This document summarizes a webinar on the secrets of successful content marketing. It began with introductions of the speakers and provided tips for webinar attendees. The first speaker then discussed key aspects of effective content, including how-to tips, news, ideas, expert advice, and tying content to current events. Examples were given of both good and bad content. Statistics on commonly used B2B content marketing tactics were also presented. The benefits of content marketing to marketers were outlined. The second speaker discussed starting with customer knowledge, aligning content with the buying cycle, and content planning. The webinar concluded with a question and answer session.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
Digital marketing master class session 1Kenny Soto
The first of 5 masterclass sessions I presented alongside Maurice Bretzfield. We teach small business owners how to leverage the new digital landscape to grow their businesses.
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
Creating a marketing campaign is easy. Scaling that into a successful omni-channel strategy is hard. During this session, Rebekah shares tactical ways to produce targeted campaigns across multiple channels. Learn how you can increase engagement, social referral traffic and your customer base through creative, consistent and compelling campaigns.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
Digital marketing master class session 1Kenny Soto
The first of 5 masterclass sessions I presented alongside Maurice Bretzfield. We teach small business owners how to leverage the new digital landscape to grow their businesses.
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
Creating a marketing campaign is easy. Scaling that into a successful omni-channel strategy is hard. During this session, Rebekah shares tactical ways to produce targeted campaigns across multiple channels. Learn how you can increase engagement, social referral traffic and your customer base through creative, consistent and compelling campaigns.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
Staying on top of trends is as important to staying relevant and successful in the ever-changing hospitality industry. And nothing changes more often than social media.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Marketing That Killed (and some that should have been killed)stevetphipps
A strategic review of multiple marketing efforts and campaigns from recent years. Takeaways for what works and what doesn't for marketers, small business owners and other business professionals.
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
Inbound marketing is helping Real Estate companies to market their inventory effectively.
Real Estate Companies are sidelining traditional marketing that need aggressive budgets to maintain broadcast marketing messages. The real estate industry is transforming from finding the right customers to attracting the right customers to find them.
Building trust via educational and thought-leadership content, transparency and automation to nurture leads results in sales ready clients. Check our presentation on Inbound Marketing for Real Estate here.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Amazon as a Brand Building and Demand Gen Platform: Emerging Trends in Amazon...Tinuiti
In this session, we partner with Amazon sales analytics platform, Jungle Scout, to discuss the best ways to utilize enhanced tools like A+ Content and video to better serve your brand.
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing SuccesseMarketer
Join eMarketer for a free webinar that covers six guidelines for measuring the results of real-time marketing and details strategies used by select leading brands.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
Tune in to this webinar to hear how revenue-focused marketers are turning the tables on traditional approaches to content marketing — and yielding greater returns from their current programs — by taking tips from the playbooks of digital publishers such as YouTube and The New York Times! http://ow.ly/PutR306d7qU
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
Staying on top of trends is as important to staying relevant and successful in the ever-changing hospitality industry. And nothing changes more often than social media.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Marketing That Killed (and some that should have been killed)stevetphipps
A strategic review of multiple marketing efforts and campaigns from recent years. Takeaways for what works and what doesn't for marketers, small business owners and other business professionals.
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
Inbound marketing is helping Real Estate companies to market their inventory effectively.
Real Estate Companies are sidelining traditional marketing that need aggressive budgets to maintain broadcast marketing messages. The real estate industry is transforming from finding the right customers to attracting the right customers to find them.
Building trust via educational and thought-leadership content, transparency and automation to nurture leads results in sales ready clients. Check our presentation on Inbound Marketing for Real Estate here.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Amazon as a Brand Building and Demand Gen Platform: Emerging Trends in Amazon...Tinuiti
In this session, we partner with Amazon sales analytics platform, Jungle Scout, to discuss the best ways to utilize enhanced tools like A+ Content and video to better serve your brand.
