting, and incorporating goals and keywords. Additionally, it provides tips on social media platforms like Facebook, LinkedIn, Pinterest, and location-based services. Overall, the presentation aims to educate small businesses on fundamental strategies for social media and how to develop successful social media campaigns.
This document provides 3 social media tips for venues: 1) Post real life photos of events and people to create expectations, 2) Respond to comments and engage with followers to build strong relationships, and 3) Entertain people on different social media sites with unique content and calls to action. Following these tips can help venues drive traffic from social media to their website.
This document discusses why businesses should build communities on social media and provides tips for doing so effectively. It emphasizes listening to customers, engaging in conversations, and sharing consistent branding across platforms. The key steps are to understand audience conversations, analyze social media insights, and develop an active response program. Objectives should include metrics like website traffic, social mentions, shares and followers. Platforms like Facebook, Google+, YouTube, Twitter and LinkedIn are covered with platform-specific tips provided.
Just the basics for using a FaceBook business page. One hour - two day course offered at the local Gulf Coast State College for the WISE program.
http://www.gulfcoast.edu/CorpCollege/community_ed/WISE/WISE.htm
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
You live on Facebook so you’ve got social media campaigns down, right? Building a social brand, managing social slams and integrating social across your messaging and reporting--second nature eh? Just in case--pop in as we look at catering social campaigns by platform, creating a social media culture and tracking your social ROI.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
Crowdfunding: How To Run A Successful CampaignAmmar
Tips on how to run a successful crowdfunding campaign. Lessons learned from supporting hundreds of entrepreneurs fundraising on Kiva.org and Zidisha.org platforms.
This document discusses strategies for improving donor retention in peer-to-peer fundraising. It emphasizes building loyalty through consistency, reciprocity, and surprise. Specifically, it recommends: (1) having participants publicly pledge to return each year, (2) surprising donors with unexpected rewards to exceed expectations, and (3) providing excellent personalized service at every step to encourage consistency. Pairing targeted communications with retention efforts throughout the fundraising cycle can create "aha" moments that improve donor loyalty and participation over time.
Bringing Customers Into Your Business During a Street FestivalLady Bizness
If you can't beat em join em! How to embrace your town and gain business during a street festival. Let's discuss curb appeal, sales, orders, and pre-event activities that you can use to increase business. This 2 hours hands-on workshop will enhance your creativity to market your business.
WBC16 Presentation: Increase Your Audience & EngagementMary Cressler
Presentation from the 2016 Wine Bloggers Conference by Mary Cressler and Sean Martin. How to Increase Your Audience and Engagement: From social media groups to television producers, freelancing to working with other media sites, find ways to promote your blog and increase your community engagement.
The document discusses strategies for Hotel Nikko Saigon's social media presence on Facebook and Twitter. It recommends spreading brand awareness by inviting friends and sharing relevant content on Facebook, and following relevant users and retweeting on Twitter. It also suggests converting viewers to fans through promotions and then converting fans to booked guests with attractive offers. Finally, it advises converting booked guests to loyal guests through promotions and reviews to take care of loyalty guests.
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
How to promote your Gentlemen's Club using Facebook AdsBrett Battle
We get it, your particular industry has some very unique
marketing challenges that most marketing companies can’t
overcome. Many patrons desire a more anonymous
relationship with your business, while other potential
customers tend to shy away from the experience unless
they are marketed to effectively.
Social Media is a great way to not only engage your fans, but
more importantly, drive more customers into your club. Your
clienteles’ newsfeed is virtually untapped potential and direct
source of cash flow.
It’s critical you convey a sophisticated, yet sensuous
environment while always remaining within the guidelines of
the social platforms. We’re all visual creatures and we will make
your club look great. It keeps things fresh and makes your
club outstanding.
Social advertising is now mandatory for any business striving for
greater success. Organic reach no longer works. The recent
Facebook changes leave small club owners no choice other than to
invest in Facebook Ads to gain new customers and encourage greater spending. Through social media marketing strategy, you can
specifically target, measure and give you the peace of mind that you
can’t get through any other form of advertising.
The following examples highlight the great value your club can gain from Facebook advertising expertise.
Make your dancers and bartenders proud to be at your club.
