Patrick Maguire offers social media and marketing consulting services to Boston-area restaurants on a monthly subscription basis. The services include analyzing and improving social media strategies, leveraging personal networks to boost campaigns, increasing brand awareness through blogging, and monitoring online reviews. Additional services such as staff training, crisis management, and event promotion are also available. Compensation is either a three-month upfront minimum fee or a la carte pricing for individual services.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
PowerPoint slides from Social Media Track 201 portion of the Grow Revenue: Get Online and Boost Sales Restaurant Education Series event hosted by the Ohio Restaurant Association for their members.
If you are interested in volunteering but don’t have enough savings, no worries! Fundraising is a great way to make your dreams of volunteering abroad in your preferred destination, a reality.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Ste...Julia Cantor
BarkWorld 2014 Presentation by Julia Cantor // Lessons for influencers: 4 Steps to gaining the attention of top brands.
We know that every brand is different – but for influencers looking to monetize their online presence, there are some easy steps you can take to make strides and get noticed. How do you increase your “online influence” to truly be valuable and prove ROI to brands? This presentation provides valuable information to help answer that question and much more.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
PowerPoint slides from Social Media Track 201 portion of the Grow Revenue: Get Online and Boost Sales Restaurant Education Series event hosted by the Ohio Restaurant Association for their members.
If you are interested in volunteering but don’t have enough savings, no worries! Fundraising is a great way to make your dreams of volunteering abroad in your preferred destination, a reality.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Ste...Julia Cantor
BarkWorld 2014 Presentation by Julia Cantor // Lessons for influencers: 4 Steps to gaining the attention of top brands.
We know that every brand is different – but for influencers looking to monetize their online presence, there are some easy steps you can take to make strides and get noticed. How do you increase your “online influence” to truly be valuable and prove ROI to brands? This presentation provides valuable information to help answer that question and much more.
How to Win Friends and Influence InfluencersBelong Digital
BrightonSEO - April 2018. A presentation by Hannah Butcher on how to make better relationships and collaborations when it comes to influencer marketing.
Business of Digital: Social media strategyKim Pittaway
A presentation for Magazines Canada's Business of Digital speaking series. Case studies, key questions and advice on measuring ROI for your social media efforts.
How can you use Twitter to the build your professional network and relationships with key stakeholders? In this session, we’ll cover Twitter basics for beginners and delve into more advanced techniques for those who already tweet. Missy will help you move from a “lurker” to an active participant and share her best tips for unlocking professional opportunities on Twitter.
WBC16 Presentation: Increase Your Audience & EngagementMary Cressler
Presentation from the 2016 Wine Bloggers Conference by Mary Cressler and Sean Martin. How to Increase Your Audience and Engagement: From social media groups to television producers, freelancing to working with other media sites, find ways to promote your blog and increase your community engagement.
Social Media for Track Owners and Promoters - Tips, ideas and information on how to make your track more visible in the social media landscape, drive young people to your track and come up higher in search results.
This PowerPoint presentation was created for the year-end event of the Southern African Freelancers' Association (Safrea), Gauteng-South. It unpacks some basic how-tos, tools, tricks and tips relating to using Facebook Pages to market oneself as a #freelancer in South Africa, and elsewhere.
6ta. sesión del Seminario Permanente de Editores
Ponentes de la mesa: "El impacto social de las revistas científicas"
Lugar: Auditorio Bernardo Quintana del Palacio de Minería.
Fecha y hora: 25 de febrero de 12:00 a 13:45
- Dra. Ana María Cetto
Investigadora del Instituto de Física de la UNAM y Presidenta de Latindex
- Dr. Juan Pablo Alperín
Publishing Program and PKP, Simon Fraser University
- Dr. Alejandro Márquez Jiménez
Investigador del IISUE de la UNAM y Director de la revista Perfiles Educativos
- Mtro. César Carrillo Trueba
Académico de la Facultad de Ciencias de la UNAM y Editor revista Ciencias
- Act. Guillermo Chávez Sánchez (moderador)
Subdirector de Revistas Académicas y Publicaciones Digitales, DGPyFE-UNAM
A description of the NTISD (Nsamizi Training Institute for Social Development) in Uganda, our long-time partner in crime! We enjoyed the five years immensely, the resilience of Charles Otim and other NTISD staff, and the quiet support behind the scenes of Institute Principal Charles Kanyesigye. The collaboration with ISS is one of the global relationships that has strengthened the NTISD over the years. Soon we will be launching a book that resulted from our collaboration, and the Post-Graduate Diploma on Social Justice is now up and fully running, and attracting students from all sectors, especially the 19 JLOS (Justice, Law and Order Sector) institutions.
