This document summarizes Sheri Jacobs' presentation on effective marketing copywriting at the 2010 ASAE & The Center Great Ideas Conference. The presentation focused on understanding audiences, competitors, and products/services in order to craft messaging that resonates. Jacobs stressed knowing who is being marketed to, their interests and trusted sources of information. She also discussed analyzing motivations and addressing common objections to help marketing stand out and increase response rates.
Secrets of Social Media - presented at IBM Israel for SSVNMiriam Schwab
How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.
This document provides tips on personal and corporate online branding. It discusses the importance of personal online branding by monitoring your digital footprint and creating consistent brand messages across social media profiles and blogs. For corporate online branding, it recommends that companies listen to social media conversations, control negative discussions, and manage their online presence. It also presents examples of how negative social media campaigns have impacted corporate brands and stock prices. Finally, it outlines frameworks for measuring social media awareness, consideration, loyalty, and advocates for brands.
This webinar discusses strategies for running successful Pinterest promotions for Valentine's Day. It begins with an introduction from the Head of Customer Success at Pinfluencer. The webinar then covers why Pinterest is an important platform, keys to successful promotions like defining objectives and creating a good user experience, and examples of promotion types. It also discusses analytics and content management tools from Pinfluencer that can help track and run promotions. Time is allotted at the end for questions submitted during registration.
Monthly web trends - April 2012 - by Miriam SchwabMiriam Schwab
This document summarizes Miriam Schwab's presentation on web trends for marketing professionals. Some of the key topics discussed include Google removing underused features from Google Webmaster Tools, storing Webmaster Tools data for 90 days, the Google Penguin update targeting over-optimized links, and new features for Google+, Facebook, LinkedIn, YouTube and Pinterest. Schwab also discusses tools for marketers and provides news items like Facebook decorating its roof with a large QR code.
Webinar 30 min promotions b-ps 3-21-13Sharad Verma
- The webinar provided 5 tips for running successful Pinterest promotions including setting objectives, creating a great user experience, making the promotion easy to manage, promoting the campaign widely, and maintaining momentum over time.
- Examples of effective promotion types included re-pinning from curated boards, re-pinning individual pins, and asking users to follow the profile to stay engaged on Pinterest.
- Tracking and analytics tools from Piqora were highlighted as helping marketers work smarter by automatically measuring eligibility and providing insights into content performance.
Facebook exchange overview - november 2012Brian Groth
The Facebook Exchange (FBX) allows advertisers to buy targeted Facebook inventory through demand-side platforms. FBX uses third-party data and Facebook user information to target ads without sharing personal user data. Early results show FBX driving better performance than other ad exchanges, with higher returns on ad spend and lower costs-per-acquisition. FBX provides advertisers access to Facebook's large audience in a real-time bidding model.
Secrets of Social Media - presented at IBM Israel for SSVNMiriam Schwab
How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.
This document provides tips on personal and corporate online branding. It discusses the importance of personal online branding by monitoring your digital footprint and creating consistent brand messages across social media profiles and blogs. For corporate online branding, it recommends that companies listen to social media conversations, control negative discussions, and manage their online presence. It also presents examples of how negative social media campaigns have impacted corporate brands and stock prices. Finally, it outlines frameworks for measuring social media awareness, consideration, loyalty, and advocates for brands.
This webinar discusses strategies for running successful Pinterest promotions for Valentine's Day. It begins with an introduction from the Head of Customer Success at Pinfluencer. The webinar then covers why Pinterest is an important platform, keys to successful promotions like defining objectives and creating a good user experience, and examples of promotion types. It also discusses analytics and content management tools from Pinfluencer that can help track and run promotions. Time is allotted at the end for questions submitted during registration.
Monthly web trends - April 2012 - by Miriam SchwabMiriam Schwab
This document summarizes Miriam Schwab's presentation on web trends for marketing professionals. Some of the key topics discussed include Google removing underused features from Google Webmaster Tools, storing Webmaster Tools data for 90 days, the Google Penguin update targeting over-optimized links, and new features for Google+, Facebook, LinkedIn, YouTube and Pinterest. Schwab also discusses tools for marketers and provides news items like Facebook decorating its roof with a large QR code.
Webinar 30 min promotions b-ps 3-21-13Sharad Verma
- The webinar provided 5 tips for running successful Pinterest promotions including setting objectives, creating a great user experience, making the promotion easy to manage, promoting the campaign widely, and maintaining momentum over time.
