This document discusses how to claim and manage your online presence as a restaurant. It recommends beginning by claiming your business on key sites like Google, Yelp, Facebook, and Foursquare. It then advises setting up messaging tools like email and social media accounts to build your audience. The document provides tips for daily/weekly marketing like promoting offers across email and social media. It emphasizes listening to customers and responding to reviews. Finally, it stresses the importance of tracking your online activity and results using free analytics tools.
Here are 3 potential trivia questions:
1. Name the artist who painted "The Starry Night": Vincent Van Gogh
2. What art movement originated in Italy in the late 13th century and was notable for its use of perspective and realism in painting: Renaissance Art
3. This American artist is famous for his pop art paintings of iconic American products like Campbell's Soup cans. Andy Warhol
To enter: Follow us and tweet your answer with #ArtTrivia by 5pm Friday for a chance to win a $25 gift card!
The document discusses how local businesses can effectively market themselves in the digital age by integrating both traditional and new media strategies. It outlines key elements of local store marketing today, including email, social media platforms, and online review sites. The importance of listening to customers on social media is emphasized to improve operations and customer understanding. The document then provides recommendations for businesses to claim their online presence, build email and social media audiences, engage in daily marketing activities, and listen and respond to customers to build loyalty. Metrics for successful email list, Facebook fan, and Twitter follower growth are included.
This document provides guidance for businesses on using Facebook pages to engage customers and build their brand. It recommends that businesses first create a basic Facebook page and then focus on three key steps: 1) starting conversations with customers by posting engaging content, 2) expanding their fan base by promoting their page, and 3) analyzing page insights to optimize engagement. The document offers specific tactics for each step, such as asking questions to encourage comments, sharing exclusive offers, and using a regular posting schedule to maintain conversations. It also provides sample posting calendars for different types of businesses. The overall message is that an active Facebook page can help businesses connect with customers and achieve their marketing goals.
3 easy steps to maximize your Facebook PageWim Temmerman
The document provides guidance for businesses on using Facebook pages to engage customers and build their brand. It recommends creating a Facebook page and then starting conversations by posting engaging content regularly. It also suggests developing a posting strategy and schedule, encouraging fan participation, sharing exclusive content and rewards for fans, expanding the fan base through partnerships and promotions, and analyzing metrics to optimize the page. The overall goal is to use the page to build lasting conversations with customers and drive traffic to the business.
1. The document discusses how to build your business using Facebook pages. It provides tips for starting conversations with fans, expanding your fan base, and analyzing your page's performance.
2. Some key tips include posting regularly to engage fans, sharing exclusive content and photos to start conversations, and encouraging fan participation by asking questions and rewarding responses.
3. Analyzing metrics and optimizing posts based on fan engagement and comments is also recommended to improve performance over time. The goal is to use the page to connect with customers and drive traffic to physical stores or online sales.
This document provides a summary of a webinar on optimizing online fundraising. It discusses how to make donation buttons more prominent, optimize donation landing pages by telling stories and showing impact, and set recommended giving levels at $25, $50 and $100 based on analysis of typical donation amounts. The webinar addressed common questions about driving donors to websites and asking for donations multiple times.
TabSite Webinar: Integrating Offline and Online MarketingMike Gingerich
The webinar discussed integrating offline and online (Facebook) marketing. It provided two case studies of retail centers that used integrated online and offline strategies including a Facebook page, website, blog, email newsletter, events, and advertisements. Key tips included using Facebook to drive traffic to other online properties and the website, creating competitions requiring website visits, and offering website-only deals on Facebook. Emerging 2012 marketing trends like mobile, hands-free intelligence, and customized software-as-a-service tools were also covered. The webinar concluded with an overview of new features for the TabSite software.
Making The Most Of Your New Media BudgetMaxwell PR
This document provides a summary of a webinar for tourism marketers on making the most of new media budgets. It discusses how paid, owned, and earned media are converging, the importance of branded content strategies and mobile strategies. It also provides insights into consumer travel trends and recommendations on how to target new media spending by understanding audiences, targeting niche segments, and mapping segments to appropriate media. Measurement and optimization of efforts are also discussed.
