This document summarizes marketing tactics that can be used to increase recruitment, retention, and registration. Sheri Jacobs, president of Avenue M Group, LLC, will present to the American Nurses Association on January 6, 2011. She will discuss powerful marketing tactics that sell, including taking away risk, tapping into emotional needs, addressing objections, increasing credibility, justifying purchases, and creating a sense of urgency. The presentation aims to provide strategies for nursing associations to more effectively recruit and retain members.
This document provides an overview of 12 proven passive income methods including selling eBooks, starting a blog with affiliate links, creating online courses, selling photographs online, building an online drop shipping store, and using Fulfilled by Amazon to sell physical products. For each method, a brief description is given of how it works and what is required to implement it. The document aims to educate readers on simple ways to earn a passive income with initial work that continues generating income over time with little ongoing effort.
This document discusses effective advertising strategies and how to avoid common failures. It begins by outlining 12 common causes of advertising failure, such as attempting to reach too many people, assuming the business owner knows best, and confusing response with results. It then discusses how to write effective ads by understanding how the brain works and focusing on relevance and credibility. Specific techniques are provided, such as using emotion, metaphors, stories, and attention-getting elements like verbs, word flags, and rhythm. The key is to satisfy both the logical left brain and emotional right brain through benefits, credibility, and making the audience feel something.
Become a Super Affiliate Marketing in 30 Days From The ScratchAndrewBrunson4
If you're feeding your family, would love to work with affiliate marketing but don't know how to start, please read this helpful ebook. It's the affiliate marketing challenge in 30 days and it will tell you the right mindset, right tools from Spencer Mecham, one of the best internet millionaire in the world.
20 ways of using content to drive salesBoris Gefter
Tips tricks and best practice for using content to acquire customers and retain customers. This presentation is broken down into direct sales, lead capture and nurturing, it explore different types of content (like video and animated gifs) and also discusses how to attract referrals and up selling & cross-selling your customer base. There is a BONUS section for amplification and promotion of content.
What Else…The TWO WORDS Responsible For Over 18 Million DollarsAlecia Stringer
You’re going to think VERY differently of the phrase “What Else” after you read this article. Hey there, my name is Aaron Hillyer and I’m excited for you. Imagine being able to create jaw-dropping results on demand! As you’re reading this article, you’ll begin transforming into a powerful moneymaking machine with unlimited potential. This is because you’re going to learn and understand how to apply the two words that have been responsible for generating over 18 MILLION (yes that’s million) dollars!
Don’t read every word of this article if you don’t want to transform into a powerful money making machine.
Creative That Works: Design & Copy Best Practices for Better MarketingGreenRope
This document provides an agenda and overview for a presentation on effective direct marketing design and copy best practices. The presentation covers why behavioral psychology is important for marketing, effective print design techniques and examples, case studies on direct mail campaigns, how customer relationship management (CRM) and marketing automation can enhance direct mail, and how the companies Postalytics and GreenRope work together. Techniques discussed for direct mail include teased reveals, gamification, the rule of three, techniques to help information be understood at a glance, using checks, effective typeface and font sizes, storytelling, repetition, playing on emotions like pride and surprise, making promises, using secrets and time constraints.
This document provides information about creating a profitable sales funnel for an online business. It defines a sales funnel as a series of offers that increase in price and value to engage customers. The document outlines an 8 step process to create an effective sales funnel, including finding a quality free product, setting up squeeze pages to capture leads, creating an initial one-time offer, and using follow up emails and pages to further monetize the funnel. It emphasizes that a sales funnel is essential for any successful online business to generate consistent income.
This document discusses researching the profitability of potential products or markets before beginning an online marketing campaign. It emphasizes the importance of determining demand, competition, and whether there is room for additional suppliers given current demand and supply. Profitability research ensures there is potential to make enough profit to justify the costs and effort of marketing a particular product or in a specific market. Choosing a market with low profitability that cannot support revenue goals could lead to unsuccessful marketing.
This document provides an overview of 12 proven passive income methods including selling eBooks, starting a blog with affiliate links, creating online courses, selling photographs online, building an online drop shipping store, and using Fulfilled by Amazon to sell physical products. For each method, a brief description is given of how it works and what is required to implement it. The document aims to educate readers on simple ways to earn a passive income with initial work that continues generating income over time with little ongoing effort.
This document discusses effective advertising strategies and how to avoid common failures. It begins by outlining 12 common causes of advertising failure, such as attempting to reach too many people, assuming the business owner knows best, and confusing response with results. It then discusses how to write effective ads by understanding how the brain works and focusing on relevance and credibility. Specific techniques are provided, such as using emotion, metaphors, stories, and attention-getting elements like verbs, word flags, and rhythm. The key is to satisfy both the logical left brain and emotional right brain through benefits, credibility, and making the audience feel something.