Gentlemen's Club Marketing by Moving TargetsBrett Battle
We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Well they are not Moving Targets, we know the industry and deliver social media marketing for Gentleman’s clubs that brings in ideal patrons. Make your dancers and bartenders proud to be at your club.
We will convey a sophisticated, yet sensuous environment while always remaining within the guidelines of the social platforms. We’re all visual creatures and we will make your club look great. We will generate custom posts, ads, contests and videos each month. It keeps things fresh and makes your club outstanding.
Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow. Social advertising is now mandatory for any business striving for greater success. Organic reach no longer works. The recent Facebook changes leave small club owners no choice other than to invest in Facebook Ads to gain new customers and encourage greater spending.
If you're tired of seeing your marketing cost increase without seeing more customers dancing through your door, it's time to get some digital swagger from Moving Targets. We have industry experts on our team to create, design, run, measure and tweak your ads too. Even the ad spend, $100 a month, is included.
The document provides guidance on optimizing Facebook ad campaigns. It recommends regularly reviewing performance metrics in the Ads Manager to identify top-performing ads and audiences. It also suggests testing different ad creatives and targeting strategies to determine what works best. Specifically, it outlines how Ray, a pizza shop owner, analyzed metrics to identify his best customer segments, then tested different ad variations with each segment to optimize his campaign.
5 Ways to Promote Your Gentlemen's ClubBrett Battle
Make your dancers and bartenders proud to be at your club. You may not have tons of cash to spend on marketing, but that doesn’t mean that there aren’t effective ways to drive people to your gentleman’s club.
There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So, here’s 5 low-cost ways to promote your gentlemen’s club.
This document discusses how social media can be used in the tourism industry. It provides several strategies for engaging audiences on social media, including maintaining an informative website, having a strong social media presence on platforms like Facebook and Twitter, interacting on review sites by responding to reviews and promoting positive feedback, sending email newsletters with promotions, offering coupons, and encouraging photo and video sharing. It also discusses monitoring what is said about brands on social media and keeping track of industry competition. The overall goals are to make brands easier to find, get customer feedback to improve business, build trust and familiarity, grow reputation, and reduce traditional marketing costs.
Maximizing Your Budget: Get Value From Social MediaWahine Media
The document provides guidance on maximizing social media budgets and engagement. It recommends allocating 25-40% of budget to content development, 50-70% to labor and time, 10-15% to social ads, and 5-10% to third party tools. It stresses the importance of developing compelling content with captions and hashtags to defeat algorithms and engage audiences. It also offers tips on using $550 per month for social ads for awareness, consideration, and conversion goals. Key performance metrics for marketing, customer service, and sales are recommended for tracking the value generated from social media activities.
This document summarizes a presentation on using social media for small businesses. It discusses 7 elements of successful social media posts, including grabbing readers with titles, using images, and asking questions. It also covers topics like using interns for guest blogging, consistency in posting, and incorporating goals and keywords. Additionally, it provides tips on social media platforms like Facebook, LinkedIn, Pinterest, and location-based services. Overall, the presentation aims to educate small businesses on fundamental strategies for social media and how to develop successful social media campaigns.
This document provides 3 social media tips for venues: 1) Post real life photos of events and people to create expectations, 2) Respond to comments and engage with followers to build strong relationships, and 3) Entertain people on different social media sites with unique content and calls to action. Following these tips can help venues drive traffic from social media to their website.
This document discusses why businesses should build communities on social media and provides tips for doing so effectively. It emphasizes listening to customers, engaging in conversations, and sharing consistent branding across platforms. The key steps are to understand audience conversations, analyze social media insights, and develop an active response program. Objectives should include metrics like website traffic, social mentions, shares and followers. Platforms like Facebook, Google+, YouTube, Twitter and LinkedIn are covered with platform-specific tips provided.
Just the basics for using a FaceBook business page. One hour - two day course offered at the local Gulf Coast State College for the WISE program.
http://www.gulfcoast.edu/CorpCollege/community_ed/WISE/WISE.htm
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
You live on Facebook so you’ve got social media campaigns down, right? Building a social brand, managing social slams and integrating social across your messaging and reporting--second nature eh? Just in case--pop in as we look at catering social campaigns by platform, creating a social media culture and tracking your social ROI.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
Crowdfunding: How To Run A Successful CampaignAmmar
Tips on how to run a successful crowdfunding campaign. Lessons learned from supporting hundreds of entrepreneurs fundraising on Kiva.org and Zidisha.org platforms.