Importazione e sincronizzazione di contenuti con Feed Import - SIDCamp 2015Kelyon Srl
Passare da un'altra piattaforma a Drupal non è mai stato così semplice grazie alla potenza del modulo Feed Import.
Viene affrontato praticamente il problema della migrazione e della sincronizzazione di contenuti da una base dati mysql (o equivalente) a Drupal 7. Viene mostrato come configurare il modulo Feed Import, come scrivere una query per il recupero dei dati, l’associazione dei field di nodi Drupal ai campi del database remoto, il controllo, l’analisi e il filtraggio dei risultati.
How to Win Friends and Influence InfluencersBelong Digital
BrightonSEO - April 2018. A presentation by Hannah Butcher on how to make better relationships and collaborations when it comes to influencer marketing.
Business of Digital: Social media strategyKim Pittaway
A presentation for Magazines Canada's Business of Digital speaking series. Case studies, key questions and advice on measuring ROI for your social media efforts.
How can you use Twitter to the build your professional network and relationships with key stakeholders? In this session, we’ll cover Twitter basics for beginners and delve into more advanced techniques for those who already tweet. Missy will help you move from a “lurker” to an active participant and share her best tips for unlocking professional opportunities on Twitter.
WBC16 Presentation: Increase Your Audience & EngagementMary Cressler
Presentation from the 2016 Wine Bloggers Conference by Mary Cressler and Sean Martin. How to Increase Your Audience and Engagement: From social media groups to television producers, freelancing to working with other media sites, find ways to promote your blog and increase your community engagement.
Social Media for Track Owners and Promoters - Tips, ideas and information on how to make your track more visible in the social media landscape, drive young people to your track and come up higher in search results.
This PowerPoint presentation was created for the year-end event of the Southern African Freelancers' Association (Safrea), Gauteng-South. It unpacks some basic how-tos, tools, tricks and tips relating to using Facebook Pages to market oneself as a #freelancer in South Africa, and elsewhere.
6ta. sesión del Seminario Permanente de Editores
Ponentes de la mesa: "El impacto social de las revistas científicas"
Lugar: Auditorio Bernardo Quintana del Palacio de Minería.
Fecha y hora: 25 de febrero de 12:00 a 13:45
- Dra. Ana María Cetto
Investigadora del Instituto de Física de la UNAM y Presidenta de Latindex
- Dr. Juan Pablo Alperín
Publishing Program and PKP, Simon Fraser University
- Dr. Alejandro Márquez Jiménez
Investigador del IISUE de la UNAM y Director de la revista Perfiles Educativos
- Mtro. César Carrillo Trueba
Académico de la Facultad de Ciencias de la UNAM y Editor revista Ciencias
- Act. Guillermo Chávez Sánchez (moderador)
Subdirector de Revistas Académicas y Publicaciones Digitales, DGPyFE-UNAM
A description of the NTISD (Nsamizi Training Institute for Social Development) in Uganda, our long-time partner in crime! We enjoyed the five years immensely, the resilience of Charles Otim and other NTISD staff, and the quiet support behind the scenes of Institute Principal Charles Kanyesigye. The collaboration with ISS is one of the global relationships that has strengthened the NTISD over the years. Soon we will be launching a book that resulted from our collaboration, and the Post-Graduate Diploma on Social Justice is now up and fully running, and attracting students from all sectors, especially the 19 JLOS (Justice, Law and Order Sector) institutions.
Importazione e sincronizzazione di contenuti con Feed Import - SIDCamp 2015Kelyon Srl
Passare da un'altra piattaforma a Drupal non è mai stato così semplice grazie alla potenza del modulo Feed Import.
Viene affrontato praticamente il problema della migrazione e della sincronizzazione di contenuti da una base dati mysql (o equivalente) a Drupal 7. Viene mostrato come configurare il modulo Feed Import, come scrivere una query per il recupero dei dati, l’associazione dei field di nodi Drupal ai campi del database remoto, il controllo, l’analisi e il filtraggio dei risultati.
Managing configuration in Drupal 8 - SIDCamp 2015Kelyon Srl
Il sistema di configuration management è una delle grandi novità di Drupal 8, gli use-cases di riferimento per l'utilizzo del sistema di configuration management in Drupal 8 sono differenti da quelli del sistema Drupal 7 + Features sia dal punto di vista di un site-builder che dal punto di vista dello sviluppo.
Il modulo Features in Drupal 8 ritornerà ad essere impiegato per il suo scopo originario.
