- The webinar provided 5 tips for running successful Pinterest promotions including setting objectives, creating a great user experience, making the promotion easy to manage, promoting the campaign widely, and maintaining momentum over time.
- Examples of effective promotion types included re-pinning from curated boards, re-pinning individual pins, and asking users to follow the profile to stay engaged on Pinterest.
- Tracking and analytics tools from Piqora were highlighted as helping marketers work smarter by automatically measuring eligibility and providing insights into content performance.
You can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and you can learn them here from Gerry O’Brion, an expert at building big brands.
If you’re a business owner, executive, or manager, this information will improve your business, regardless of the size. My blog presents in-depth articles and case studies about what big brands know.
The What Big Brands Know presentation is packed with information, strategies and case studies about companies that are doing it right. When I speak to your organization, it’s a fun, thought-provoking dialogue that generates real action by the participants.
Unleash the Power of List Building by Supercharging Your Facebook Ads Infusionsoft
Custom audiences let marketers find their offline audiences among Facebook users. Using email addresses, phone numbers or Facebook user IDs to make the match, you can now find the exact people you want to talk to. In this session you'll learn how to create a custom audience representing any group of customers or prospect list that you'd like to reach with targeted Facebook Ads.
Presented by: Amy Porterfield, Social Media Strategist and Co-Author of Facebook Marketing All-in-One for Dummies
A Short Guide to UGC Photos for E-Commerce & Content MarketingSharad Verma
This latest presentation from Piqora discusses the rise of UGC photos as the new media type to drive commerce and content marketing. You will learn about rights and permissions, different types of UGC, how to acquire UGC photos and how brands are using UGC photos to drive results.
Pinterest is a powerful tool for inspiration and discovery of your products and services, and building relationships with your audience.
Marketers who've mastered Pinterest create and share content that makes it easier for their fans to take action on Pinterest, and that's what this webinar is all about – advanced tactics for brands looking to get to the next level on Pinterest.
Attend this webinar to learn how to:
• Enhance your brand's and products discoverability
• Develop a robust, engaging visual content strategy
• Accelerate your community growth
• Gain unique customer insights from your photos<br> that can drive success
WHY YOU SHOULD ATTEND:
Pinterest is 2nd largest source of social traffic, and for many retailers it’s the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down.
Attend this webinar to learn how to increase traffic and revenue from Pinterest using best practices for:
Optimizing your website for Pinterest
Developing a visual content strategy for Pinterest
Establishing and measuring Pinterest-specific goals
Launching a high-impact Pinterest promotion
Getting customer insights from Pinterest you can use to drive offline sales
You can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and you can learn them here from Gerry O’Brion, an expert at building big brands.
If you’re a business owner, executive, or manager, this information will improve your business, regardless of the size. My blog presents in-depth articles and case studies about what big brands know.
The What Big Brands Know presentation is packed with information, strategies and case studies about companies that are doing it right. When I speak to your organization, it’s a fun, thought-provoking dialogue that generates real action by the participants.
Unleash the Power of List Building by Supercharging Your Facebook Ads Infusionsoft
Custom audiences let marketers find their offline audiences among Facebook users. Using email addresses, phone numbers or Facebook user IDs to make the match, you can now find the exact people you want to talk to. In this session you'll learn how to create a custom audience representing any group of customers or prospect list that you'd like to reach with targeted Facebook Ads.
Presented by: Amy Porterfield, Social Media Strategist and Co-Author of Facebook Marketing All-in-One for Dummies
A Short Guide to UGC Photos for E-Commerce & Content MarketingSharad Verma
This latest presentation from Piqora discusses the rise of UGC photos as the new media type to drive commerce and content marketing. You will learn about rights and permissions, different types of UGC, how to acquire UGC photos and how brands are using UGC photos to drive results.
Pinterest is a powerful tool for inspiration and discovery of your products and services, and building relationships with your audience.
Marketers who've mastered Pinterest create and share content that makes it easier for their fans to take action on Pinterest, and that's what this webinar is all about – advanced tactics for brands looking to get to the next level on Pinterest.
Attend this webinar to learn how to:
• Enhance your brand's and products discoverability
• Develop a robust, engaging visual content strategy
• Accelerate your community growth
• Gain unique customer insights from your photos<br> that can drive success
WHY YOU SHOULD ATTEND:
Pinterest is 2nd largest source of social traffic, and for many retailers it’s the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down.
Attend this webinar to learn how to increase traffic and revenue from Pinterest using best practices for:
Optimizing your website for Pinterest
Developing a visual content strategy for Pinterest
Establishing and measuring Pinterest-specific goals
Launching a high-impact Pinterest promotion
Getting customer insights from Pinterest you can use to drive offline sales
Featuring Nick Mueller of Piqora and Ritika Puri of Storyhackers.
With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
We're hosting this webinar to empower fashion marketers with a blueprint for navigating these challenges — to help fashion-forward brands become influencers among communities of trendsetters, shoppers, and influential fashion bloggers.With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
Attend this webinar to learn how to:
• Create a vibrant Instagram community
• Establish and measure Instagram-specific goals
• Implement a successful hashtag strategy
• Launch a high-impact promotion
• Identify and replicate qualities of the most successful fashion brands
http://go.piqora.com/instagram-fashion-webinar.html
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
Automotive Guide to Pinterest & InstagramSharad Verma
This guide covers everything from automotive content strategy and harnessing hashtags to setting and achieving the goals that will help your brand achieve marketing success on Pinterest & Instagram.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive WebinarEktron
Fred Bals, Customer Advocacy Manager at Ektron and Jim Williams, VP, Marketing at Influitive discuss how to identify, nurture and mobilize your advocates by designing an interactive community for your fans, evangelists and advocates from among employees, customers, brand newbies and partners.
