This webinar discusses the impact of local social engagement on business traffic. It covers how consumer behavior is shifting to mobile and social media, with location and intent playing a key role. Facebook Graph Search was examined as a new local search engine, with implications for businesses to claim and optimize their listings. Data showed high engagement for local pages versus brand pages. Steps were outlined to build local engagement through listing management, monitoring, promotions, and community management. The presentation provided an action plan for businesses to scale their local social media presence.
Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io
Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company's social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience. Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors and optimizes all your social media activities in one platform.
Unlocking the Lead Generation Potential of Search and Social MediaMarketing Mojo
View the full recorded webinar at: http://bit.ly/19YAHG5.
According to Hubspot’s recently released “2013 State of Inbound Marketing report,” SEO and social media rate among the top marketing channels for lead generation, delivering above-average sales conversions at below-average costs per lead. With the constantly changing digital landscape providing more new ways to target potential buyers, marketers may be missing out on golden opportunities to unlock the lead generation potential of search and social media marketing.
Are your search and social media channels optimized for lead generation?
In this webinar, Search Mojo’s Janet Driscoll Miller and Sarah Lokitis will show you different ways to utilize search and social media marketing channels for lead generation, including some new tactics you may not have known about.
MarketingProfs B2B: Supercharge Your Search with DemographicsMarketing Mojo
Did you miss the MarketingProfs B2B Forum in Boston? Be sure to check out Janet Driscoll Miller's presentation featuring how you can enhance your search marketing via demographics you can
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations gShift
Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary!
In this 30 minute webinar, we review:
-How to build an advertising campaign to compliment your digital marketing content.
-Different strategies on increasing visibility with both traditional and digital media.
-Using public relations to facilitate media relationships and guide the direction your digital messaging.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io
Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company's social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience. Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors and optimizes all your social media activities in one platform.
Unlocking the Lead Generation Potential of Search and Social MediaMarketing Mojo
View the full recorded webinar at: http://bit.ly/19YAHG5.
According to Hubspot’s recently released “2013 State of Inbound Marketing report,” SEO and social media rate among the top marketing channels for lead generation, delivering above-average sales conversions at below-average costs per lead. With the constantly changing digital landscape providing more new ways to target potential buyers, marketers may be missing out on golden opportunities to unlock the lead generation potential of search and social media marketing.
Are your search and social media channels optimized for lead generation?
In this webinar, Search Mojo’s Janet Driscoll Miller and Sarah Lokitis will show you different ways to utilize search and social media marketing channels for lead generation, including some new tactics you may not have known about.
MarketingProfs B2B: Supercharge Your Search with DemographicsMarketing Mojo
Did you miss the MarketingProfs B2B Forum in Boston? Be sure to check out Janet Driscoll Miller's presentation featuring how you can enhance your search marketing via demographics you can
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations gShift
Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary!
In this 30 minute webinar, we review:
-How to build an advertising campaign to compliment your digital marketing content.
-Different strategies on increasing visibility with both traditional and digital media.
-Using public relations to facilitate media relationships and guide the direction your digital messaging.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
Facebook Features 2017 - Ouali & DopplerFromDoppler
Lo ideal para que tus acciones en Facebook tengan éxito es entender la plataforma, conocer a sus usuarios y saber aprovecha las herramientas que tienes a mano. Descubre los mejores consejos para lograr todos tus objetivos
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Becky Livingston
Presented in conjunction with Brian Swanson, Becky and Brian share tips on how firm's can leverage social media and search engine optimization (SEO) strategies in its marketing strategy. Are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This slide deck was developed to help you:
• Discover additional inbound marketing opportunities for your firm using Google+;
• Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and
• Understand how Author Rank influences search engine rankings and inbound marketing.
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
Reviewing the potential value of Google + as a Web presence point and content marketing distribution channel for Brands and Local Businesses.
Setting up, optimizing, posting to and measuring the overall effectiveness of a Google + page for a business.
Using LinkedIn Paid Ads to support a lead generation campaignJake Potter
Presented at Brighton SEO, Jake Potter, Global Social Media Manager at Colt Technology Services shared how his organisation generated leads through an always on paid social strategy, focused on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
How Big Brands Can Make Localized Advertising Work for ThemMomentFeed
In the mobile era consumers are demanding authentic and locally relevant content from big brands. Sixty-seven percent of smartphone users want ads customized to their city/zip code and 61% want ads customized to their immediate surroundings.