- Examples of effective promotion types included re-pinning from curated boards, re-pinning individual pins, and asking users to follow the profile to stay engaged on Pinterest.
- Tracking and analytics tools from Piqora were highlighted as helping marketers work smarter by automatically measuring eligibility and providing insights into content performance.
Facebook exchange overview - november 2012Brian Groth
The Facebook Exchange (FBX) allows advertisers to buy targeted Facebook inventory through demand-side platforms. FBX uses third-party data and Facebook user information to target ads without sharing personal user data. Early results show FBX driving better performance than other ad exchanges, with higher returns on ad spend and lower costs-per-acquisition. FBX provides advertisers access to Facebook's large audience in a real-time bidding model.
O documento descreve as competências e responsabilidades de diferentes cargos na contratação de funcionários temporários para escolas estaduais em São Paulo. Compete aos diretores regionais e de escola realizar a contratação e extinção dos contratos, enquanto a administração central verifica a documentação.
The magazine follows standard layout conventions with the masthead in the top left corner, the selling line at the top summarizing the content, and cover lines and images organized according to the rule of thirds. Larger text is used for important details like the main kicker crediting the cover model. The Green Day cover features the band members wearing formal wear with the lead singer in the center, signaling their unity as a group after over 20 years together.
En el video se expone Bloque Académico, en éste se presentan los contenidos, la información, los documentos y la orientación para que el estudiante comience a explorarlos, guiándolo hacia un aprendizaje significativo de interiorización de conocimientos.
Está compuesto por las secciones de Exposición, Rebote, Construcción y Comprobación.
Relationship Academy Presentation: Authenticity in Today's MarketKate-Madonna Hindes
Kate-Madonna Hindes is a speaker who discusses authenticity and using social media to showcase one's true self. She recommends managing your online brand by researching how others see you online and offering authenticity. On LinkedIn, focus on building relationships and getting recommendations; on Facebook, engage with fans and share regularly while managing negative feedback; and on Twitter, talk to followers first before following, share knowledge and humor authentically, and tweet regularly without repetition. By bringing your true human qualities online through social media, you can attract valuable connections and opportunities.
The document provides guidance on how to write effective marketing copy. It discusses conducting research to deeply understand prospective customers, including their behaviors online and the problems they face. The presentation emphasizes listening to customers, creating relevant content for interested communities, discussing the content to generate engagement, promoting content respectfully through social networks, and measuring the results of engagement efforts. It also recommends auditing the benefits of what is being sold and analyzing those benefits to identify advantages, motivations, and favorable experiences customers will gain.
The document summarizes the results of a Pinterest marketing survey and provides recommendations for using Pinterest effectively. Key findings include: referral traffic and sales from Pinterest are growing rapidly for many brands; regular pinning is important for growth; promotions are an effective way to increase engagement but require time; top metrics for executives include sales, traffic, followers and popular pins/boards. The webinar also introduced Pinfluencer, a tool for managing promotions, content, analytics and audiences on Pinterest.
This document outlines a social media strategy and discusses key aspects of engaging consumers online. It recommends setting up a presence on various social media platforms like Facebook, Twitter, YouTube and LinkedIn to reach consumers where they communicate. The strategy emphasizes participating in online conversations, being transparent and building trust. It also suggests measuring success through engagement metrics like response time, quality of content shared and increased traffic and links to brand websites.
This document discusses using social media to build community and benefit business. It recommends engaging existing customers to build brand loyalty and spreading content that becomes viral. Measuring return on investment through tools like Google Analytics is important to plan, act on data, and improve social media strategies over time. Monitoring brand mentions on social media allows responding helpfully to customers and turning around negative feedback.
The document provides tips for nonprofits to succeed in social media and online fundraising. It discusses how the world has changed from trusting marketers to trusting each other through word-of-mouth recommendations. Nonprofits must get online, focus on supporters by building relationships rather than just asking for money, restructure relationships, show tangible impact, engage supporters to drive more supporters, be generous with their time, thank donors properly, and test and adjust their strategies. The overall message is that nonprofits must adapt to these changes to have success with social media and online fundraising.
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
This document provides an overview of Dan Kraus and his marketing consulting firm Leading Results. It discusses getting started with social media marketing and outlines Kraus's marketing approach. The key points are:
- Dan Kraus is a 25-year marketing veteran who has founded 3 companies and now runs the consulting firm Leading Results, which helps clients with marketing coaching and consulting.
