The document discusses key topics related to culture, media, and globalization. It defines culture and media, and explains how media influences culture to create media culture. Globalization and the role of media in globalization is also examined. Five time periods in the study of globalization and media are outlined, including oral communication, script, printing press, electronic media, and digital media. The impact of popular music on globalization is also briefly discussed.

2. GROUP 1
GROUP 1
TUPPIL, SHERRY MAY A.
TUPPIL, SHERRY MAY A.
SEVILLA, IRISH
SEVILLA, IRISH
VARGAS, CHARLENE MAE
VARGAS, CHARLENE MAE
TALAUE, CRISTAL JADE
TALAUE, CRISTAL JADE
SARMIENTO, GIENEVA
SARMIENTO, GIENEVA
TUBANIA, DEXTER
TUBANIA, DEXTER
VALIENTE, MARK ANDERSON
VALIENTE, MARK ANDERSON

3. KEY TOPICS:
KEY TOPICS:
-Definition of Media,
Culture and Media
Culture
-Globalization and
Media
-Five Periods in the
Study of Globalization
and Media
-Popular Music and
Globalization

4. CULTURE
- the customary beliefs, social forms, and
material traits of a racial, religious, or social
group
- the characteristic features of everyday
existence (such as diversions or a way of
life) shared by people in a place or time.
Webster

5. MEDIA
The term media, which is the plural of medium, refers to
the communication channels through which we
disseminate news, music, movies, education, promotional
messages and other data.
It includes physical and online newspapers and other
magazines, television, radio, telephone, the internet, fax
and billboards.
It describes the various ways through which we
communicate in society. Because it refers to all means of
communication. Everything ranging from a telephone call
to the evening news on television can be called media.

6. MEDIA CULTURE
It refers to the culture created under the
influence of mass media. The concept of Media
Culture infers it's impact on society's information
consumption and intellectual guidance. Media
Culture tend to be a major factor in the formation
of mainstream culture since it affects society's
opinions, values, tastes, attitudes, and
informational availability.

7. GLOBALIZATION
GLOBALIZATION
AND
AND
THE MEDIA
THE MEDIA

8. ROLE OF MEDIA
ROLE OF MEDIA
While in everyday
language "
globalization" usually
refers to economic
and political
integration on a word
scale, it also has a
crucial cultural
dimension in which
the media have a
central role.

9. In that sense, media
globalization is about
how most national
media system have
become more
internationalized,
becoming more open
to outside influences,
both in their content
and in their ownership
and control. (Sinclair,
2015)

10. FIVE TIME
PERIODS
IN THE
STUDY OF
GLOBALI-
FIVE TIME
PERIODS
IN THE
STUDY OF
GLOBALI-
FIVE TIME
PERIODS
IN THE
STUDY OF
GLOBALI-
FIVE TIME
PERIODS
IN THE
STUDY OF
GLOBALI-
FIVE TIME
PERIODS
IN THE
STUDY OF
GLOBALI-
FIVE TIME
PERIODS
IN THE
STUDY OF
GLOBALI-
ZATION
AND
MEDIA
ZATION
AND
MEDIA
ZATION
AND
MEDIA
ZATION
AND
MEDIA

11. 1. Oral Communication
2. Script
3. Printing Press
4. Electronic Media
5. Digital Media

12. ORAL COMMUNICATION
ORAL COMMUNICATION
Of all forms of media, human speech is the oldest and most enduring
Humans are allowed to cooperate and communicate through
language.
Language as a means to develop the ability to communicate across
culture are the lifeline of Globalization.
Language contributes to the formation of culture. Language is in a
sense the substance of culture.
Language serve as important symbols of group belonging enabling
different groups of people to know what ethnic groups they belong to
and what common heritages they share.
Without a language, people would lose their cultural identity.
(Delhumeau 2011)

13. Roughly
40% of languages are now endangered, eften
while less than 1,000 speakers remaining.
Meanwhile, just 23 language account for more
than half the world's population.
7,117
LANGUAGE SPOKEN TODAY
ETHNOLOGUE
ETHNOLOGUE

14. SCRIPT
SCRIPT
Writing is a humankind's principal technology for
collecting, manipulating, storing retrieving,.
communicating and disseminating information.
Writing may have been invented independently three
times in different parts of the worl: in the Near East,
China and Mesoamerica. Writing is a system of
graphic marks representing the units of a specific
language. Cuneiform script created in mesopotamia,
presentday Iraq, is the only writing system which can
be traced to it's earliest prehistoric origin. (Besserat,
2014)

15. Cuneiform script
Photo: University of Oxford

17. PRINTING PRESS
PRINTING PRESS
The printing press is a device that allows for
the mass production of uniform printed
matter, mainly text in the form of books,
pamphlets and newspapers. It
revolutionized society in China where it was
created.