The problem marketers of big brands have is how to do this type of localized marketing at scale. If you have hundreds or even thousands of locations it doesn’t seem accessible to customize each one of your ads to tailor to that audience. In this webinar we’ll discuss the value of localized marketing and how “not-so-local” brands can be doing this in a scalable way. Watch on demand: http://info.momentfeed.com/CampaignsWebinar.html
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
Facebook Features 2017 - Ouali & DopplerFromDoppler
Lo ideal para que tus acciones en Facebook tengan éxito es entender la plataforma, conocer a sus usuarios y saber aprovecha las herramientas que tienes a mano. Descubre los mejores consejos para lograr todos tus objetivos
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Becky Livingston
Presented in conjunction with Brian Swanson, Becky and Brian share tips on how firm's can leverage social media and search engine optimization (SEO) strategies in its marketing strategy. Are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This slide deck was developed to help you:
• Discover additional inbound marketing opportunities for your firm using Google+;
• Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and
• Understand how Author Rank influences search engine rankings and inbound marketing.
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
Reviewing the potential value of Google + as a Web presence point and content marketing distribution channel for Brands and Local Businesses.
Setting up, optimizing, posting to and measuring the overall effectiveness of a Google + page for a business.
Using LinkedIn Paid Ads to support a lead generation campaignJake Potter
Presented at Brighton SEO, Jake Potter, Global Social Media Manager at Colt Technology Services shared how his organisation generated leads through an always on paid social strategy, focused on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
How Big Brands Can Make Localized Advertising Work for ThemMomentFeed
In the mobile era consumers are demanding authentic and locally relevant content from big brands. Sixty-seven percent of smartphone users want ads customized to their city/zip code and 61% want ads customized to their immediate surroundings.
The problem marketers of big brands have is how to do this type of localized marketing at scale. If you have hundreds or even thousands of locations it doesn’t seem accessible to customize each one of your ads to tailor to that audience. In this webinar we’ll discuss the value of localized marketing and how “not-so-local” brands can be doing this in a scalable way. Watch on demand: http://info.momentfeed.com/CampaignsWebinar.html
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm.
*audio coming soon
Connecting With Consumers on Facebook with Localized ContentAshmi Elizabeth Dang
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Download comprehensive facebook marketing plan contents, strategic solutions, recent update of facebook data, recent facebook ads objectives, recent facebook ads guidelines, type of facebook call to actions, campaign timeline, best practices portfolio, case study page, and many more… Download Link: https://goo.gl/gRy9pr
Millions of people are looking for products and services every day. When they search, they want to find businesses near them that can learn more about and buy from. With so much competition our there, this presentation looks at local became such an important focus and how to make sure you get found whether you have one location or one thousand.
Jason Dailey, Partner Development Lead at Facebook| @jasonrdailey
Over the past several years, search and social advertising have become essential ingredients of any successful marketing program. Both channels, though fundamentally different, have proven to be highly effective and efficient for customer demand generation and fulfillment. Search, with its ability to “pull” users into a brand’s message and social, with its ability to “push” a message to a highly targeted audience are capturing a greater portion of global advertising dollars every year – Facebook and Google now make up ~77%+ of digital ad spend.
In this session, we’ll highlight how attendees can unleash the power of search and social integration by crafting winning campaigns, applying the latest research on combining paid search and social efforts, and employing paid social direct response tactics that complement and supplement paid search campaigns.
How to Engage the Local, Social and Mobile Customer of the FutureMediative
Customers are on the go, increasingly searching for local businesses on their mobile and social media. Make sure your strategy integrates local, social and mobile to reach your audience effectively.
The evolution of Google's SERPs and effects on user behaviourMediative
Google's search results pages have greatly evolved over the last decade and so have the ways searchers behave on those pages. Discover where people look and click on Google's search results pages.
The evolution of google's SERPs and effects on user behaviourMediative
Google's search results pages have greatly evolved over the last decade and so have the ways searchers behave on those pages. Discover where people look and click on Google's search results pages.
