Group 7Serena AguirreOthman AlhusayniAbdu.docx

Group 7:
Serena Aguirre
Othman Alhusayni
Abdullah Almedaini
Andrea Ponce
Amon Woodley
Ruiz Mexican Foods
Prepared by:
Serena Aguirre
Andrea Ponce
Ecological Partners

Sustana Company, GreenPak
Globalizing Partners
Robinsons Supermarket, Yusen Logistics, International
Container Terminal Services
Food Production
Manila Bambi Foods Company, Nestlé, Casa La Tortilla
Philippines, Inc.
Engage in eco-friendly packaging for all products with Sustana
Company and GreenPak.
Obtain ertification on customer service provided and quality of
products through Robinsons Supermarket.
Casa La Tortilla Philippines, Inc. shall train employees to meet
Ruiz Mexican Foods’ objectives.
Ensure orders for our products are being filled in a timely
manner.
Manage our storage capacity through Yusen Logistics and
International Container Terminal Services, Inc.
Allow customization for large consumers and organizations on
bulk orders. Create new products of high quality according to
trendy foods and consumer demand.
Focus on marketing strategies through our business model and
partnerships. Build a positive reputation through reliability of
our products and service.
How can Ruiz Mexican Foods strategically globalize in the
Philippines?
Ruiz Flour Tortillas was established in 1952 and is a family
owned organization.
The organization provides flour tortillas in different shapes,
sizes, and flavors.
It strives to provide their products with the highest quality
ingredients and the highest level of customer service.
Objectives include maximizing customer service and
establishing eco-friendly methods.
https://www.ruizflourtortillas.com/
https://www.nestle.com.ph/

http://www.manilabambifoods.com/landing
https://www.ictsi.com/
Background
Partnerships
Relating Links
Accounting & Contingency Plans
White-Ocean Strategy
Eco-Friendly Approaches & Customer Service
Question
Yellow-Ocean Strategy
Globalization Research Project
Group 7: Serena Aguirre, Othman Alhusayni, Abdullah
Almedaini, Andrea Ponce, Amon Woodley
MGMT 490: Professor Gupta
The JACK H. BROWN COLLEGE, CALIFORNIA STATE
UNIVERSITY SAN BERNARDINO

Introducing
Ruiz Mexican Foods
1
Establishment
Ruiz Flour Tortillas was established in 1952 and is a family
owned organization.
2
Products
The organization provides flour tortillas in different shapes,
sizes, and flavors.
3
Objectives
Ruiz Mexican Foods strives to provide their products with the
highest quality ingredients and the highest level of customer
service.
Andrea
Population
family oriented
diverse cuisines
rich in traditions
Globalizing in the Philippines (SHEENY)

Global Opportunities
exports with Japan, Hong Kong, China, and Singapore
Labor Force
Largely English speaking country
Educated and highly trainable
Government
committed to GDP growth
building more bridges/roads (transportation)
Andrea
Opportunity for Partnership
(stakeholder strategy)
Specially treated and enriched wheat and whole flour designed
to meet client’s preferences
Provides the traditional process of tortillas, but also introduce a
diversity of different flavors.
A variation of tortillas will ensure the consumer to not be
limited to only choosing one type of tortilla.
Implement an expansion of activities to fulfill the growing
requirements of their consumers.
Manila Bambi Foods
Serena

(blue ocean strategy)
Bringing awareness to U.S and Philippine market about paper
food packaging.
Influence the idea of culture and assist in taking care of our
environment.
GreenPak
provides eco-friendly food packaging and is operated out of the
Philippines. All of its packing products are made of paper.
serve as an advertising agency to introduce their products to
Philippine market and open new opportunities.
Amon
(value chain strategy)
Robinsons Supermarket
One of the top 5 supermarkets in the Philippines (over 100
stores). This will help increase accesibility to our products for
all demographics.

Provides an expanded market for our products. Consumer
market is of all ages (from children to adults). Supermarkets are
primarily visited for basic food products, like our tortillas.
Prices are affordable by most consumers, allowing Ruiz
Mexican Foods to remain competitive and profitable.
Othman Alhusayni or Abdullah Almedaini
(emerging technology strategy)
commitment to using the operations efficiently including energy
efficiency, water conservation, advanced wastewater treatment
technology, and recycling
Capturing
focusing on the high-quality manufacturing operations to
develop a lower environmental impact.
Creating
eco-friendly fibers by following the proprietary processes to
manufacture premium white recycled fiber from post-consumer
content.
Developing
ensuring efficiency in their products across North America.
Sustainability
Sustana Company
Serena
Othman Alhusayni

Abdullah Almedaini
Developing Functional Strategies
(9 M Model)
money power
Investors
Seeks more of an opportunity oriented investment rather than a
budget-oriented investment.
Looking for opportunities to be ahead of our competitors to
support the customer value we want to continuously provide.
machine power
Technology & Innovation
Implemented an expansion of activities to fulfill the growing
requirements of their consumers.
Use of machines that are monitored and maintained for
maximum capacity.
method power
Engaging with your customers
This will give an insist on what most customers order, how they
order it, and what style they prefer.
It also provides us with an idea on what products we may want

to focus on more so they can receive more value and popularity.
Mentors
Serena
manpower
Workforce
The food manufacturer to be the dominant player for cost and
quality in the market where they operate.
Produce and sell quality food products for the local and
international consumers
material power
Supply Chain
Engaging in mutual co-development
This strategy will enhance the support the company needs to
locate suppliers for purchasing or manufacturing the products.
marketing power
Customers
Interactive communication the company develops is critical to
the brand and quality recognition

A co-design that meets customers preferences and offer quality
products
(9 M Model)
Serena
manufacturing power
Operations
Operates as an asset intensive company that focuses on
servicing customers with quality products and preferences based
on the variety of products that are provided.
motivating power
Leadership
The transformational style because the company consistently
supports their vision and mission statement to establish their
operation and provide quality products in the market.
(9 M Model)

manipulating power
The food industry seeks to establish an organization that
protects the environment of the foods such as following any
health hazards or accomodations. This is based on the moral
commitments.
Goverance
Serena
Transforming Ecosystem Values
(five forces)
Presence of major competitors
Disruptive growth of the industry
Exit barriers
Competitive Rivalry Within the Industry
Differentiate and develop core competencies (customer
service/eco-friendly methods)
Should experience little to no disruption (food industry)
Establish new methods to comply with trends
Establish copyrights, patents, etc. (protection against
ingredients and stretegies)
Need for superior terms
Leverage
Substitution

Bargaining Power of Suppliers
Enhance supplier network through similar firms as their
ingredient providers become aware of our organization and
products.
Ensure purchasing prices are competitive
Differentiate our products
Keep relationships neutral with organizations
Need for superior terms of purchase
Leverage
Substitution
Bargaining Power of Customers
New opportunities for investment with profiting firms
Products at prices matching consumers’ cost-of-living
Focus on being consumers’ top choice as bargaining power
increases
Display products at convenient locations (accessibility)
Availability of quality, cost-effective substitutes
Threat of Substitute Products
Ensure its products are produced through the highest quality
ingredients
Objectives geared towards families of all income levels
Ease of building supply
Ease of building demand
Retaliation from existing firms

Threat of New Entrants
Great amount of tortilla firms
Marketing and brand recognition through highly visited
supermarkets
Partnerships with competitive organizations
Increase value of industry and overall financial growth with
competitors
Andrea
(strategic geography)
Diamond Model
Firm Rivalry, Structure and Strategies
01
Factor Conditions
02
Related and Supporting Industries
03
Demand Conditions

04
Firms are hierarchically-oriented
Senior management makes major decisions
Enforcing contracts with other organizations can take
approximately 900 days
Largely English-speaking country
Educated, trainable labor force
Government is committed to building more roads and bridges
(transportation)
Traditions are lively
Various cuisines
Demand for food products is high
Demand for our tortillas, should remain steady.
Popular industry leads to large supplier networks
Philippine companies prefer partnerships with U.S.
organizations
Nestlé and Manila Bambi Foods Company will allow us to
remain competitive
Designing Alternatives
(forming global strategy)
Storage
FInd partners who can help with logistics and inventory
management
establish a ready-to-use inventory system
station inventories at convenient locations
Market Reach

Increase potential consumer market by establishing methods
that support
transportation of goods to different suppliers
accessibility of products to potential consumers
Diversity of Products
Modify products to meet consumer needs through established
partnerships
use a partner who has resources and can use our products
find a similar organization who can sell our products
Key Objectives
Andrea
White Ocean Strategy
Andrea
Corporate Strategy

Characteristics to be Confirmed through Partner Organizations
Exceptional Customer Service & Reliability
High Quality Products
Eco-Friendly Methods
Andrea
Yellow Ocean Strategy
Andrea
Future Strategy
Objectives for Future Growth
Differentiation
Networking
Customization and creation of new products through partners
Increased Sustainability
Supermarket Outreach
Partnerships with organizations who have established credibility
Green Ocean Strategy