This document discusses strategies for improving donor retention in peer-to-peer fundraising. It emphasizes building loyalty through consistency, reciprocity, and surprise. Specifically, it recommends: (1) having participants publicly pledge to return each year, (2) surprising donors with unexpected rewards to exceed expectations, and (3) providing excellent personalized service at every step to encourage consistency. Pairing targeted communications with retention efforts throughout the fundraising cycle can create "aha" moments that improve donor loyalty and participation over time.
Bringing Customers Into Your Business During a Street FestivalLady Bizness
If you can't beat em join em! How to embrace your town and gain business during a street festival. Let's discuss curb appeal, sales, orders, and pre-event activities that you can use to increase business. This 2 hours hands-on workshop will enhance your creativity to market your business.
WBC16 Presentation: Increase Your Audience & EngagementMary Cressler
Presentation from the 2016 Wine Bloggers Conference by Mary Cressler and Sean Martin. How to Increase Your Audience and Engagement: From social media groups to television producers, freelancing to working with other media sites, find ways to promote your blog and increase your community engagement.
The document discusses strategies for Hotel Nikko Saigon's social media presence on Facebook and Twitter. It recommends spreading brand awareness by inviting friends and sharing relevant content on Facebook, and following relevant users and retweeting on Twitter. It also suggests converting viewers to fans through promotions and then converting fans to booked guests with attractive offers. Finally, it advises converting booked guests to loyal guests through promotions and reviews to take care of loyalty guests.
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
This document provides an overview of social media marketing and recommendations for businesses to effectively utilize various social media platforms. It discusses why social media is important for businesses today, including that people rely on social recommendations and it allows real-time brand monitoring. The document then covers social media necessities like building trust with customers and creating compelling content. It also provides specifics on implementing key platforms like Facebook, Twitter, LinkedIn and blogs. Recommendations include developing a content strategy, assigning staff, using tools to monitor engagement, and integrating social media into the overall marketing strategy. The goal is to help businesses strategically use social media to deepen customer relationships and increase sales.
The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.
Measuring and Tracking Your Social Media EffortsHall_
The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
The document discusses Digital Sherpa's Campaign Sherpa tool, which helps businesses create social media marketing campaigns to grow their fan and follower base. Specifically, it allows creating campaigns like sweepstakes and contests on platforms like Facebook. It provides case studies of businesses that saw significant increases in likes and engagement after running Campaign Sherpa promotions. The pricing for Campaign Sherpa campaigns is listed as $950 originally, but $795 for existing Digital Sherpa clients.
smAlbany 2013 5 ways to get more leads mannix marketingLiberteks
This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.
This document discusses how to claim and manage your online presence as a restaurant. It recommends beginning by claiming your business on key sites like Google, Yelp, Facebook, and Foursquare. It then advises setting up messaging tools like email and social media accounts to build your audience. The document provides tips for daily/weekly marketing like promoting offers across email and social media. It emphasizes listening to customers and responding to reviews. Finally, it stresses the importance of tracking your online activity and results using free analytics tools.
The document outlines how to maximize the benefits of a DigitalSherpa social media marketing program. It discusses what DigitalSherpa is, the top reasons to use it like attracting traffic and finding new customers, what to expect from the setup and launch process, how success can be measured using reports, and ways to further boost results such as encouraging social sharing and providing additional content. The overall message is that DigitalSherpa can help businesses improve their online presence and find more customers, but clients can also enhance the benefits through their own participation.
This document discusses the benefits of using social media for business purposes. It provides an overview of popular social media networks like LinkedIn and Facebook and how they can be used to grow a business, find jobs, advertise, and build connections. Specific tips are provided on using LinkedIn to find work, build expertise, connect with potential customers and more. The document emphasizes that social media requires an ongoing time investment but can help create buzz and measure results at relatively low cost.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
The document provides tips for restaurants to effectively use social media marketing. It recommends restaurants build their brand and audience, create shareable content in their brand's voice, engage with customers on different platforms like Pinterest and Instagram, track results and adjust their approach over time to optimize social media marketing. The goal is to drive traffic to their restaurant and website through an active social media presence.
