Technological advances like e-commerce, social media, and mobile applications have significantly impacted shopping. E-commerce allows for convenient shopping from home without fees, and retailers can gain valuable customer information online. Social media gives brands new ways to target consumers and display products. Mobile applications enhance the in-store shopping experience and allow seamless multi-channel experiences. The digital age has transformed shopping into a largely online experience integrated with technology.

1. TECHNOLOGY’S
IMPACT ON SHOPPING
TODAY
Malinda Knowles—Ekaterina Kan—Yu Kuo—Josephina Gigliotti
FM 268 Online 2
Team Development Workshop
Professor Vassalotti
July 20, 2014

2. Team Mission:
We are a research and analysis team who studies the
latest developments and trends in the fashion industry.
Our motto is “Stay Hungry, Stay Foolish” which
means, always push yourself and be eager to try new
ideas.

3. TECHNOLOGY HAS ENABLED CONSUMERS TO
READILY AND EFFICIENTLY SHOP – ANYTIME,
ANYWHERE.
TOPIC STATEMENT
Technological Advances Include:
E-commerce
Social Media
Mobile Applications

4. E-Commerce
Without online presence, retailers face a
risk of loss of potential customers
Consumers turn to e-commerce rather than Brick and Mortar stores;
never having to leave the convenience of their home
Free Shipping and Returns allows customers to ‘barrow’ items until
they finalize their purchase decision after viewing the item in person
When having shipping fees, cart ‘abandonment’ is a risk. 2004 survey
found shipping and handling costs triggered 52% abandonment of
online shopping carts
SHIPPING AND HANDLING

5. E-Commerce
According to eMarketer,
apparel and accessories
leads retail e-commerce
sales, with a 17.2% share of
market, to fuel overall market
growth
“Retailers continue to increase
the scale of their e-commerce
operations, particularly by
investing in online sales platforms
that display product and
convert shoppers more
effectively; apparel sales have
benefitted more than any other
category” - Apparel Drives US Retail
Ecommerce Sales Growth. Emarketer.
www.emarketer.com/newsroom/index.php/apparel-drives-retail-ecommerce-sales-
growth/#QlqjfeDM7cjSsoCA.99

6. Retailers gain greater information more efficiently and quickly from
customers online as apposed to customers in-store.
E-commerce sites log your IP address, remembering your last visits and
items left in your cart
An increase in email checking, as the average smart phone user checks
email 34 times a day, causes retailers to take advantage and reach out to
consumers daily.
E-Commerce
GAINING CUSTOMER INFORMATION AND TARGETING

7. E-Commerce
• Virtual Fitting Rooms offer the simplicity and easiness of trying on
clothing
• Stores like Bloomingdales worked with FaceCake to build a library
of outfits by Rachel Zoe and many other designers to demonstrate
its technology during its Fall Fashion Week 2012
• Saks Fifth Avenue features an entire runway for you to see how
garments move
• Amazon’s MYHABIT site provides 360-degree views of garments
in a simulation videos
BEATING CUSTOMERS GARMENT FIT FEAR WHEN
ORDERING ONLINE

8. t
E-Commerce
VIRTUAL FITTING
ROOMS

9. E-Commerce
• Excitement of competing with other shoppers for limited number
of items
• Concept took sample sales and transplanted them to the internet
so ladies and men wouldn’t need to leave their offices to shop
• Members feel a sense of speciality as flash sale websites hold
members only, VIP private events
FLASH SALES

10. Social Media
• Pinterest allows companies and brands to
display images of products on boards, linking
them back to websites
• Facebook serves you ads while also allowing
retailer to hold stores
• “There was a lot of anticipation that Facebook
would turn into a new designation store, a place
where people would shop.” -Sucharita Mulpuru
• Social media offers a personal approach for
retailers to target consumers by developing
communities, creating content to be shared and
talking/listening directly to consumers
TOOLS

11. Social Media
• In the past 4 years, the number of smartphone sin the United rates has
grown from 62.6M to an astonishing 144.5M with more than 75% of
households having at least one smartphone. As a result, consumers
shopping habits have changed drastically in recent years and new
technology will continue to fuel this evolution

12. Mobile Application
• Brick and mortar retailer experience
significantly less foot traffic in recent years due
to online shopping popularity and growth
• Research has shown that “the use of mobile
application for in-store shopping purposes
nearly doubled in the past year while data from
Point Inside shows that shoppers who use apps
featuring its in-store mode display a four to five
times increase in interactions compared to users
of apps without indoor location.”- Tode,
Chantel. Retail apps with the sotre mode drive
up to 5x more interactions www.mobile
commerce daily.com/retail-apps-with-store-
mode-drive-up-to-5x-more-interactions

13. Mobile Application
• Retailers have started to re-vamp
their stores. Walmart has relaunched
their entire website and mobile apps
to the customer can have a seamless
multi-channel experience - their app
will recognize when a customer is in
the store and provide details to the
customer such as locations of items,
map of store, price check scanning,
and creating/viewing their shopping
list to make the store experience
much smoother and efficient

14. Conclusion
Traditional stores may soon become a
thing of the past
From smartphones to mobile apps,
social media to e-commerce, shopping
has found its way into almost every
aspect of our technological lives. The
digital age is here to stay. Are you ready
to advance?