The document provides 20 tips for creating a memorable first impression and lasting relationship with members. Some of the key tips include thinking about long-term payoff over short-term costs, elevating new members to VIP status, showing personality through real photos and stories, offering a 365-day return policy, making the membership application and registration process easy, and collecting feedback rather than just displaying testimonials. The overall goal of the tips is to welcome new members in a personalized way and create an experience that exceeds their expectations.
How to achieve a Sustainable Social Media Ecosystem - IABC seminarNoesium Consulting
A seminar at the International Association of Business Communicators, Canada (IABC) on how to achieve a sustainable social media ecosystem. The need for the right mindset, assessment, strategy, planning and management. This deck includes an intro to Twitter plus case studies.
The noble art of building brands worth sharing for Lessius Interactive Market...Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up.
Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
The noble art of building brands worth sharing for EURIBPolle de Maagt
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there.
Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
This guide will enable you to:
- create a compelling LinkedIn profile
- use LinkedIn Groups effectively
- connect with new people, enhance your network and win new customers
The document provides 12 tips for effective networking in 2012. It begins by emphasizing the importance of crafting a core network of 12-18 connections from diverse backgrounds. Tip 1 advises balancing connections that promote career advancement with those that promote personal growth and satisfaction. Tip 2 stresses being consistent and persistent in networking efforts. Tip 3 notes that face-to-face interactions are most powerful. The document concludes by advising attendees to dress appropriately for networking events.
This document discusses personal branding and how to develop an effective personal brand. It defines personal branding as combining classic marketing and branding disciplines with what makes an individual uniquely themselves. It also outlines the key components of effective branding, including understanding the market context, identifying a point of difference, and communicating product benefits. Finally, it provides examples of how to translate traditional business branding concepts to a personal branding strategy.
How to achieve a Sustainable Social Media Ecosystem - IABC seminarNoesium Consulting
A seminar at the International Association of Business Communicators, Canada (IABC) on how to achieve a sustainable social media ecosystem. The need for the right mindset, assessment, strategy, planning and management. This deck includes an intro to Twitter plus case studies.
The noble art of building brands worth sharing for Lessius Interactive Market...Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up.
Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
The noble art of building brands worth sharing for EURIBPolle de Maagt
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there.
Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
This guide will enable you to:
- create a compelling LinkedIn profile
- use LinkedIn Groups effectively
- connect with new people, enhance your network and win new customers
The document provides 12 tips for effective networking in 2012. It begins by emphasizing the importance of crafting a core network of 12-18 connections from diverse backgrounds. Tip 1 advises balancing connections that promote career advancement with those that promote personal growth and satisfaction. Tip 2 stresses being consistent and persistent in networking efforts. Tip 3 notes that face-to-face interactions are most powerful. The document concludes by advising attendees to dress appropriately for networking events.
This document discusses personal branding and how to develop an effective personal brand. It defines personal branding as combining classic marketing and branding disciplines with what makes an individual uniquely themselves. It also outlines the key components of effective branding, including understanding the market context, identifying a point of difference, and communicating product benefits. Finally, it provides examples of how to translate traditional business branding concepts to a personal branding strategy.
Sheri Jacobs presented on transforming membership through effective branding. She discussed how branding has evolved from marketing to representing an organization's core identity and value proposition. Jacobs provided 20 tips for associations to create a raving fan base, including addressing member objections, thinking long-term, showing personality, crowdsourcing feedback, and building a brand around common sharing motivations like community and self-interest. The presentation emphasized designing memorable member experiences and focusing on an organization's emotional and social benefits to build loyal advocacy.
This was a 30 minute talk I did for Bartercard. It focused on opportunities for SME's to use Social Media. Stay connected: www.twitter.com/danielpriestley
Consumers today are overloaded with information, and they’ve gotten savvy at tuning out advertising. Instead, they crave meaningful, relevant content that educates and inspires them and makes them feel part of a brand experience. You have a unique story to tell them and plenty of places to tell it — but without an integrated content strategy, your brand story can quickly become fragmented and fall flat.
In this session, Stacey King Gordon from Suite Seven, a content strategy and brand communications consultancy, talks about how you can develop your unique point of view and a framework for what content you publish on your social media and other marketing channels. Learn why content is so important to building your brand, and how to develop a sustainable content plan even when you have limited resources.
The document summarizes ideas for recruitment and retention of members for an association. It discusses using social media like Facebook and Twitter to engage current and prospective members. Specific tactics mentioned include creating a mantra, making messages portable, being available online, showing proof of value, offering free trials to remove risk, tapping into emotional needs, addressing objections, and giving members opportunities for involvement and ownership. The overall goal is to energize members and grow the organization through innovative marketing strategies that leverage social influence.