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing SuccesseMarketer
Join eMarketer for a free webinar that covers six guidelines for measuring the results of real-time marketing and details strategies used by select leading brands.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
Tune in to this webinar to hear how revenue-focused marketers are turning the tables on traditional approaches to content marketing — and yielding greater returns from their current programs — by taking tips from the playbooks of digital publishers such as YouTube and The New York Times! http://ow.ly/PutR306d7qU
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing PlansAggregage
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
BP305 Show me the money! The value in social businessSasja Beerendonk
Presentation at IBM Connect 2014.
Going through better ways to emasure ROI on social business.
Topics involved are: Measurement principles, Better measures such as: 1-9-90 rule of engagement, Return on Contribution (RoC), Return on productivity, Value of engagement, and Business patterns/use cases
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
Chip Reno and Ed Sarausad UW TMBA CapstoneChip Reno, MBA
Technology MBA program at UW for Chip Reno and Ed Sarausad's capstone project using real data collected from various IBM teams. This presentation walks through the data sources, methodology, findings, and other studies conducted by Chip and Ed beyond initial digital marketing analysis.
Similar to The Secrets of Successful Content Marketing (20)
The State of B2B Marketing: New Marketing Automation Stats for 2017Act-On Software
Many of the available marketing automation stats we regularly
use – to make strategic decisions, craft presentations, prepare
for sales calls – are getting a bit long in the tooth. So we set
off to uncover the most recent marketing stats by surveying
more than 350 marketing professionals in North America and
Europe to get their take on how investing in marketing
automation impacts business performance. The most
noteworthy results are included below.
Why Content Marketers Should Be Making Unicorn Babies Act-On Software
In this episode of the Rethink Podcast, we interview Larry Kim, CEO of Mobile Monkey, and founder of Wordstream. Larry is recognized as among the Top 50 Most Influential People in Digital Marketing. In this conversation, he talks about the differences between unicorn and donkey content, and how marketers can create unicorn babies.
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return.
Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
Rethinking the Role of Marketing, reveals that top performing marketing teams are taking full control of the customer lifecycle – everything from customer acquisition, to the more lucrative customer retention and expansion.
Looking to make a lasting impression on potential buyers? Check out this presentation for the tips & tricks you need to really dazzle with your content!
Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!
What Sales Leaders Should REALLY Expect from Marketing AutomationAct-On Software
Having trouble selling your sales leadership on the benefits of marketing automation? Don't miss this exciting presentation from Ian Michiels of Gleanster Research on the returns you and your business can expect from automated programs!
Ever wondered what makes for exceptional marketing content, or struggled to strike a proper balance between selling and serving? Lucky for you, Act-On's top demand gen personnel have tips and tricks to share that are sure to help your online offers really resonate! Get to know the ins and outs of crafting killer content in this exciting presentation.
Looking to move beyond a batch-and-blast approach when it comes to emails you send? Find out how to create more targeted offers with our crash course on lead nurturing basics!
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Act-On Software
Get to know the ins & outs of Canada's latest anti-spam legislation in this exciting webinar led by David Fowler, Act-On's Chief Deliverability Officer!
Who Is The Modern Customer? How Do They Want You to Talk to Them?Act-On Software
Ever wondered what makes the modern customer tick? See what some of today's top brands have done to engage buyers (and what buyers themselves have to say about brands) in this exciting presentation on leveraging social for brand awareness!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
5 Things You Need To Know Before Hiring a Videographer
The Secrets of Successful Content Marketing
1. The Secrets of Successful
Content Marketing
September 17, 2013
A special thank you to:
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6. @LeeOdden
What is Content Marketing?
“Content Marketing is the
planning, creation, promotion and
measurement of content for a
specific audience to influence a
business outcome.”
