The document discusses green marketing and its importance. It defines the green marketing mix as product, price, place, and promotion. It notes features like producing eco-friendly products, waste minimization, and sustainability. Reasons for green marketing include opportunities, corporate social responsibility, government and competitive pressures, costs/profits, and satisfying human needs. While still developing, green marketing gives companies advantages like innovation and favorable consumer image. The conclusion states green marketing balances economic and environmental aspects and more research is still needed in this area.

1. SWAMI VIVEKANANDA COLLEGE

3. EXAMPLES
 Lead Free Paints From Kansai Nerolac :-
Kansain Nerolac has worked on removing hazardous
heavy metals from their paints.
 Wipro’s Green Machines :-
Wipro Info Tech was India’s first company to launch environment
friendly computer peripherals.
Wipro has launched a new range of desktops and laptops called
Wipro Greenware, thus reducing e-
waste in the environment.
 TATA Group Of Companies :-
Tata Motors Ltd. Has developed their showroom by using green
items and elements in its
design. It show eco-friendly atmosphere that attracts people
towards itself.
 IDEA-(Use mobile , Save Paper) :-
IDEA cellular is on a mission to paint the city green and also

4. Green Marketing Mix.
 Product :
A product should offer ecological products which not harm the
environment but
should protect it.
 Price :
Prices for such products are little higher as compared to other products.
 Place :
A distribution logistics is of crucial importance ; main focus is on ecological
packaging. Green products should be marketed to local a well as national
markets.
 Promotion :
A communication with the market should put stress on environmental

6. Features and Benefits Of Green Marketing
 Green Marketing helps to produce eco-friendly products.
 Green products focuses on wastage minimization and proper resource planning.
 Green Marketing helps in sustainability of environment.
 Green Marketing is also contributing for reduction of various green house gases in the environment.
 Encourages the marketers to develop energy-efficient products.
 Encourages the concept of ‘Sustainability’.
 Helps save money in the long run.
 Helps companies to develop innovative products.
 Gives them competitive advantage and favorable image among consumers.
 The employees and consumers feel proud to be associated with and environmentally responsible
company.

7. WHY GREEN MARKETING ???
 Opportunities or competitive advantage.
 Corporate social responsibilities(CSR).
 Government pressure.
 Competitive pressure.
 Cost or profit issues.
 Satisfy human needs.
 Opportunity for growth.
 Social responsibility.
 Cost reduction.

8. Conclusion
 Green Marketing should not neglect the economic aspect of marketing.
 Green Marketing is still in its infancy and a lot of research is to be done on green
marketing to fully explore its potential.
 The focus should be on giving back whatever we have taken away from this planet.
 It is time for manufacturers and marketers to become more responsible and
accountable for their actions and devise ways to ensure sustainable growth.
 Green Marketing is still in its infancy.
 Green Products require Renewable & Recycle products that are more expensive.
 Adoption of Green Marketing may not be profitable sometimes in short-run, but those
who first movers, will have competitive edge over the others ion long-run.