Become a Super Affiliate Marketing in 30 Days From The ScratchAndrewBrunson4
If you're feeding your family, would love to work with affiliate marketing but don't know how to start, please read this helpful ebook. It's the affiliate marketing challenge in 30 days and it will tell you the right mindset, right tools from Spencer Mecham, one of the best internet millionaire in the world.
20 ways of using content to drive salesBoris Gefter
Tips tricks and best practice for using content to acquire customers and retain customers. This presentation is broken down into direct sales, lead capture and nurturing, it explore different types of content (like video and animated gifs) and also discusses how to attract referrals and up selling & cross-selling your customer base. There is a BONUS section for amplification and promotion of content.
What Else…The TWO WORDS Responsible For Over 18 Million DollarsAlecia Stringer
You’re going to think VERY differently of the phrase “What Else” after you read this article. Hey there, my name is Aaron Hillyer and I’m excited for you. Imagine being able to create jaw-dropping results on demand! As you’re reading this article, you’ll begin transforming into a powerful moneymaking machine with unlimited potential. This is because you’re going to learn and understand how to apply the two words that have been responsible for generating over 18 MILLION (yes that’s million) dollars!
Don’t read every word of this article if you don’t want to transform into a powerful money making machine.
Creative That Works: Design & Copy Best Practices for Better MarketingGreenRope
This document provides an agenda and overview for a presentation on effective direct marketing design and copy best practices. The presentation covers why behavioral psychology is important for marketing, effective print design techniques and examples, case studies on direct mail campaigns, how customer relationship management (CRM) and marketing automation can enhance direct mail, and how the companies Postalytics and GreenRope work together. Techniques discussed for direct mail include teased reveals, gamification, the rule of three, techniques to help information be understood at a glance, using checks, effective typeface and font sizes, storytelling, repetition, playing on emotions like pride and surprise, making promises, using secrets and time constraints.
This document provides information about creating a profitable sales funnel for an online business. It defines a sales funnel as a series of offers that increase in price and value to engage customers. The document outlines an 8 step process to create an effective sales funnel, including finding a quality free product, setting up squeeze pages to capture leads, creating an initial one-time offer, and using follow up emails and pages to further monetize the funnel. It emphasizes that a sales funnel is essential for any successful online business to generate consistent income.
This document discusses researching the profitability of potential products or markets before beginning an online marketing campaign. It emphasizes the importance of determining demand, competition, and whether there is room for additional suppliers given current demand and supply. Profitability research ensures there is potential to make enough profit to justify the costs and effort of marketing a particular product or in a specific market. Choosing a market with low profitability that cannot support revenue goals could lead to unsuccessful marketing.
Convert 2.0 - Frank Kern Official (FULL DOWNLOAD)AndrewBrunson4
If you're selling your own online products and services or doing affiliate marketing but don't know what to do, Frank Kern - the Godfather of Internet Marketing who consult for Tony Robbins, Russell Brunson, Peng Joon...and hundreds of entrepreneurs in the world will help you how to start and grow your online business easily and create your Internet campaigns that SELL
This document provides an overview of multimedia and multimedia skills. It discusses how multimedia combines multiple media types like text, audio, graphics and video. It also examines trends in how audiences consume news and video on different platforms. The document outlines skills needed for multimedia work like strong writing, versatility, data mining and digital asset management. It emphasizes the importance of collaboration between different media professionals. Rules for effective collaboration are presented. The document also provides tips for planning, creating and writing for multimedia, including photo essays, blogs and social media.
The document provides guidance on user acquisition strategies for startups. It discusses manually recruiting users through in-person and online outreach. It recommends targeting influencers and communities where the target audience spends time. Automation tools can be used to scale outreach on platforms like LinkedIn, Instagram, and search engines while maintaining a personal touch. Building an engaged community through a Facebook group or forum allows for direct user feedback and marketing. The goal is to experiment with different channels to validate product-market fit and grow an audience ready to purchase.
The document summarizes feedback workshops conducted with students from two high schools. Key findings include:
- Students engaged more when asked direct questions about their interests rather than going through a paper prototype of the game.
- Recommendations for an MVP include allowing students to suggest rewards related to their interests and including example interests/rewards during registration.
- Insights from the different student groups highlight tailoring the game experience and communications to individual interests.
Oh God, Not Another Survey: Building Extraordinary Teams and Improving ProcessesBrian Pichman
This document discusses building extraordinary teams and improving processes. It provides tips for developing effective teams such as having motivated team members with unique skills, regular short meetings, social activities, and ensuring teams are paid well, mentored, challenged and trusted. It also discusses measuring success through surveys like the Net Promoter Score survey and using results to make improvements. Key aspects that contribute to happy teams are outlined as well as strategies for empowering teams and shifting mindsets.
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
How to write emails that sell! - Ben Keighley | Routes4Media.comRoutes 4 Media
Billions of marketing emails hit inboxes every day, yet just 1% make money. Here I dive into how you can become part of that 1%!