The University of Warwick - Social Media Module 2017 Adam Vowles
This document provides guidance on how to effectively use social media for business purposes. It discusses why businesses should use social media by highlighting how social media can help build meaningful customer relationships and enhance a brand's reputation. The document also outlines best practices for social media marketing, including creating engaging visual content, educating audiences, interacting with influencers, avoiding common mistakes like not planning or measuring results, and listening to customer wants. Additionally, it provides tips for running successful social media campaigns through developing content people are interested in, understanding audience timing preferences, and creating a clear strategic plan.
This document provides information about a creative consultancy business and the services it offers. The consultancy believes in starting with customer insights and applying creative perspectives to commercial problems. It can help with market research, creative ideas and execution, public relations, content strategy, and more. The consultancy works with talented designers and directors to ensure creative work is of the highest quality. Examples are provided of past work redesigning brand identities, websites, advertisements, and other projects. Contact details are provided at the end.
Why Brands Matter for Nonprofits and What to Do About It. Building a strong brand to drive donations, volunteerism, and engagement. Presented at University of Chicago Social Enterprise Alliance Onboard Conference
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social MediaEric Swayne
Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. But measuring people is nothing new - CRM programs have been doing this for the last 40+ years. So let's take a look at the best parts from the old school, and see what we can teach the new school about measurement, KPIs and tracking success.
Nanaimo Chamber of Commerce - Practical Tips for Building Productive Business...Donna Mercier
A presentation developed for VIU MBA students by
Donna Mercier - Memebership and Marketing Coordinator at the Nanaimo Chamber of Commerce
Paul Mycroft - Owner at Paul Mycroft Designs
Bijesh Kumar - VIU MBA intern for Marketing Communications at Nanaimo Chamber of Commerce
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
The document provides an agency presentation for Energize Shanghai, a creative digital marketing agency. In 3 sentences: Energize is an international agency founded in 2005 with offices in Amsterdam and Shanghai, employing 30 staff to help brands grow through effective social media campaigns. They work with top brands across industries and are ranked the 4th best digital agency in the Netherlands. The presentation highlights Energize's services, case studies, and team to showcase their capabilities in developing social media strategies and campaigns.
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Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
Agile Mumbai 2023 I Business Outcomes of Digitization and Technologies - Sand...AgileNetwork
The document discusses how digital transformation and technologies can impact business outcomes, focusing on three key areas: improving customer experience through digital initiatives, optimizing operations using new technologies, and exploring new digital business models. It provides examples of how companies in various industries have successfully transformed their customer experience and engagement through digital tools and channels. The presentation emphasizes the importance of taking a customer-centric approach and understanding the customer journey when developing digital strategies.
Science of Social Media Personal Branding KeynoteDevon Smith
The document discusses strategies for using social media, particularly Twitter, Facebook, and blogs, to establish an online presence and brand as an artist. It encourages artists to create a home base website, build an engaged community through regular posting and interactions on Facebook and Twitter, and establish themselves as a leader in their field by consistently sharing content and expertise online. The document provides tips for social media strategy, metrics to track engagement, and case studies of how other artists have successfully used these platforms.
Social Media - Singapore Leadership Development CongressDaniel Priestley
This document discusses how social media has connected everyone and everything, and how it has leveled the playing field between big and small companies. It argues that the future is about leading tribes through social media rather than shouting the loudest. It provides examples of how companies like Starbucks, Marriott, and individuals like Michelle Phan and Gary Vaynerchuk have successfully used social media to engage customers and build their brands. The document encourages the reader to leverage social media and empower their customers to promote their business for free in order to compete against bigger companies. It concludes by offering a social media workshop DVD to help readers achieve more leads, better customers, higher sales, and a stronger brand.
The document contains questions asked during a podcast on using social media for business. There are 46 questions covering topics like using social media platforms like Facebook and Twitter for marketing, defining and measuring success, developing a brand, getting customer referrals, differentiating yourself, and guidelines for bold but not offensive communication. The document promotes following the podcast hosts on Twitter and joining their Facebook fan page for more information on social media strategy.
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
1. Social media represents one of the biggest shifts since the Industrial Revolution by driving a revolution in consumer behavior and marketing approaches.
2. As consumers seek out authentic experiences and relevance, companies must generate experiences rather than commodities and focus on building relationships within communities through stories and ideas that people want to share.
