Green marketing involves promoting environmentally friendly products and aims to educate consumers about environmental issues. It faces challenges like lack of standardization, being a new concept, and requiring patience as it grows. Green marketing has evolved from early ecological concerns to current focus on sustainability. Market segments range from true environmentalists to those apathetic to issues. Top green companies in India include Suzlon Energy, ITC Limited, and Tata Metals which implement initiatives like renewable energy use. Green marketing utilizes a marketing mix addressing green products, promotion, place, and price. It remains an emerging concept in India.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Green Marketing by Vijay Tandon, Director PGDM & International Programs, Univ...Tarun Anand
The future of all businesses is to build sustainable practices across every function and communicate this effectively to customers to build customer loyalty and repeat purchase. Green Marketing effectively allows you to learn how to effectively position your company to sustainable success and address the Triple Bottom line - Profits, Environment and Society by Pro
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Greenwashing has become a very popular way for corporations to get ahead of their competitors.
It is a way for corporations to make themselves more marketable by hiding behind a mask and concealing their true colors.
Not only has greenwashing fooled the general public, but it has made many corporations extremely prosperous. With the amount of competition out there, it doesn’t look like the end of greenwashing is anywhere near. Greenwashing has proven itself a workable solution for the many corporations using the technique, but at the same time, has stirred up a lot of discussion.
Greenwashing will continue to be utilized by many corporations and the consumer will continue to buy. In a world where the fight to the top is a never ending battle, greenwashing will continue to be the tool of choice.
This is the case study of the subject Managerial Accounting. It deals with the Break Even point. The analysis is basically on the break -even analysis for the multiple products. We have done the full analysis and the solution is in the presentation.
Marketing and encouraging consumer demand often leads to consumption of natural resources and unsustainability. Presently marketers identify the importance of sustainability in the marketing concept and thus they focused on energy saving, use of biodegradable material and recycle the used material for manufacturing and packaging the products. Sustainable marketing helps to reduce the carbon footprint, waste material and use of plastic products.
Green Marketing by Vijay Tandon, Director PGDM & International Programs, Univ...Tarun Anand
The future of all businesses is to build sustainable practices across every function and communicate this effectively to customers to build customer loyalty and repeat purchase. Green Marketing effectively allows you to learn how to effectively position your company to sustainable success and address the Triple Bottom line - Profits, Environment and Society by Pro
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Greenwashing has become a very popular way for corporations to get ahead of their competitors.
It is a way for corporations to make themselves more marketable by hiding behind a mask and concealing their true colors.
Not only has greenwashing fooled the general public, but it has made many corporations extremely prosperous. With the amount of competition out there, it doesn’t look like the end of greenwashing is anywhere near. Greenwashing has proven itself a workable solution for the many corporations using the technique, but at the same time, has stirred up a lot of discussion.
Greenwashing will continue to be utilized by many corporations and the consumer will continue to buy. In a world where the fight to the top is a never ending battle, greenwashing will continue to be the tool of choice.
This is the case study of the subject Managerial Accounting. It deals with the Break Even point. The analysis is basically on the break -even analysis for the multiple products. We have done the full analysis and the solution is in the presentation.
Marketing and encouraging consumer demand often leads to consumption of natural resources and unsustainability. Presently marketers identify the importance of sustainability in the marketing concept and thus they focused on energy saving, use of biodegradable material and recycle the used material for manufacturing and packaging the products. Sustainable marketing helps to reduce the carbon footprint, waste material and use of plastic products.
Marketing can be a solution to the environmental crisis, and clever marketers realize that it is in their best interest to be truly "green." This presentation discusses why green marketing and production processes are a key competitive advantage, and how marketers can successfully market "green" products.
SoftGains Tech Solutions delivers quality Web Design, SEO, E-commerce, Domain Name registration , Web Hosting services and also has IT Training department.