A film of photo projections on wall paintings. Play download as slide show and it has music as well. This was shown in SBK, Gallery 23 in Amsterdam together with paintings and work of mine and by Marijke Efua Everts, another artist. We both graduated from KABK in July 2014. Here is the website for the exhibition: http://www.sbk.nl/index.php?r=site/page&view=expositie&id=73
A talk given as part of a course in Securitisation of Development at the Institute of Social Studies, The Hague. You are welcome to use this, share it and I hope you find it a useful summary. Since this is part of a larger course, it needs to be supplemented by readings, not all of which are included in the links given.
Serving Up Digital Marketing Strategies for Your RestaurantNirvana Canada
The restaurant business is booming again, and while that’s great news for customers eager to get out and experience new flavours, it also means there are more and more establishments competing for the same customers.
Think Outside the Box: Brands and Bloggers Working TogetherFLBlogCon
Veteran blogger Joscelyn Ramos Campbell of MamiOfMultiples.com discusses how brands and influencers can successfully work together in a beneficial relationship. To see all of our speakers for 2018, go to FloridaBlogCon.com.
Understand why social media advertising matters, demonstrate how to fit social advertising into a food blog's larger growth strategy and see real examples of the impact social media advertising can have in building Facebook/Twitter account followings and promoting content. Learn the different types of social media advertising available and what's needed to get started. Originally delivered at the BlogHer Food conference in Miami on May 17, 2014.
Providence Health & Services: How we use Twitter to engage, inspire, and grow...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Providence Health & Services' Social Marketing and Communications Director, Mary Renouf, talks about how they used Twitter for social support, conquesting, creative testing, and blogger relations.
Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this two-part session:
Part One: Learn how to build your social media following
Part Two: Save time and avoid headaches by scheduling your strategy and content in advance
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
This presentation provides some insights on reputation management. Also tips and tricks to take control of your business' social media and online reputation.
Similar to Maguire Promotions Proposal April 2016 (20)
Restaurant reputation, will make or break your business!
Maguire Promotions Proposal April 2016
1. Maguire Promotions & Hospitality Consulting
I’m working with a limited number of independent, Boston-area restaurants
and businesses I believe in and can proudly promote, partner with and stand
behind. My services are not intended to disrupt any existing PR, marketing
or publicist relationships you have, but rather to supplement them. The
following items represent the services I provide as part of a monthly
package.
• Analyze and evaluate your current social media content and
strategies over the last 2 months. This includes every aspect of
your online presence and online customer service platforms.
Includes meeting with and coaching/mentoring your current social
media contributors regarding content and strategy. Also includes
ongoing daily monitoring all of your posts for spelling, grammar
and content. Please note: I will be posting as your restaurant on a
limited basis, but I am not taking over your social media
marketing and doing it for you.
Social media is the number one daily activity among Americans,
topping time spent on email and Google. I will make ongoing social
media recommendations to keep your restaurant current, relevant, and
busy. Strategic, effective, grass roots social media campaigns lead to
free media coverage from both traditional and alternative media
sources (note jm Curley in DTX) and can lead to organic, regional and
national coverage if executed properly.
Services include 7-day/week monitoring of all of your social media
platforms, monthly analysis and continuous recommendations for
improvement. If you have existing vendor relationships, I will
collaborate with your current PR/Marketing affiliates to maximize the
effectiveness of your content and expand your reach.
A copy of my “Social Media Strategy” Guide is included with our
partnership and review will be included in strategy sessions with your
internal social media team and affiliates.
A discussion and copy of my jm Curley social media strategy is
included with our partnership. (jm Curley was named one of the “50
2. Coolest Small Businesses in America” by Business Insider when I
was managing the social media and promotions.)
• Boost your current social media campaigns by leveraging my
personal network and voice in the Boston restaurant community.
Improve your reach via Facebook, Twitter, Email, Instagram, and
all social media platforms that you employ. Includes retweeting
and “sharing” and “liking” Facebook and Instagram statuses and
commenting when appropriate without overdoing it.
• Increase your brand awareness by leveraging the Server Not
Servant blog and SNS Facebook Group when appropriate. I can
defend and promote restaurants in a way that restaurant owners
would like to, but can’t. (See Linclon Tavern “pizza box” incident
and Sycamore “reservations” incident blog posts.) Some of my
blog posts reach tens of thousands of people, including an
expansive network of Boston’s blogging and restaurant
communities. As Jim Hoben, owner of El Pelon stated; “An
affiliation with Server Not Servant is an insurance policy when we
need it.”
• Refer diners and private and corporate parties to your restaurant.