Here are 3 potential trivia questions:
1. Name the artist who painted "The Starry Night": Vincent Van Gogh
2. What art movement originated in Italy in the late 13th century and was notable for its use of perspective and realism in painting: Renaissance Art
3. This American artist is famous for his pop art paintings of iconic American products like Campbell's Soup cans. Andy Warhol
To enter: Follow us and tweet your answer with #ArtTrivia by 5pm Friday for a chance to win a $25 gift card!
The document discusses how local businesses can effectively market themselves in the digital age by integrating both traditional and new media strategies. It outlines key elements of local store marketing today, including email, social media platforms, and online review sites. The importance of listening to customers on social media is emphasized to improve operations and customer understanding. The document then provides recommendations for businesses to claim their online presence, build email and social media audiences, engage in daily marketing activities, and listen and respond to customers to build loyalty. Metrics for successful email list, Facebook fan, and Twitter follower growth are included.
This document provides guidance for businesses on using Facebook pages to engage customers and build their brand. It recommends that businesses first create a basic Facebook page and then focus on three key steps: 1) starting conversations with customers by posting engaging content, 2) expanding their fan base by promoting their page, and 3) analyzing page insights to optimize engagement. The document offers specific tactics for each step, such as asking questions to encourage comments, sharing exclusive offers, and using a regular posting schedule to maintain conversations. It also provides sample posting calendars for different types of businesses. The overall message is that an active Facebook page can help businesses connect with customers and achieve their marketing goals.
3 easy steps to maximize your Facebook PageWim Temmerman
The document provides guidance for businesses on using Facebook pages to engage customers and build their brand. It recommends creating a Facebook page and then starting conversations by posting engaging content regularly. It also suggests developing a posting strategy and schedule, encouraging fan participation, sharing exclusive content and rewards for fans, expanding the fan base through partnerships and promotions, and analyzing metrics to optimize the page. The overall goal is to use the page to build lasting conversations with customers and drive traffic to the business.
1. The document discusses how to build your business using Facebook pages. It provides tips for starting conversations with fans, expanding your fan base, and analyzing your page's performance.
2. Some key tips include posting regularly to engage fans, sharing exclusive content and photos to start conversations, and encouraging fan participation by asking questions and rewarding responses.
3. Analyzing metrics and optimizing posts based on fan engagement and comments is also recommended to improve performance over time. The goal is to use the page to connect with customers and drive traffic to physical stores or online sales.
This document provides a summary of a webinar on optimizing online fundraising. It discusses how to make donation buttons more prominent, optimize donation landing pages by telling stories and showing impact, and set recommended giving levels at $25, $50 and $100 based on analysis of typical donation amounts. The webinar addressed common questions about driving donors to websites and asking for donations multiple times.
TabSite Webinar: Integrating Offline and Online MarketingMike Gingerich
The webinar discussed integrating offline and online (Facebook) marketing. It provided two case studies of retail centers that used integrated online and offline strategies including a Facebook page, website, blog, email newsletter, events, and advertisements. Key tips included using Facebook to drive traffic to other online properties and the website, creating competitions requiring website visits, and offering website-only deals on Facebook. Emerging 2012 marketing trends like mobile, hands-free intelligence, and customized software-as-a-service tools were also covered. The webinar concluded with an overview of new features for the TabSite software.
Making The Most Of Your New Media BudgetMaxwell PR
This document provides a summary of a webinar for tourism marketers on making the most of new media budgets. It discusses how paid, owned, and earned media are converging, the importance of branded content strategies and mobile strategies. It also provides insights into consumer travel trends and recommendations on how to target new media spending by understanding audiences, targeting niche segments, and mapping segments to appropriate media. Measurement and optimization of efforts are also discussed.
This document summarizes a webinar for tourism marketers on making the most of new media budgets. It discusses how paid, owned, and earned media are converging, the importance of branded content strategies and mobile strategies. It also provides insights into consumer travel trends and recommendations on how to target new media spending by understanding audiences, targeting niche segments, and mapping segments to appropriate media. Key recommendations include establishing objectives, reviewing analytics, and optimizing strategies based on learnings.
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Mom Central Consulting specializes in helping companies engage mothers through marketing programs like ambassador networks and social media strategies. They work with over 200 brands to build word-of-mouth and influence through mother influencers. The document provides examples of how they have successfully driven sales and engagement for clients through programs that activate mother influencers.