This document provides an overview of social media and strategies for effective use. It discusses why businesses should use social media, including that people make recommendations based on friends and fans want information from brands they follow. Key aspects of social media include building trust through high quality content and customer experiences, always responding to comments openly and honestly, and speaking like a real person rather than just marketing. The document also provides tips on etiquette, platforms like Facebook and how to promote pages.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, and more. They teach strategies for Facebook advertising, including how to target fans through demographics and interests, optimize ads based on metrics like CTR and CPC, and develop fan acquisition campaigns. The training is recognized by SEMPO and aims to teach lifelong marketing skills through leading industry experts.
The document discusses maximizing social media marketing through DigitalSherpa. It explains what DigitalSherpa is, the top reasons to use it, what to expect from the setup process, how to measure success through analytics, and ways to further promote content to supercharge results. Customers are encouraged to actively engage on social media and provide content to help build their online presence over several months.
This document provides an overview of various social media platforms and strategies for business use. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, blogs, Foursquare and their business benefits. It advocates starting by crawling and walking on social media, focusing on quality engaging content and interactions to build an online community and drive traffic to a company's website. Metrics and continually measuring effectiveness are also recommended.
This document provides an overview of various social media platforms and strategies for business use. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, blogs, Foursquare and their business benefits. It advocates starting by crawling and walking on social media, focusing on quality engaging content and interactions to build an online community and drive traffic to a company's website. Metrics and continually measuring effectiveness are also recommended.
This document outlines strategies for restaurants to use email marketing to increase sales and guest loyalty. It discusses growing email lists through both in-store and online methods, elements of a successful email program including regular brand and loyalty messages, and campaign opportunities like promotions for holidays, events, and cause marketing. Case studies show examples of successful birthday and Valentine's Day campaigns. It also covers integrating social media, measuring results, and tips for an effective email marketing program.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
Similar to Grow Revenue: Get Online and Boost Sales - Social Media Track 201 (20)
Department of Labor's new Fair Labor Standards Act exemption rules and what do they mean for restaurants. What risks do they create and what should restaurants do about it.
What the National Restaurant Association is doing about the regulation.
What do you do if an employee posts negative comments online?
In today’s world of social media, it is virtually impossible to monitor all employee online communications.
Knowing how to perform social media triage – just in case – is vital to managing your restaurant’s online presence. Are you prepared for what to do before - to prevent it, during - to control it, and after - possible employee disciplinary actions? You won’t want to miss the important information in the second of our winter webinar series and the opportunity to ask the expert.
Managing Online Employee Behavior is our free, Restaurant Education Series (RES) webinar with subject matter expert Jaime Umerley Kolligan, J.D., of Kastner, Westman & Wilkins LLC, ORA Purveyor member.
You’ll learn …
• The NLRB stance on employer hiring / firing / discipline decisions based on social media posts
• Social media policies – do you need a policy?
• Cyber-harassment
• When conduct outside of the workplace is actionable
• Examples / Case studies of restaurant employee discipline and firing due to social media postings
In today’s world, we each carry the world’s knowledge in our pants and purses. As consumers, our uninhibited ability to access information made possible by the proliferation of high-speed broadband, smart mobile devices, and peer-to-peer social networks has forever changed the way we research, consider and ultimately buy the products and services that become a part of our personal and business lives. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of purchase decisions are made prior to the buyer ever communicating with a sales representative.
Listen to this high-energy presentation and open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using online content and marketing automation to capture customer attention, build trust and drive qualified customers deep into the purchase funnel.
We at the ORA understand that, if you have a liquor license, alcohol service is an important part of your business and especially at this time of the year. Therefore, it is important to know what will help ensure that your staff safely and responsibly serves alcohol to your guests.
Improper staff training may lead to workers’ compensation claims or worse, the loss of your liquor license or your business. The ORA is your resource for professional education, in this subject area and in many others. Register for this Nov. 18 webinar to learn from and have your questions answered by experts.
The ORA is proud to offer this important and to-the-point Restaurant Education Series webinar on the changes of group rating program of the Ohio BWC.
Do you have the information you need to be fully prepared for the upcoming BWC billing and group rating enrollment changes?
The ORA, CareWorks Consultants, Inc. and the Ohio BWC want you to be well-equipped for the upcoming changes and will provide an overview of the new BWC billing system structure, new group enrollment time frame and dates, and the reasoning behind transitioning to the new system during this RES webinar.