This is from a recent talk at the Festival of Enterprise 2019 at the NEC in the UK. Should you require more information, please do reach out - https://www.routes4media.com
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
Coach Thom provides a seminar on improving business websites to increase revenue. Some key points covered include:
- Identifying the target audience and their goals/tasks when visiting the site to ensure it is easy for them to find what they need.
- Using compelling keywords that customers are actually searching for to improve search engine optimization and visibility.
- Structuring content in a clear, skimmable format with the most important information upfront since people rarely read entire pages online.
- Testing the site through usability studies and analytics to ensure it is optimized for the audience and achieving their goals efficiently.
The process of using classified ads to generate sales for any product – whether it be an original product or an affiliate product – is often over-simplified and discouraged. This is, in part, because it actually is one of the harder ways in which you can advertise.
It requires you to use a small amount of words to communicate an important point, which will either make or break your ability to garner interest in the product in question. In most cases, supposed experts will discourage you from using classified ads because they themselves have never had much luck using them – NOT because classified ads aren't a viable method of advertising.
This document provides presentation tips and advice from various experts. It begins by noting that 99% of presentations "suck" according to Guy Kawasaki. It then discusses the importance of preparation, design, and delivery in creating an effective presentation. Specific tips include starting with the goal and knowing your audience, simplifying content to the essential, getting focused alone time without distractions, using analog tools like post-its for brainstorming, and exercising to boost brain power. The document also warns against common mistakes in presentations like including all text on slides and excessive bullet points. It concludes by providing design principles and best practices like limiting text, using visuals and quotes, applying color and alignment properly, and making data memorable.
For your business to grow and survive in today's media-saturated world, you need strong copy. And it needs to work on the web.
In this slide deck, originally created for a live copywriting workshop, you'll discover ideas to write copy that grows your brand and gets an immediate positive response.
This document provides 10 tips for achieving wealth and financial freedom. It discusses generating unlimited income through businesses or passive income streams. It emphasizes the importance of having multiple passive income sources or "pipelines" through real estate, businesses, investments, and web properties. It stresses taking action, leveraging technology for automation, and sharing knowledge to help others while bettering the world. The overall message is that financial freedom comes through strategic planning, ongoing learning, believing in your goals, and enjoying the journey of getting there.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
You want a SMALL piece of a BIG pie, not a big piece of a small pie. That the heart of affiliate marketing, well, to be honest, that's the heart of internet marketing.
Jan 22 team sales presentation marketing predictionsThom Finn
Coaching is useful for more than just sports. The document discusses 7 predictions about the future of marketing: 1) Customers will demand what they want when they want it, especially on mobile devices. 2) Great customer service will be more important as consumers become faster-paced and demanding. 3) Sales will be made or lost during the first interaction. 4) Websites will focus more on conversion than lead generation. 5) Social media will become deeper rather than surface-level. 6) New marketing trends are emerging rapidly. 7) More transactions will occur on mobile devices than desktop computers. It recommends focusing quality over quantity and prioritizing customer conversations and reviews on platforms like Facebook.
This document outlines an agenda and materials for a workshop on maximizing online investments through websites and email marketing. The agenda includes introductions on websites that sell and email marketing to produce results. The document provides guidance on writing effective web copy and email marketing, including compelling subject lines, establishing rapport, focusing the message, providing value and calls to action. Key elements discussed are the importance of building an email list, understanding how readers process emails, and measuring email marketing campaign effectiveness.
The document summarizes ideas for recruitment and retention of members for an association. It discusses using social media like Facebook and Twitter to engage current and prospective members. Specific tactics mentioned include creating a mantra, making messages portable, being available online, showing proof of value, offering free trials to remove risk, tapping into emotional needs, addressing objections, and giving members opportunities for involvement and ownership. The overall goal is to energize members and grow the organization through innovative marketing strategies that leverage social influence.
The document provides 40 ideas for writing effective marketing copy that increases response rates. Some of the key ideas discussed include showing proof of value rather than just lowering price, addressing customer objections, tapping into emotional needs, and creating a sense of urgency through limited offers or rising prices. The goal of these techniques is to engage customers and motivate them to take action.
Convert 2.0 - Frank Kern Official (FULL DOWNLOAD)AndrewBrunson4
If you're selling your own online products and services or doing affiliate marketing but don't know what to do, Frank Kern - the Godfather of Internet Marketing who consult for Tony Robbins, Russell Brunson, Peng Joon...and hundreds of entrepreneurs in the world will help you how to start and grow your online business easily and create your Internet campaigns that SELL
This document provides an overview of multimedia and multimedia skills. It discusses how multimedia combines multiple media types like text, audio, graphics and video. It also examines trends in how audiences consume news and video on different platforms. The document outlines skills needed for multimedia work like strong writing, versatility, data mining and digital asset management. It emphasizes the importance of collaboration between different media professionals. Rules for effective collaboration are presented. The document also provides tips for planning, creating and writing for multimedia, including photo essays, blogs and social media.