Accountability Plan
Noncompliance
research and develop strategies for potential issues
find potential partners that would contribute to descending costs
.
Constant communication
check on partners
ensure orders for our products are being filled in a timely
manner
reduce error/production costs
Smooth Development
ensure the necessary resources are being provided (stock on
hand)
manage our storage capacity through Yusen Logistics and
International Container Terminal Services, Inc.
Amon
Contingency Plan
Customization
Allow customization for large consumers and organizations on

bulk orders. Create new products of high quality according to
trendy foods and consumer demand.
Resources
Research and develop methods to obtain resources in cost-
efficient ways. Maximize resource use to reduce cost
inefficiency.
Marketing
Focus on marketing strategies through our business model and
partnerships. Build a positive reputation through reliability of
our products and service.
03
01
02
References
(n.d.). Retrieved from
http://www.manilabambifoods.com/tortilla
Borderlinx. (n.d.). Shop on Amazon.com and ship to
Philippines. Retrieved from

http://www.borderlinx.com/PH/en/pages/buy-on-amazon-com-
and-ship-to-philippines
Casa La Tortilla Philippines, Inc. (n.d.). Retrieved from
https://www.facebook.com/pg/casalatortillaph/about/
Https://www.facebook.com/Greenpak-Enterprises-
374309626041025/. (n.d.). Retrieved from
http://greenpak.ph/#aboutus
Local contents page 744. (2019, March 11). Retrieved from
https://www.yusen-logistics.com/en/south-
asia/philippines/local-services/en
Pineda, A., & PinedaAmiel, A. (2019, April 07). 150 Profitable
Small Business Ideas & Opportunities in the Philippines.
Retrieved from https://grit.ph/business-ideas/
Sustana has sustainable manufacturing operations across North
America. (n.d.). Retrieved from
https://www.sustanagroup.com/manufacturing
The Growing Philippine Economy and Why You Should Invest
Here. (2018, March 22). Retrieved from
https://manilarecruitment.com/manila-recruitment-articles-
advice/philippine-economy-why-invest-here/
Top 10 challenges of doing business in The Philippines. (n.d.).
Retrieved from https://www.tmf-group.com/en/news-
insights/business-culture/top-challenges-philippines/

Enhance America
Group 2:
Daisy Felix
James Savage
Adel Alsherawi
Michael Miranda
About Enhance America and its products
Daisy
Enhance America has been around for 25 years
Largest manufacturers of Neon signs
Price, quality and customer satisfaction
Why the target nation makes sense for the client’s business
from a SHEENY perspective
Daisy
Social

Increased usage of neon and Led signage in the Philippines
Consistent reliability
Human
Strong research and development team
Customer satisfaction
Economy
Growing economy
Focus on low cost production efficiency
Ecological
Produces less heat, lasts longer and requires less electricity
National
Widespread English fluency

Clients in Europe, Asia, USA and Australia
Psychological
Dedicated to creating the best vendor relationship experience
G
U
I
D
E
R
F
R
A
M
E
W
O
R
K
Guider Opportunities in the Local Market
Michael’s slide
Global
→Partnering with local Filipino artists, gives our designs an
authentic Filipino touch

→Enables the opportunity to reach Filipino customers locally
and globally
Uniqueness
→The unique touch that each artist brings to the designs.
Inclusiveness
→Working with partners based on the quality of their
craftsmanship.
Diversity
→Partnering with local artists regardless of background
Engagement
→Offering full-time employment, as well as a safe and secure
work environment
Responsibility

→Compensation and benefits for hard-working employees
Programming
AA
Adel
Accelerate Learning & Innovation
Learn the local market through partnership with local neon
designers
Create
Create new value for consumers through partnership with Albert
Smith Signs
Embrace new competencies
Digital signage and billboards, which are environmentally
friendly
Capture new value

Harness and build on first-mover advantage of environmentally
conscious prodcts
Resource value chain strategy and globalizing six sigma partner
Squad Zip is a mobile app created by the Philippine developer
Digital Space Inc.
Squadzip is a mobile sales team management tool created by
Digital Space Inc.
Digital Space Explorer Inc. partners with a number of sales
teams in the Philippines, giving them inside knowledge of the
strategies being used by effective local sales teams
Their strategy relies heavily on differentiation and draws in
customers by offering them a new solution to an old problem
This application can help Enhance America expand into foreign
markets with a lower overhead cost and effectively manage
remote teams
James
Emerging technology strategy and globalizing tech partner
Grey Global is a global innovative marketing company that
operates in the Philippines and around the world. Their
innovative campaigns will allow Enhance America to create
engaging experiences and generate brand awareness for new
products.

Daisy
Developing Functional Strategies 9M Model
Michael’s slide
Artists who bring a unique touch to the designs
Artists who possess the artistic skills
Reduces cost
No need for training
Marketing
Customer feedback to address the needs of customers
Improves products and increases sales
Motivation
Encouraging clients to invest in our products

Quality products keeps our company thriving
Manpower
Michael’s slide
Monetary Power
Digital Space Explorer, INC. partnership
Aids in management →reduces costs
Improved, reliable budgets→higher financial profits
Method Power
Albert Signs partnership
Innovative designs
Common Knowledge of products

Material Power
Albert signs partnership
Develop signs that align with blue ocean strategy
Addresses environmental challenges
Michael’s slide
Machine power
High demand for products
Proper machinery needed to fulfill demand
Maximizes profits
Manufacturing
Partners and clients in need of new products

Keeping up with supply and demand
Manipulating
Reputation for being a top neon signage firm
Increases business power
Opportunity for business expansion
Corporate Effects – Porter’s Five Forces
Large number of Competitors
Product offerings are interchangeable
Competitors exist across all levels of the market
The internet has given buyers access to a great deal more
information
Low levels of unique innovation
Research and Development costs
Emerging technologies, such as QR codes are creating
opportunities for new entrants
Physical signs have a high level of effectiveness
New digital advertising is used to compliment existing physical
advertisement

Suppliers in this industry are mostly provided raw unprocessed
materials
High number of suppliers
Threat of New Entrants - Moderate
Competitive Rivalry - High
Buyer Power - High
Threat of Substitute - Low
Supplier Power - Low
James
Competitive Rivalry
High
Buyer Power
High
Supplier Power
Low
Threat of New Entrants
Moderate
Threat of Substitutes
Low
Corporate effects-
Porter’s Five Forces on the Sign Industry in the Philippines

James
Market Leaders
Operate economies of scale
Global presence
Wide range of product offerings
Specialists
Focus on specific types of signs
Utilize industry knowledge and best practices
Local Shops
No online presence
Small product offering
Service local clientele
Transforming Ecosystem Values – Strategic Groups
James
Transforming Ecosystem Values – Diamond Geography
Daisy

Demand conditions
Innovative demand
Current trends
Factor conditions
Customization
Reliability
Supporting industries
Designers and installation companies
Beverage and consumer
Strategy & structure
Design, development, installation and servicing

AA
Value Multipliers
Albert Smith Designs
Design
Manufacture
Installation
Maintenance
Demand Multipliers
Hospitality Industry
High purchasing power
Can be leased or purchased
Need for wide variety of neon signs
Factor Multipliers
Local Artists
Expertise is in artistic designs
Reliable manpower
Add unique touch to each design
Designs connect with local and global firms
Compliment Multipliers
Albert Smith Designs
Specialist skills
Signs are unique
Rent or lease products to the restaurant industry
Alternatives – White Ocean Strategy
Adel
AA
Manage the organization as a whole
Focus on the sustainability and social responsibility to be
unique from competitors

Capitalize on the local and direct sales representatives in that
market
Ethical business practice
Adel
Value Integrity:
United Neon Advertising
Technological innovation
Digital signage
Create value
Product Integrity:
Grey Global
Advertisement campaigns
Network integration
Customer growth
Process Integrity:
Neon Nation Inc.
Local designer
High end products
Custom designs
Retail
Entity Integrity:
Skylite Advertising Inc.
Expand line of products
Offers variety
Customer satisfaction
Ascending quality of external opportunities
Descending cost of internal capabilities

Daisy
Visioning – Future Strategy
Global Niche-Target customers with the same products
worldwide
Local Niche-Adapt products to the needs of the unique customer
groups
Look for underserved market segment in Philippines in which
customer demands products suited to their needs.
Develop good relations with workers
Pursue innovative business goals in sustainable manners,
through year-to-year pace.
AA
Enhance America will offer our personalized products to meet
our customers’ needs
Squad Zip will offer their technology to help expand our
products globally
Local artists will offer joint customized designs of our neon
signs
Skylite Advertising Inc. will help expand our line of products
Ascending quality of external opportunities
Descending cost of internal capabilities

Accountability for descending costs
We plan to decrease costs while ensuring accountability by
utilizing Squadzip to manage our virtual sales team in the
Philippines.
Partnering with local Artists will reduce the cost of design and
Finding these artists through Art Fair Philippines will help
ensure that we are partnering with high quality artists.
Partnering with Six-sigma local sign companies like Skylite,
will help ensure that the products created in the Philippines will
have a high standard of quality
Contingency plan for ascending value
Enhance America will create a manufacturing plant and a
corporate office in the Philippines
This will provide Enhance America with an understanding of
the specific needs and preferences of the local businesses in the
country
Enhance America will use American strategies to hire and train
a new team to increase their production capacity and product
efficiency
Refererences
Aithal, P. S., & Kumar, P. M. S. (2015). Black ocean strategy-a
probe into a new type of strategy used for organizational
success. GE International Journal of Management Research,
3(8), 45-65
Tantau, A. D., & Mateesescu, S. (2013). The green ocean
innovation model. International Journal of Business,
Humanities, and Technology, 3(6), 59-65
Squadzip, Digital Space Explorer, Inc., squadzip.com.