Mobile Search Statistics 2013:
- 1525% increase in mobile data usage forecasted between 2010 and 2015
- In 2014, more mobile phones will connect to the Internet in Canada than computers
- 1 in 4 people will get rid of their landline and only use a mobile device
- Smartphone users have almost doubled in Canada between 2010 and 2014
- 1 in 3 men and 1 in 4 women use smartphones
- 73% of smartphone users access the mobile web daily
- There are 13.4 million smartphone users in Canada
- Ontario and BC have the highest smartphone adoption rate, while Quebec has the lowest
- 3 our of 10 mobile phone users are interested in relevant information delivered to their device
- 1 in 2 mobile phone users are interested in location based content
Geo-Targeting Paid Search Tactics: Have We All Been Doing It Wrong?Mediative
Pay Per Click Advertising case studies showing what happened when Mediative tested an opt-out versus the traditional opt-in approach to geo-targeting in AdWords.
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
Your 4-month Digital Media Plan for this Holiday SeasonMediative
See how Mediative's Jennifer Dunn, Senior Product Manager, Display Advertising, and Yuli Shumsky, Direct Response Product Manager, will help you to boost your Holiday Sales with a comprehensive 4-month digital media plan.
You will learn how to:
- Generate interest in your offering with your secondary audience – the gift receiver
- Create awareness of this interest with your primary audience – the gift buyer
- Lead your primary audience to purchase, all while optimizing your ad spend
Network Analysis for SEO and Social MediaMediative
Network graphs and network analysis have applications in a number of fields. Learn how this can be applied to SEO and social media - an SMX West Presentation.
Traffic is flowing. make sure your website isn’t a ten car pileup!Mediative
When traffic hits your website, does it move along a logical route to a mutually beneficial destination? Or, is your website creating road blocks and dead ends, frustrating your customers and costing you lost leads and revenue?
Analytics and Reporting: How to define metrics that actually mean something t...Mediative
Learn from experts Chris Knoch (VP Marketing, Ready Financial Group), Bill Barnes (VP of Mediative) and Kyle Grant (Senior Sponsored Search Marketing Strategist, Mediative), as they share their insight on:
- Telling a story with your numbers and what they actually mean to the business
- Translating your data into business intelligence
- Defining numbers that impact your bottom line
- Avoiding data paralysis, and much more!
10 Tips for Selling Search to the C-SuiteMediative
Are you struggling with selling Search to the C-Suite in your company? Turn your conversations and presentations into successes! When you focus on the value and metrics that Search provides, senior executives will be sold on Search being an essential part of their overall digital strategy.
Landing Page Optimization: Matching Content to IntentMediative
Are your landing pages the place where good leads go to die? Turn those leads into conversions! When your landing page content matches your customers’ intent, conversions will follow.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Grant Kyle & Reed Rob (2013) - The Impact of Local Social Engagement on your Business Traffic (Mediative)
1. DIGITAL EXPERT WEBINAR SERIES
THE IMPACT OF LOCAL SOCIAL ENGAGEMENT ON
YOUR BUSINESS TRAFFIC
Build a strategy that leverages the growing local voice
2. June 11, 2013 Mediative.com
TODAY‟S SPEAKERS
Rob Reed
Founder
MomentFeed
rob@momentfeed.com
Cate Cadbury
Head of Creative Services
Mediative
cate.cadbury@mediative.com
Kyle Grant
Senior Product
Manager, Performance
Services
Mediative
kyle.grant@mediative.com
3. • #MediativeWebinar
Following the webinar, you will receive the following:
Facebook Graph Search: Eye Tracking Study
Engage with us on twitter
5. AGENDA
5
REALITY OF CONSUMER BEHAVIOUR
FACEBOOK GRAPH SEARCH & LOCAL IMPLICATIONS
THE VALUE OF LOCAL ENGAGEMENT
BUILDING A FOUNDATION
SCALING LOCAL SOCIAL MEDIA
ACTION PLAN TO GET STARTED
7. 7
29% increase in the
next two years.
REALITY OF CONSUMER BEHAVIOUR
SMARTPHONE USAGE PREDICTIONS
8. 8
REALITY OF CONSUMER BEHAVIOUR
3 FACTORS DRIVING CHANGE
TimeEnvironmentLocation
Intent varies when
consumer is at
work, relaxing or on the
go.