- Kraus's approach emphasizes defining a clear marketing purpose and ideal customer before focusing marketing efforts. He stresses the importance of differentiating one's offering to attract the right customers.
- Kraus believes marketing has fundamentally changed from outbound interruption marketing to inbound education marketing centered around digital interactivity and content. He advocates publishing educational content to
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
This document provides an overview of Dan Kraus and his marketing consulting firm Leading Results. It discusses how Kraus has decades of experience in sales and marketing and has founded multiple companies. Leading Results offers one-on-one coaching and consulting services to help clients improve their marketing. The document emphasizes developing a marketing strategy before tactics, focusing on an ideal target customer, and differentiating one's business to attract customers. It also stresses the importance of publishing educational content across various channels to build trust and attract new leads.
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
O documento descreve as competências e responsabilidades de diferentes cargos na contratação de funcionários temporários para escolas estaduais em São Paulo. Compete aos diretores regionais e de escola realizar a contratação e extinção dos contratos, enquanto a administração central verifica a documentação.
The magazine follows standard layout conventions with the masthead in the top left corner, the selling line at the top summarizing the content, and cover lines and images organized according to the rule of thirds. Larger text is used for important details like the main kicker crediting the cover model. The Green Day cover features the band members wearing formal wear with the lead singer in the center, signaling their unity as a group after over 20 years together.
En el video se expone Bloque Académico, en éste se presentan los contenidos, la información, los documentos y la orientación para que el estudiante comience a explorarlos, guiándolo hacia un aprendizaje significativo de interiorización de conocimientos.
Está compuesto por las secciones de Exposición, Rebote, Construcción y Comprobación.
Relationship Academy Presentation: Authenticity in Today's MarketKate-Madonna Hindes
Kate-Madonna Hindes is a speaker who discusses authenticity and using social media to showcase one's true self. She recommends managing your online brand by researching how others see you online and offering authenticity. On LinkedIn, focus on building relationships and getting recommendations; on Facebook, engage with fans and share regularly while managing negative feedback; and on Twitter, talk to followers first before following, share knowledge and humor authentically, and tweet regularly without repetition. By bringing your true human qualities online through social media, you can attract valuable connections and opportunities.
The document provides guidance on how to write effective marketing copy. It discusses conducting research to deeply understand prospective customers, including their behaviors online and the problems they face. The presentation emphasizes listening to customers, creating relevant content for interested communities, discussing the content to generate engagement, promoting content respectfully through social networks, and measuring the results of engagement efforts. It also recommends auditing the benefits of what is being sold and analyzing those benefits to identify advantages, motivations, and favorable experiences customers will gain.
The document summarizes the results of a Pinterest marketing survey and provides recommendations for using Pinterest effectively. Key findings include: referral traffic and sales from Pinterest are growing rapidly for many brands; regular pinning is important for growth; promotions are an effective way to increase engagement but require time; top metrics for executives include sales, traffic, followers and popular pins/boards. The webinar also introduced Pinfluencer, a tool for managing promotions, content, analytics and audiences on Pinterest.
This document outlines a social media strategy and discusses key aspects of engaging consumers online. It recommends setting up a presence on various social media platforms like Facebook, Twitter, YouTube and LinkedIn to reach consumers where they communicate. The strategy emphasizes participating in online conversations, being transparent and building trust. It also suggests measuring success through engagement metrics like response time, quality of content shared and increased traffic and links to brand websites.
This document discusses using social media to build community and benefit business. It recommends engaging existing customers to build brand loyalty and spreading content that becomes viral. Measuring return on investment through tools like Google Analytics is important to plan, act on data, and improve social media strategies over time. Monitoring brand mentions on social media allows responding helpfully to customers and turning around negative feedback.
The document provides tips for nonprofits to succeed in social media and online fundraising. It discusses how the world has changed from trusting marketers to trusting each other through word-of-mouth recommendations. Nonprofits must get online, focus on supporters by building relationships rather than just asking for money, restructure relationships, show tangible impact, engage supporters to drive more supporters, be generous with their time, thank donors properly, and test and adjust their strategies. The overall message is that nonprofits must adapt to these changes to have success with social media and online fundraising.
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
This document provides an overview of Dan Kraus and his marketing consulting firm Leading Results. It discusses getting started with social media marketing and outlines Kraus's marketing approach. The key points are:
- Dan Kraus is a 25-year marketing veteran who has founded 3 companies and now runs the consulting firm Leading Results, which helps clients with marketing coaching and consulting.