“Enhance America • Enhance the Way You Do Business.”
Enhance America, enhanceamerica.com/.
“Grey Philippines | About Us | Grey Advertising Global.” Grey
Group. A WPP Company, grey.com/philippines/.
Art Fair Philippines, artfairphilippines.com/.
“Neon Sign.” How Products Are Made,
www.madehow.com/Volume-2/Neon-Sign.html.
“Signex.” Signex, signexnet.com/.
Albert Smith Group, asgroup.com.ph/.
“Design, Manufacture, Installation & Maintenance of Signage
Products.” Albert Smith Group, albertsmithgroup.com.au/.
“Leaded Glass Companies and Suppliers Serving Philippines |
Environmental XPRT.” Leaded Glass Companies and Suppliers
Serving Philippines | Environmental XPRT,
www.environmental-expert.com/companies/keyword-leaded-
glass-21606/serving-philippines?redirectedToServing=1.
“Vynex Signs.” Vynex Signs, vynexsigns.com/.
“This Signage Maker in Manila Is Philippines' Finest | Get
Creative Signs, Inc.” Creative Signs Inc,
creativesignsinc.com.ph/.
Cruz, Christa I. De La. “10 Filipino Artists Under 30 That You
Should Follow on Instagram.” SPOT.PH, spot.ph/arts-
culture/arts-culture-peopleparties/72104/under-30-artists-
instagram-a00171-20171122-lfrm.
“Top Ad Agencies & Marketing Companies in Philippines -
2019 Reviews.” Top Ad Agencies & Marketing Companies in
Philippines - 2019 Reviews | Clutch.co, clutch.co/ph/agencies.
Globalization Research Project
Group 4: Scott Darr, Olga Bolaños, Zinaida Maga, and
Abdulrahman Barradah
MGMT 490: Professor V. Gupta

Hot Focus specializes in girl’s accessories for the 5 to 13 age
group. With over 400 items in the categories of cosmetics,
stationery, body art, hair accessories, nail decorations, jewelry
boxes, arts and crafts, wearable and more
Background
Question
Partnerships
Profit Oriented Approach
Strategic Planning
Related Sites
How does Hot Focus Manage Competition in Business?
CALIFORNIA STATE UNIVERSITY SAN BERNARDINO
In the constant pursuit of innovative ideas to create a wide
range of fun and trendy products, Hot Focus Inc. has partnered
with Omnia, a 3D technology service company that provides
advance printing capabilities.
The company plans based on:
Transformation.
Development.
Vision
Profit

Toy Kingdom Inc.
Ink Elephant Graphics Design Studio.
Mobext
Omni 3D Technology
https://www.hotfocusinc.com/
http://www.toykingdom.ph/
http://www.inkelephantstudio.com/
https://www.mobext.ph/about
http://www.omnifab.ph/services
Process Integrity
Hot Focus Inc. will team up with Elephant Ink to joint venture
product centers and service centers – allowing Hot Focus to
retain partial ownership of items sold by DIY business. Entity
Integrity
Hot Focus Inc. will certify / franchise products as well as
service centers. These services can be provided by companies
like Earthworks who has a strong marketing presense
online.Product Integrity
Hot Focus Inc. will own products as well as service centers. As
a leading toy seller in the Philippines, Toy Kingdom with sell
genuine Hot Focus accessories.Value Integrity
Hot Focus Inc. will own product centers and certify service
centers. OmniFab will enable 3D printing of new Hot Focus
DIY designs while creating value for OmiFab being able to use
the Hot Focus Brand.Hot Focus will work with Philippine
companies to design custom accessories that can be sold in both
the Philippines through Toy Kingdom and back in the US
through US retailers.
Hot Focus can sell unique and indigenous designs created by
Elephant Ink and Earthworks Fashion Accessories and sell them
through Hot Focus Distributors in the US.Hot Focus offers its
own custom designs to its customers both in North America and
the Philippines through retailers like Toy Kingdom.Hot Focus
will arrange deals for other outlets to sell Hot Focus products
designed by Ink Elephant and Earthworks Fashion around the

world.
Value multiplication
By partnering with Toy Kingdom therefore gaining access to
distribution systems of the largest toy store in Philippines.
Demand Manipulation
Using Ink Elephant’s packaging and graphic design services to
redesign products for Philippine market.
Completion Multiplication
By partnering with Earthworks Fashion Accessories will allow
Hot Focus Inc. to sell fashion jewelry handcrafted in Cebu,
Philippiness.
Factor Multiplication
To empower girls and the women they will become; Hot Focus
can partner with the Women’s Business Council Philippines
(Wimbish).
Innovator Globalization research Project
California State University San Bernardino
Strategic Management 490
By
Scott Darr, Olga Bolaños, Zinaida Maga, and Abdulrahman
Barradah
Hot Focus Inc. and Its Products
Hot Focus Inc. specializes in girl’s accessories for the 5 to 13
age group.
With over 400 items in the categories of:
Arts Cosmetics Stationeries Hair Accessories

Crafts Body ArtsJewelry Boxes Nail Decorations
Hot Focus Inc. attracts retailers such as toy stores, gift stores,
specialty stores and children boutiques.
They are located locally in Ontario, CA.
The company is continually looking to improve to better serve
its customers and provide quality products.
The company partners with other companies to produce wide
range of products.
A SHEENY Perspective
Business Partnering in the Philippines
H
Human
Companies already doing business in distribution, marketing,
design among others that can give Hot Focus Inc. access to the
market.
E
Ecological
By partnering with established companies, Hot Focus can use
the distribution centers and resources and gain access to the
market without having to develop its own.
E
Economics
Filipinos are considered among the most confident consumers

that plans on increasing spending power and more business.
N
National
With a strong business base and international goals, the US is
already a major trading partner in the world. Philippine
companies likely to be favorable toward partnerships.
Y
psYchological
Cultures, tradition, regulations and among others;
considerations needs to be taken in what can have both direct
and indirect effects on Hot Focus.
A population of over 100 million people. Half of which are
females.
The growing trends of female empowerment, makes the girls
accessories market a good fit.
S
Social
G
Global
Toy Kingdom is the largest chain of toy stores in the Asia-
Pacific region. They are in SM Malls in the SM Department
Stores and Supermarket, Hypermarkets.

U
Unique
The stores are divided into fourteen toy zones:
Artist Circle, Active Zone, Cuddly Corner, Discovery Zone,
Games Landia, Girls at Play, Glitz and Glamour, IZone, Party
Kingdostam, Rides to Go, Smart Starters, Speed World, Super
Heroes and Tween Zone.

I
Inclusive
The go-to store for items like what Hot Focus makes. Have
something for every girls’ and boys’ toys and accessories. It’s a
place where parents as well as children will enjoy going.
D
Diversity
Customer service representatives are known as Toy
Ambassadors. They ensure the customers toy shopping
experience is enjoyable and fun.
E
Engagement
It is a member of local foundations that aims to protect
disadvantaged and at-risk children through a nationwide
network of social services.
R
Responsible
A company Filipinos have been shopping for years that they
know and trust with 21 stand-alone stores and 98 branches
inside.
Planning
Stakeholder Strategy & Globalizing Zero Sigma Partner

Programming
Blue Ocean Strategy & Globalizing One Sigma Partner
Ink Elephant is a graphic design studio that specializes in:
Hot Focus Inc.
can adapt to the changes in consumer’s habits by having new
products designed rapidly.
Hot Focus Inc.
can benefit from working with a graphic design studio that will
make sure that the products that are not best sellers can be
redesigned at a lower costs.
Achieve cost leadership advantage by making investments that
improve the costs structure of its value.
Has strong partnership with the local printing firms so the new
design can be created, printed and advertised on a short term…
Brand Identity
Concept & Design
Motion Graphics
Web Development
Studio Photography

Performing
Resource Value Chain Strategy & Globalizing Six Sigma
Partner
Mobext is a subsidiary company of the parent company Havas
Media. It has a large number of personnel and human resource
in place that is not only skilled but also knowledgeable in the
market force of girls’ accessories.
Hot Focus Inc. can benefit from the large resources Mobext
obtains from Havas Media.
Mobext is an active participant and organizer in local festivals
like the Adobo Festival in Philippines which empowers the
youth to be creative and survive within the field of creativity.
Hot Focus Inc. should carry out continuous campaigns to
develop competency and emphasize the essence of the brand in
the market.
Mobext provides specialized service in the social domain. They
offer a state-of-the-art platform for marketing products through
mobile media.
As a recognized leading force of digital marketing, Mobext
possess useful knowledge of the social changes and interests
through data mining and market research, including creative
marketing design ideas.
They have a strong foundation of covering the social grounds at
a national level.