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
Polonsky (1994) defines green marketing as, All activities designed to generate and facilitate any exchanges intended to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment". India is a world leader in green IT potential, according to a recently released global enterprise survey. Among the companies that have succeeded thus far in their green marketing strategies are Apple, HP, Microsoft, IBM, Intel, Sony and Dell. HCL has a comprehensive policy designed to drive its environmental management program ensuring sustainable development. HCL is duty bound to manufacture environmentally responsible products and comply with environmental management processes right from the time products are sourced, manufactured, bought by customers, recovered at their end-of-life and recycled. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization's objective. So green marketing is inevitable. The paper examines the present trends of green marketing in India and its future.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Green marketing
1.
2. Flow of presentation
• Definition
• Challenges in green marketing
• Evolution of green marketing
• Consumer environmental segments
• Green marketing mix
• Top companies that paint India green
3. According to the American Marketing Association,
green marketing is the marketing of products that are
presumed to be environmentally safe.
Thus green marketing incorporates a broad range of
activities, including product modification, changes to
the production process, packaging changes, as well as
modifying advertising.
4. The products those are manufactured through green
technology and that caused no environmental hazards
are called green products
5. INICIATIVES TAKEN IN INDIA FOR
GREEN MARKETING
REVA ELECTRIC CAR: MAHINDRA & MAHINDRA LIMITED
6. Indian Green building council, formed by
Confederation of Indian Industry (CII) in the year
2001, is continuously striving towards wider adoption
of eco-friendly / green building concepts in the Indian
Industry.
7.
8. CHALLENGES IN GREEN MARKETING
1
• Need for Standardization
2
• New Concept
3
• Patience and Perseverance
4 • Avoiding Green Myopia
9. Need for Standardization
It is found that only 5% of the marketing
messages from Gree campaigns are entirely
true and there is a lack of standardization to
authenticate these claims. There is no
standardization currently in place to certify a
product as organic. Unless some regulatory
bodies are involved in providing the certifications
there will not be any verifiable means. A standard
quality control board needs to be in place for
such labelling and licensing.
International Journal of Innovations in Engineering and Technology (IJIET)
10. New concept
Indian literate and urban consumer is getting more
aware about the merits of green products. But it is still
a new concept for the masses. The consumer needs to
be educated and made aware of the environmental
threats. The new green movements needs to reach the
masses and that will take a lot of time and effort. By
I dia’s ayurvedic heritage, Indian consumers do
appreciate the importance of using natural and herbal
beauty products. Indian consumer is exposed to
healthy living lifestyles such as yoga and natural food
consumption. In those aspects the consumer is already
aware and will be inclined to accept the green
products.
11. Patience and Perseverance
The investors and corporate need to view the
environment as a major long-term investment
opportunity, the marketers need to look at the
long-term benefits from this new green
movement. It will require a lot of patience and
no immediate results. Since it is a new
concept and idea, it will have its own
acceptance period.
12. Avoiding Green Myopia
The first rule of green marketing is focusing on customer
benefits i.e. the primary reason why consumers buy certain
products in the first place. Do this right, and motivate
consumers to switch brands or even pay a premium for the
greener alternative. It is not going to help if a product is
developed which is absolutely green in various aspects but
does not pass the customer satisfaction criteria. This will lead
to green myopia. Also if the green products are priced very
high then again it will lose its market acceptability.
13. Contd...
• Green marketing encourages green
products/services, green technology, green
power/energy; a lot of money has to be spent
on R&D programmes. Thus practicing green
marketing initially will be a costly affair.
14. Contd...
• The customers may not believe in the firms
strategy of Green marketing, the firm therefore
should ensure that they convince the customer
about their green product, this can be done by
implementing Eco-labelling schemes. Eco-
labelling schemes offer its approval to
e viro e tally less har less products have
been very popular in Japan and Europe. In fact
the first eco-label programme was initiated by
Germany in 1978.
15. Contd...
• Initially the profits will be very low since
renewable and recyclable products and green
technologies are more expensive. Green
marketing will be successful only in long run.
• Many customers may not be willing to pay a
higher price for green products which may
affect the sales of the company.
16. Google Trends reports that “green marketing”
originated from India than from any other country
RANK COUNTRY
1 INDIA
2 UK
3 US
4 THAILAND
5 AUSTRALIA
6 CANADA
7 CHINA
19. First phase
"Ecological" green marketing and during this
period all marketing activities were concerned
to address environment problems and provide
remedies for environmental problems.