- Kraus's approach emphasizes defining a clear marketing purpose and ideal customer before focusing marketing efforts. He stresses the importance of differentiating one's offering to attract the right customers.
- Kraus believes marketing has fundamentally changed from outbound interruption marketing to inbound education marketing centered around digital interactivity and content. He advocates publishing educational content to
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
This document provides an overview of Dan Kraus and his marketing consulting firm Leading Results. It discusses how Kraus has decades of experience in sales and marketing and has founded multiple companies. Leading Results offers one-on-one coaching and consulting services to help clients improve their marketing. The document emphasizes developing a marketing strategy before tactics, focusing on an ideal target customer, and differentiating one's business to attract customers. It also stresses the importance of publishing educational content across various channels to build trust and attract new leads.
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
Blog Marketing and Advertising as a BusinessJanette Toral
This document discusses blog marketing and advertising as a business. It provides an overview of key concepts like social influencers, tapping bloggers, why blogs are effective, measuring campaign effectiveness, and designing blog post campaigns. It also lists market needs for blog services and provides information on joining an upcoming training module on the topic.
This document summarizes a webinar about using Pinterest analytics and social media ROI. The webinar covers measuring key Pinterest metrics like pinners, pins, boards, traffic and sales. It discusses identifying influential pinners and optimizing content. The webinar also explains how to run Pinterest promotions to drive engagement. Finally, it introduces the Pinfluencer tool for Pinterest marketing and analytics.
Brand ambassadors or "superfans" are one of the most powerful ways to market your product or service. This is a presentation I've delivered at a few conferences. The slides describe the superfan program I created and currently manage for Boingo Wireless.
The document discusses various aspects of email marketing and viral marketing campaigns. It provides tips for improving email open and click-through rates by optimizing the subject line, timing, list quality, and ensuring a strong value proposition. It also outlines the key elements of a successful viral campaign, including tapping existing resources and networks to coordinate a launch that makes content appear suddenly popular. Lastly, it reviews the CAN-SPAM act and legal requirements for commercial emails.
Similar to Great Ideas 2010 Presentation Sheri Jacobs (20)
Beyond Membership: Using AI to Capture a Larger Share of the MarketAvenue M Group
This document discusses disruption and how to provide access to underserved audiences through a relevant business model. It asks how artificial intelligence can be used to expand reach in the future and how this may impact the role of staff and volunteer leaders. The business model should focus on key tenets like access, flexibility, affordability, trust, and diversity and inclusion.
Designing a Membership Model for the FutureAvenue M Group
I want what I want when I want it. It's that simple. What got us here won't sustain us. If you want your organization to survive and thrive you need to build a membership model based on value and accessibility. One that is nimble and will help you achieve your goals. This presentation was given at the ASAE Great Ideas Conference in March 2017.
This document summarizes marketing tactics that can be used to increase recruitment, retention, and registration. Sheri Jacobs, president of Avenue M Group, LLC, will present to the American Nurses Association on January 6, 2011. She will discuss powerful marketing tactics that sell, including taking away risk, tapping into emotional needs, addressing objections, increasing credibility, justifying purchases, and creating a sense of urgency. The presentation aims to provide strategies for nursing associations to more effectively recruit and retain members.
Supercharge your member referral program hlAvenue M Group
The document discusses how associations can supercharge their member referral programs through social media. It provides results from a survey of over 100 associations that found the most effective incentives for referrals are exclusive clubs for referrers and constant reminders through online and offline tactics. The document also presents a case study of how the American Bar Association increased new members by 1,700 through its referral program that provided trial memberships for referrers to give to colleagues.
The document provides 20 tips for creating a memorable first impression and lasting relationship with members. Some of the key tips include thinking about long-term payoff over short-term costs, elevating new members to VIP status, showing personality through real photos and stories, offering a 365-day return policy, making the membership application and registration process easy, and collecting feedback rather than just displaying testimonials. The overall goal of the tips is to welcome new members in a personalized way and create an experience that exceeds their expectations.