Profiting
Emerging Technology Strategy & Globalizing Tech Partner
OmniFab, a 3D technological service company specialized in:
Mold Making 3D Printing/Prototype
3D Design Plastic Injection Molding
provides advance printing capabilities. They use the latest
technology to bring their clients designs to a whole new level
that is unique from the market.
In accomplishing this kind of uniqueness, OmniFab partners
with the first Advance Manufacturing Centre (AMCen) for 3D
printing research created by the Philippines Department of
Science and Technology (DOST).
OmniFab obtains gathered studies of 3D printers’ performance
and the newest cutting-edge ones that enhances the end-results
of a client’s products while improving material cost, lead time,
and quality.
The two joins forces of OmniFab and Advance Manufacturing
Centre proudly support the organization of Girls Who Code.
This organization encourage young girls in the community to
participate in activities related to coding, programming, and
engineering. Through these programs the Advance
Manufacturing Centre and OmniFab learn what young girls’
interest, ideas, and current projects they are working.
OmniFab creates value by focusing on the “demand pull” in a
cross-functional approach that develops teams for assessing
customer needs and technological preference.

As developing this value, they capture value by entering a
technological gate-keeping that includes the monitoring of
emerging technologies.
When they capture the emerging technologies, OmniFab ensures
in maintaining a sustainability value that protects the
intellectual property of each of their customers as they serve
various customers.
While continuously developing value of their 3D equipment by
transforming technology during its life cycle
In creating, capturing, sustaining, and developing values,
OmniFab lead an entrepreneurship that is focus on possible
opportunities and having the resources to execute the
transformation.
Developing
9 Managing Functional Strategies
To accelerate our growth, Hot Focus will learn new functional
core competency strategies from our partners in the Philippines.
These core competencies consist of nine functional strategies
that has positioned our partners in a competitive advantage.
Managing Relationships

Human Resources (manpower).
To support the business objective, Toy Kingdom recruit
employees that are well educated and have a high commitment
in serving the business needs. The implemented workforce
brings special talents to target customer groups through the
history of long-term experiences and relationship development
with these groups.
Supply Chain (materials power)
In order to highly be responsive to the need of the market, Toy
Kingdom, Ink Elephant, Mobext, and OminFab invest in
business processes that provides just-in-time inventory system.
This process entails the businesses to network with one another
and with other potential suppliers that provides support when
needed. For instance, Ink Elephant, a design studio networks
with printing and marketing services companies; granting them
a competitive benchmarking in fulfilling the downstream of the
supply chain.
Customers (marketing power)
Interactive communication with customer about the latest and
unique products the company develops is key to the brand and
quality recognition. Mobext uses telecommunication in the form
of text messages to reach its customers. This approach permits
the company to have an economic of scales in advertising. At a
low cost the company is able to market products and obtain a
direct connection with the customers who regularly hold and
check their cell phones messages.
Developing

Managing Resources
Investments (money power)
The Philippine market is competitive and growing. For these
reasons, all four of our partners seek more opportunity-oriented
investment than budget-oriented investment. In whatever
opportunities can be found that will allow to be ahead of the
competitors and continuously add customer value, our partners
are ready and well connected with investment centers to provide
the support that they need.
Knowledge (methods power)
Without reinventing the wheel, Omni Fab 3D Technologies and
Ink Elephant Designs partners with Girls Will Code to learn
about young girls’ interest, ideas, and the current projects they
work on. Engaging in understanding our customers, brings
creation of products that the industry does not create. Also adds
to the greater value of selling innovative products to the
customers.
Technology and Innovation (machine power)
As a process-oriented specialist of machine power, OmniFab 3D
Technologies partners with a recent created Advance
Manufacturing Centre (AMCen) for 3D printing research. The
goal is of these partners is to accelerate the performance
capabilities of the 3D printer at a lower cost without sacrificing
customers’ benefits.
Managing Growth

Operations (manufacturing power)
Instead of cultivating a service-intensive operation that service
the culture, mindset, and technology—OmniFab operates as an
asset-intensive company that conducts economies of scale,
learning, specialization and network. For instance, their
partnership with Advance Manufacturing Centre (AMCen) and
Girls Will Code, combines the asset-intensive operation strategy
needed to bring a new 3D product to its physical form.
Leadership (motivating power)
As oppose of leading the business in a transactional style that
seeks to specify the objectives of people with specific
resources, all four of our partners seek to instead lead in a
transformational style. This leading approach focused on
engaging the people with an overall purpose, mission, and
values to guide them in bringing innovation to the company that
refines the competencies, valuable resources, and innovative
technologies. This freedom or autonomy motivates their people
to excel in what each of them do and specialize.
Stewardship (manipulating power)
Because our partners engage in social stewardship that is
grounded in trusts for which does not hold any fiduciary
obligation to only serve one client, but several. The industry of
girls’ products seeks to establish a privatizing-stewardships that
protects the ideas and works by forming contractual agreements
that prevents a vendor from using the ideas and works for other
clients.
Developing

we can develop the manpower to recruit personnel that are well
educated and experience in the industry of children’s products.
Incorporate a business process that will ensure that our partners
in the supply chain provide a just-in-time material power.
Implement a marketing power that will market to every user
who has a hands-on mobile technology, such as I-Pads, tablets,
and advance technological watches.
Seek to learn from girls’ programs, clubs, or organizations in
our market that teach us about girls’ current interest, ideas, and
activities to have the method power of knowledge.
Partner with innovative and technological companies that
encourage their team members with continuing education to
have the machine power of developing equipment that have an
economic of scales.
Pursue opportunity-oriented investment that provides zero or
lowest interest rates to obtain the money power to expand and
restructure our business.
Lead our personnel in a transformational method to motivate
them to bring innovative ideas to Hot Focus Inc. and develop a
community- oriented relationship with our demographic.
Transforming
Five Forces of Corporate-Effects
1
2
3
4
5

Threat of Potential New Entrants
Ease of Building Supply
Ease of Building Demand
Relation from existing firms
Buyer Bargain Power
Needs for Superior Terms of Purchase
Leverage
Substitution
Threat of Substitute Products
Availability of Quality, Cost-Effective Substitutes

Competitive Rivalry within the Industry
Presence of major competitors
Disruptive Growth of the Industry
Exit Barriers
Supplier Bargaining Power
Need for Superior Terms of Service
Leverage
Substitution
Transforming
Strategic Group
There are several strategic groups within the female accessories
industry in the Philippines. The firms and groups are
strategically specialized in a number of areas from distribution,
designing, production, ethnic accessories for females, modern
girl accessories or seasonal girl’s accessories.

Zalora is a distribution company that targets young girls in the
Philippines from the age of 7 to 14. This group has defined its
low-and-middle income niche that sells to designed sunglasses
and hats accessories. The products they offer is of unique
designs and are stylish, fashion-forward and colorful to a broad
range of clients at a low price
Kiley is one of the prominent online stores in Philippines that
sells designed girls’ purses and keychains. The online market
has enabled Kily.ph to be a low-cost vendor in the industry by
attracting customers from different levels with their greater
attention to cost controls.
Arana is one of the known girls’ jewelry brands locally in
Philippines and the most successful globally. On cost
leadership, Arana makes use of the natural locally available
materials in designing and producing its products.
Transforming
Strategic Porter’s Diamond Geography
Factor Endowments
Demographically has a large population of approx. 1 million
Filipinos. Rich in natural resources of medals and stones.
Related and Supporting Industries
Competitive partners reinforce innovation and
internationalization.
Home Demand Conditions

Their GDP represents 51% of the world economy. At an annual
growth-rate of 6.3%.
Firm Strategy, Structure and Rivalry
Rules and regulations encourage investment, productivity, and
openness to foreign and local competition.
Designing alternative
Forming Global Strategy & White Ocean Strategy
In combining the strategic advantages of our four local Filipino
companies, Hot Focus will be known as the company that cares
about its customers, the environment, its partners and its
employees.
The Plan Consists of Four Elements:
Value multiplication
By partnering with Toy Kingdom therefore gaining access to
distribution systems of the largest toy store in Philippines.
Demand multiplication
Using Ink Elephant’s packaging and graphic design services to
redesign products for Philippine market.
2
1
Designing alternative
Forming Global Strategy & White Ocean Strategy
The Plan Consists of Four Elements:
Completion multiplication
By partnering with Earthworks Fashion Accessories will allow

Hot Focus Inc. to sell fashion jewelry handcrafted in Cebu,
Philippines.
3
4
Factor multiplication
To empower girls and the women they will become; Hot Focus
can partner with the Women’s Business Council Philippines
(Wimbish).
Following this White Ocean strategy, Hot Focus Inc. will be
profitable though, as customers will prefer to buy from us,
employees and partners will prefer to work for us, and the local
government among others will be supportive of us and possibly
even work with us.
Execution
Corporate Strategy
The linkage partners of Hot Focus Inc. are forced to excel and
overcome challenges necessary to achieve maximum project
efficiency and maximum profits.
At the same time the company's mission is to create value and
gain competitive advantage in the local market while having a
positive effects of GUIDER value beyond the local stakeholder
network.
Hot Focus Inc. will work towards becoming:
Global, Unique, Inclusive, Diversity, Engagement, Responsible.
Execution
Yellow Ocean StrategyProcess Integrity