Image: Shutterstock
9. @LeeOdden
Content Marketing Maturity
Stasis
Focus: status quo
Static
Few resources
Initial experiments
Brand centric
Production Utility
Focus: quantity
Strategy
Process
Creation
“More is Better”
SEO centric
Focus: quality
Functional, useful
Customer focused
Refined process
Social centric
Storytelling Monetization
Focus: experience
Seek to dominate USP
Brand leadership
Optimized buy cycle
Integration
Multi & Omni Channel
Focus: ecosystem
Marketing ROI
Content Publishing ROI
Syndication ROI
Services ROI
Scale
10. @LeeOdden
Create Awareness
CMWorld Event
Feature Speakers Tips
eBook Slideshare
Blog Posts, Email, Social
40k Views
1,000+ downloads
100+ referred to event
Source: TopRank Online Marketing 2013
15. @LeeOdden
Start By Knowing Your Customers
Discover
Search Keywords
Social Topics
Advertising
Publications
Events
Word of Mouth
Consume
Text, Images,
Audio, Video
Mobile, Tablet,
Computer
Formal, Funny,
Long, Short
Act
Social Share
Engage
Subscribe
Register
Inquire
Buy
22. @LeeOdden
Optimized – Socialized - Publicized
Who are you
writing for?
What do
they care
about?
What stories
will connect
you?
Make it easy
to find &
share
Preferences
Pain Points
Behaviors
Search &
Social Data
Sources
Editorial
Calendar,
Repurpose
Social &
SEO
Networking,
PR, Linking
awareness
consideration
purchase
retention
advocacy
23. @LeeOdden
Optimized & Socialized Content Plan
awareness
purchase
consideration
retention
advocacy
Align Topical Needs With Content
Buying
Cycle
Keywords
Social Topics
Content Type
Awareness
Customer Goals
•
•
•
•
Save time
Save money
Make money
Convenience
general issues
blog, byline, social
Interest
category
investigative
video, social
Consideration
Stan
broad
comparison
demos
feature comparison,
reviews
Purchase
transactional
referrals
exclusive
Retention
tips
connect with other
users
be a resource
Advocacy
supporting
participation
deliver as promised!
24. @LeeOdden
Optimize Across the Lifecycle
Persona:
“Admin Jane”
Influences CEO
awareness
interest
Values:
= Fast
= Save $
= Service
consideration
purchase
Content:
= Topics
= Keywords
= Media & Channel
retention
advocacy
Save $
Service
Facebook
Email Offer
Tips Articles
Blog
Byline
PPC
Locator
Newsletter
Soc Net
Ads
Blog
PPC
Loyalty
VIP
Press
Fast
Blog
Reviews
Discount
Community
Referral
Article
Reviews
Display
Network
Referral
Media
Blog
Offers
Thank You
Rewards
30. @LeeOdden
4 Takeaways
1
2
3
4
Know your target customer preferences:
discovery, consumption, action
Map content topics to the buying cycle
Plan amplification in the content plan:
optimize, socialize, publicize
Start testing tools & develop processes – it’s
the only way to scale
31. @LeeOdden
Thank You! - Q & A
Lee Odden
lee@toprankmarketing.com
TopRankMarketing.com
MarketingBlog.com
OptimizeBook.com
Download Free Content Template:
http://tprk.us/keyedcal
33. What We Will Cover Today
•
•
•
•
•
What makes killer content that your audience will
love and share?
The benefits of different types of content and when
to use them.
Understanding the difference between content and
copy
How to use content to boost your direct marketing
strategies in multiple channels
PLUS: Bring your questions for a live Q&A at the
end of the webinar.
33
Target_Content Marketing_Bly_Sept 2013
9/17/2013
34. 5 Things That Make Killer Content
1. How-To
Tips
34
Target_Content Marketing_Bly_Sept 2013
9/17/2013
40. Bad Content Example
Bad content example:
Copywriting Tip
Most of your customers don't really give a crap about you, your products
or services, or your goals and dreams.
What they care about is how you can help THEM. They are too busy trying
to figure out how to overcome their challenges!