Six tips you will take away from this webinar:
• Why advocacy is an essential part of marketing in 2013
• How to identify and engage your best advocates
• How to mobilize your advocates with activities they will embrace
• Reward or recognition - What motivates your super fans?
• Identifying ownership for your advocate marketing program
• How to measure results and secure executive buy-in.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
A common theme among small businesses and nonprofits is they don’t know what their website is doing for them. Many don't update their website and don’t even know how much traffic they’re getting. This presentation will give you 9 ideas about how you can improve your website today!
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
Featuring Nick Mueller of Piqora and Ritika Puri of Storyhackers.
With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
We're hosting this webinar to empower fashion marketers with a blueprint for navigating these challenges — to help fashion-forward brands become influencers among communities of trendsetters, shoppers, and influential fashion bloggers.With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
Attend this webinar to learn how to:
• Create a vibrant Instagram community
• Establish and measure Instagram-specific goals
• Implement a successful hashtag strategy
• Launch a high-impact promotion
• Identify and replicate qualities of the most successful fashion brands
http://go.piqora.com/instagram-fashion-webinar.html
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
Automotive Guide to Pinterest & InstagramSharad Verma
This guide covers everything from automotive content strategy and harnessing hashtags to setting and achieving the goals that will help your brand achieve marketing success on Pinterest & Instagram.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive WebinarEktron
Fred Bals, Customer Advocacy Manager at Ektron and Jim Williams, VP, Marketing at Influitive discuss how to identify, nurture and mobilize your advocates by designing an interactive community for your fans, evangelists and advocates from among employees, customers, brand newbies and partners.
Six tips you will take away from this webinar:
• Why advocacy is an essential part of marketing in 2013
• How to identify and engage your best advocates
• How to mobilize your advocates with activities they will embrace
• Reward or recognition - What motivates your super fans?
• Identifying ownership for your advocate marketing program
• How to measure results and secure executive buy-in.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
A common theme among small businesses and nonprofits is they don’t know what their website is doing for them. Many don't update their website and don’t even know how much traffic they’re getting. This presentation will give you 9 ideas about how you can improve your website today!
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Making your marketing accountable is one of the keys to making it successful. We explore ways to make your marketing trackable and accountable in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Case Study for Internet Retailer presented by Jeff Campbell (Resolution Media) and Mike Ryan (Lowe's). Covers Search Retargeting vendors, best practices, optimization methods, etc.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
2. Welcome
“It’s my top priority to ensure
you drive real business results
from your Pinterest Marketing
initiatives.”
Alex Littlewood
Head of Customer Success
Piqora
5. Pinterest Activity is Growing Quickly
From September ‘12 to January ‘13
Visits Per Pin Page Views Per Pin
up 300% Doubled
(0.68 to 2.38) (3.1 to 6.5)
Visits Per Day Page Views Per Day
Up 100% Up 2X
(189 to 395) (538 to 1062)
Source:
Piqora
Customer
Data
Jan
‘13
6. Pinterest’s Role in a Social Strategy
Real
Time
Discover,
Aspire
&
People
Rela9onships
Conversa9on
Advocate
Products
Sales
&
ROI
Engagement
&
Retailers
Customer
Support
Cul9vate
Purchase
Branding
Intent
92% trust recommendations from friends & family
above all else when making purchase decisions.
Source: Nielsen April 2012
8. 5 Tips for Effective Promotions
1. Set an objective
2. Create a great user experience, K.I.S.S.
3. Make your own life easier
4. Promote, Promote, Promote!
5. Maintain the momentum
13. Create a Great User Experience
Ac1on
Descrip1on
Recommended
Best
Prac1ces
Re-‐Pin
from
User
directed
to
Yes
• Leverage
Top
Pins
Board
re-‐Pin
from
• 40-‐60
pins
in
board
• Clearly
name
board
for
promo
pre-‐curated
board
Pin
from
User
directed
to
website
Not
usually
• Narrow
category
Website
to
Pin
• Op9mize
descrip9ons
for
Pinning,
including
$’s
&
#’s
Re-‐Pin
this
Pin
User
directed
to
Yes
• Op9mize
for
maximum
visibilty/readability
in
re-‐Pin
a
specific
Pin
feed
Create
a
board
User
creates
board
for
Depends
upon
theme.
• Only
use
if
it
makes
sense
(i.e.
Cura9on
of
the
promo9on
Not
usually
things
that
wouldn’t
fit
in
a
pinners
pre-‐
exis9ng
boards)
Hashtags
#
User
adds
a
hashtag
to
No
• Align
#’s
with
common
search
terms,
like
Pins
#Wedding,
#Kitchen,
or
#Recipe
Follow
Follows
on
Pinterest
Yes
• Ask
for
this
as
first
ac9on
14. Repin from Boards
• Low barrier to entry
• Keeps pinners in
Pinterest
• Pinners will Pin to
their own boards,
which is more
meaningful in
context
• Expect ~60%
eligibility
15. Create a Board
• High barrier to entry = fewer participants
• Deeper Engagement
• Higher Pins/Participant ratio
• Expect ~25% eligibility
• Participants: 3,200+
• Pins & Repins: 68,400+
• Pins/Participant: 17
• Estimated Impressions: 2.9 Million
• Follower Growth: 11,000
• Site Traffic increase: 27%
16. Follow and Repin from Boards
• Follow is a barrier to entry
• Specify “Follow All”
• Keep users in Pinterest
• Expect ~35% eligibility