These slides as well as the video (see us on Vimeo.com) will answer your questions on this important issue. If you are a restaurateur in the State of Ohio, joining the ORA will give you access to staff who will be your resource on all issues vital to the food service industry.
This document provides instructions for participating in a webinar taking place on January 23, 2014 from 9:30-10:30 am. It lists how to open and close your panel, select audio, submit questions, and complete a post-webinar survey. Contact information is provided for Bren Cueni and Kammy Staton to address additional questions. Upcoming events are also advertised, such as webinars on human resources and safety as well as patents, and the North America Pizza & Ice Cream Show in Columbus in February.
Franchising is an important topic about which many ORA members inquire, which is why the ORA RES is teaming up with ActionCOACH’s David Roemer to lead an Aug. 6, 2014 webinar entitled “Franchising Your Restaurant.” Roemer has worked in the restaurant industry for over 34 years and possesses vast industry knowledge. He has assisted more than 50 business owners in helping them overcome their struggles to enjoy and celebrate their achievements as both a corporate trainer and franchising business coach.
Roemer will inform participants in great detail on what they need to do to get their businesses ready for franchising. This includes everything from being able to decide if franchising is right for them all the way to learning the various franchise models to the marketing and selling processes.
Franchising is an important topic about which many ORA members inquire, which is why the ORA RES is teaming up with ActionCOACH’s David Roemer to lead an Aug. 6, 2014 webinar entitled “Franchising Your Restaurant.” Roemer has worked in the restaurant industry for over 34 years and possesses vast industry knowledge. He has assisted more than 50 business owners in helping them overcome their struggles to enjoy and celebrate their achievements as both a corporate trainer and franchising business coach.
Roemer will inform participants in great detail on what they need to do to get their businesses ready for franchising. This includes everything from being able to decide if franchising is right for them all the way to learning the various franchise models to the marketing and selling processes.
Reasons why you should read these slides:
It’s totally focused on your industry, versus a general industry session.
We discuss the new prospective billing - you need to know about this!
The Ohio Bureau of Workers’ Compensation (BWC) requires employers who participate in a group/group retrospective rating plan and have had a workers’ compensation claim within the “green year” to complete two hours of mandatory safety training during the each policy year. This means that companies who are group/group retrospective rated participants with an injury claim must attend safety training, regardless of the size or severity of the claim. Per BWC guidelines, each company policy owner is required to fulfill separately the two-hour training requirement and may designate any company representative to attend.
Failing to meet this requirement could jeopardize your group/group retrospective rating program status.
The ORA is one of Ohio’s leading providers of foodservice-specific health and safety educational initiatives. The association links members of the foodservice industry with industry leaders that take an active involvement in educating them about procedures and policies that can reduce and prevent accidents in their establishments.
The association understands that members don’t have the time and availability to sit through hours and hours of educational meetings that focus on addressing all of the health and safety concerns that can befall a restaurant. That’s why we target our educational seminars to specific areas of operation, like back-of-the-house and front-of-the-house training programs.
Reading these slides will not give you credit. You must participate in live educational event.
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free, seven-session social media webinar series that will help you reach guests and boost your revenue. This second session focused on the benefits of having a Twitter presence and provided insights on the best ways to reach new and existing guests.
The document provides information about a webinar on health and safety issues for restaurants. It includes an agenda with four expert speakers who will discuss topics like building a safety culture, controlling workers' compensation costs, common OSHA citations for restaurants, and safety and labor law. The document also provides details about the individual presentations, including speaker bios and presentation summaries. Attendees can participate by asking questions during the live Q&A session or accessing a recording of the webinar later.
Foodservice Safety Training: Preventing Costly Workplace Injuries focuses on learning the common causes of injury, why you want to create a culture of safety, what you can an should do when an injury occurs in your restaurant and the legal ramifications if you don't have a safe work environment.
PowerPoint slides from general session of the Grow Revenue: Get Online and Boost Sales Restaurant Education Series event hosted by the Ohio Restaurant Association for their members. Speakers included Jarrod Clabaugh of the Ohio Restaurant Association and Jaime Kolligian of Kastner Westman and Wilkins.
PowerPoint slides from Social Media Track 101 portion of the Grow Revenue: Get Online and Boost Sales Restaurant Education Series event hosted by the Ohio Restaurant Association for their members.