3. Success in social media depends on facilitating conversations among target groups and enabling people to tell the brand's story in their own words through the channels they use most.
Beyond Membership: Using AI to Capture a Larger Share of the MarketAvenue M Group
This document discusses disruption and how to provide access to underserved audiences through a relevant business model. It asks how artificial intelligence can be used to expand reach in the future and how this may impact the role of staff and volunteer leaders. The business model should focus on key tenets like access, flexibility, affordability, trust, and diversity and inclusion.
Designing a Membership Model for the FutureAvenue M Group
I want what I want when I want it. It's that simple. What got us here won't sustain us. If you want your organization to survive and thrive you need to build a membership model based on value and accessibility. One that is nimble and will help you achieve your goals. This presentation was given at the ASAE Great Ideas Conference in March 2017.
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Similar to Aicpa interchange great first impressions
Sheri Jacobs presented on transforming membership through effective branding. She discussed how branding has evolved from marketing to representing an organization's core identity and value proposition. Jacobs provided 20 tips for associations to create a raving fan base, including addressing member objections, thinking long-term, showing personality, crowdsourcing feedback, and building a brand around common sharing motivations like community and self-interest. The presentation emphasized designing memorable member experiences and focusing on an organization's emotional and social benefits to build loyal advocacy.
This was a 30 minute talk I did for Bartercard. It focused on opportunities for SME's to use Social Media. Stay connected: www.twitter.com/danielpriestley
Consumers today are overloaded with information, and they’ve gotten savvy at tuning out advertising. Instead, they crave meaningful, relevant content that educates and inspires them and makes them feel part of a brand experience. You have a unique story to tell them and plenty of places to tell it — but without an integrated content strategy, your brand story can quickly become fragmented and fall flat.
In this session, Stacey King Gordon from Suite Seven, a content strategy and brand communications consultancy, talks about how you can develop your unique point of view and a framework for what content you publish on your social media and other marketing channels. Learn why content is so important to building your brand, and how to develop a sustainable content plan even when you have limited resources.
The document summarizes ideas for recruitment and retention of members for an association. It discusses using social media like Facebook and Twitter to engage current and prospective members. Specific tactics mentioned include creating a mantra, making messages portable, being available online, showing proof of value, offering free trials to remove risk, tapping into emotional needs, addressing objections, and giving members opportunities for involvement and ownership. The overall goal is to energize members and grow the organization through innovative marketing strategies that leverage social influence.
The University of Warwick - Social Media Module 2017 Adam Vowles
This document provides guidance on how to effectively use social media for business purposes. It discusses why businesses should use social media by highlighting how social media can help build meaningful customer relationships and enhance a brand's reputation. The document also outlines best practices for social media marketing, including creating engaging visual content, educating audiences, interacting with influencers, avoiding common mistakes like not planning or measuring results, and listening to customer wants. Additionally, it provides tips for running successful social media campaigns through developing content people are interested in, understanding audience timing preferences, and creating a clear strategic plan.
This document provides information about a creative consultancy business and the services it offers. The consultancy believes in starting with customer insights and applying creative perspectives to commercial problems. It can help with market research, creative ideas and execution, public relations, content strategy, and more. The consultancy works with talented designers and directors to ensure creative work is of the highest quality. Examples are provided of past work redesigning brand identities, websites, advertisements, and other projects. Contact details are provided at the end.
Why Brands Matter for Nonprofits and What to Do About It. Building a strong brand to drive donations, volunteerism, and engagement. Presented at University of Chicago Social Enterprise Alliance Onboard Conference
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social MediaEric Swayne
Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. But measuring people is nothing new - CRM programs have been doing this for the last 40+ years. So let's take a look at the best parts from the old school, and see what we can teach the new school about measurement, KPIs and tracking success.
Nanaimo Chamber of Commerce - Practical Tips for Building Productive Business...Donna Mercier
A presentation developed for VIU MBA students by
Donna Mercier - Memebership and Marketing Coordinator at the Nanaimo Chamber of Commerce
Paul Mycroft - Owner at Paul Mycroft Designs
Bijesh Kumar - VIU MBA intern for Marketing Communications at Nanaimo Chamber of Commerce
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
The document provides an agency presentation for Energize Shanghai, a creative digital marketing agency. In 3 sentences: Energize is an international agency founded in 2005 with offices in Amsterdam and Shanghai, employing 30 staff to help brands grow through effective social media campaigns. They work with top brands across industries and are ranked the 4th best digital agency in the Netherlands. The presentation highlights Energize's services, case studies, and team to showcase their capabilities in developing social media strategies and campaigns.