Hot Focus Inc. will team up with Elephant Ink to joint venture
product centers and service centers – allowing Hot Focus to
retain partial ownership of items sold by DIY business. Entity
Integrity
Hot Focus Inc. will certify / franchise products as well as
service centers. These services can be provided by companies
like Earthworks who has a strong marketing presense
online.Product Integrity
Hot Focus Inc. will own products as well as service centers. As
a leading toy seller in the Philippines, Toy Kingdom with sell
genuine Hot Focus accessories.Value Integrity
Hot Focus Inc. will own product centers and certify service
centers. OmniFab will enable 3D printing of new Hot Focus
DIY designs while creating value for OmiFab being able to use
the Hot Focus Brand.
The Yellow Ocean Strategy for Hot Focus Inc. is as follows:
Visioning
Future Strategy
Visioning
Green Ocean Strategy ScenariosHot Focus will work with
Philippine companies to design custom accessories that can be
sold in both the Philippines through Toy Kingdom and back in
the US through US retailers.
Hot Focus can sell unique and indigenous designs created by
Elephant Ink and Earthworks Fashion Accessories and sell them

through Hot Focus Distributors in the US.Hot Focus offers its
own custom designs to its customers both in North America and
the Philippines through retailers like Toy Kingdom.Hot Focus
will arrange deals for other outlets to sell Hot Focus products
designed by Ink Elephant and Earthworks Fashion around the
world.
Partnering with our original four companies in the Philippines,
Hot Focus will create a local market that can be expanded into a
global market that will make us profitable.
Accountability for Descending Costs
will connect local leader partners with the European
manufacturing power by
Partnering with companies around the world, Hot Focus can
become a local market leader in those countries and eventually
use the best aspects of societies around the world.
This will create the best strategies for each country Hot Focus
does business in.
If a firm gains a cost advantage for performing activities in its
value chain at a cost lower than its major competitors, then it
has flexibility to undercut competitors and offer greater value
for money to its customers
Contingency Plan for Ascending Value
We will connect local innovative BOP and mass vendors with
the US marketing power by

The indigenous accessories designers may not want to sell
American made products that they perceive to have monetary
value over cultural value.
Hot Focus will sell global products first and use American
strengths of marketing to prove to local companies that we want
to help their brands succeed.
This can motivate them to help Hot Focus succeed as it will
create a win-win situation for both companies
Eddie Marine. INC
14
Group 3
Yifu Zuo
Junjie Wang
Le Chen
Brigette Burton
Abdullh Alnasser
California State University San Bernardino
Management 490
Professor V. Gupta

Our Company Bridgette 4/4
Eddie Marine was established in January 1993, principally as a
distributor for manufacturers of boat accessories. Although the
company still distributes some high-quality products from
companies such as Gaffrig and Livorsi, they are now a leading
producer of quality marine products. They specialize in
manufacturing a billet aluminum hardware, Fusion Coat, a
powder coating process and has since become the largest
supplier of this type of hardware in the boating industry. In
addition the company introduced a new exhaust system for boat
engines, EMI Thunder. They are located in Rancho Cucamonga,
California. The company has since started Eddie Machine
Corporation, which will help bring newer and better products to
the market.
Future
To further develop opportunities for Eddie Marine in the
boating industry, the company is looking to expand to the
Philippines. To be successful, the company will need to develop
winning strategies involving partnerships with local companies.
The Philippines, a country in the South Pacific Ocean, consists
of over 7100 islands, the world's longest discontinuous

coastline is an ideal country in which to expand.
Opportunities for and challenges to expansion in the
Philippines:
· The Philippine country has a population of over 105,000,000
with a growth rate of 1.55%. The population has a large male
population between the ages of 25 and 65, the main consumers
of boating accessories.
· The economy of the Philippines is relatively stable, with a
robust fishing industry, both commercial and private, as well as
a growing leisure and recreational boating community, so there
is a robust market for Eddie Marine products.
· Commercial fishing has rapidly increased due to the “Law of
Sea Treaty” which allowed the Philippines to expand its marine
resources.
· Potential local partners, Boat Depot Philippines, Broadwater
Marine, Boat Shop Philippines, and Pacificfortia Marine
Technologies can assist with client acquisition, distribution, and
access to marketing channels. These partners have knowledge of
the local market and will be fundamental in enabling Eddie
Marine to connect with local consumers.
· Challenges to expansion: Inclusive economic growth is
threatened, as wealth is concentrated at the top which can be an
impediment to overall sales. There is little infrastructure
(marinas, limited local number of boat suppliers). In addition,
coastal erosion due to overfishing is an environmental crisis
that needs to be addressed by the Government...
Part I
Planning (Le Chen) 4/4 Comment by Vipin Gupta: No citation

included
Eddie Marine has an interest in the local partner Pacificfortia
Marine Technologies Inc, a local organization in the
Philippines. Since Eddie Marine is new in the Philippines only
relies on innovative technology and is new in the Philippines
business market, it requires a partner like Pacificfortia Marine
Technologies which understands the needs of the local clients.
The company has a team of auto/boat mechanics who work with
the instructions, blueprints, instructions, and drawings that
enhance retrofitting, maintenance, and repair of various boat
structures and amenities. In the long run, there is an inspection
of completed work based on the specifications, compliance, and
requirements of safety demands by the contractors. The
technologies too require the involvement of carpentry projects
with a realistic estimation of materials, cost, and time as a
mechanism for success. The local Philippine population value
customized services and close-involvement in their projects and
the products they buy. Since Pacificfortia has mastered this
process even in the technology and has utilized it for years, the
differentiated operation process suits the culture of the people.
It is essential for Eddie Marine to partner with this organization
so as to maneuver through its market and technologically
produce culturally suitable goods and provide services in a
suitable way that pleases the customers. The target to satisfy the
world-class consumers makes it engage in sustainable practices,
apply expertise, utilize well-trained and verified engineers in
the Naval Architecture, process and Quality Control
Engineering, Mechanical Architecture, and Electronics
Engineering. This unique technology serves in reputational
processes which offer a differentiation strategy on the quality of
products and credible goods that will serve the clients in the
best way possible. Eddie Marine will offer the partner with new
technologies that will argument the exclusive manufacture and
its new products will also serve the interest of world-class
customers, hence make it a great partnership arrangement with a

stronger reputation and motivation process where price-quality
segments can be infused and maintained. The process will as
well serve in creating a hybrid business strategy where
differentiation, outstanding quality products, and value chain is
fostered.
Programming (Abdullah alnasser ) 3.5/4 Comment by Vipin
Gupta: Citation and 2 x 2 blue ocean matrix not included
What is the business strategy of your client firm that can help
this partner firm grow?
The second partner for Eddie Marine is Broadwater Marine, a
company with a national and global presence. The global
presence of Broadwater Marine offers Eddie Marine a great
potential to grow by expanding its business operations into the
Philippines by taking advantage of the firm’s blue ocean
strategy framework. At present, Broadwater Marine is
recognized as the largest yacht chandler in Asia Pacific where it
sells boats, boat parties, and provides marine supplies. Because
of its extensive business networks in the region, Broadwater
Marine has an excellent customer procurement, supply, and
marketing channels. Over the years, the company has been
offering a wide range of services and products that has made it
stand out from the rest of competitors in the industry. It offers
marine deck and cabin parts accessories, safety equipment,
electronics, engines and generators. Moreover, it supplies jet
skis, water sport equipment, and stand-up paddleboards. It also
provides an online locator for chandlery products, a crucial
resource that could benefit Eddie Marine Company.
Broadwater Marine operations in the Philippines provides a red-
ocean scenario that Eddie Marine could exploit by formulating
its blue ocean strategy. First, Eddie Marine possess innovative
technology and for many years, it has been offering innovative
products within the Gold Coast region at a lower price than
most competitors. By partnering with Broadwater Marine, the
company will effectively create a cost efficiency strategic

framework that will enable it to identify an alternative group of
customers or non-customers within the Asian Pacific region that
may prefer new designs of different products such as engines,
generators, marine deck and cabin parts accessories, safety
equipment, and electronics but at an affordable price. The
partnership between the two companies would enable Eddie
Marine to revolutionize marine industry within the AsianPacific
region by offering boat services and physical products that are
of high value but affordable for all customers. On the other
hand, Broadwater Marine Company would benefit by having a
strong business presence within the Gold Coast region by
expanding its operations through identification an alternative
group of customers as well as non-customers and it turn
increase its revenue. The company offers diverse products and
services, which include outboard motors, boat for sale, marine
electronics servicing, boat trailers, refurbishing services, water
sports equipment, yacht charter, generators, jet skis, water
sports equipment, and stand-up paddleboards. With such a wide
range of products, it will be possible for the company to reach
out to new markets within the region and expand the business
with the client company. This strategy of business will indeed
help our company to grow while we give them innovative
technology and new products for sale in the stores they have.
Moreover, it will help to create uncontested market space. Since
our respective firms will be operating in new spaces, a vicious
competition will be avoided. Additionally, it will be easier to
achieve high product differentiation and low operational costs.
Performing (Yifu Zuo）4/4 Comment by Vipin Gupta:
Citation not included
Among the major ship dealers, Boat Depot is the proud dealer of
Trevallyboats, the country's premier shipyard. The quality and
reliability of Trevallyboats have been tested and proven by
many shipowners, not only durable but also the most
comfortable dry boat on the market today. Due to its deep V-

hull design, it not only allows the customer to feel the novelty
of the product and provides a good customer experience.
For example, Boat Depot Philippines' product is STABIL. Each
STA-BIL® product is specially formulated to treat each of your
vehicles or equipment differently, whether on the road, in the
water, or the backyard tool shed. STA-BIL® products have been
recommended by more than 100 original equipment
manufacturers and have been used and trusted by consumers for
more than 50 years. Whether it's for everyday use or long-term
storage, you can rely on STA-BIL®'s powerful fuel additives to
protect your vehicle or equipment from today's fuels. Boat
Depot's water sports brand, BIC SPORT. World-class
performance and continued to grow in the sales and rental of
BIC surfboards in the Philippines for 10 years.
The company is made up of four different frameworks that form
the global service supply chain and value chain. Parts,
maintenance, sports, and entertainment as well as new boat
sales. A range of products and services to allow customers to
enjoy one-stop service. Also, from vacation boats, dive boats,
fishing boats, expedition boats, patrol boats and yachts, the
shipping company can help customers build the right boat. Then
Eddie Marine provides products and services, and The Boat
Shop Corporation provides vessels.
According to module 3. A global value chain is one of the
processes companies can use to achieve strategic performance
and build purposeful organizational value. As a new member of
the market, we need a global value chain, and Eddie will focus
on managing various value chains in all forms of resource
management. Eddie Marine's leading coating technology can be
applied to ships and accessories made by Boat Depot, providing
quality in coatings and creating a win-win situation.
Also, when Eddie marine enters the Philippine market, Boat