The document provides guidance on user acquisition strategies for startups. It discusses manually recruiting users through in-person and online outreach. It recommends targeting influencers and communities where the target audience spends time. Automation tools can be used to scale outreach on platforms like LinkedIn, Instagram, and search engines while maintaining a personal touch. Building an engaged community through a Facebook group or forum allows for direct user feedback and marketing. The goal is to experiment with different channels to validate product-market fit and grow an audience ready to purchase.
The document summarizes feedback workshops conducted with students from two high schools. Key findings include:
- Students engaged more when asked direct questions about their interests rather than going through a paper prototype of the game.
- Recommendations for an MVP include allowing students to suggest rewards related to their interests and including example interests/rewards during registration.
- Insights from the different student groups highlight tailoring the game experience and communications to individual interests.
Oh God, Not Another Survey: Building Extraordinary Teams and Improving ProcessesBrian Pichman
This document discusses building extraordinary teams and improving processes. It provides tips for developing effective teams such as having motivated team members with unique skills, regular short meetings, social activities, and ensuring teams are paid well, mentored, challenged and trusted. It also discusses measuring success through surveys like the Net Promoter Score survey and using results to make improvements. Key aspects that contribute to happy teams are outlined as well as strategies for empowering teams and shifting mindsets.
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
How to write emails that sell! - Ben Keighley | Routes4Media.comRoutes 4 Media
Billions of marketing emails hit inboxes every day, yet just 1% make money. Here I dive into how you can become part of that 1%!
This is from a recent talk at the Festival of Enterprise 2019 at the NEC in the UK. Should you require more information, please do reach out - https://www.routes4media.com
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
Coach Thom provides a seminar on improving business websites to increase revenue. Some key points covered include:
- Identifying the target audience and their goals/tasks when visiting the site to ensure it is easy for them to find what they need.
- Using compelling keywords that customers are actually searching for to improve search engine optimization and visibility.
- Structuring content in a clear, skimmable format with the most important information upfront since people rarely read entire pages online.
- Testing the site through usability studies and analytics to ensure it is optimized for the audience and achieving their goals efficiently.
The process of using classified ads to generate sales for any product – whether it be an original product or an affiliate product – is often over-simplified and discouraged. This is, in part, because it actually is one of the harder ways in which you can advertise.
It requires you to use a small amount of words to communicate an important point, which will either make or break your ability to garner interest in the product in question. In most cases, supposed experts will discourage you from using classified ads because they themselves have never had much luck using them – NOT because classified ads aren't a viable method of advertising.
This document provides presentation tips and advice from various experts. It begins by noting that 99% of presentations "suck" according to Guy Kawasaki. It then discusses the importance of preparation, design, and delivery in creating an effective presentation. Specific tips include starting with the goal and knowing your audience, simplifying content to the essential, getting focused alone time without distractions, using analog tools like post-its for brainstorming, and exercising to boost brain power. The document also warns against common mistakes in presentations like including all text on slides and excessive bullet points. It concludes by providing design principles and best practices like limiting text, using visuals and quotes, applying color and alignment properly, and making data memorable.
For your business to grow and survive in today's media-saturated world, you need strong copy. And it needs to work on the web.
In this slide deck, originally created for a live copywriting workshop, you'll discover ideas to write copy that grows your brand and gets an immediate positive response.
This document provides 10 tips for achieving wealth and financial freedom. It discusses generating unlimited income through businesses or passive income streams. It emphasizes the importance of having multiple passive income sources or "pipelines" through real estate, businesses, investments, and web properties. It stresses taking action, leveraging technology for automation, and sharing knowledge to help others while bettering the world. The overall message is that financial freedom comes through strategic planning, ongoing learning, believing in your goals, and enjoying the journey of getting there.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
You want a SMALL piece of a BIG pie, not a big piece of a small pie. That the heart of affiliate marketing, well, to be honest, that's the heart of internet marketing.
Jan 22 team sales presentation marketing predictionsThom Finn
Coaching is useful for more than just sports. The document discusses 7 predictions about the future of marketing: 1) Customers will demand what they want when they want it, especially on mobile devices. 2) Great customer service will be more important as consumers become faster-paced and demanding. 3) Sales will be made or lost during the first interaction. 4) Websites will focus more on conversion than lead generation. 5) Social media will become deeper rather than surface-level. 6) New marketing trends are emerging rapidly. 7) More transactions will occur on mobile devices than desktop computers. It recommends focusing quality over quantity and prioritizing customer conversations and reviews on platforms like Facebook.
This document outlines an agenda and materials for a workshop on maximizing online investments through websites and email marketing. The agenda includes introductions on websites that sell and email marketing to produce results. The document provides guidance on writing effective web copy and email marketing, including compelling subject lines, establishing rapport, focusing the message, providing value and calls to action. Key elements discussed are the importance of building an email list, understanding how readers process emails, and measuring email marketing campaign effectiveness.