This document introduces Mums in the Know, a website and social media network created by local mothers to provide information to other mothers about family-friendly activities and events in their local areas. It operates multiple local sites that aggregate information by day and promote events through social media. The network has grown rapidly and now reaches thousands of mothers across various UK locations. It works with local businesses to create family-friendly promotions and events and help promote their brands to its audience.
Social Media for Non Profits - Tapping into the motivations of The People to ...Ed Schipul
Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities.
The document provides tips for nonprofits to succeed in social media and online fundraising. It discusses how the world has changed from trusting marketers to trusting each other through word-of-mouth recommendations. Nonprofits must get online, focus on supporters by building relationships rather than just asking for money, restructure relationships, show tangible impact, engage supporters to drive more supporters, be generous with their time, thank donors properly, and test and adjust their strategies. The overall message is that nonprofits must adapt to these changes to have success with social media and online fundraising.
Keeping it real - Web marketing to grow, connect and profitEd Schipul
This document discusses web marketing strategies and techniques. It covers direct versus image marketing, introverts versus extroverts online, 10 steps for online marketing success including using headlines, calls to action, SEO, and testimonials. It also discusses search engine marketing, social media marketing on platforms like blogs, YouTube, Flickr, and emphasizes the importance of content. Key takeaways are that the web responds like direct marketing, web users act like introverts, and social media is a powerful marketing tool when used for communication, connection, and sharing content.
The document discusses how social media has changed traditional commerce and trade by enabling two-way communication and online communities. It argues that in the "social trade", customers are buying digital experiences through social platforms. For non-profits, donors are purchasing stories and experiences by supporting causes. Successful examples incentivize participation through gamification, badges, and narratives that empower online communities. The document provides guidance on forming a strategic plan around a hub-and-spoke model and ongoing measurement to engage communities and avoid becoming an inactive "ghost town" online.
Florida Creative Living Media Kit 2013Susan Gulash
This document provides information about advertising opportunities in the Creative Living Florida magazine. It is an online quarterly magazine targeting all ages. Advertising options include various sized display ads, listings in directories like the artist corner and band directory, submitting articles, and banner ads on the magazine's website. Rates start at $25 and discounts are provided for multiple issue contracts. The contact information is provided to inquire further about advertising.
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
This document discusses the importance of branding for business success. It defines key branding terms like brand, logo, identity, branding, marketing, advertising, and promotion. The document recommends that businesses create a consistent brand experience for customers across all touchpoints, both physical and digital. It emphasizes leveraging various tools and assets to strengthen a brand's marketing. The author is an experienced branding professional who can help businesses develop and execute quality brand marketing strategies.
Best Practice Webinar: Effective A/B Tests [Oct. 18, 2012]Fishbowl Marketing
This webinar discusses how to effectively use A/B split testing to improve email marketing campaigns. It covers the basics of A/B split testing, including how to choose test variables, measure results, and apply learnings. Common things to test are subject lines, calls to action, and creative elements. The presenter provides examples of effective tests and recommendations for analyzing results to optimize future campaigns. Questions from attendees are taken at the end.
Fishbowl holiday messaging trends and recommendations2012Fishbowl Marketing
This document provides a summary of recent holiday messaging trends and recommendations for 2012. It discusses declining open and click-through rates for holiday emails in 2011 compared to 2010. It also notes spikes in purchasing around Halloween and Black Friday. Recommendations include starting holiday marketing earlier, pairing email with other channels, developing post-holiday plans, testing different subject lines and segmentation strategies. Specific best practices are outlined for areas like creative design, social media integration, and messaging for Thanksgiving weekend. The overall goal is helping brands optimize their holiday emails to drive more opens, clicks and purchases.
"Aprirsi ai consumatori”, “Il superconsumatore”, “Prosumer all’attacco”: quante frasi ad effetto si sentono e si leggono su questi argomenti. L'intervento ha l'obiettivo di far luce sui principali mutamenti che stanno avvenendo su Internet mettendo in risalto cosa è cambiato rispetto al tradizionale modo di fare marketing off line e online. CGM, Coda Lunga, Cluetrain Manifesto, blog, piattaforme partecipative e diffusione virale sono solo alcuni degli argomenti che occorre conoscere per poter essere competitivi nei nuovi scenari del Web 2.0.