20. Second phase
"Environmental" green marketing and the focus
shifted on clean technology that involved
designing of innovative new products, which
take care of pollution and waste issues.
23. True blue greens (30%)
True Blues are the environmental leaders and
activists. They are characterized by a strong
knowledge of environmental issues. They are
more likely than the average consumer to
engage in environmentally conscious
behaviour, such as recycling
24. Greenback Greens (10%)
Greenbacks do not have the time or inclination
to behave entirely green. However, they are
more likely to purchase green.
25. Sprouts (26%)
Sprouts are environmental fence sitters. They
feel some environmental issues are worth
supporting, but not others. They will purchase
an environmentally conscious product, but
only if it meets their needs.
26. Grousers (15%)
Grousers believe that their individual
behaviour cannot improve environmental
conditions. They are generally uninvolved and
disinterested in environmental issues.
27. Apathetic (18%)
Apathetic are not concerned enough about the
environment to do anything about it. They
also believe that environmental indifference is
mainstream.
28. 4 gree p’s of
marketing
Green
product
Green
promotion
Green
place
Green
price
29. Top Companies that Paint India Green
1. Suzlon Energy
The world's fourth largest wind-turbine maker
is among the greenest and best Indian
companies in India. Tulsi Tanti, the visionary
behind suzlon, convinced the world that wind
is the energy of the future and built his factory
in Pondicherry to run entirely on wind power.
Suzlori's corporate building is the most energy
efficient building ever built in India .
30. 2. ITC Limited
ITC strengthened their commitment to green
technologies by introducing 'ozone treated
elemental chlorine free' bleaching technology
for the first time in India. The result is an
entire new range of top green products and
solutions: the environmentally friendly multi-
purpose paper that is less polluting than its
traditional counterpart.
31. 3. Tata Metallic's Limited(TML)
Every day is Environment Day at TML, one of
the top green firms in India. A practical
example that made everyone sit up and take
notice is the company's policy to discourage
working on Saturdays at the corporate office.
Lights are also switched off during the day
with the entire office depending on sunlight
32. 4. (TNPL)Limited
Adjudged the best performer In the 2009-2010
Green Business Survey, TNPL was awarded the
Green Business Leadership Award in the Pulp and
Paper Sector. The initiatives undertaken by this
top green firm in India includes two Clean
Development Mechanism projects and a wind
farm project that helped generate Carbon
Emission Reductions earning Rs. 17.40 Crore.
33. 5.GREEN IT PROJECT: STATE BANK OF INDIA (SBI)
By using eco and power friendly Equipment in its 10,000 new atms, the
Banking giant has not only saved power Costs and earned carbon credits,
but also Set the right example for others to follow. Sbi is also entered into
green service Known as gree channel cou ter . Sbi Is providing many
services like; paper less Banking, no deposit slip, no withdrawal Form, no
cheques, no money transactions Form all these transaction are done
through Sbi shopping & atm cards. State bank of India turns to wind
energy to reduce Emissions. The wind project is the first Step in the state
bank of India's green Banking program dedicated to the Reduction of its
carbon footprint and Promotion of energy efficient processes, among the
bank's clients.
34. The 2011, top 10 Green Brands in India are:
1. AMUL
2. Dabur India ltd.
3. Infosys
4. Taj Hotels
5. Britannia Industries ltd.
6. Suzlon India
7. Hindustan Unilever Ltd.
8. Wipro technologies ltd.
35. Contd...
9. Maruti Udyog ltd.
10. Godrej Consumer Products
INTERNATIONAL JOURNAL OF SOCIAL SCIENCES & INTERDISCIPLINARY RESEARCH
36. Conclusion
From the above, conclude that Green
marketing is not going to be an easy concept.
The firm has to plan and then carry out
research to find out how feasible it is going to
be. Green marketing has to evolve since it is
still at its infancy stage. Government and
Social organizations may compel all the
organization to practice Green Marketing for
sustainable development.