The document summarizes ideas for recruitment and retention of members for an association. It discusses using social media like Facebook and Twitter to engage current and prospective members. Specific tactics mentioned include creating a mantra, making messages portable, being available online, showing proof of value, offering free trials to remove risk, tapping into emotional needs, addressing objections, and giving members opportunities for involvement and ownership. The overall goal is to energize members and grow the organization through innovative marketing strategies that leverage social influence.
The document provides 40 ideas for writing effective marketing copy that increases response rates. Some of the key ideas discussed include showing proof of value rather than just lowering price, addressing customer objections, tapping into emotional needs, and creating a sense of urgency through limited offers or rising prices. The goal of these techniques is to engage customers and motivate them to take action.
Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.
The document provides tips for recession-proof marketing and increasing return on investment. It discusses understanding prospects, demonstrating value over lowering prices, addressing objections, telling stories to establish credibility, creating a sense of urgency, and testing different headlines. Specific tactics include leaving brochures out of direct mail, ending copies with questions, offering installments, and keeping envelopes blank to increase open rates.
The document provides guidance on how to write effective marketing copy. It discusses conducting research to deeply understand prospective customers, including their behaviors online and the problems they face. The presentation emphasizes listening to customers, creating relevant content for interested communities, discussing the content to generate engagement, promoting content respectfully through social networks, and measuring the results of engagement efforts. It also recommends auditing the benefits of what is being sold and analyzing those benefits to identify advantages, motivations, and favorable experiences customers will gain.
Compulsion Marketing: Making Your Campaign IrresistibleIntellifluence
Learn about compulsion marketing: the collection of activities that manipulate psychological drivers, resulting in a compulsion to purchase a specific product or service. Presented by Joe Sinkwitz, CEO of influencer marketing SaaS Intellifluence and Principal of digital marketing/ORM/SEO agency Digital Heretix.
The document discusses several rules and principles for evaluating numerical claims and statistics presented to us. It emphasizes the importance of checking the context, source and possible biases in numbers. Some key rules mentioned are avoiding taking numbers at face value, understanding what is actually being counted, looking for comparisons to put claims in context, and checking how data was collected and potential missing information. Transparency is important and misleading visuals can distort messages. Maintaining an open and curious mindset is emphasized as the "golden rule".
The document summarizes Sheri Jacobs' presentation on how to write effective marketing copy that sells. Some of the key points discussed include understanding your target audience and product, using stories and benefits to appeal to emotions, addressing objections with logic, employing triggers like curiosity and urgency to capture attention, and testing variables in marketing messages. Specific tactics are provided like using questions, numbers and "how to" in titles and keeping copy short with an emphasis on benefits.
(1) The marketing plan proposes posting on social media like Facebook, LinkedIn, Instagram and Twitter about the company and products to gain student awareness, and doing targeted social media ads for students on these platforms.
(2) Paid and organic social media advertising with attention-grabbing posts about the student program will maximize student enrollment.
(3) Being a successful affiliate marketer providing value to audiences and following marketing best practices like testing designs and copy, writing reviews, and disclosing affiliate relationships can be very lucrative through percentage commissions on sales.
The document provides tips for freelance writers to stay in contact with prospects who are not yet ready to hire. It suggests 10 ideas for regular outreach such as publishing an ezine, sharing helpful articles or success stories, connecting on social media, doing a mini-survey, and inviting prospects to a virtual "lunch and learn" session. Maintaining communication in these ways helps the freelancer remain top of mind for prospects and increases the chances of getting hired when the prospect is ready.
This document discusses common myths and objections about network marketing. It addresses six myths: that it is a pyramid scheme; that only negative information exists online; that products can be found cheaper elsewhere; that friends make money off of each other; that only people at the top make money; and that people are only involved to make money. For each myth, it provides counterpoints and examples to explain why the myth is not accurate. It encourages assessing opinions objectively and provides a new book as a resource to address objections and educate others about the industry.
Sport & Leisure Industry - Session 3 - Viralitymjb87
The document discusses how to exploit word of mouth promotion in the sport and leisure industry. It introduces the STEPPS framework for creating viral messages, which stands for social currency, triggers, emotion, public, practical value, and stories. These six factors influence whether a message will spread widely through social sharing. Examples are provided of viral content and which STEPPS factors drove their success. Marketers are tasked with planning a promotion for next week that employs the STEPPS model to make a sport or leisure product message go viral through word-of-mouth sharing.
This document describes a real estate company that offers agents multiple streams of passive income through referrals and building a team. It mentions benefits like health insurance, office space, productivity tools, and clothing lines to promote the brand. The company aims to enhance agents' quality of life by providing resources while allowing them to continue their current work. It positions itself as innovative and on the cutting edge of real estate.