The Ohio Restaurant Association (ORA) understands that you rely on us for helping you understand the changes that lie ahead related to health care reform. As your trusted source of health care-related information, the association’s health care task force has launched several tools to help you, including in-person and webinar educational seminars, the “Health Care & Your Business” web page and the recent health care-focused edition of à la Carte.
Now, the ORA is offering another health care webinar on May 29 featuring Don Fox, CEO of Firehouse Subs. How do you know if you should register?
Consider these questions:
Are you clear on what you need to do regarding the health care law?
Do you know if you are a small or a large employer?
Do you know when you need to start counting your employees?
Do you have a plan of action regarding the health care law?
If you answered “no” to any of the above questions, you need to be on this webinar. The ORA’s “Health Care & Your Business: What You Need to Know Now” webinar will answer these questions and more. Whether you have two, 20 or 200 employees, you will want to participate in this webinar.
Slides from recent Ohio Restaurant Association's (ORA) sponsored safety training seminars designed specifically for the foodservice industry to help you save time and money while safeguarding your business. The free education sessions are part of the ORA Restaurant Education Series and satisfy the BWC's two-hour training requirement (if attend in person). Sessions, entitled “Foodservice Safety Training: Preventing Costly Workplace Injures,” will be held in two convenient locations this fall: one in Cincinnati and the other in Columbus. -
This document summarizes a meeting agenda for examining common and uncommon foodservice safety costs. The agenda includes case studies on three foodservice businesses that have had various injury issues, including slips, trips, falls, cuts, burns, and workplace violence. A panel of experts from legal, insurance, safety, workers' compensation, human resources, and drug testing fields will discuss topics like injury cost analysis, safety programs, drug testing policies, and workplace violence prevention. The document also provides details on two of the case studies, including injury data and costs for Clanken Pubs and Huntington Family Café.
This document summarizes key provisions of the health care law for restaurant owners. It discusses how employers with 50 or more full-time equivalent employees may face penalties for not offering affordable health insurance to employees. It also explains that while employers with under 50 employees are currently exempt, they still need to monitor rules around defining full-time status and affordability standards, as employees may receive subsidies to purchase insurance through exchanges. The document provides examples and safe harbors for determining affordability and assessing potential penalties.
The document provides guidance and solutions for businesses on implementing the Affordable Care Act. It discusses strategies for determining if a business is considered large or small based on employee counts and hours. It outlines options for large businesses, such as providing insurance and facing penalties for not doing so. It also discusses establishing budgets and considering how many employees will accept offered insurance. Finally, it proposes managing expectations through clearly defined job descriptions to stabilize employee hours and support compliance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
4.
The vast majority of restaurants
are already using Facebook for
marketing purposes –87% of
chains and 79% of
independents.
Twitter has significantly less
traction than Facebook.
Further, it is embraced by
chains more so than
Independents.
Both Chain and Independent
Operators plan to increase
social media activity and
spending in 2014 and beyond.
Social media monitoring and
reputation management is a
key initiative for restaurants in
2013.
Responding directly to guests
and acquiring email addresses
are the two leading objectives
for Facebook marketing
6.
Claim and manage your
online presence
Build your audience base
Plan and execute your online
engagement
Listen and respond to your
guests
Prepare monthly report card
Plan on 4-5 hours a week to get started, 2-3 hours a week to maintain
14.
Claim and manage your
online presence
Build your audience base
Plan and execute your online
engagement
Listen and respond to your
guests
Prepare monthly report card
15. Building your Facebook Audience
Make it easy to find
your page
Reward for “Likes”
Tie special incentives
to Facebook joins
Write engaging &
creative posts
Add e-club join to
Facebook Timeline
90 day goal: 500 new
fans (2000 at one
year)
16. Building your Twitter Audience
Promote your Twitter page on Facebook
Identify local notables, follow them and
re-tweet their posts
Create Twitter-only offers
Use Hashtags (#) often
Keep Tweeting! (3-5 per day) to keep
high rankings
List size goals-50% of Facebook fan
count
Encourage Re-tweeting about eClub join
17. Pin images to promote
Welcome and Birthday
offers (link to e-club join
page)
Pin often
Connect your account
with Facebook and
Twitter
Variety is the spice of
life!
18.