18. Diamond Sutra from Tang-dynasty China, 868 AD (British
Museum). Which is widely seen as the earliest existing
printed book.

19. Photo: Martin Luther College
Johannes
Gutenberg further
developed the
printing press in
the 15th century
with his invention
of the Gutenberg
press.

20. CONSEQUENCES
OF PRINTING
PRESS
CONSEQUENCES
OF PRINTING
PRESS
CONSEQUENCES
OF PRINTING
PRESS
CONSEQUENCES
OF PRINTING
PRESS

21. The printing press
changed the very
nature of knowledge.
It preserved
knowledge which had
been more malleable
in oral cultures, it also
standardized
knowledge.
Print encouraged the
challenge of political
and religious authority
because of its ability
to circulate
competing views.
Printing press
encouraged the
literacy of the public
and the growth of
schools.

22. Lands and culture were learned by people
through travels. News around the world were
brought through inexpensive and easily
obtained magazines and daily newspapers.
People learned about the world. Indeed
printing press helped foster globalization
and knowledge of globalization.

23. MANUSCRIPT OF PIGAFETTA

24. ELECTRONIC MEDIA
ELECTRONIC MEDIA
Refers to the broadcast or storage media
that take advantage of electronic technology.
Include television, radio, internet, fax, CD-
ROMs, DVD and any other medium that
requires electricity or digital encoding of
information.

25. EVOLUTION OF TELEVISION
EVOLUTION OF TELEVISION

26. ELECTRONIC MEDIA
ELECTRONIC MEDIA
In the 20th century, the only available mass
media in remote villages was the radio while
film was soon developed as an artistic
medium for great cultural expression. The
most powerful and pervasive mass media is
television as it brought the visual and aural
power of film with the accessibility of radio.
The introduction of television was a defining
moment in globalization. (Lule, 2012)

27. DIGITAL MEDIA
DIGITAL MEDIA

28. DIGITAL MEDIA
DIGITAL MEDIA
The computer is considered the most important
media influencing globalization computers give
access to global and market place and transformed
cultural life.
Our daily lives is revolutionized by digital media.
People are able to adopt and adapt new practices like
fashion, sports, music, food and many others through
access of information provided by computers . They
also exchange ideas, establish relations and linkages
through the use of Skype, Google, Chat, Zoom, and
other platforms.

29. POPULAR MUSIC
POPULAR MUSIC
AND
AND
GLOBALIZATION
GLOBALIZATION

30. What kind of music do you
listen to?
Who is your favorite musical
artis?
What influence you to like that
kind of music?
Do you have your musical
heroes? Where are they from?
What are their nationalities?
YOUR MUSIC
YOUR MUSIC

32. MUSIC AND COLONIZATION
MUSIC AND COLONIZATION
The Spanish imperial project was, arguably. The first to connect things globally
with the conquest of Manila in 1570. One can start to speak of musical
globalization at this early date, as Irving suggest in a recent study of colonial
counterpoint in the Philippines (Irving. 2010)
In commenting on the speed with which indigenous population turned towards
church counterpoint and in fact became noted for their musical skill far beyond
the Philippines. Irving observed that pre-colonial indigenous practice also
involved multipart singing. And involved devotion to female deities. Many were,
in other words, ready to participate in their colonial transformations musically
speaking at least.
Local elites, in which there was much intermarriage, came to understand
themselves as mixed and attribute value of their "mixed" cultural practices ("
mestizaje"). They took particular pride in their church music.
The Manila church thus led in the development of a variety of new Marian
reportories many of which were exported via Mexico to Europe.

33. Music participates in the reinforcing of
boundaries of culture and identity. Popular
music explains the complex dynamics of
globalization not only because it is popular
but music is highly mediated, is deeply
invested in meaning and has proven to be an
extremely mobile and resourceful capital.
(El-Ghadban. 2014)
MUSIC AND COLONIZATION
MUSIC AND COLONIZATION