Amigo MGA LLC list and explain Best Practices - Email Marketing

1. Best Practices: Email Marketing
AMIGO MGA LLC

2. Email has become one of the main methods of
communication in the business world. Whether you
are communicating within your office or sending an
email across the world, it has become a form of
communication that brings us together.

3. Email is also an integral component of any marketing
campaign, yet many marketers struggle when it comes to
optimizing their brand’s potential through this channel.
When composing an email — be it an newsletter, promotion,
transactional email or announcement —
there are a few best practices to follow.

4. Email Best Practices:

5. Subject Line:
Keep it under 50 characters
Including incentives in the subject line can
increase your open rates by 50% !!!
35% of email recipients open email based on
the subject line

6. Only use a single call to action per email
Don’t hide it inside an image, because your audience may
miss it.
Call to action should be as big bold and obvious as
possible
55% of recipients will forward emails with promotions
and coupons
Call to Action:

7. Include images when appropriate
Make sure they are sized properly
When images are too big, they can significantly slow down the
load time, causing people to potentially
delete the message before even reading it
Less text brings the reader to your call-to-action sooner
Visuals:

8. Mobile Optimization:
Make sure your emails are always optimized for mobile
devices
70 million US consumers check email on mobile devices
and this rate is constantly increasing

9. After considering all the factors listed here, always
remember to test your emails thoroughly on all
devices to make sure it is compatible. It is also a good
idea to run a few tests on different emails that relay
the same message, to see what your customers are
best responding to.