Email Marketing to Increase Sales & Guest LoyaltyJoe Gabriel
This document discusses how restaurants can use email marketing to increase sales and guest loyalty. It provides an overview of Fishbowl, a company that provides email marketing software and services to restaurants. The document then covers topics like why email marketing is effective for restaurants, how to build email lists, creating successful email campaigns, integrating with social media, measuring results, and tips for a successful email program. The goal is to demonstrate how restaurants can use email marketing to drive repeat visits, sales, and loyalty.
Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media platforms like Facebook, Twitter, Pinterest, and YouTube for engaging customers was emphasized. Strategies included posting behind-the-scenes photos on Facebook and live tweeting events. The presentation aimed to help events prioritize online tools to better market and fundraise in real-time.
Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media presences on Facebook, Twitter, Pinterest and YouTube was explained. Attendees were encouraged to find the highest returning marketing channels and survey customers to improve online engagement.
This document summarizes a webinar for tourism marketers on making the most of new media budgets. It discusses how paid, owned, and earned media are converging, the importance of branded content strategies and mobile strategies. It also provides insights into consumer travel trends and recommendations on how to target new media spending by understanding audiences, targeting niche segments, and mapping segments to appropriate media. Key recommendations include establishing objectives, reviewing analytics, and optimizing strategies based on learnings.
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Mom Central Consulting specializes in helping companies engage mothers through marketing programs like ambassador networks and social media strategies. They work with over 200 brands to build word-of-mouth and influence through mother influencers. The document provides examples of how they have successfully driven sales and engagement for clients through programs that activate mother influencers.
This document introduces Mums in the Know, a website and social media network created by local mothers to provide information to other mothers about family-friendly activities and events in their local areas. It operates multiple local sites that aggregate information by day and promote events through social media. The network has grown rapidly and now reaches thousands of mothers across various UK locations. It works with local businesses to create family-friendly promotions and events and help promote their brands to its audience.
Social Media for Non Profits - Tapping into the motivations of The People to ...Ed Schipul
Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities.
The document provides tips for nonprofits to succeed in social media and online fundraising. It discusses how the world has changed from trusting marketers to trusting each other through word-of-mouth recommendations. Nonprofits must get online, focus on supporters by building relationships rather than just asking for money, restructure relationships, show tangible impact, engage supporters to drive more supporters, be generous with their time, thank donors properly, and test and adjust their strategies. The overall message is that nonprofits must adapt to these changes to have success with social media and online fundraising.
Keeping it real - Web marketing to grow, connect and profitEd Schipul
This document discusses web marketing strategies and techniques. It covers direct versus image marketing, introverts versus extroverts online, 10 steps for online marketing success including using headlines, calls to action, SEO, and testimonials. It also discusses search engine marketing, social media marketing on platforms like blogs, YouTube, Flickr, and emphasizes the importance of content. Key takeaways are that the web responds like direct marketing, web users act like introverts, and social media is a powerful marketing tool when used for communication, connection, and sharing content.
The document discusses how social media has changed traditional commerce and trade by enabling two-way communication and online communities. It argues that in the "social trade", customers are buying digital experiences through social platforms. For non-profits, donors are purchasing stories and experiences by supporting causes. Successful examples incentivize participation through gamification, badges, and narratives that empower online communities. The document provides guidance on forming a strategic plan around a hub-and-spoke model and ongoing measurement to engage communities and avoid becoming an inactive "ghost town" online.
Florida Creative Living Media Kit 2013Susan Gulash
This document provides information about advertising opportunities in the Creative Living Florida magazine. It is an online quarterly magazine targeting all ages. Advertising options include various sized display ads, listings in directories like the artist corner and band directory, submitting articles, and banner ads on the magazine's website. Rates start at $25 and discounts are provided for multiple issue contracts. The contact information is provided to inquire further about advertising.