Every week I’m asked for restaurant referrals, and often asked
about restaurants that can accommodate large parties and PDR
requests. I often see posts on Facebook, Chowhound, and similar
sites looking for recommendations. If you have an events
coordinator, and/or a catering division, I’ll work with them to
make sure they’re capturing as much business as possible.
• Evaluate your current media relationships/strategy and recommend
improvements. I will increase your brand awareness by leveraging
my network of Boston-area restaurant contacts and media
connections. I am in frequent contact with hundreds of restaurant
owners, managers and workers via social media and in person. I
also communicate frequently with most of the relevant Boston
media members who cover restaurants, including all of the major
players and alternative media. I will forward press releases for
select events to personal media contacts if requested. It’s critical to
constantly cultivate, nurture and build our restaurant media
networks. The landscape and players are always changing.
• Analyze and evaluate your current strategy for responding to
amateur online review sites; Yelp, Chowhound, Urbanspoon,
OpenTable, Trip Advisor, City Search, Zagat, etc. Like it or not, a
3. lot of diners make decisions about where to go based on these
sites. Savvy restaurateurs pay attention and have strategies in place
to make the amateur ‘review’ sites work for them. I will work with
whoever is responsible for monitoring these sites at your
restaurant, and implement a strategy and protocol that works best
for your restaurant. A lot of restaurateurs and managers are not
aware of what the guidelines are for responding within each review
site, and have no strategy. (Chowhound changed their policy on
8/7/2014.) I will monitor incoming reviews daily and alert you to
what requires a response. I will also be available for ongoing
consultation and editing of specific public and private responses. I
am not taking over responding to your online reviews, but
coaching someone at your restaurant on how to do it.
• Scouring the internet and the city acting as a watchdog to defend
and promote your brand/business. I will be constantly seeking
ways to promote your restaurant and improve your operation. A
common complaint I hear from restaurateurs is, “I don’t have time
to keep up with all that stuff. It’s overwhelming.” I agree. This is a
7-day a week commitment from me. I read everything I can
locally, nationally and internationally about restaurants, and will
forward anything that I feel is relevant to your restaurant/business
and can help you. This includes online chats hosted by Marc
Hurwitz of Boston’s Hidden Restaurants. It also includes the daily
Boston Globe, Sunday New York Times, as well as every other
publication and site I can devour; Eater, Grub Street, WSJ,
Huffington Post, Yelp, Chowhound, Boston Magazine, BostInno,
Zagat, Thrillist, Urban Daddy, Twitter, Facebook, and everything
in-between. I often find great pieces on hospitality, training, and
co-branding opportunities with other restaurants. I will forward
everything I come across about your restaurant or about our
industry that you may want to forward to your managers or entire
staff. Great internal communication builds trust, and a lot of
restaurants are not doing nearly enough of it.
• Identify industry volunteer opportunities for your staff to connect
with industry brothers and sisters, build relationships, and help
your business build goodwill through neighborhood and
community involvement.
4. • Crisis management to defend and protect your brand. I’ll be
available every day of the week for consultation. Includes drafting
and editing content for crisis communications.
• Evaluate your current methods of gathering direct, candid feedback
from friends and guests, and make recommendations on how to
improve upon your current strategies. You can’t get honest
feedback unless you ask for it.
• Analyze your current communication strategies to inform guests
about events, and recommend improvements. This includes online
customer service via Twitter, Facebook, Instagram, monthly
newsletters, Eventbrite, email address gathering, comment cards,
POS receipts, etc.
• Evaluate current training materials and make recommendations for
improvement. Includes company-specific social media policies for
employees.
• Staffing referrals. I receive weekly requests from workers looking
for placements.
• Implement protocol for communicating and humbly sharing
stories, reviews and all media praising your restaurant. (Internal
and external.)
• I’ve come up with a list of 100 Service “Do’s” and “Don’t’s” that I
am always adding to from my experiences while working and
dining out. I will share this list with you and meet and brainstorm
with you and your management staff to refine the list and tailor it
to your restaurant. After we tighten up the list, I will also
participate in a staff training (“Hospitality Pep Talk”) to review the
list and discuss the critical differences between customer service
and hospitality. It’s important to have a fresh, outside voice to
reinforce your internal training strategies.
• Attend select special events hosted by your restaurant and help
promote them on social media before, during and after the event.
