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Principles of
Layout,Graphic, and
Visual Message Design
It is the process of arranging visual
and textual elements on-screen or
on-paper in order to grab a reader's
attention and communicate
information in a visually appealing
way.
What is Layout?
It is an artistic way of communicating
ideas and messages through visual
expressions using texts, images, and
symbols.
What is Graphic Design?
It is a visual representation of data
and information, designed to
communicate quickly, simplify, or
present pattern or trends.
What is Visual Message?
Principles of Layout,Graphic,
and Visual Message Design
It refers to the use of different or
opposite elements such as sizes,
shapes, spaces, form, colors,
texture, and value.
Contrast
It refers to the proper arrangement
of the elements, which gives a
visual weight for the design. There
are two types of balance,
Symmetrical or Asymmetrical.
Balance
Symmetrical Asymmetrical
It refers to something that needs to
stand-out or emphasize. When
working on emphasis, you can
change the color, size, or even the
element itself to lead the eye to the
focal interest.
Emphasis
No Emphasis With Emphasis
It refers to the proper arrangement of the
details such as text, characters,
numbers, and symbols. Changing its
character size, thickness, spaces, or
even font type to stand out is its most
critical features.
Hierarchy
No Hierarchy Hierarchy
The path the viewer's eye takes
through the work of art, often to focal
areas. Such movement can be
directed along lines, edges, shape,
and color within the work of art.
Movement
Movement
White space, also known as “negative
space,” is empty space around the
content and functional elements of a
page.
White Space
White Space
The relationship between one part of a
design and another part or to the whole
design. It is a comparison of sizes,
shapes, and quantities.
Proportion
Proportion
The use of repetitive elements such as
lines, shapes, forms, textures, space,
colors, font, style, and the like to create
texture, movement, continuity, and
consistency of the design
Pattern, Repetition and Rhythm
It refers to the relationship of the
elements or the contents when you place
them together. The elements of the
design must work together and agree to
its meaning, theme, feeling, or mood.
Unity
Unity
The use of several elements of design to
hold the viewer's attention and to guide
the viewer's eye through and around the
work of art.
Variety
Difference between Variety and Unity
It refers to the proper placement of an
element to your design, just like invisibly
placing or aligning your texts or images
diagonally, vertically, and horizontally.
Alignment
Alignment

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GROUP-1.pptx

  • 2. It is the process of arranging visual and textual elements on-screen or on-paper in order to grab a reader's attention and communicate information in a visually appealing way. What is Layout?
  • 3. It is an artistic way of communicating ideas and messages through visual expressions using texts, images, and symbols. What is Graphic Design?
  • 4. It is a visual representation of data and information, designed to communicate quickly, simplify, or present pattern or trends. What is Visual Message?
  • 5. Principles of Layout,Graphic, and Visual Message Design
  • 6. It refers to the use of different or opposite elements such as sizes, shapes, spaces, form, colors, texture, and value. Contrast
  • 7.
  • 8. It refers to the proper arrangement of the elements, which gives a visual weight for the design. There are two types of balance, Symmetrical or Asymmetrical. Balance
  • 10. It refers to something that needs to stand-out or emphasize. When working on emphasis, you can change the color, size, or even the element itself to lead the eye to the focal interest. Emphasis
  • 11. No Emphasis With Emphasis
  • 12. It refers to the proper arrangement of the details such as text, characters, numbers, and symbols. Changing its character size, thickness, spaces, or even font type to stand out is its most critical features. Hierarchy
  • 14. The path the viewer's eye takes through the work of art, often to focal areas. Such movement can be directed along lines, edges, shape, and color within the work of art. Movement
  • 16. White space, also known as “negative space,” is empty space around the content and functional elements of a page. White Space
  • 18. The relationship between one part of a design and another part or to the whole design. It is a comparison of sizes, shapes, and quantities. Proportion
  • 20. The use of repetitive elements such as lines, shapes, forms, textures, space, colors, font, style, and the like to create texture, movement, continuity, and consistency of the design Pattern, Repetition and Rhythm
  • 21.
  • 22. It refers to the relationship of the elements or the contents when you place them together. The elements of the design must work together and agree to its meaning, theme, feeling, or mood. Unity
  • 23. Unity
  • 24. The use of several elements of design to hold the viewer's attention and to guide the viewer's eye through and around the work of art. Variety
  • 26. It refers to the proper placement of an element to your design, just like invisibly placing or aligning your texts or images diagonally, vertically, and horizontally. Alignment

Editor's Notes

  1. Good morning classmates,good morning sir we are the group 1,and today we are assigned to report what are the principles of layout,graphic design,and visual message design we want you all to pay attention on our report .but first lets find out what are layout?graphic design ?and visual message design?
  2. Can someone from the class read what is graphic design?
  3. So isa din po ito sa mahahalagang principles in terms of layout or graphic. Because isa rin kasi to sa pupukaw sa attention ng viewer or reader yung balance. Sabi dito it refers to the proper arrangement of elements, which gives visual weight for the design. When we say visual weight eto po yung timbang syempre hahahahaha. Tulad neto.
  4. Repetition is the repeating of visual element , while pattern is an image to create unity in the layout or image. And Rhythm is achieved when visual elements create a sense of organized movement. For deeper explanation ang…….
  5. Sa element ng design nagkakasundo lahat para mabuo ang isang visual image