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
This document discusses the importance of branding for business success. It defines key branding terms like brand, logo, identity, branding, marketing, advertising, and promotion. The document recommends that businesses create a consistent brand experience for customers across all touchpoints, both physical and digital. It emphasizes leveraging various tools and assets to strengthen a brand's marketing. The author is an experienced branding professional who can help businesses develop and execute quality brand marketing strategies.
Best Practice Webinar: Effective A/B Tests [Oct. 18, 2012]Fishbowl Marketing
This webinar discusses how to effectively use A/B split testing to improve email marketing campaigns. It covers the basics of A/B split testing, including how to choose test variables, measure results, and apply learnings. Common things to test are subject lines, calls to action, and creative elements. The presenter provides examples of effective tests and recommendations for analyzing results to optimize future campaigns. Questions from attendees are taken at the end.
Fishbowl holiday messaging trends and recommendations2012Fishbowl Marketing
This document provides a summary of recent holiday messaging trends and recommendations for 2012. It discusses declining open and click-through rates for holiday emails in 2011 compared to 2010. It also notes spikes in purchasing around Halloween and Black Friday. Recommendations include starting holiday marketing earlier, pairing email with other channels, developing post-holiday plans, testing different subject lines and segmentation strategies. Specific best practices are outlined for areas like creative design, social media integration, and messaging for Thanksgiving weekend. The overall goal is helping brands optimize their holiday emails to drive more opens, clicks and purchases.
"Aprirsi ai consumatori”, “Il superconsumatore”, “Prosumer all’attacco”: quante frasi ad effetto si sentono e si leggono su questi argomenti. L'intervento ha l'obiettivo di far luce sui principali mutamenti che stanno avvenendo su Internet mettendo in risalto cosa è cambiato rispetto al tradizionale modo di fare marketing off line e online. CGM, Coda Lunga, Cluetrain Manifesto, blog, piattaforme partecipative e diffusione virale sono solo alcuni degli argomenti che occorre conoscere per poter essere competitivi nei nuovi scenari del Web 2.0.
Email Marketing to Increase Sales & Guest LoyaltyJoe Gabriel
This document discusses how restaurants can use email marketing to increase sales and guest loyalty. It provides an overview of Fishbowl, a company that provides email marketing software and services to restaurants. The document then covers topics like why email marketing is effective for restaurants, how to build email lists, creating successful email campaigns, integrating with social media, measuring results, and tips for a successful email program. The goal is to demonstrate how restaurants can use email marketing to drive repeat visits, sales, and loyalty.
Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media platforms like Facebook, Twitter, Pinterest, and YouTube for engaging customers was emphasized. Strategies included posting behind-the-scenes photos on Facebook and live tweeting events. The presentation aimed to help events prioritize online tools to better market and fundraise in real-time.
Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media presences on Facebook, Twitter, Pinterest and YouTube was explained. Attendees were encouraged to find the highest returning marketing channels and survey customers to improve online engagement.
This document summarizes a presentation about trends in online marketing for events. It discusses optimizing websites for marketing events in real time, prioritizing social media platforms like Facebook, Twitter, Pinterest and YouTube, maximizing mobile marketing through apps and mobile-optimized websites, and using tools like email marketing, contests and multimedia to engage customers and drive traffic. Specific tactics recommended include using categories to organize information, making event pages interactive, tagging customers in Facebook photos, and giving publicity to those who engage on social media.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
PowerPoint slides from Social Media Track 201 portion of the Grow Revenue: Get Online and Boost Sales Restaurant Education Series event hosted by the Ohio Restaurant Association for their members.
This document introduces social media marketing and focuses on Facebook. It states that 68% of small-to-medium businesses plan to increase their social media use in 2010. Facebook has over 500 million active users worldwide and is growing rapidly. The document encourages businesses to create Facebook pages to interact with customers, build their brand, and generate new business from social media marketing. It provides tips for businesses on engaging customers and promoting their Facebook page across various marketing channels.
This document provides tips and strategies for effectively marketing festivals and events online in real-time. It discusses optimizing websites for mobile usage and ecommerce; using social media like Facebook, Twitter, Pinterest, YouTube, and hashtags; analyzing website analytics; developing email marketing campaigns; and using tools to market events online and via mobile in real-time. The overall message is that festivals must have a strong online and mobile presence to attract customers and drive sales.