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
Agile Mumbai 2023 I Business Outcomes of Digitization and Technologies - Sand...AgileNetwork
The document discusses how digital transformation and technologies can impact business outcomes, focusing on three key areas: improving customer experience through digital initiatives, optimizing operations using new technologies, and exploring new digital business models. It provides examples of how companies in various industries have successfully transformed their customer experience and engagement through digital tools and channels. The presentation emphasizes the importance of taking a customer-centric approach and understanding the customer journey when developing digital strategies.
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The document discusses strategies for using social media, particularly Twitter, Facebook, and blogs, to establish an online presence and brand as an artist. It encourages artists to create a home base website, build an engaged community through regular posting and interactions on Facebook and Twitter, and establish themselves as a leader in their field by consistently sharing content and expertise online. The document provides tips for social media strategy, metrics to track engagement, and case studies of how other artists have successfully used these platforms.
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This document discusses how social media has connected everyone and everything, and how it has leveled the playing field between big and small companies. It argues that the future is about leading tribes through social media rather than shouting the loudest. It provides examples of how companies like Starbucks, Marriott, and individuals like Michelle Phan and Gary Vaynerchuk have successfully used social media to engage customers and build their brands. The document encourages the reader to leverage social media and empower their customers to promote their business for free in order to compete against bigger companies. It concludes by offering a social media workshop DVD to help readers achieve more leads, better customers, higher sales, and a stronger brand.
The document contains questions asked during a podcast on using social media for business. There are 46 questions covering topics like using social media platforms like Facebook and Twitter for marketing, defining and measuring success, developing a brand, getting customer referrals, differentiating yourself, and guidelines for bold but not offensive communication. The document promotes following the podcast hosts on Twitter and joining their Facebook fan page for more information on social media strategy.
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1. Social media represents one of the biggest shifts since the Industrial Revolution by driving a revolution in consumer behavior and marketing approaches.
2. As consumers seek out authentic experiences and relevance, companies must generate experiences rather than commodities and focus on building relationships within communities through stories and ideas that people want to share.
3. Success in social media depends on facilitating conversations among target groups and enabling people to tell the brand's story in their own words through the channels they use most.
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Designing a Membership Model for the FutureAvenue M Group
I want what I want when I want it. It's that simple. What got us here won't sustain us. If you want your organization to survive and thrive you need to build a membership model based on value and accessibility. One that is nimble and will help you achieve your goals. This presentation was given at the ASAE Great Ideas Conference in March 2017.
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Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting. The presentation focused on understanding audiences, competitors, and products/services in order to craft compelling messages. Jacobs emphasized the importance of knowing prospects' behaviors, trust levels for different sources of information, and motivations. She provided tips for response rates, including using proof of value, tone, emotion, and addressing objections to build trust and connect with customers.
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Great Ideas 2010 Presentation Sheri JacobsAvenue M Group
This document summarizes Sheri Jacobs' presentation on effective marketing copywriting at the 2010 ASAE & The Center Great Ideas Conference. The presentation focused on understanding audiences, competitors, and products/services in order to craft messaging that resonates. Jacobs stressed knowing who is being marketed to, their interests and trusted sources of information. She also discussed analyzing motivations and addressing common objections to help marketing stand out and increase response rates.
The document provides guidance on how to write effective marketing copy. It discusses conducting research to deeply understand prospective customers, including their behaviors online and the problems they face. The presentation emphasizes listening to customers, creating relevant content for interested communities, discussing the content to generate engagement, promoting content respectfully through social networks, and measuring the results of engagement efforts. It also recommends auditing the benefits of what is being sold and analyzing those benefits to identify advantages, motivations, and favorable experiences customers will gain.
The document summarizes Sheri Jacobs' presentation on how to write effective marketing copy that sells. Some of the key points discussed include understanding your target audience and product, using stories and benefits to appeal to emotions, addressing objections with logic, employing triggers like curiosity and urgency to capture attention, and testing variables in marketing messages. Specific tactics are provided like using questions, numbers and "how to" in titles and keeping copy short with an emphasis on benefits.
1. Great
First
Impressions
Winning
the
Hearts
of
New
Members
Presented
by
Sheri
Jacobs,
CAE,
President
+
Chief
Strategist
Avenue
M
Group,
LLC
AICPA
&
CPA/SEA
Interchange
2010
July
23,
2010
8:30
-‐
9:30
AM
TwiMer:
@chicagogirl27
2. Connect
the
dots
with
four
! "! "!
straight
lines
without
li>ing
! "! "!
the
pen
from
the
paper. ! "! "!