Depot can provide resources for Eddie Marine (eg manpower,
raw materials, advertising, etc.) and learn from Boat Depot how
to manage the products they sell or the manufacture and
maintenance of the products we own. Because these resources
are related to diversification strategies and business expansion.
It will become the direct partner of Eddie Marine as it focuses
on providing quality and reliable marine components and
maintenance for the Philippine boating community.
Profiting（JunJie Wang）4/4 Comment by Vipin Gupta:
Excellent inclusion of citations
What is the technological capability of your client firm that can
help this partner firm grow? We decide Boat Shop Philippines
as the fourth partner for Eddie Marine. Boat Shop Philippines is
a highly technological company whose advanced level of skills
and innovation is of value to us. The company's innovation is
showed in three aspects: its variety boat modules, its repairing
process and its highly customized boat designing process.
I. Variety boat modules
The technology push unveils new design specifications that
result in unique production and performance which satisfies
customers and offers inherent value to them. Boat Shop
Philippines Company utilizes growth technology in producing
resort boats, patrol boats, yachts, fishing boats, and dive boats
made in the right manner. (Boat Shop- Boat series)
II. Repairing process
Boat Shop Philippines developed creative ways in repair
process, including replacing rotten floors with fiber glass,
converting stern drives to outboards and rewiring process,
which are leading in the Philippines cruise industry. According
to model 5, perpetuation, championing, and sustained value in
the technology, the culture of discovery and value development

of products has helped the firm to grow and make profits. Based
on the kind of research and development a company is
conducting as well as the targeted product categories, the
geographical segments, the market segments, and core
technologies applies, there is an improves supply chain
management and growth whose new strategies and processes are
functional. (Boat Shop- Repairs)
III. Highly customized boat designing process.
Boat Shop Philippines has a highly customized designing
process, which is not only its innovation in product design, but
also an innovation in customer service and satisfaction
guarantee. The technologies Boat Shop Corporation uses
enhances interactive experience among the customers who can
modify, and customize the boats to their desires through
drawing the yard construction. According to the promise on
Boat Shop Philippines's home webpage, it believes that
"customers should always have a say in what they are getting
and that the best way to let them realize this is to give them
creative control on their purchased boats." (Boat Shop) And the
process mentioned above has resulted in customized
opportunities that please the customers as well as afford the
time and convenience value which are functional to every
individual and the overall planning of a company. (Boat Shop-
About)
IV. Technology team supporting
With the fifty years of experience, the organization has a team
of innovative designers, and highly skilled and committed
mechanics. There are electricians, craftsmen, and upholsterers
who work closely in the manufacturing process. (Boat Shop-
Boat Builds)
V. What to expect from Eddie Marine
From the homepage of Boat Shop Philippines, we may see that
although the company has creative and fashion design on the

module, they have simple design on the outfit painting and
shipboard clothing (Boat Shop- Boat series), which is exactly
the what Eddie Marine good at. Eddie Marine has a well-known
technology of called Fusion coating, which makes the hull
smooth and even. Fusion coat also works to prevent the hull
from corrosion, which extend the life of the boat. What's more,
the fusion coat is recyclable, reducing the cost on the next
purchasing. Boat Shop Philippines may also benefit from
making partnership with Eddie Marine.
According to Gina Marie Esmaña, Head of the Cruise Team at
the Philippines Department of Tourism, "As a new player,
we’ve been performing well and consistently, attracting more
calls,", it becomes possible for the company to gain internal and
external appropriability of products that are protected by the
increasing and large amount of the local demand (Caroline Uy).
There is technical superiority too as the company competes for
success and excellence, hence the boat designs made are unique
and open for the market. The process manages the technology
sequence and the life cycle of the products, a valuable resource,
and competence as well as the capacity for any company.
Part II
Step 5 (Junjie Wang & Le Chen) - 5/6 Comment by Vipin
Gupta: 5.5/6 for part 1 and 2 for Junjie, and 5/6 for Le Chen,
since no citations added here.
Development.
To accelerate its growth, Eddie Marine will study and learn
from its partners in Philippines. These partners have their
specific core competencies, which include nine functional
strategies. Taking these strategies as the main points, we will
analyze the future of our cooperation that also benefit our
partners. ( Junjie Wang )

Human Resources (manpower).To achieve business goals and
meet the demands of world-class consumers, Pacificfortia
Marine Technologies Inc. trains and recruits certified engineers
to participate in sustainable practices, who has expertise
knowledge, or who has participated in naval construction
processes and quality control engineering, or who has been
trained in mechanical architecture and electrical engineering.
Such kind of certified engineers obtains unique technology that
might always serve the customers in the best way and provide
them with the highest quality products. (Junjie Wang)
Supply Chain (materials power). In order to respond the market
demand, Boat Depot, which is our second partner, is committed
to investing in business processes that provide an instant
inventory system. In the process, Boat Depot created network
that connects major shipping companies with each other and
with other potential suppliers to provide support when needed.
Boat Depot carefully selected for its long-term, well-chosen
marine brand selection. Customers can view all the brands on
their website. At the same time, if the customer is looking for
available parts, they can find it out in the directory page of the
website and establish a sound supply chain network. (Junjie
Wang)
Customers (marketing power).Interacting with customers on
new products development is the key to brand and quality
recognition. In case of that, we choose Broadwater Marine as
our third partner, which has excellent customer sourcing,
supplying and marketing channels. Broadwater Marine also has
an effective cost-efficiency strategic framework that enables it
to identify the different preferences of many customer service
groups in the Asia Pacific region, who may like the engine or
new designs of different products such as generators. (Junjie
Wang)

Knowledge (methods power). Broadwater Marine will increase
revenue by identifying strong business needs in the Gold Coast
region by identifying the different needs of different customer
segments. The company offer varieties of product and service.
The products and services they provide include outboard
engines, ship sales, marine electronic services, boat trailers,
refurbishment services, water sports equipment, yacht charters,
generators, motor boats, Water sports equipment and stand-up
paddle boards. With such a wide range of products, companies
can enter new markets in the region and expand their business
with their client companies. (Junjie Wang)
Technology and Innovation (machine power). Eddie Marine has
the famous Fusion coating technology, which is based on their
own technology, which makes the hull smooth and even. The
Fusion coating also protects the hull from corrosion and extends
the life of the boat. More importantly, the fusion jacket is
recyclable, reducing the cost of the next purchase and achieving
greater value for the product. (Junjie Wang)
Investments (money power). The Philippines has a large market
and a large demand for manufacturers of boat accessories,
which means fierce competitive pressure. So our partners
provide more technical support than financial investment.
Advanced technology and innovation are valuable to us. At the
same time, they also have extensive business networks in the
region to give us a greater competitive advantage. (Le Chen)
Operations (manufacturing power). In addition to producing
specialized billet aluminum hardware, fusion coat, a power
coating process and other boat accessories, they also launched a
new exhaust system for boat engines, EMI Thunder. And Boat
Shop Philippines as a partner firm for us, they use growth
technology to produce boats in the right manner. The firm has
an innovative design team and highly skilled staff. The team
discovered new ship design and manufacturing processes by

interacting with customers. This strategy is r&d because it
results in new products and designs. (Le Chen)
Leadership (motivating power). These companies have
innovative design teams and extensive business networks. They
all seek to lead their companies in transformative ways. They
lead highly skilled technicians to develop new ship design and
manufacturing processes through customer interaction. And
because of the excellent customer procurement, supply and
marketing channels, it also makes them stand out from other
competitors in the industry. (Le Chen)
Stewardship (manipulating power). Eddie Marine needs to work
with the organization to operate in its markets and to produce
culturally appropriate products and services in a way that
satisfies customers. The partner firm will check the completed
work according to the specifications, compliance and safety
requirements, and we will also be closely involved in their
projects and products purchased. Both sides will work together
to produce new products using technologies we share. (Le Chen)
All the companies we cooperate with have innovative
technologies and unique marketing strategies suitable for us,
giving us a greater competitive advantage. For
example,Pacificfortia Marine Technologies Inc .and Boat Shop
Philippines all have highly skilled and dedicated technicians.
Their innovative technologies and marketing strategies have
made their products popular in the market. The design of the
ship is unique and open to the market, because the company has
technological advantages while pursuing success and
excellence. In addition, this will help create an uncompetitive
market space. Since our respective companies will be doing
business in new areas, we will avoid vicious competition. In
addition, it will be easier to achieve high product differentiation
and low operating costs. (Le Chen)