Cassie Roberts presented on increasing online marketing and engagement for events. She discussed analyzing website analytics to improve performance, maximizing social media presence, developing an editorial calendar, and using email marketing best practices. Real-time engagement tools like Facebook, Twitter, and contests were also presented as ways to get people talking about events online. The goal is to elevate events by enhancing their online presence and virtual front door through targeted digital marketing strategies.
Noisy Little Monkey Social Media Training Bristol June 2017Natasha Baldwin
This document provides an overview of content strategies for social media marketing. It introduces personas for key target audiences including "Gadget Dad" and "Multi-tasking Mum". It emphasizes understanding audience goals and challenges to create relevant content. Various content types are outlined such as how-to guides, lists, opinions, and interviews. Seasonal and evergreen content is also discussed. Images, headlines, and trigger words are highlighted as important elements for engaging audiences. The document stresses measuring goals and testing content to refine strategies. It also provides tips for dealing with negativity and crisis management on social media.
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
This document discusses the benefits of joining a local Chamber of Commerce for small businesses, including networking opportunities, website exposure, community visibility, volunteer opportunities, and added credibility. It also provides tips for small business marketing, such as using social media regularly but not excessively, engaging in networking events, becoming an expert in a niche area, and ensuring branding materials like business cards and websites are up to date and convey the right information. Daily deals sites like Groupon can potentially damage a business's reputation if customers can't access services as expected. Overall marketing should focus on building personal relationships within the target community.
Cassie Roberts presents on increasing online marketing and engagement for festivals and events. She discusses optimizing websites for real-time updates and interactivity, prioritizing mobile marketing, and using tools like social media, emails and contests to generate buzz. Specific recommendations include using hashtags, photos and videos to make content shareable, asking questions on social platforms to encourage discussion, and giving fans insider access and rewards to cultivate loyalty.
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...Adele McAlear
The document summarizes a presentation on engaging content for social media given at the 79th Annual Nation's Capital Dental Meeting. The presentation debunks common myths about social media, emphasizes developing a strategic marketing plan before focusing on specific tactics or tools, and provides ideas for creating different types of engaging content like video, images, text, audio and links to share across social media channels. The presenter emphasizes treating social media as a long-term commitment and monitoring metrics to track engagement and the impact of content over time.
Rob Tomlinson from eTapestry discussed strategies for nonprofit fundraising success using web and social media tools. He covered integrating an online approach, using social media like Facebook and video for fundraising, effective email fundraising, and team fundraising. Key points included making websites engaging, using social networks to attract traffic and donors, telling compelling stories through video, designing effective email campaigns, and capturing all donor data from team fundraising efforts.
smAlbany 2013 5 ways to get more leads mannix marketingLiberteks
This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.
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Learn how to transform your guest data into insights! Join Fishbowl’s VP of CRM, Helen Baptist, for an insider’s view of the playbook on how to use data to drive predictable revenues. Helen will pull back the curtain and highlight insights from some of her real world case studies.
Webinar: Using Email Marketing to Drive Online Ordering and Catering SalesFishbowl Marketing
Does your website support online ordering? How about catering? Lauren Sadlon explains in this webinar how to optimize with email marketing.
View the presentation here for full commentary: http://www.fishbowl.com/index.php/about/resources/driving-online-ordering-catering-sales-using-email/
Holiday Messaging for Restaurants - Best Practices Marketing WebinarFishbowl Marketing
Plan now, message early. Managing Consultant Natalie Ikemeier knows how to optimize the holiday season for restaurant marketing. Join her in Fishbowl’s latest webinar as she explains Fishbowl best practices for the holiday season. Video of this presentation is available on our website, Fishbowl.com
The document provides tips and strategies for post-holiday email marketing and planning for 2013 programs. It recommends resending transactional messages to non-openers to maximize holiday revenue. For year-end messaging, it suggests thank you or holiday greeting messages. The document also advises reviewing 2012 performance, setting 2013 goals, and developing a strategic messaging calendar integrated with other marketing channels. It offers optimizations for websites, triggered messages, and social media efforts to boost email club joins and engagement.
