The document provides 20 tips for online advertising including keeping the target customer in mind, ensuring ad accuracy, using negative keywords, keyword targeting, mobile-preferred ads, conversion tracking, campaign monitoring and tweaking, remarketing, including main keywords, clear calls-to-action, targeting new devices, using text messages for local ads, various ad formats like text, images, rich media and video, using creativity and impressive language to create curiosity, using high quality images and emotional appeal, communicative and thematically sound ads, ads that are interesting and credible, drawing attention of the target market, and using creative style, tone, words, format and color.

2. http://socialbubble.global
Tip 1: Keep your target customer in mind
when writing your ads.

3. http://socialbubble.global
Tip 2: Your ads need to be entirely accurate
for the landing page advertised.

4. http://socialbubble.global
Tip 3: Use negative keywords.

5. http://socialbubble.global
Tip 4: Implement keyword targeting to your
ads.

6. http://socialbubble.global
Tip 5: Use mobile-preferred ads within your
enhanced campaigns.

7. http://socialbubble.global
Tip 6: Implement conversion tracking.

8. http://socialbubble.global
Tip 7: Monitor and tweak your campaigns.

9. http://socialbubble.global
Tip 8: Use Google's Remarketing Option.

10. http://socialbubble.global
Tip 9: Always include one of your main
keywords in your ad copy or header.

11. http://socialbubble.global
Tip 10: Use clear call-to-action words.

12. http://socialbubble.global
Tip 11: Target new mobile devices.

13. http://socialbubble.global
Tip 12: Text messages work better for local
advertising.

14. http://socialbubble.global
Tip 13: Use online advertising, these adverts
can be text adverts, text and image adverts,
image adverts or rich media and video
adverts.

15. http://socialbubble.global
Tip 14: Use creativity. It is the function of
online advertising.

16. http://socialbubble.global
Tip 15: Use impressive language and create
curiosity.

17. http://socialbubble.global
Tip 16: Use high quality images and emotional
appeal.

18. http://socialbubble.global
Tip 17: Ad must be communicative and
thematically sound.

19. http://socialbubble.global
Tip 18: It must be interesting and have
credibility.

20. http://socialbubble.global
Tip 19: Draw the attention of target
marketplace.

21. http://socialbubble.global
Tip 20: Use creative style, tone, words,
format and color.