How to avoid it:
The key to writing great content is to either (a) present a new idea (very difficult)
or (b) communicate an old idea in a fresh, new, and compelling way (challenging
but easier). If you do neither, then you are wasting the reader’s time by stating
the old in a stale way. So why even bother? Answer: You shouldn’t.
40
Target_Content Marketing_Bly_Sept 2013
9/17/2013
41. Breakdown of B2B Content
Marketing Tactics in Use
•
87% of B2B content marketers use social media (other than blogs)
•
83% of B2B content marketers use articles on their website
•
78% of B2B content marketers use eNewsletters
•
77% of B2B content marketers use blogs
•
71% of B2B content marketers use case studies
•
70% of B2B content marketers use videos
•
70% of B2B content marketers use articles on other websites
•
69% of B2B content marketers use in-person events
•
61% of B2B content marketers use white papers
•
59% of B2B content marketers use webinars or webcasts
•
44% of B2B content marketers use research reports
•
40% of B2B content marketers use micro sites
41
Target_Content Marketing_Bly_Sept 2013
9/17/2013
42. Breakdown of B2B Content
Marketing Tactics in Use, Cnt’d
•
38% of B2B content marketers use infographics
•
38% of B2B content marketers use branded content tools
•
33% of B2B content marketers use mobile content
•
32% of B2B content marketers use eBooks
•
31% of B2B content marketers use print magazines
•
29% of B2B content marketers use books
•
28% of B2B content marketers use virtual conferences
•
27% of B2B content marketers use podcasts
•
26% of B2B content marketers use licensed or syndicated content
•
26% of B2B content marketers use mobile apps
•
25% of B2B content marketers use digital magazines
•
24% of B2B content marketers use print newsletters
•
11% of B2B content marketers use games or gamification
42
Target_Content Marketing_Bly_Sept 2013
9/17/2013
43. Does Content Marketing Work?
A survey asked nearly 1,400 IT professionals whether
content influences their purchase decisions.
Of those who responded, 89% said content has an
impact on their preference of technology vendor.
The respondents also said that they were more likely to
download and read white papers than product literature.
69% of prospects who like your white paper will pass it
on to colleagues.
57% of IT professionals said white papers influenced
their buying decisions.
71% of technology buyers prefer white papers to other
marketing content.
•
•
•
•
•
•
Sources: Maddox, Kate, “Study looks at value of online content,” BtoB, 10/10/05, p. 3;
Huff, Dianna, “How to Syndicate Your White Papers,” MarketingSherpa;
Knowledge Storm/MarketingSherpa Study
43
Target_Content Marketing_Bly_Sept 2013
9/17/2013
44. Content Marketing Benefits
to the Marketer
1. Sets the specs.
2. Makes the prospect beholden
(reciprocity).
3. Generates more inquiries.
4. Establishes you as the expert.
5. Educates the market.
6. Drives sales.
44
Target_Content Marketing_Bly_Sept 2013
9/17/2013
45. The Formula
LGM + BPO =
2 x RRR
45
Target_Content Marketing_Bly_Sept 2013
9/17/2013
46. Content vs. Copy
Content:
Apples help prevent cancer.
Copy:
A delicious fruit you can find in your refrigerator
can help prevent cancer.
46
Target_Content Marketing_Bly_Sept 2013
9/17/2013
48. Custora came up with its figures by analyzing data from 72
million customers shopping on 86 different retailer sites.
48
Target_Content Marketing_Bly_Sept 2013
9/17/2013
49. E-Zine Ads Work Very Well
49
Target_Content Marketing_Bly_Sept 2013
9/17/2013
59. Question & Answer Session
If you haven’t done so already,
please take this time to submit questions to
our speakers using the “Q&A” box on your
console.
#TMGWebinar
60. Thank You
Thank you for taking the time to attend our webinar today.
For additional information about our webinar series,
check out the following Web site:
www.targetmarketingmag.com/webinar
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