Fishbowl Webinar Best Practices for Integrating Loyalty Programs & eClubFishbowl Marketing
The document provides an overview of integrating loyalty programs and eClubs. It defines loyalty marketing and discusses how eClubs and loyalty programs can work together to strengthen customer attachment. Key recommendations include using each customer touchpoint to build loyalty, meeting customers where they are on the loyalty continuum, and using eClubs to recruit new loyalty program members and convert eClub members. The integration of eClubs and loyalty programs can maximize their benefits by exchanging member data and designing offers to different engagement levels.
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Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
5. Marketing Evolution
Old Media New Media
• Telemarketing • SEO / SEM
• Direct mail • Permission based
• Print ads Email
• TV Commercials • Social Media
• Radio Ads • RSS Feeds
• Yellow Pages • Review sites &
Directories
• Mobile Interaction
6. Back to the future!
Technology lets us return to our roots
8. Recipe Book 1. Claim your online
presence
2. Set up your messaging
tools & build your
audience base
3. Plan and execute your
daily/weekly/monthly
marketing
4. Listen and Respond to your
guests
5. Keep score
14. Recipe Book 1. Claim your online presence
2. Set up your messaging
tools & build your
audience base
3. Plan and execute your
daily/weekly/monthly
marketing
4. Listen and Respond to your
guests
5. Keep score
16. Example of a Bad Facebook Page
• This page has 6,731 fans
with little engagement…
• Not visually exciting –
new Timeline format
designed to make pages
more of a visual
experience
• Post not engaging
17. How to Grow Facebook Fans
PROMOTE your Page on your: Website, Menu, Table Tents, Emails
OFFER an Incentive to LIKE your page
ENGAGE with Fans and posts.
USE Facebook Ads ($$) and Offers ( Free)
STAFF promotion. Get your staff on board and excited about your page
and they educate your guests about the page.
19. Facebook: 0 to 600 in 3 months!
Challenge: create new Facebook
page and build fans for a small
town bar & grill … promoted via:
Email campaign to list of
~1,000 members
QR code on table tents
Offer: free soft serve ice
cream cone for new Likes
RESULTS
600 likes in under 3
months
Owner excited to jump
ahead of local
competitors
21. Building your Twitter Audience
• Promote your Twitter page on Facebook
• Identify local notables, follow then and re-
tweet their posts
• Create Twitter only offers
• Use Hash Tags (#) often
• Keep Tweeting! (3-5 per day) to keep high
rankings
• List size goals-50% of Facebook fan count
23. Foursquare Tips
1. Claim and Maintain Your Page
2. Encourage customers to stop by with a frequently updated page
3. Link your Foursquare page to your Facebook and Twitter page
4. Reward Check-Ins with Specials
5. Foursquare Specials Nearby
24. …and 1 more biggie
What is the one thing you need to…
– Make an online reservation?
– Set up a Facebook,
Foursquare or Twitter
account?
– Write a review on Yelp?
– Place an online order?
31. Build Your Email List
• In Store
• Paper Sign Up Slips
• Staff Engagement & Incentives
• POP
• To-Go Bags
• Window Clings
• Placemats
• Staff Buttons
• Online
• Website Join Form
• Social Media Sites
• Contests/Sweepstakes
• Forward to a Friend
• Online Reservations & Ordering
• Other Sources
• Public & Charity Events
• Mobile Phone
32. Recipe Book 1. Claim your online presence
2. Set up your messaging
tools & build your
audience base
3. Plan and execute your
daily/weekly/monthly
marketing
4. Listen and Respond to your
guests
5. Keep score
33. Elements of a successful program
Mix of 3 elements: Brand,
Community, Loyalty
18-24 Emails per year
3-4 Loyalty Based
5-7 Facebook posts per week
10-20 Twitter posts per week
80% Content and engagement
20% promotion
34. Use all your tools…together
Foursquare
Facebook
• Customer "checks"
• Tax day fatigue? in with your
• How’s this for a Come in 4/15 for restaurant, finds
tax deduction--- $10.40 off a check out about
take $10.40 off of $20 or more. promotion and
your check, April Restrictions apply. this is broadcast to
15th only! Alcohol Just show your their social
& gratuity not incl, Tweet to your network
min purchase of server! (Facebook,
$20 required. One- Twitter) which in
time offer. turn advertises
Mention you read your venue to his
Email this on or her friends,
Facebook! Tweet gaining exposure
to even more
people.