Transforming （Yifu Zuo）5/6 Comment by Vipin Gupta: Since
no citation added, Yifu’s final grade for part 1 and 2 remains
5/6
The developed shipbuilding industry in the Philippines offers
Eddie Marine the opportunity to expand its market. The
Philippines market and the possibility to make Eddie Marine a
global leader in the marine parts and services industry. Eddie
Marine can operate locally with the Philippines during the
market economy. The ship service industry brings a model of
economic promotion and maximizing benefits to achieve a win-
win situation.
The five forces of the Ship fittings and services in Philippines
are:
1. Threat of potential new entrants: Medium (3/5) is relatively
difficult to enter the marine parts and services market in the
Philippines.
. Building supply and demand: building a new supply
partnership in the Philippines is relatively easy, domestically
rich in raw materials and relatively low manufacturing costs.
The Philippines has good geographical advantages and a very
developed shipping industry. The demand for the service
industry is very large.
. Retaliation from existing firms: In the Asian market, the ship's
parts and services industry has many competitors. But Eddie
Marine has a certain strength and relatively leading equipment
and technology.
1. Supplier bargaining power: medium (3/5)
a. The products manufactured by the company require special
equipment and raw materials to replace the supplier without
affecting any cost. It is difficult to replace the supplier. The
agreement to sell the patent limits the sales range of the ship,

making it difficult to expand the output of the ship. When a
shipowner orders a ship, it will generally also designate a ship
of a certain brand. Therefore, the bargaining power of ship and
auxiliary system suppliers is generally strong.
b. Substitution: Based on the developed shipbuilding industry in
the Philippines. It is conceivable that there will be many
different ship product suppliers to manufacture the materials
needed for ship fittings. Then, Eddie Marine has the advantage
of having its own special products with this company. Unique
technology. Since the introduction of melt coating hardware, ED
has become the largest supplier of such hardware in the custom
ship industry.
1. Buyer bargaining power: medium (3/5)
a. First, due to the cost structure of marine products, supporting
equipment and other materials (such as steel, welding materials,
etc.) account for a large proportion, which allows ship owners
to shop around and price suppliers.
b. Leverage: There are more companies in the market and the
competition is large, so the buyer's bargaining power is high.
This leads us to provide a good customer experience and high-
quality products to attract customers.
1. Substitution: There are very few alternatives on the market.
Although West Marine provides the corresponding marine
accessories and related services, it is a minority based on Eddie
Marine's unique technology and products.
1. Threat of substitute products: low (2/5)
a. Because of the particularity of the ship's accessories, such as
the surface coating of the ship, it has almost no substitutes.
Therefore, the threat to substitutes is low.
1. Competitive Rivalry within the Industry: High (3.5/5)

a. Presence of major competitors: Companies from the local and
Asia Pacific marine parts manufacturing industries will
influence the development and operation of Eddie Marine. For
example, SHANGHAI DIESEL TECHNOLOGY CO., LTD and
ATTWOOD CORPORATAION. Whether it is sold alone or
wholesale, it poses a huge threat.
b. Government support policies: Since the global shipbuilding
industry has been fierce for a long time, the global shipbuilding
industry has basically been a low-profit industry. However, the
shipbuilding industry is also a strategic industry. Therefore, the
governments of major shipbuilding countries have supported the
shipbuilding industry in the country for a long time. Most
shipbuilding companies will not survive without government
support. However, enterprises that can enjoy government
support must have certain conditions, not all enterprises can
enjoy it, which forms a barrier to entry into the shipbuilding
industry.
Step 6b (Abdullh Alnasser) = 0.5/6 Comment by Vipin Gupta:
4.5/6 final grade on part 1 and 2. This part is well done! You
have not added citations to this section, and have not updated
your part 1.
Analysis of strategic groups for Eddie Marine reveals that there
are three strategic groups within the Philippines. The mobility
barriers between the three strategic groups are the level of
product variety differentiation and scale of operations.
Pacificfortia Marine Technologies Inc. belongs to the first
strategic group that consists of firms that target customers that
value customized
products. Any firm in this category could be considered to be a
differentiator. Broadwater Marine is a middle-performing
company based on its product differentiation and the range of
services it offers. The company is mostly involved in the sale of
boats, and spare parts. On the other hand, Boat Depot and Boat

Shop Philippines belong to the third strategic group of
companies termed as performers because of their high level of
differentiation and huge scale of operation.
The main barrier to entry into the market segment controlled by
Pacificfortia Marine Technologies is a high level of
customization. An incomer targeting this market will face
uncertainty from the pot market if he inters it unintegrated. On
the other hand, entering the market using the integrated
approach would have the effect of increasing the capital cost. A
five forces analysis for this strategic group reveals that it is
difficult for new firms to enter this strategic group because such
firms would have to change their production function from large
economies of scale to diseconomies of small scale and in the
process incur a great increase in fixed costs. In the short run, it
would also be relatively difficult to build supply and demand
network because most customers in the target market tend to
value customized services and get closely involved in the
products they buy. However, Eddie Marine could leverage its
high equipment and technology to create demand for its
products. Concerning supplier bargaining power, it is relatively
hard for Eddie Marine to establish suppliers that would enable
Eddie Marine to manufacture products that will rival those of
Pacificfortia Marine Technologies without affecting cost.
Within this strategic group, buyer bargaining power, the threat
of substitute products, and competitive rivalry are low.
There are no specific mobility barriers for the second strategic
group identified. Any firms can move into this group with ease.
Broadwater Marine, the only company in this group, has not
invested in any entry deterrence. In the third strategic group,
however, mobility barriers include scale-economy barriers.
Entrant firms will require huge initial resources to acquire the
right technology, attract the right skills, and provide a broad
range of services offered by firms in this category. The high
level of risk and costs make it harder for smaller firms to
overcome this barrier. For Pacificfortia Marine Technologies to
strengthen its position within its strategic group, it would need

to partner with bigger firms such as Eddie Marine. This would,
in turn, enable it to improve its cash flows, increase its
resources, and serve more customers. As other firms become
more innovative, the disrupting change would affect Broadwater
Marine. However, it could partner with Eddie Marine to become
the next generation of an innovative company. On the other
hand, Eddie Marine could work with firms in the third strategic
group and help them survive the prevailing cutthroat
competition and become leading differentiators within the
Philippines.
Related and Supporting Industries: In the local country, several
companies offer similar services like those provided by
Broadwater Marine. They include Shipserv, Red Mango
Patisserie, and Azimouthio Yachting. Red Mango Patisserie
produces environmentally friendly composite decking from both
wood and plastic. There is also a host of local partners such as
Boat Depot Philippines and Broadwater Marine that could assist
with client acquisition, distribution, and access to marketing
channels.
Factor Conditions: The Philippines has the world’s largest
discontinuous coastline
and is made up of thousands of islands. This makes it the ideal
country for Eddie
Marine to expand to in the boating industry.
Demand Conditions: Through linkages with the above three
factors, the huge boasting industry has created a strong demand
for related services. For instance, the growing leisure and
recreational boating community, the robust fishing industry, and
a relatively stable economy have ensured a constant demand for
marine supplies.

Step 7 (Bridgette Burton) – 5/6 Comment by Vipin Gupta:
You have not added citations. Therefore, your final grade for
part 1 and 2 remains at 5/6
Designing Alternatives
Eddie Marine can develop an integrative global strategy by
utilizing their four partners, Boat Depot Philippines,
Broadwater Marine, Boat Shop Philippines, and Pacificfortia
Marine Technologies. This will ensure a successful expansion
of the company to the Philippines, but that the Eddie Marine
will be considered a reliable choice for the purchase of boat
accessories. White ocean strategy involves creating partnerships
that assist the company in transforming technological growth
threats and weaknesses and norming local capability
opportunities and global capability strengths. There are four
steps to value globalization: Factor Multipliers, Demand
Multipliers, Complement Multipliers, and Value Multipliers.
Each partner can act as one of the above multipliers as follows:
· Factor Multiplier – In country local vendor who can offer
additional value beyond the company’s product. Boat Depot
Philippines provides reliable sources of parts and maintenance
for boats for the Philippine Boating community. As a partner,
the company can provide valuable information regarding the
expansion of the business, such as the marketing of our
products, regional regulations and requirements, and valuable
distribution channels. Access to Boat Depot’s value supply
chain is a key strategic advantage which will provide insight
into developing our client’s global value chain.
· Demand Multiplier – In country high purchasing foreign
customer power capable of forming a new business with the
company’s product and offer the product as a technological

input. Boat Shop Philippines is an excellent strategic partner for
this endeavor because of this company’s outstanding level of
technological innovation and employees with advanced level of
skills. Boat Shop Philippines Company produces quality and
well-crafted resort boats, patrol boats, yachts, fishing boats, and
dive boats. The organization has a team of innovative designers,
and highly skilled and committed mechanics, which will be a
value in forming new business utilizing Eddie Marine products.
· Complement Multiplier – Overseas vendor partner who can fit
the company’s product into its units so the products can be used
by service providers who own the unit or troubleshoot critical
environmental contingencies. Pacificfortia is a custom boat
designer, builder and manufacturer of various naval platforms
from 3 meters to 25 meters in length and versed in both
fiberglass and aluminum construction. Eddie Marine provides
fusion coated hardware as well as exhaust systems that
Pacificfortia can input into their product as well as ensure that
Eddie Marine products meet environmental standards.
· Value Multiplier – globalizing in-country partner who can
help the company target partners in the entire region to help
grow demand for Eddie Marine products. Broadwater Marine
has a national and global presence and is recognized as the
largest yacht builder in the Asia Pacific where it sells boats,
boat parts, and provides marine supplies. Due to its national and
global presence, broad business networks in the region,
extensive customer base, and reputation for offering a wide
range of services and products, Broadwater Marine is in a
unique position to assist Eddie Marine in targeting other
strategic partners in the South Pacific region that can aide in its
desire to increase its presence in the region.

