The Vine is an area within the WBWE, conceived to encourage new businesses that evolve around wine and vine industries. Using every resource, and expanding every possibility, such an initiative shows the great potential that can be developed in the sector. Escuela de Ingenierías Industriales-Universidad de Valladolid, Valladolid, Spain (sorayarr@iq.uva.es; mjcocero@iq.uva.es) Instituto de Tecnologia Química e Biológica, Universidade Nova de Lisboa, Oeiras, Portugal Instituto de Biologia Experimental e Tecnológica, Oeiras, Portugal abroBiotec – Grupo Matarromera, Valbuena de Duero, Spain Further information about "The Vine Science Award" on http://www.worldbulkwine.com/thevine/ing/posters.html