99 ideas powerful marketing that sells nahbAvenue M Group
This document provides 99 marketing tactics for improving response rates through powerful marketing copy. It begins by outlining the importance of knowing your product, customers, competition, and what motivates people to buy. It provides tips in these areas, such as conducting needs assessments of customers and audits of products. The document then discusses how to establish credibility, create urgency, address objections, and make the purchase simple and easy for customers. The overall summary is that the document outlines 99 powerful marketing tactics with a focus on understanding your offering and customers to improve marketing response rates.
The document summarizes ideas for recruitment and retention of members for an association. It discusses using social media like Facebook and Twitter to engage current and prospective members. Specific tactics mentioned include creating a mantra, making messages portable, being available online, showing proof of value, offering free trials to remove risk, tapping into emotional needs, addressing objections, and giving members opportunities for involvement and ownership. The overall goal is to energize members and grow the organization through innovative marketing strategies that leverage social influence.
Aamse keynote branding session 2010 jacobsAvenue M Group
The document discusses how organizations can effectively communicate their value to members in the digital age. It emphasizes that branding today is about building relationships through authentic conversations and engaging experiences, not just messages. Successful branding requires having a compelling story to tell, people to share it, and patience, skills and investment to support the efforts. Organizations must connect with members online where people now participate in social networks and share their opinions of brands, and utilize various digital tools and platforms to facilitate social influence communications.
The document provides 40 ideas for writing effective marketing copy that increases response rates. Some of the key ideas discussed include showing proof of value rather than just lowering price, addressing customer objections, tapping into emotional needs, and creating a sense of urgency through limited offers or rising prices. The goal of these techniques is to engage customers and motivate them to take action.
Sheri Jacobs presented on transforming membership through effective branding. She discussed how branding has evolved from marketing to representing an organization's core identity and value proposition. Jacobs provided 20 tips for associations to create a raving fan base, including addressing member objections, thinking long-term, showing personality, crowdsourcing feedback, and building a brand around common sharing motivations like community and self-interest. The presentation emphasized designing memorable member experiences and focusing on an organization's emotional and social benefits to build loyal advocacy.
The document provides tips for recession-proof marketing and increasing return on investment. It discusses understanding prospects, demonstrating value over lowering prices, addressing objections, telling stories to establish credibility, creating a sense of urgency, and testing different headlines. Specific tactics include leaving brochures out of direct mail, ending copies with questions, offering installments, and keeping envelopes blank to increase open rates.
Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting. The presentation focused on understanding audiences, competitors, and products/services in order to craft compelling messages. Jacobs emphasized the importance of knowing prospects' behaviors, trust levels for different sources of information, and motivations. She provided tips for response rates, including using proof of value, tone, emotion, and addressing objections to build trust and connect with customers.
Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting. The presentation focused on understanding audiences, competitors, and products/services in order to craft compelling messages. Jacobs emphasized the importance of knowing prospects' behaviors, trust levels for different sources of information, and motivations. She provided tips for response rates, including using proof of value, tone, emotion, and addressing objections to build trust and connect with customers.
Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting. The presentation focused on understanding audiences, competitors, and products/services in order to craft compelling messages. Jacobs stressed knowing who is being marketed to, what motivates customers, and the most trusted channels to reach them. She also provided tips on improving response rates such as including proof of value, addressing tone and emotion, and anticipating objections. The overall presentation aimed to teach attendees how to write copy that sells through audience insights and compelling messaging.
The document summarizes Sheri Jacobs' presentation on how to write effective marketing copy that sells. Some of the key points discussed include understanding your target audience and product, using stories and benefits to appeal to emotions, addressing objections with logic, employing triggers like curiosity and urgency to capture attention, and testing variables in marketing messages. Specific tactics are provided like using questions, numbers and "how to" in titles and keeping copy short with an emphasis on benefits.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
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Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
1. Making
Your
Voice
Heard:
How
to
Write
Marke5ng
Copy
that
Sells
Presented
by
Sheri
Jacobs,
CAE
President
+
Chief
Strategist
Avenue
M
Group,
LLC
ASAE
&
The
Center
Great
Ideas
Conference
2010
March
8,
2010
8. What
do
I
love
about
my
camera?
• Fits
in
my
pocket.
• I
can
take
great
pictures
from
anywhere.
• It
is
so
easy
to
use;
I
actually
appear
in
pictures
from
family
vacaPons.
11. Nikon:
Real
people,
real
words.
• Benefit:
Simple
to
use.
• Proof:
Large
sample
audience
(200
residents).
• Technology:
Nikon
used
a
microsite
called
Picturetown.
• People:
Seven
stories
of
people’s
lives
and
experiences
with
examples.