2
3. Connect
the
dots
with
four
! "! "!
straight
lines
without
li>ing
! "! "!
the
pen
from
the
paper. ! "! "!
3
8. What
customers
see
first:
Free
Shipping
Free
Return
Shipping
365-‐day
Return
Policy
9. What
customers
experience:
Fast,
accurate
fulfillment
Surprise
upgrades
Friendly,
helpful,
“above
and
beyond”
service
SomeXme
direct
customers
to
compeXtors
10. 9
Ways
to
Make
a
Great
First
Impression
1.
Let
staff
show
their
personality.
2.
Surprise
members
with
free
upgrades.
3.
Provide
free
shipping
-‐
both
ways.
4.
Be
available
when
there
are
quesXons.
5.
Create
a
culture
of
happy
employees
who
are
happy
to
help.
6.
Offer
a
365-‐day
return
policy
on
membership.
7.
Meet
needs
first
-‐
poinXng
members
to
compeXtors.
8.
Think
long-‐term
payoff
instead
of
short-‐term
cost.
9.
Listen
to
their
needs
and
be
responsive.
10
26. What
is
the
first
interacYon?
Dear
Emily,
All
those
“hints”
paid
off.
Especially
when
you
said,
“All
I
really
want
this
year
is
an
iPhone.”
All
we
ask
is
that
you
show
us
how
it
works.
Dad
might
want
one
too!
Love,
Mom
&
Dad
26
27. CreaYng
a
great
first
impression
How
do
you
welcome
new
members
and
customers?
Do
you
personalize
the
experience
beyond
adding
their
name
to
the
salutaYon
line?
27
33. What
are
some
ways
your
organizaYon
can
create
a
memorable
experience
at
the
beginning
of
the
relaYonship?
33
34. 20
Tips
for
CreaYng
a
Memorable
First
Impression
and
a
LasYng
RelaYonship
with
Members.
34
35. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#1
Create
a
mantra
and
sYck
with
it.
Use
your
mantra
as
a
filter.
35
36. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip #2
Think long-term payoff, not short-
term cost.
36
37. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#3
Elevate
new
members
to
VIP
status
when
they
join.
Create
special
benefits
for
VIPs.
37
38. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#4 Sheri
Avenue M
employee
Show
a
personality.
Use
real
photos,
real
stories
+
real
people.
38
39. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#5
Use
crowdsourcing
tools
to
engage
new
members
and
collect
feedback.
39
40. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#6
Offer
a
365-‐day
return
policy!
40
41. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#7
Have
a
sense
of
humor.
41
42. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#8
Make
it
easy.
•
Membership
ApplicaYon
•
RegistraYon
•
Web
site
-‐
more
informaYon
42
43. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#9
Show
feedback
not
tesYmonials
“This
session
was
worth
genng
up
at
5:00
am
and
driving
halfway
across
the
state
to
a`end!”
43
44. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#10
Create
messages
that
are
portable.
Does
it
take
longer
than
5
seconds
to
understand
your
message?
44
45. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#12
Include
free
items
with
membership.
Free
shipping,
free
online
courses.
45
46. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#13
Text
It’s
not
about
13ou!
Tip
# y
It’s
not
about
you!
46
47. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#14
Ditch
the
single
voice.
Vs.!
47
48. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#15
Highlight
special
Text
interest
or
quirky
Tip
#13
items
It’s
not
about
you!
48
49. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#16
Be
available.
Sharing
is
as
important
a
community
acYvity
as
commenYng.
49
50. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#17
Use
Member
Text
Tip
#13
Generated
Content.
It’s
not
about
you!
50
51. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#18
Promote
the
brand
not
the
locaYon.
Is WHAT you know…REALLY so?
51
52. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#19
Create
a
human
connecYon.
Members
may
only
interact
with
your
associaYon
via
the
Web
and
on
the
phone.
52
53. 20
Tips
to
CreaYng
a
Memorable
First
Impression
Tip
#20
Build
your
communicaYons
around
the
most
common
reasons
people
share.
1.
Self
Interest
-‐
They
will
benefit
2.
Altruism
-‐
Sharing
makes
them
feel
good.
3.
ValidaXon
-‐
Sharing
makes
them
feel
important
4.
Affinity
-‐
Sharing
makes
them
feel
part
of
a
community.
53
54. The last 7 words
spoken by all
failed companies
are…
54