Thinking:People are doing it wrong! Digital Elite Camp presentation. How cognitive biases and mental heuristics help to sell more. https://www.dreamgrow.com/thinking-cognitive-biases-in-sales-and-marketing/
99 ideas powerful marketing that sells nahbAvenue M Group
This document provides 99 marketing tactics for improving response rates through powerful marketing copy. It begins by outlining the importance of knowing your product, customers, competition, and what motivates people to buy. It provides tips in these areas, such as conducting needs assessments of customers and audits of products. The document then discusses how to establish credibility, create urgency, address objections, and make the purchase simple and easy for customers. The overall summary is that the document outlines 99 powerful marketing tactics with a focus on understanding your offering and customers to improve marketing response rates.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Beyond Membership: Using AI to Capture a Larger Share of the MarketAvenue M Group
This document discusses disruption and how to provide access to underserved audiences through a relevant business model. It asks how artificial intelligence can be used to expand reach in the future and how this may impact the role of staff and volunteer leaders. The business model should focus on key tenets like access, flexibility, affordability, trust, and diversity and inclusion.
Designing a Membership Model for the FutureAvenue M Group
I want what I want when I want it. It's that simple. What got us here won't sustain us. If you want your organization to survive and thrive you need to build a membership model based on value and accessibility. One that is nimble and will help you achieve your goals. This presentation was given at the ASAE Great Ideas Conference in March 2017.
Supercharge your member referral program hlAvenue M Group
The document discusses how associations can supercharge their member referral programs through social media. It provides results from a survey of over 100 associations that found the most effective incentives for referrals are exclusive clubs for referrers and constant reminders through online and offline tactics. The document also presents a case study of how the American Bar Association increased new members by 1,700 through its referral program that provided trial memberships for referrers to give to colleagues.
The document provides 20 tips for creating a memorable first impression and lasting relationship with members. Some of the key tips include thinking about long-term payoff over short-term costs, elevating new members to VIP status, showing personality through real photos and stories, offering a 365-day return policy, making the membership application and registration process easy, and collecting feedback rather than just displaying testimonials. The overall goal of the tips is to welcome new members in a personalized way and create an experience that exceeds their expectations.
Aamse keynote branding session 2010 jacobsAvenue M Group
The document discusses how organizations can effectively communicate their value to members in the digital age. It emphasizes that branding today is about building relationships through authentic conversations and engaging experiences, not just messages. Successful branding requires having a compelling story to tell, people to share it, and patience, skills and investment to support the efforts. Organizations must connect with members online where people now participate in social networks and share their opinions of brands, and utilize various digital tools and platforms to facilitate social influence communications.
Sheri Jacobs presented on transforming membership through effective branding. She discussed how branding has evolved from marketing to representing an organization's core identity and value proposition. Jacobs provided 20 tips for associations to create a raving fan base, including addressing member objections, thinking long-term, showing personality, crowdsourcing feedback, and building a brand around common sharing motivations like community and self-interest. The presentation emphasized designing memorable member experiences and focusing on an organization's emotional and social benefits to build loyal advocacy.
Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting. The presentation focused on understanding audiences, competitors, and products/services in order to craft compelling messages. Jacobs emphasized the importance of knowing prospects' behaviors, trust levels for different sources of information, and motivations. She provided tips for response rates, including using proof of value, tone, emotion, and addressing objections to build trust and connect with customers.
Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting. The presentation focused on understanding audiences, competitors, and products/services in order to craft compelling messages. Jacobs emphasized the importance of knowing prospects' behaviors, trust levels for different sources of information, and motivations. She provided tips for response rates, including using proof of value, tone, emotion, and addressing objections to build trust and connect with customers.
Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting. The presentation focused on understanding audiences, competitors, and products/services in order to craft compelling messages. Jacobs stressed knowing who is being marketed to, what motivates customers, and the most trusted channels to reach them. She also provided tips on improving response rates such as including proof of value, addressing tone and emotion, and anticipating objections. The overall presentation aimed to teach attendees how to write copy that sells through audience insights and compelling messaging.
Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting at the 2010 ASAE & The Center Great Ideas Conference. The presentation focused on understanding audiences, competitors, and products/services in order to craft messaging that resonates. Jacobs stressed knowing who is being marketed to, their interests and trusted sources of information. She also discussed analyzing motivations and addressing common objections to help marketing stand out and increase response rates.
1. Recruitment,
Reten,on
+
Registra,on
Powerful
Marke-ng
Tac-cs
That
Sell
Presented
by
Sheri
Jacobs,
CAE
President
+
Chief
Strategist
Avenue
M
Group,
LLC
American
Nurses
Associa-on
January
6,
2011
11. What
do
nurses
love
about
belonging
to
their
state
associa-on?