12. Outcome/Results
• Nikon
became
the
brand
most
likely
to
purchase.
• Changed
percepPon
from
'for
professionals
only'
to
'easy
to
use'
cameras
'for
everyone.’
• Web
site
engaged
visitors
with
9.5
million
pictures
viewed.
• Increased
market
share
by
30%.
13. People don’t read ads.
They read what
interests them
and sometimes
that happens to
be an ad.
15. That’s
great.
But
I’m
selling
membership,
conferences
or
advocacy!
16. Your
challenges…
• Being
heard.
Gefng
my
message
read.
• Numerous
audiences
–
creaPng
a
segmentaPon
strategy
• Reaching
new
audience
segments
• What
else?
19. MarkePng
is
about
3
things…
1. Unique
value
to
the
audience.
2. IdenPfying
the
most
trusted
sources/
channels.
3. The
right
words
to
connect
with
customers.
20. To sell anything you must know
everything you can about…
• Who
you
are
selling
to.
• What
you
are
selling.
• Your
compePPon.
• The
best
channels
to
reach
your
customers.
• What
moPvates
your
customers.
21. It
all
starts
with
understanding
your
prospects
and
what
you
are
offering.
22. Do
you
know?
• How
prospects
find
you?
• Why
do
they
join,
register
or
purchase?
• What
other
organizaPons
they
belong
to?
• What
they
need
based
on
their
size,
locaPon,
business
or
other
factors?
• What
is
keeping
them
up
at
night?
24. 4
out
of
5
Online
Adults
Now
Par5cipate
in
a
Social
Network
Source: 2009 Razorfish Brand Experience Report
25. How
omen
do
you
parPcipate
in
the
following
acPviPes?
More than Less than once Not at all
once a month a month
I visit social networking sites (Facebook or LinkedIn)
✔
I update my pro le on social networking sites ✔
I read customer reviews on Amazon ✔
I post reviews on Amazon ✔!
I read blogs ✔!
I post comments on blogs ✔!
I use Twitter ✔
I follow others on Twitter ✔
I use a wiki to research a topic ✔
I watch videos on YouTube ✔!
I visit the Association Web site ✔
26. How
much
do
you
trust
informaPon
from
the
following
sources?
1 = Low Trust 2 = Some Trust 3 = High Trust
Information posted on a listserv
✔
Email from a friend
✔
Email from an association
✔!
Online article from the association’s publication ✔!
Online advertisement, banner ✔!
Information on a blog ✔!
Information found on Wiki ✔!
Reviews posted by someone you know ✔!
Reviews posted by an unknown source ✔
Information on Facebook ✔!
Information on an Association Web site ✔!
27. High
Response
Rates,
Increase
ROI
Very
AcPve,
Low
Trust
Very
AcPve,
High
Trust
•
AssociaPon
Web
site
•
Blogs
•
Online
forums
•
Banner
Ads
•
Email
from
a
friend
•
Wiki
•
Twioer
•
Program/Product
Reviews
Not
AcPve,
Low
Trust
Not
AcPve,
High
Trust
28. How
well
do
you
know
what
you
are
trying
to
sell?
31. How
do
you
compare?
What
do
prospects
see
when
they
look
at
other
organizaPons?
• MarkePng
and
promoPons
• Product
line
• Brand
strength
and
recogniPon
• Strengths
and
weaknesses
(resources,
staff
size)
37. Proof
of
Value
All
the
features
I
need
in
a
laptop.
$3,848+
vs.
$989
38. 1.
Proof
of
value
Show
two
pricing
opPons,
one
being
considerably
more
expensive.
• Premium
membership
and
regular
membership
• Your
organizaPon
vs.
compePtor
• Regular
fee
vs.
special
offer
fee
39. 2.
Tone
What
is
the
nature
of
what
you
are
selling?
Is
it
Serious?
Fun?
Luxurious?
Inexpensive?
•
Free,
freebies
•
Exclusive,
InvitaPon
only
•
PresPgious
•
Serious
40. 3.
EmoPon
What
emoPonal
needs
will
your
product
solve?
• Staying
afloat
during
the
recession
• SorPng
through
an
avalanche
of
informaPon
• Budget
constraints
–
no
money
to
travel
and
aoend
conferences
41. 4.
Address
objecPons
If
cost
is
an
issue,
talk
about
it.