Part III
Execution （JUNJIE WANG & YIFU ZUO） Comment by
Vipin Gupta: Excellent full points on this section. Junjie
17/17.5 – will update once you add citations to part 2. Yifu
16.5/17.5 – will update once you add citations to part 1 and 2.
Eddie Marine needs to build strong relationships with local
partners to achieve maximum project efficiency and maximum
profitability. At the same time, the company's biggest challenge
is to create value and to increase market share in the local
market, while having a positive impact on ship manufacturing
and production value, surpassing local stakeholder networks.

Eddie Marine is committed to become a global, individual,
technology and responsible company. Eddie Marine's Yellow
Sea strategy is as follows:(JUNJIE WANG)
Product Integrity. (JUNJIE WANG)
Eddie Marine will have a product and service center to ensure
the integrity and technology of the partner's products.
Pacificfortia Marine Technologies Inc. will serve as Eddie
Marine's local service center, which will sell ships and
components conducting of Eddie Marine product technology and
undergoing market quality inspections. Their customer service
department will accept product-relate complaints and
recommendations, which helps Eddie Marine to ensure product
quality.
Process Integrity. (JUNJIE WANG)
Eddie Marine will establish a joint venture product center and
service center to ensure process integrity. Establish strategic
partnerships with local companies that specialize in marine
accessories. In cooperation with Boat Shop Philippines, Eddie
Marine will produce varieties of new high-tech performance
accessories. For instance, with Boat Shop Corporation
technology, Eddie Marine can modify and customize vessels to
meet their needs by drawing the yard structure. Customers can
choose from several designs and make the order. Eddie Marine
will retain some of its design ownership and meet the individual
needs of its customers to the greatest extent.
Value Integrity. (YIFU ZUO)
Eddie Marine will establish a product and credit center and
after-sales service center to ensure the integrity of the value and
industry chain. The product and credit center cooperates with
Boat Depot Philippines. Eddie Marine is mainly responsible for

product development and technical support, because the
products guaranteed by customers are guaranteed. It is a
genuine product, we will launch the anti-counterfeiting code of
each material for verification. Boat Depot Philippines is mainly
responsible for the procurement of raw materials and product
promotion. The after-sales service center can help customers
solve the quality problems encountered in product application.
Eddie Marine will work with Boat Depot Philippines to ensure
product quality and customer experience.
Entity Integrity. ( YIFUZUO)
Eddie Marine will establish a franchise and franchise system.
Eddie Marine has a franchise that can be a product, service,
business technology, trade name, logo, and other special forces
that bring operational benefits. Eddie Marine will cooperate
with Boat Depot Philippines to send advertising information.
eddie marine will give local franchisees a complete set of
operating systems for information, knowledge, etc., and at the
same time grant franchisees the use of certain areas such as
store names, trade names, trademarks, service marks, etc.
Monopoly use rights, and continue to conduct business guidance
during the contract period. Ensure the integrity of business
entities and industry chains.
Process Integrity
Eddie Marine will have a product and service center to ensure
the integrity and technology of the partner's products
Entity Integrity
EEddie Marine will establish a franchise and franchise system.r
Product Integrity

Eddie Marine will establish a joint venture product center and
service center to ensure process integrity
Value Integrity
Eddie Marine Inc. will establish a product and credit center and
after-sales service cente
Step 9 (Brigette Burton & Abdullh Alnasser) Comment by
Vipin Gupta: Excellent – full points on this section. 16.5/17.5
to Brigette – will update once you add citations to part 1 and 2.
14.5/17.5 for Abdullah – will update once you fix part 1 and
add citations to part 2.
Visioning
Step 9 (Brigette Burton & Abdullah Alnasser)
Critical Success (Brigette Burton)
Eddie Marine Company is poised to enter the global market by
expanding to the Philippines, ranked as the country with the
39th largest economy in 2018, and ranked 13th among the 43
countries in the Asia–Pacific region. By partnering with the
four local companies, Eddie Marine can utilize its strategic
advantages, of development and distribution to introduce its
own products to the global market and broaden its distribution
into the Asia-Pacific region.
Critical Growth (Brigette Burton)
It is necessary for Eddie Marine to look to new locations
outside of the United States, to grow the company and develop a
global presence in the boat accessories industries. The global
recreational boating market is expected to reach an estimated $
30.0 billion. The company considered the Philippines as the
country in which to expand as it offers an opportunity for Eddie
Marine to further manufacture quality marine products, but
work with partners to develop other quality products to be sold
in the Asia- Pacific region and beyond.

To expand globally, Eddie Marine Inc. will develop the four
following scenarios:
· Scenario 1 (Brigette Burton): Eddie Marine will offer its own
designs to customers. Through a local partnership with Boat
Depot Philippines, the company will expand its distribution of
boating accessories as well as sell the products they
manufactured, Fusion Coat and the EMI Thunder which is
already sold in North America to customers in the Philippines.
Through a marketing and distribution partnership with Boat
Depot Philippines, Eddie Marine will offer American products
that appeal to the Filipino boating enthusiast as well as fishing
industry consumers.
· Scenario 2 (Brigette Burton):Eddie Marine will work with
Boat Shop Philippines to design custom boat accessories that
can be sold in both the Philippines and in the US. By working
with Boat Shop Philippines, Eddie Marine has access to the
company’s excellent innovation technology as well as highly
skilled employees that develop boating equipment that will
appeal to customers in the Philippines, as well as North
America.
· Scenario 3 (Abdullah Alnasser): Eddie Marine will partner
with Broadwater Marine to arrange contracts with other local
companies to display the products they manufacture such as
boat engines as well as their Fusion Coat, boat parts. This will
create an easier channel of communicating with their customers
who will need their services.
· Scenario 4 (Abdullah Alnassar): Eddie Marine will use its
web services by use of XML to encode all its Web
communications to a web service in partnership with
PacificFortia. Therefore Eddie Marine will help PacificFortia
recommend the boat designs to boat user customers all over the
world by displaying new designs. With PacificFortia

Technologies they will develop better web services.
As Eddie Marine strategically expands into the global market by
partnering with the above four companies in the Philippines, the
company can utilize the local market as a launch pad to create a
global presence in the international boating industry. By
establishing a market in the Asia-Pacific region Eddie Marine is
competing in existing market space, creating and capturing new
demand, creating opportunities for growth and further success
and increased profitability.
Eddie Marine will offer its own products by partnering with
Boat Depot Philippines, offering boat accessories that can be
sold in the Philippines and sell the partners accessories in the
US.
Eddie Marine will work with Boat Shop Philippines to design
custom boat accessories that can be sold in the US and the
Philippines utilizing their innovation and technology
Eddie Marine will partner with Broadwater Marine to arrange
contracts with local boat sale companies in the Asia-Pacific
region to display the products it manufactures in the US.
Eddie Marine will develop an XML Web communication service
in partnership with PacificFortia utilizing their technologies.
Step 10. Implementation – Accountability and Contingency
Plan (Le Chen) Comment by Vipin Gupta: Not submitted.
Therefore, final grade for Le Chen is 10/17.5. Will update
once complete implementation plan and add citations to part 1
and 2.

References
Boat Depot. http://www.boatdepot.ph/about.html
Boat Shop. (n.d.). Boat Shop Philippines. Retrieved from
http://boatshopphilippines.com/about/
Caroline Uy, (2019). Philippines ‘Attracting More Calls’.
Retrieved from https://www.cruiseindustrynews.com/cruise-
news/20816-philippines-attracting-more-calls.html
Eddie Marine (n.d.). Eddie Marine. Retrieved from
https://www.eddiemarine.com/
Gupta, V. (n.d.). Business Strategies based on Value Chains –
Differentiation, Cost Leadership and Blue Ocean.
Module3 ：The Global Value Chain
https://www.coursera.org/lecture/global-strategy-two/the-
global-value-chain-ceKf3
Pacificfortia Marine Technologies Inc. (n.d.). Retrieved from
http://www.pacificfortia.com/

Group 7Serena AguirreOthman AlhusayniAbdu.docx

Group 7Serena AguirreOthman AlhusayniAbdu.docx

Recommended

Recommended

More Related Content

Similar to Group 7Serena AguirreOthman AlhusayniAbdu.docx

Similar to Group 7Serena AguirreOthman AlhusayniAbdu.docx (20)

More from shericehewat

More from shericehewat (20)

Recently uploaded

Recently uploaded (20)

Group 7Serena AguirreOthman AlhusayniAbdu.docx