External factors impact how
consumers feel and what
they want /need now.
User motivations
vary greatly at different
times in the day.
11. LOCATION-BASED MOBILE MARKETING
OPEN APIs = COMPOUNDING PROBLEM
11
• Foursquare provides location data to over 10,000 other Local Apps.
• YP.ca provides location data to over 2,500 additional Local Apps.
13. LOCATION-BASED MOBILE MARKETING
CROSS APPLICATION & WEBSITE SEARCH
Search Engines are still favored, but mobile
apps, mapping applications, and directories are also
leveraged for a local business search
Source: Mediative “Spotlight on Local Mobile Search Behaviour” Eye-tracking Study 2013
14. LOCATION-BASED MOBILE MARKETING
CROSS APPLICATION & WEBSITE SEARCH
Number of Websites/Applications Consulted The average number of apps or
websites consulted in an average
local search is 2 to 3.
Source: Mediative “Spotlight on Local Mobile Search Behaviour” Eye-tracking Study 2013
16. 16
Of consumers will use a merchant if
recommended by a social connection
Source: comScore
72%
THE MOBILE LANDSCAPE
MARKETERS MOBILE ADOPTION
17. 17
FACEBOOK GRAPH SEARCH
THE NEW LOCAL SEARCH ENGINE?
The introduction of Facebook Graph
Search clearly has implications for
businesses, particularly those with
a local presence, or that are driven by
recommendations such as
restaurants, retail stores, local
services, etc.
Make sure your business or brand is
not left behind, and get started
optimizing your local Facebook pages
for Graph Search.
FACEBOOK GRAPH SEARCH & LOCAL IMPLICATIONS
18. 18
FACEBOOK GRAPH SEARCH
EYE TRACKING STUDY OF USER BEHAVIOUR
The Task
“Imagine you‟re looking for a restaurant in Toronto. You
try Facebook‟s new local search engine and search for
„restaurants nearby‟. You‟ll see the results on the next page.
What would you do to find a restaurant for dinner tonight?
1
19. 19
FACEBOOK GRAPH SEARCH
EYE TRACKING STUDY OF USER BEHAVIOUR
The Methodology2 KEY METRICS MEASURED:
• Time to First Fixation
• Fixations Before
• Visit Duration
• Visit Count
• Percentage Fixed
20. 20
FACEBOOK GRAPH SEARCH
EYE TRACKING STUDY OF USER BEHAVIOUR
The Results3
Participants scanned through
text listings in order, with
more participants in general
looking at a listing – not the
image.
21. 21
FACEBOOK GRAPH SEARCH
BUSINESS IMPLICATIONS
The value of Facebook marketing is shifting dramatically and
disproportionately from the corporate level to the local level
Graph Search is positioned as the third pillar of the Facebook platform:
✦ Timeline is where brand content is published
✦ News Feed is how brand content gets
distributed and shared by customers
✦ Graph Search is how brands leverage social
connections between customers and their
friends to generate implicit recommendations
and referrals
22. 22
FACEBOOK GRAPH SEARCH
HOW DOES IT WORK?
Graph Search unlocks the
value of local
likes, photos, check-
ins, ratings, and
recommendations
Only fans of local pages
will generate search results
for Places
23. 23
Search query
Missing logos
Unauthorized duplicates
Inconsistent categorizationInconsistent categorization
Social Filters
Missing logos
Unauthorized duplicates
Inconsistent categorization
FACEBOOK GRAPH SEARCH
RESULTS FOR TIM HORTON‟S
27. 27
FACEBOOK GRAPH SEARCH
PINSYNC OPTIMIZATION
PinSync by MomentFeed optimizes
local Facebook pages for
search, engagement, and discovery.
Here‟s what it entails:
1. Claim local pages under the
Facebook Parent-Child relationship
2. Update pages with accurate contact
details, categorization, and geocode
(lat/long)
3. Identify and merge unauthorized
duplicate pages for each location
29. THE VALUE OF LOCAL ENGAGEMENT
WHY LOCAL?