• Membership
is
less
than
$2/day
• Offer
freebies
to
offset
the
cost
to
aoend
a
meePng
If
lack
of
Pme
is
a
concern…
• Tell
how
aoendees
can
stay
connected
at
the
conference
42. MarkePngProfs
Conference
What
you
get
with
the
cost
of
registraPon:
1. Free
copy
of
B2B
Marke)ng
in
2009:
Trends
in
Strategies
and
Spending
2. A
free
Premium
Plus
membership
for
Basic
and
Non-‐members.
3. Free
one-‐to-‐one
expert
advice
4. Free
ongoing
private
(exclusive)
networking
with
fellow
aoendees
on
Facebook,
LinkedIn
and
Twioer.
5. Free
meals
throughout
the
enPre
conference
44. A
good
involvement
device
in
direct
response
adverPsing
has
doubled
and
even
tripled
response
rates.
“Write
down
3
issues
you
want
to
address
when
you
come
back
from
the
the
Great
Ideas
Conference.
45. 6.
Storytelling
A
good
story
should
capture
a
person’s
aoenPon,
relate
the
product
or
service
to
the
sales
message,
and
help
you
bond
with
the
prospect.
46. Actual
Copy
WSAE
holds
eight
1/2
day
educaPonal
programs
each
year
presenPng
some
of
the
best
naPonal
and
state
speakers
discussing
cufng
edge
soluPons
to
the
challenges
faced
by
associaPon
execuPves.
47. Another
way
to
say
it:
WSAE
offers
educaPonal
programs
“that
are
worth
gefng
up
at
5:00
am
and
driving
halfway
across
the
state
to
aoend.”
50. 8.
Logic
In
today’s
economy,
people
need
to
jusPfy
the
purchase
–
membership,
aoendance,
adverPsing,
sponsorships.
Remember
two
main
points
about
logic
as
a
trigger:
(1) You
buy
on
emoPon
and
jusPfy
the
purchase
with
logic
(2) View
logic
as
the
answer
to
the
unspoken
objecPon,
“Why
should
I
buy
this
thing?”
51. EmoPon:
BMW.
The
UlPmate
Driving
Machine!
Logic:
UlPmate
efficiency.
Well
equipped.
No-‐cost
maintenance.
No-‐cost
BMW
Assist
Safety
Plan.
52. 9.
SaPsfacPon
Guarantee
UncondiPonal,
no-‐hassle,
money
back
guarantee
Membership:
We
will
refund
your
money
if
you
are
not
saPsfied
-‐
up
unPl
the
very
last
day
of
your
membership
MeePngs:
We
will
refund
your
money
and
let
you
keep
the
course
materials
if
you
are
not
completely
saPsfied.
What
type
of
guarantee
could
you
offer?
53. 10.
Sense
of
Urgency
• Introductory
price/offer
• Limited
quanPty
–
only
the
first
20
people
who
register
will
receive
a
free
white
paper
• Pricing
based
on
number
of
seats
sold
• First
10
seats
sell
for
$49
• Second
10
sell
seats
for
$99
• Third
10
seats
sell
for
$149
54. 11.
Exclusivity
• Create
a
sense
of
exclusivity
by
sefng
limitaPons
on
who
can
buy,
join
or
register.
• Offer
other
exclusive
products
to
prospects
have
parPcipated,
joined
or
aoended
a
session.
55. 12.
KISS
–
Keep
it
Stupid
and
Simple
Make
it
so
easy
to
register,
join
or
buy
that
all
the
customer
needs
to
do
is
click
or
sign
on
the
dooed
line.
Unless
you
are
going
for
exclusivity!
56. 13.
Be
Specific
“Top
rated
educaPonal
program”
or
“95%
of
past
aoendees
of
the
Great
Ideas
Conference
rate
this
meePng
as
one
of
the
most
important
moves
in
advancing
their
career.”
57. 14.
Create
a
Must-‐Read
Headline
The
enPre
purpose
of
the
headline/subject
line
is
to
get
the
prospect
to
read
the
next
line .
59. 15.
Use
the
words
“How
to”
Old
Headlines
(Actual
Ptles)
• CopywriPng
101
• TacPcs
for
Avoiding
RehospitalizaPons
• ExcepPonal
Customer
Service
Builds
Business
Revised
Headlines
• How
to
Write
MarkePng
Copy
That
Sells
• How
to
Avoid
Losing
PaPents
to
Other
Hospitals
• How
to
Grow
Your
Business
and
Keep
Clients
happy
Amer
the
Sale
60. 16.
Use
a
number
in
your
copy
The
numbers
5
and
0
feel
manufactured.
When
you
use
a
number
such
as
6,
7
or
9
it
feels
more
real.
11
Steps
to
a
Successful
Virtual
Conference
or
10
Steps
to
a
Successful
Virtual
Conference
61. 17.
Cut
your
copy
in
half!
Use
short
simple
sentences.
Avoid
complex
jargon.
Provided
that
-‐
-‐
If
In
order
to
-‐
-‐
To
The
majority
of
-‐
-‐
Most
Accordingly
-‐
-‐
So
Facilitate
-‐
-‐
Help
Frequently
-‐
-‐
Omen
Commence
-‐
-‐
Start
Nonetheless
-‐
-‐
But
62. 18.
Use
Curiosity
to
Get
Them
Interested
Program:
Physicians
and
health
care
reform
50%
of
Physicians
Report
Health
Care
Reform
Worsened
CondiPons
for
their
PracPce
In
this
session,
you
will
understand
the
key
implicaPons
of
health
reform
legislaPon
impacPng
OEM
physicians.
The
session
will
cover
health
and
producPvity
strategies,
how
to
market
your
services,
and
the
key
condiPons
that
are
driving
up
cost.
63. 19.
Be
AuthenPc.
Show
your
personality.
Don’t
filter
their
comments.
Aoribute
comments
to
their
owners.
64. 20.
Avoid
Clichés
Clichés
are
trite
and
overused
expressions.
They
will
make
your
markePng
invisible!
wordle.net
66. 6
Ways
to
Get
People
to
Act
Now
1) End
your
price
with
a
7
or
a
9.
There
is
a
psychological
price
point
–
a
dues
amount
that
ends
with
a
dollar
amount
of
a
“7”
or
“9.”
For
example,
an
acquisiPon
price
of
$139
will
typically
generate
more
revenue
and
members
than
a
price
of
$150.
67. 6
Ways
to
Get
People
to
Act
Now
2)
Leave
out
the
brochure!
• Change
the
process
from
a
“sales
effort”
to
a
personal
communicaPon
• Test
with
a
brochure
and
without
68. 6
Ways
to
Get
People
to
Act
Now
3)
End
your
copy
with
a
quesPon
people
will
always
say
yes
to.
•
Do
you
need
to
stay
up-‐to-‐date
on
xyz?
•
Are
you
looking
for
ways
to
cut
costs
yet
sPll
deliver
great
service?
69. 6
Ways
to
Get
People
to
Act
Now
4)
Design
the
brochure
so
that
it
can
easily
be
skimmed.
Use
graphics
instead
of
words.
When asked how young professionals
(YP) first learned about their How
do
young
professionals
association, 76% of survey first
learn
about
your
respondents selected colleagues and associa5on?
56% selected employers. A significant Colleague
76%
percentage of young professionals also
become aware of the association
through the organization’s website
(70%) and through their academic Website
70%
environment (66%).
70. 6
Ways
to
Get
People
to
Act
Now
5)
Offer
installments
to
lower
the
perceived
price.
If
your
members
are
resistant
to
paying
$599
to
aoend
your
educaPonal
conference,
try
offering
it
for
three
installments
of
$199
71. 6
Ways
to
Get
People
to
Act
Now
6)
Keep
your
envelope
blank
An
envelope
with
no
wriPng
has
to
be
opened
to
see
what’s
inside.
73. 6
Ways
to
Ensure
They
Open
Your
Email
1) Use
the
“from”
line
to
brand
your
email.
2) Send
it
on
a
Tuesday
or
Thursday.
3) Focus
on
what
is
seen
in
the
preview
pane.
4) Make
sure
your
email
is
readable
when
the
pictures
aren’t
downloaded.
5) Use
bullets
and
keep
your
copy
short.
No
long
paragraphs.
6) Test
one
variable
at
a
Pme
such
as
day,
offer,
copy.
75. d up your
If we mixe teral
colla
eting her
mark anot
with would
assoc iation
ne no tice?
anyo
76. Q
&
A
Do
you
sPll
have
quesPons?
Contact
me.
Sheri
Jacobs,
CAE,
President
+
Chief
Strategist
Avenue
M
Group,
LLC
jacobs@avenuemgroup.com
T.
847.849.3396