36. Email plus Social: Customer Appreciation Promo
overwood (wood-fired american
kitchen) Father’s day at
Overwood offers Dad a classic
gift (we’re not telling) along
with a $5 gift Certificate for his
next visit! Kids---take our “Dad
census” and win a free
dessert…Special Father’s Day
menu available all day!
ROI:
Sales up $1,546 (17%)
Cost of $83 (+ Old Spice)
Plus bouncebacks…
37. “But I hate to discount”….
An offer isn’t perceived as a coupon when it...
is a “Thank You” gift
Uses humor
Promotes a cause
38. Case Study
Birthday Promo
13,563 members in
database
No-strings attached
Birthday Gift
40% redemption rates
(versus 8-12% Fishbowl
average)
Results: $200,000 in
directly attributable sales
…plus great goodwill and
lots of new diners
39. Offer with Humor
SMOOCH YOUR POOCH
Stop in any Wednesday in April
with your dog to get a free large
cheese pizza.
No Dog? Bring your significant
other pet*
You may be required to kiss that
animal on the lips to prove that
significant other pet is really yours.
42. Twitter too
Grew sales on usually “Lost” Days
Due to inclimate weather by engaging
Guests on Twitter. Gained regional exposure
On local TV and print- priceless
43. Recipe Book 1. Claim your online presence
2. Set up your messaging
tools & build your
audience base
3. Plan and execute your
daily/weekly/monthly
marketing
4. Listen and Respond to
your guests
5. Keep score
46. You NOW Have to Listen
Consumers weigh not
only online reviews, but
online engagement by
the restaurant when
deciding to frequent a
restaurant for the first
time.
Source- Conversocial 2011
47. Recipe Book 1. Claim your online presence
2. Set up your messaging
tools & build your
audience base
3. Plan and execute your
daily/weekly/monthly
marketing
4. Listen and Respond to your
guests
5. Keep score
48. Tracking your online activity
Use FREE resources available to you to measure & track digital media campaigns.
Available Resources:
Google Analytics: Traffic; Impact from Digital Promotions; Referral Sites
Facebook Insights: Likes; Post Views, Post Feedback
You Tube Insights: Views, Demographics, Referral Sites
Email Testing & Reporting: Open Rates, Click Through, Tiered Messaging, Subject
Line Cell Testing, Days of Week
Mashable.com: Articles; Helpful Tips; Updates; Trends
49. And the $$ you drive in!
Loyalty Gifts # redeemed $ spent discount net sales
Welcome offers 34 $ 714 $ 234 $ 480
Birthday Offers 17 $ 578 $ 152 $ 426
Promotions
Prank" campaign, 15% off 67 $ 2,278 $ 342 $ 1,936
TOTAL REDEMPTIONS 118 $ 3,570 $ 728 $ 2,842
Other Activities
Wine dinner (no offer) 73 est @ $25 per $ 1,825
Guest comments handled 89
50. Recipe Book
Extra Tidbit-
How to Get
Started checklist
51. How To Manage Your Online Marketing Program
• Claim your online sites- Google, Foursquare, Yelp, Bing, etc.
• Set up your email account & Social Media Pages (Facebook, Twitter)
• Start with an “Inventory” of current activities to promote
• Build an “Ideas” file of new things to try
• Once Launched, set aside 2-3 hours every week to work on your guest
marketing (4-5 hours a week to start)
√ Plan for 1 to 2 email promotions per month
√ Engage guests on Facebook, Twitter, Foursquare
√ Respond to guest comments (monitor review sites)
√ Track results, communicate to staff
• Can’t find the time? Hire someone. It’s worth it.
53. THANK YOU!
Scott Shaw
scotts@fishbowl.com
www.fishbowl.com/california
Twitter/@fishbowlinc
Facebook/@fishbowlmarketing
Editor's Notes
Mobile23% of all mobile phones are smartphones and this is growingEmail97% if US households use email 66% of marketers are integrating social and emailSocialMost companies use Social for Brand awarenessBut you also can use it for:behavior trackingData acquisitionMulti-channel engagementContent distributionDrive sales