12. Know
everything
you
can
about…
1. What
you
are
selling
2. Who
you
are
selling
to
3. Your
compe--on
4. The
factors
that
influence
a
decision
5. How
you
want
them
to
act
13. Know
what
you
are
selling
Conduct
an
Asset
Audit
Offering Advance
Staff
Nurses Educators Students
Prac3ce
Nurses
Access
to
Associa3on
X X
staff
for
help
7
Tips
for
Using
the
X
Web
Student
Nurse
Poli3cal
X
Ac3on
Day
14. Iden-fy
at
least
one
unique
difference
• Reputa-on
• Depth
+
breadth
of
offerings
• People
/
Members
• Unique
content
• What
else?
15. Interview
the
speaker/content
expert
• What
are
the
objec-ves?
• Who
is
the
audience?
• What
interes-ng
facts
or
stories
may
be
relevant
to
what
you
are
trying
to
sell?
17. Know
everything
you
can
about
WHO
1. Review
customer
service
inquiries
2. Conduct
a
member
needs
assessment
3. Ask
new
members
within
30
days
why
they
joined
4. Create
a
social
media
profile
of
your
members
18. Social
Media
Profile
1. Frequency
-‐
How
ogen?
When?
2. Usage
-‐
Is
it
personal
or
professional?
3. Plahorm
-‐
Facebook?
Twiier?
4. Trust
-‐
What
sources?
How
much?
5. Topics
-‐
What
are
they
talking
about?
22. Connect
the
dots
with
Ÿ Ÿ Ÿ
four
straight
Ÿ Ÿ Ÿ
lines
without
liging
the
pen
Ÿ Ÿ Ÿ
from
the
paper.
23. 1.
Show
proof
of
value
Don’t
lower
the
price,
add
more
value.
24. 2.
Take
away
the
risk
in
a
BIG
way
• Offer
a
FREE
1-‐year
trial.
• Give
members
3
free-‐trial
gig
cards
to
give
away.
• Guarantee
sa-sfac-on
for
365
days.
• Ask
for
no
money
down
when
you
take
an
applica-on
or
registra-on.
27. We
guarantee
it!
We
can’t
guarantee
higher
job
sa-sfac-on
but
we
can
make
this
promise:
If
you
don’t
love
your
membership,
we’ll
refund
your
money.
28. 3.
Tap
into
the
emo-onal
needs
What
emo-onal
needs
will
your
product
solve?
Talk
about
real
issues.
• Safety
in
the
workplace
• Finding
a
sa-sfying
job
that
pays
well
• Take
na-onal
issues
and
make
them
local
(Home
Health
and
Improvement
Act)
29. 4.
Address
objec-ons
Too
expensive?
• Membership
is
less
than
$2/day
• Offer
LOTS
of
freebies
to
offset
the
cost
to
aiend
a
mee-ng
Lack
of
-me?
• Tell
how
aiendees
can
stay
connected
at
the
conference
30. 5.
User
involvement
&
ownership
A
good
involvement
device
in
direct
response
adver-sing
has
doubled
and
even
tripled
response
rates.
“Write
down
3
issues
you
want
to
address
when
you
come
back
from
the
2011
Nursing
Summit.
31. 6.
Tell
a
REAL
story
LSNA
offers
educa,onal
programs
“that
are
worth
geGng
up
at
5:00
am
and
driving
halfway
across
the
state
to
aKend.”
32. 7.
Add
personality
Show
a
personality.
Use
real
photos,
real
words
and
real
stories.
People
connect
with
people.
33. 8.
Increase
your
credibility
First
lady
underscores
nurses’
crucial
role
34. 9.
Jus-fy
the
purchase
You
buy
on
emo-on
and
jus-fy
the
purchase
with
logic.
View
logic
as
the
answer
to
the
unspoken
objec-on,
“Why
should
I
join
this
organiza-on?”
35. Emo-on:
I
love
gadgets.
Logic:
My
sunglasses
cost
more
than
the
Kindle.
36. 10.
Create
a
Sense
of
Urgency
• Use
a
countdown
to
create
excitement
• Limited
quan-ty
–
only
the
first
20
people
who
register
will
receive
a
free
white
paper
• Pricing
based
on
number
of
registra-ons
sold
• First
10
registra-ons
sell
for
$49
• Second
10
sell
registra-ons
for
$99
• Third
10
registra-ons
sell
for
$149
37. 11.
End
your
price
with
a
7
or
9
$139
will
typically
generate
more
sales
than
a
price
of
$130.
38. 12.
Offer
installments
to
lower
the
price
If
your
members
are
resistant
to
paying
$599
to
aiend
your
educa-onal
conference,
try
offering
it
for
3
installments
of
$199
39. 13.
Keep
it
simple
and
easy
Make
it
so
easy
to
register,
join
or
buy
that
all
the
prospect
needs
to
do
is
click
or
sign
on
the
doied
line.
40. 14.
Be
Specific
“Top-‐rated
educa-onal
programs”
or
“95%
of
past
aKendees
rate
INA
educa,onal
programs
as
the
best
way
to
earn
their
CE
credits.”
42. 16.
Create
a
Must-‐Read
Headline.
• It’s
possible
to
miss
an
en-re
gorilla
• When
was
the
last
-me
you
WOWed
your
members?
• Nothing
sinks
a
marke-ng
campaign
faster
• 6
Ideas
we
guarantee
will
improve
your
brand’s
image
• 3
Ways
to
get
a
prospect
to
buy
43. 17.
Use
the
words
“How
to”
Old
Headlines
(Actual
-tles)
• Search
Engine
Op-miza-on
Secrets
• Mastering
Your
Financial
Future
Revised
Headlines
• How
To
Appear
On
Page
One
Of
Google
• How
To
Ensure
You
Have
Enough
Income
To
Re-re
44. 18.
Use
an
unusual
number
The
numbers
5
and
0
feel
manufactured.
When
you
use
a
number
such
as
11
it
feels
more
real.
10
Common
Causes
of
Abdominal
Pain
Or
11
Common
Causes
of
Abdominal
Pain
45. 19.
Cut
your
copy
in
half
Provided
that
-‐
-‐
If
In
order
to
-‐
-‐
To
The
majority
of
-‐
-‐
Most
Accordingly
-‐
-‐
So
Facilitate
-‐
-‐
Help
Frequently
-‐
-‐
Ogen
46. 20.
Use
Curiosity
to
Get
Them
Interested
“70%
of
R.N.s
are
projected
not
to
have
sufficient
re-rement
income.”
48. 21.
Ask
why
3
-mes
before
wri-ng
Why
did
you
register
for
this
conference?
We
are
struggling
with
membership
recruitment
49. 21.
Ask
why
3
-mes
before
wri-ng
What
is
the
challenge?
It
is
so
difficult
to
cut
through
the
cluier;
to
get
someone
to
open
my
mailing
and
respond.
50. 21.
Ask
why
3
-mes
before
wri-ng
Why
do
you
think
this
session
would
help?
I
don’t
have
any
formal
marke-ng
training.
I
need
to
learn
how
to
stand
out!
51. How
to
write
marke-ng
copy
that
sells.
A
class
for
those
without
a
marke-ng
degree.
53. 23.
Leave
out
the
brochure
Dear Reader:
On a beautiful late spring
afternoon, twenty-five years
ago, two young men graduated
from the same college. They
were very much alike…but
there was one difference. One
was a manager of a small
department and the other was
the CEO of the same company.
What made the difference.
54. 24.
End
your
copy
with
a
ques-on
Does
your
budget
limit
the
amount
of
con-nuing
educa-on
you
can
aiend?
55. 25.
Add
the
word
“You”
to
your
copy.
Instead
of..
We
connect
great
ideas
and
great
people
to
inspire
leadership
and
achievement
in
the
associa-on
community.
Use…
YOU
will
connect
with
great
ideas
and
great
people.
57. 27.
Edit
your
copy
1. Eliminate
“that”
words
2. Eliminate
“the”
words
3. Edit
for
rhythm
4. Combine
sentences
5. Rearrange
thoughts
so
they
flow
beKer
58. 28.
Use
graphics
instead
of
words
Design
the
brochure
so
that
it
can
easily
be
skimmed.
When asked how young professionals
(YP) first learned about their How
do
young
professionals
association, 76% of survey first
learn
about
your
respondents selected colleagues and associa3on?
56% selected employers. A significant
percentage of young professionals also Colleague
76%
become aware of the association
through the organization’s website
(70%) and through their academic Website
70%
environment (66%).
60. 30.
Offer
addi-onal
value
What’s
included:
•
One
FREE
Online
CE
Course
•
FREE
Access
to
full-‐,me
staff
•
FREE
Subscrip,on
to
Illinois
Nurse
•
What
else?
61. 31.
Keep
your
envelope
blank
An
envelope
with
no
wri-ng
has
to
be
opened
to
see
what’s
inside.
70. 39.
Use
a
P.S.
• Emphasize
your
guarantee
• Repeat
your
key
benefit
• Repeat
your
limited
,me
offer
• Provide
contact
informa,on
• Showcase
a
special
gia
75%
of
recipients
read
the
P.S.
first!
74. Send
a
series
of
emails
Break
content
into
parts
and
send
a
series
of
e-‐mails.
• Include
links
to
all
content
• Label
content
as
part
of
a
series
• Provide
other
resources
75. Brand
your
newsleier
with
the
“from”
line
From:
ANA
NewsleKer
Date:
August
5,
2010
To:
Sheri
Jacobs
Subject:
A
man’s
got
to
know
his
limita,ons
76. More
-ps
to
get
your
emails
read
• Offer
a
table
of
contents.
• Retell
stories
you
hear
from
members.
• Share
relevant
research
informa,on.
• Share
,ps
from
members.
• Be
an
aggregator.
• Have
an
opinion.
• Share
other
opinions.