My participation at the events could include guest bartending,
judging, MC or hosting and FOH management. My attendance at
special events would include a comped ticket. I enjoy working at
off-sites, and would be game to pitch in when available. I’ve
bartended at a bunch of charity events, most recently at Silvertone,
Lovin’ Spoonfuls Tailgate at Sam’s, and pitched in at events like
the B&G OysterFest, Bacon & Beer Festival, jm Curley Revelry
for Charity Dinners, Future of Junk Foods w/Chef Sam Monsour
5. and Mark O’Leary, KO Pies McDundee events, El Pelon Hot Chili
Pepper Contest, guest chef events at BCAE and several others
around the city. I love participating in and promoting those events.
They’re also a great way to elevate your brand, co-brand with other
restaurants, and elevate your brand and visibility.
• Analyze your restaurant website, Facebook page and Twitter
profiles and recommend improvements. Refer web
designers/programmers if necessary.
• Brainstorming about co-branding with other restaurants in the
neighborhood and around the city. (Family meal exchange, cross-
promotions, Pop-ups, etc.)
• Attend trainings, pre-meal, tastings, and management team
meetings when appropriate to stay plugged in with staff, culture
and with what’s happening at the restaurant. Because I’m outside
the daily dynamics, I can offer an objective vantage point. I
believe that a fresh, objective, outside set of eyes and ears is
critical for ongoing assessments and continuous improvement.
Even close friends and regular customers are reluctant to share
candid observations because they’re too close to you as restaurant
owners/employees. Restaurant operators, managers and employees
are not seeing their restaurants as objectively as an outsider does.
I will dine at your restaurant at least once/month and promote food,
beverage, and hospitality via social media. I’ll also give you candid
feedback about everything that’s great, and specific, constructive,
honest feedback about what can be improved. Evaluations will include
staff, service, hospitality, ambiance, cleanliness, bathrooms, sound,
lighting, temperature, food, beverage, pricing, and anything else that
you’d like me to focus on. (Amount of monthly dining comp TBD
based on frequency desired.)
Compensation
6. • Three-month up-front minimum per restaurant based on the services
you choose. After 3 months, the agreement will be at-will, month-to-
month, with agreed-upon payment due at the beginning of each
month. If either party decides to terminate the relationship, it is agreed
that as much lead time as possible will be given.
• An adjustment will be made for multiple restaurants within a group.
Pricing will vary depending upon the size of the operation, # of
employees, services selected, etc.
• All above services are also available as “à la carte” items for one-time
fees without on-going monthly obligation.
• Special projects (see below) as agreed upon at additional cost.
I believe that the compensation I request is more than fair for the services I
provide. I don’t charge a lot for my services because I enjoy what I do and
love working with good people and businesses I believe in.
Additional Services
• Referral to Instagram consultant, a professional photographer with
21,000+ Instagram followers. I can coordinate a workshop for your
staff to coach them on all facets of Instagram.
• Draft and pitch potential stories to my alt and traditional media
contacts. (I can also collaborate with your current PR vendors.)
• Evaluate perception of current identity. Are your identity, brand and
mission clear to your employees and customers? Brainstorm
w/ownership, management and employees about current
vision/mission and refine/define it. Communicate internally and
externally.
• Assist w/recruitment of staff.
• Refer supplemental staff for special events (servers for weddings, etc.)
I have a list of great servers available looking for part-time work.
• Anonymous staff surveys/meetings to analyze perception and
effectiveness of management and ownership. Is your staff getting
enough training? How are internal communications? Does your staff
trust you? Do they believe that you have their back? How is their
relationship with their co-workers? How would they define their work
culture?
7. • Individual staff hospitality and competence assessments. Make
recommendations for elevating service, hospitality and technical
proficiency.
• Evaluate current staff retention strategies, including comparison of
Boston industry standards. (Compensation, benefits, training, etc.)
• Attend portions of management meetings to brainstorm about
anything you’d like.
• Attend staff training meetings to observe and give feedback.
• Referrals from my network to anyone who can help you in areas that I
am not qualified. (Craft beer consultation, Beverage program, P&L
analysis, Inventory + Ordering, Payroll Management, Sales reports,
Expense tracking, etc. )
Compensation (Additional Services)
• Hourly or flat rate agreed upon in advance.
I will be promoting and consulting for a limited number of restaurants, food
trucks, brewers, farms, vendors, special events, restaurant suppliers and
tertiary businesses, and I’m open to all opportunities. Thank you for your
consideration. Sincerely-Patrick
Patrick Maguire
617-510-5682
Patrick@servernotservant.com
“It’s not corporate, it’s personal.” –Sam Jackson chef/owner KO Catering
and Pies
“Great service is execution, great hospitality is a mindset, an awareness,
and a culture focused on making meaningful and memorable connections
with guests. Every guest has the potential to become an ambassador for
your restaurant.” –Patrick Maguire