Goal: Increase Facebook
Likes & Email Subscribers
Promoted Chicken Parm Dinner ToGo Contest for new Facebook Likes
& Email Subscribers
Promoted via Facebook ads, Instore, Foursquare & Twitter
Saw 1000% increase in email
subscribers, & 350% increase in
Facebook Likes in 3 weeks
19.
Goal: Grow Guest
Marketing List prior to store
opening
Promoted “VIP” Pre-opening
sweepstakes and offers to grow
email list & Facebook Likes
Used in Restaurant signage, Live
Facebook chat & Twitter to gain
momentum
Gained 750 pre-open Facebook
Likes and over 250 email
subscribers
20.
Claim and manage your
online presence
Build your audience base
Plan and execute your
online engagement
Listen and respond to your
guests
Prepare monthly report card
21.
18-24 Emails per year
5-7 Facebook posts
per week
10-20 Twitter posts
per week
Email?
Post to Facebook?
Tweet?
22. Post, Tweet & Email
with a purpose
Promote Events,
Guest Experiences,
Newsworthy items
Use Humor- Have
Fun
DON’T BE BORING
25.
Claim and manage your
online presence
Build your audience base
Plan and execute your online
engagement
Listen and respond to your
guests
Prepare monthly report card
26. Consumers weigh
not only online
reviews, but online
engagement by the
restaurant when
deciding to
frequent a
restaurant for the
first time.
Source- Conversocial 2012
29. DO
Respond Publically.
You’re not only responding to the guest
who wrote the review - you’re responding
to anyone who reads that review.
Keep Tone Light.
Online tone can often be
misunderstood, so keep that in mind
when typing your response. Keep
responses simple. Take longer
discussions offline.
Balance Your Response
Frequency. Don’t respond to every
online review - if you do, it can come off
as overbearing. Try responding to every
negative review, and perhaps to every 5th
positive review.
DO NOT
Don’t reward or incentivize guests
for positive reviews.
Review sites like Yelp frown upon and will
even remove reviews if they feel they
were influenced by incentives to post.
Don’t ask
Don’t ask for more information, or invite
them to Like you on Facebook or join the
email club. Keep to the task at hand.
Don’t be Combative.
Take a deep breath. The last thing you
want to do is sound angry . Remember
that others are viewing your responses.
30.
Claim and manage your
online presence
Build your audience base
Plan and execute your online
engagement
Listen and respond to your
guests
Prepare monthly report
card
32. Use FREE resources available to you to measure & track digital media campaigns
Available Resources
Google Analytics: Traffic; Impact from Digital Promotions;
Referral Sites
Facebook Insights: Likes; Post Views, Post Feedback
You Tube Insights: Views, Demographics, Referral Sites
Email Testing & Reporting: Open Rates, Click
Through, Tiered Messaging, Subject Line Cell Testing, Days
of Week
RSMI- Restaurant Social Media Index
33.
Claim and manage your
online presence
Build your audience base
Plan and execute your online
engagement
Listen and respond to your
guests
Prepare monthly report card
Extra Tidbit- How to
Manage it all
34. Take A Deep Breath and Jump In
• Claim your online sites- Google, Foursquare, Yelp, Bing, etc.
• Set up your email account & Social Media Pages (Facebook,
Twitter)
• Start with an “Inventory” of current activities to promote
• Build an “Ideas” file of new things to try
• Once launched, set aside 2-3 hours every week to work on your
guest marketing (4-5 hours a week to start)
√ Plan for 1 to 2 email promotions per month
√ Engage guests on Facebook, Twitter, Foursquare,etc.
√ Respond to guest comments (monitor review sites)
√ Track results, communicate to staff
• Can’t find the time? Hire someone. It’s worth it.
46. Search & Check-Ins
Patrons can search based
on their geographic location
Explore Function
◦ Popular Spots
◦ Past Check-Ins
Create Specials and Stand
Out!!!
53.
Business and Personal Pages
Create Pins and Link
Create Boards - Birthday
Ideas, Recipes, Specials, Community, Food, Loc
ation
Like and Share Pins & Boards
54.
55. Instagram
•Instagram may only be 3
years old but it has one of the
largest followings on the web.
•There are over 150 million
users on this platform.
•There are 16 billion photos
shared .
•There are also 1 billion likes
that happen every day.