• Five times reach per fan
• x80 engagement in local
page content
• x40 overall impact
• EdgeRank friendly
30. Facebook Impressions
Local = 50% more
Brand Page Fans 3,036,994
Page Engagements 510,680
Unique Brand Impressions 7.0 Million
Total Brand Impressions 21.1 Million
Number of Locations 1,230
Number of Check-ins 52,351
Page Engagements 107,882
Unique Local Impressions 11.9 Million
Total Local Impressions 31.7 Million
Media impressions generated through
publishing brand page content
Media impressions generated through
customer check-ins and likes
THE VALUE OF LOCAL ENGAGEMENT
WHY LOCAL?
31. THE VALUE OF A CHECK-IN
POS DATA: BENCHMARK ENGAGEMENT AGAINST
CORE KPIS
Data taken from a 5 location restaurant chain in Los Angeles in 2012.
Correlation Coefficient is measured on a -1 to +1 scale with 0 signifying no correlation.
+0.90 Correlation Coefficient
33. Actual
Location
CLAIM & CLEAN LISTINGS
THE UNIVERSAL VENUE PROBLEM
Incorrect GeocodesDuplicate Venues Inaccurate Listings
+ Multi-location brands
are plagued by venue
inaccuracies internally
and across
Facebook, Foursquare,
and Google
43. SCALING LOCAL SOCIAL MEDIA
OWNING YOUR PRESENCE
• Branding is happening With or
Without You
• Own Your Profiles & have an owner
• Develop a Negative Post Mitigation
Strategy
• Develop a Content Calendar & plan
How can you scale this internally?
44. SCALING LOCAL SOCIAL MEDIA
ALIGNMENT TO MARKETING CALENDAR
Extend marketing messages effectively to
your audience.
45. MOVE THE NEEDLE
• Consistent Monitoring & Engagement
• Address Negative Comments Authentically
• Embrace UGC and Curate It
• Be Timely
46. SCALING LOCAL SOCIAL MEDIA
POTENTIAL ROI
Impacting the bottom line:
Create and Track Check-ins/Promotions
• Check-ins = People in Your Location =
High Probability to Convert
• Check-in Promotions = Direct Revenue
Correlation
1
2
3
4Risk Mitigation
• Brand Control &
Monitoring
Cost Savings
• Earned Impressions vs. Paid
Impressions
Time Saved
• Manage All your
Profiles through central
platform
47. 47
1. Claim and clean all business listings
2. Develop a plan
3. Monitor customer content
4. Share and Respond
5. Create Promotions / Build buzz to generate more check-ins and
foot traffic
ACTION PLAN
5 STEPS
Get ready for the emerging mobile consumer.
Adapt to the moving social networks.
48. June 11, 2013 Mediative.com
QUESTIONS
Rob Reed
Founder
MomentFeed
rob@momentfeed.com
Cate Cadbury
Head of Creative Services
Mediative
cate.cadbury@mediative.com
Kyle Grant
Senior Product
Manager, Performance
Services
Mediative
kyle.grant@mediative.com
49. 49
Over 300 Digital Marketing Resources Available for Download
Visit www.mediative.com/resources
CONTACT OUR DIGITAL EXPERTS
Mediative.com/contact
Editor's Notes
Cate to start: ‘Thank you for joining and Welcome to Mediative’s Digital Expert Series’ Today we will be talking about ‘The Impact of Local Social….’
Cate to outline the agenda and hand it off to Kyle
Consumers don’t separate their activities by online vs. offline channels any longer – smartphone usage has made this a reality. Information that highlights this phenomenon is :60% of smartphone users access local content via an app to get information in the area they are right nowYet, according to Marketing Sherpa’s Mobile Marketing Benchmark report from 2012, 59% of marketers are NOT tracking customer mobile adoptionIt seems many businesses aren’t getting the full picture given these trends.
This slide outlines the local search ecosystem. As you can see it is incredibly complex and it can be confusing to know where to start in terms of aligning with the mobile consumer behaviour.
Multiple local search platforms are making it more imperative to manage local listings across multiple platforms.
How does all that information relate to Facebook…it is the 2nd most popular app used on smartphone users in CanadaKyle to lead into this section with Rob chiming in on slide 21
The introduction of Facebook Graph Search clearly has implications for businesses, particularly those witha local presence, or that are driven by recommendations such as restaurants, retail stores, local services, etc. Mediative was first on the scene to try and determine initially how users would interact with this new feature of Facebook. We completed a quick eye tracking study asking users to complete this task: