1. Proposal for Fresh Valley Manhattan Communications & I-Morph Consulting in Partnership to help Establish Fresh Valley as a preferred franchise in the Indian Market

2. Our Areas of Interest Our clients include top, large brand organizations

3. Why consider us ? We are your “In-house External Resource” We work with your Sales & Marketing Team in delivering Solutions

4. How are we different ?

5. Who are We ? Led Asia Pacific innovation for Surf, Surf Excel Last assignment as Regional Marketing Director, Kraft Chandran Dharmarajan Over 15 years of insights & strategy experience in Asia Worked on innovation, market analytics across Asia Pacific With Coke, Kraft& last with DBS bank as VP Consumer Insights Neeraj Joshi XL ‘91, spent most of 18 years with HUL & Reckitt Benckiser Led strategy & innovation for Dettol across Asia, AME, LATAM Last assignment as Marketing Director, Reckitt Benckiser, Hungary Nilanjan Mukherjee

6. Objective : Establish Fresh Valley Frozen Curries as the Preferred Choice for Consumers 0 – 2.0 months 0 – 2.0 months 2.0 – 4.0 months

7. “I- Activate” : Stage 1 Output Stage 1 : Create & activate mix in Mumbai

8. Stage 1 Output : Expand the Strategies & Actions into Annual Brand Plans split month wise Stage 1 : Create & activate mix in Mumbai Illustration

10. Conduct ideation workshop to develop strong brand plans with month wise splits.

11. Create a company wide annual activity & budget master plan

12. Create a unique & differentiated sales story for Frozen curries.

13. Create the best consumer articulation for the brand proposition

14. Marketing & Sales Teams

15. Trade visits

16. Consumer focus group discussions

17. Meeting with key stakeholders ( internal & external )

18. Detailed list of brand activities & costs for Mumbai test market.

19. Consumer articulation of brand proposition

20. Sales story for trade

22. “I- Institution” Stage 2 : Crack the Institutional Channel Insights & Inspiration

24. Is it largely share gain or penetration for each type?

25. What will help win the customer over? ( Trust/ Partnership, Margins, business Growth, expansion etc)Identify the Institutional type & develop strategies for Each Institutional Segment

26. “I- Institution” : Stage 2 Output Stage 2 : Crack the Institutional Channel Detailed action Plans for each institutional Segment will be developed

28. Key stakeholder meetings ( internal & external ) to understand barriers & triggers

29. Ideation workshop to evolve institutional strategies

30. Develop the best activation plans to execute strategy

31. Sales & Marketing Team

32. Meeting with key institutional customers

33. Complete set of strategies & activation plans to crack the institutional channel

35. Stage 3 : Generate Innovation Pipeline Brand InnovationDelivering Insights led Ideas Generate a 3-5 year pipeline of Potential New Product Launches

36. Step 3 : Generate Innovation Pipeline Get winning ideasOur Process Inspiration -Borrow from an unrelated world Insight Getting to the heart of why people do what they do Breakout Triggers - Ideation to generate unique & relevant ideas

37. Step 3 : Innovation Pipeline Prioritization – Internal workshopsConsumer appeal andfeasibility assessment Stage I Stage II high high feasibility Newness/ Fuzziness low low Appeal potential high high low low All New Product Ideas are assessed for feasibility

39. Key stakeholder interviews.

40. Innovation & ideation workshop

41. Consumer & competitor understanding

42. Market Visit

43. AC Nielson Data on categories

44. Competitor materials ( communication, POS, packs etc )

45. Sales, Marketing & other organisation team members

46. A strong pipeline of New Product Ideas which can leapfrog Fresh Valley Business Growth

47. Prioritisation of innovation ideas from a timing & feasibility perspective