See how Mediative's Jennifer Dunn, Senior Product Manager, Display Advertising, and Yuli Shumsky, Direct Response Product Manager, will help you to boost your Holiday Sales with a comprehensive 4-month digital media plan.
You will learn how to:
- Generate interest in your offering with your secondary audience – the gift receiver
- Create awareness of this interest with your primary audience – the gift buyer
- Lead your primary audience to purchase, all while optimizing your ad spend
Low cost to no cost digital marketing solutions for SMEs - Laila Hage-AliMai Vo
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During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
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Digital Marketing plays a very important role for startups especially since they cannot afford the costs of traditional marketing. As nothing is free, Cost Effective Digital Marketing for startups is the need of the day.
In this presentation which I handled at Google Business Group Cochin, I talk about some of the basic nuances to keep in mind, at the same time remembering the fact that there is no one-fit-for-all solution in Digital Marketing.
Low cost to no cost digital marketing solutions for SMEs - Laila Hage-AliMai Vo
Learn the marketing strategies and techniques larger organisations are implementing to expand their market share and engage with their audiences. With all the new marketing trends popping up, how do you determine what is the best suited for your company and budget?
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Cost Effective Digital Marketing For StartupsVijay S Paul
Digital Marketing plays a very important role for startups especially since they cannot afford the costs of traditional marketing. As nothing is free, Cost Effective Digital Marketing for startups is the need of the day.
In this presentation which I handled at Google Business Group Cochin, I talk about some of the basic nuances to keep in mind, at the same time remembering the fact that there is no one-fit-for-all solution in Digital Marketing.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
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100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
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- In 2014, more mobile phones will connect to the Internet in Canada than computers
- 1 in 4 people will get rid of their landline and only use a mobile device
- Smartphone users have almost doubled in Canada between 2010 and 2014
- 1 in 3 men and 1 in 4 women use smartphones
- 73% of smartphone users access the mobile web daily
- There are 13.4 million smartphone users in Canada
- Ontario and BC have the highest smartphone adoption rate, while Quebec has the lowest
- 3 our of 10 mobile phone users are interested in relevant information delivered to their device
- 1 in 2 mobile phone users are interested in location based content
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In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
How to Engage the Local, Social and Mobile Customer of the FutureMediative
Customers are on the go, increasingly searching for local businesses on their mobile and social media. Make sure your strategy integrates local, social and mobile to reach your audience effectively.
The evolution of Google's SERPs and effects on user behaviourMediative
Google's search results pages have greatly evolved over the last decade and so have the ways searchers behave on those pages. Discover where people look and click on Google's search results pages.
The evolution of google's SERPs and effects on user behaviourMediative
Google's search results pages have greatly evolved over the last decade and so have the ways searchers behave on those pages. Discover where people look and click on Google's search results pages.
Mobile Search Statistics 2013:
- 1525% increase in mobile data usage forecasted between 2010 and 2015
- In 2014, more mobile phones will connect to the Internet in Canada than computers
- 1 in 4 people will get rid of their landline and only use a mobile device
- Smartphone users have almost doubled in Canada between 2010 and 2014
- 1 in 3 men and 1 in 4 women use smartphones
- 73% of smartphone users access the mobile web daily
- There are 13.4 million smartphone users in Canada
- Ontario and BC have the highest smartphone adoption rate, while Quebec has the lowest
- 3 our of 10 mobile phone users are interested in relevant information delivered to their device
- 1 in 2 mobile phone users are interested in location based content
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In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
Network Analysis for SEO and Social MediaMediative
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- Telling a story with your numbers and what they actually mean to the business
- Translating your data into business intelligence
- Defining numbers that impact your bottom line
- Avoiding data paralysis, and much more!
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Your 4-month Digital Media Plan for this Holiday Season
1. YOUR 4-MONTH DIGITAL MEDIA PLAN
FOR THIS HOLIDAY SEASON!
August 28, 2012 ¢ mediative.com!
!
2. TODAY’S SPEAKERS!
Jennifer Dunn
Senior Product Manager
Display Advertising
Mediative
jennifer.dunn@mediative.ca
Yuli Shumsky
Product Manager
Direct Response
Mediative
yuli.shumsky@mediative.ca
Bill Barnes
VP Business Development,
Mediative
bill.barnes@mediative.ca
August 29, 2012 ¢ Mediative.com!
!
3. ENGAGE WITH US ON TWITTER!
• #MediativeWebinar
• Following the webinar, you will receive access to our Brand
Visibility and Advertising Cheat Sheets
4. AGENDA!
01. BRAND AWARENESS: BUILDING BUZZ FOR YOUR PRODUCTS & SERVICES
02. DIRECT RESPONSE: LEADING INTERESTED AUDIENCES TO PURCHASE YOUR OFFERINGS
03. MOBILE ADVERTISING: INFLUENCING IN-STORE AND ON-THE-COUCH SALES
5. 2011 WAS A YEAR OF U.S. HOLIDAY SALES CHEER!
$251.3B in Total Holiday Sales1"
$37.2B in eCommerce Sales2
(15% increase over 2010)"
$3.58B in eCommerce sales2
over U.S. Thanksgiving weekend alone!"
173% é
Black Friday +
In-store sales
in Mobile
Cyber Monday" the week before Xmas
Shopping on
grew 14.8% over 20111"
Dec 253"
September" October" November" December"
Source:
(1) Bain & Company, Jan 17, 2011
(2) comScore, Jan 4, 2011
(3) IBM via Google, Jan 2011"
5!
6. 2011 WAS A YEAR OF U.S. HOLIDAY SALES CHEER!
$251.3B in Total Holiday Sales1"
$37.2B in eCommerce Sales2
(15% increase over 2010)"
$3.58B in eCommerce sales2
over U.S. Thanksgiving weekend alone!"
173% é
Black Friday +
In-store sales
in Mobile
Cyber Monday" the week before Xmas
Shopping on
grew 14.8% over 20111"
Dec 253"
September" October" November" December"
DIRECT RESPONSE"
Source:
(1) Bain & Company, Jan 17, 2011
(2) comScore, Jan 4, 2011
(3) IBM via Google, Jan 2011" MOBILE ADS"
6!
7. TOP 10 HOLIDAY TOY CRAZES!
Mr. Potato Head" PONG" Cabbage Furby" PlayStation 3"
1M units sold 150K units sold Patch Kids" 1.8M units sold 81K sold w/in 24hr
3M+ units sold
1952" 1975" 1979" 1983" 1991" 1996" 1998" 2006" 2009"
Pet Rock" Atari" GameBoy" Tickle Me Elmo" Zhu Zhu Pets"
5M+ units sold 1M units sold 118.7M users 10M+ units sold 10M units sold
Source: toptenz.net"
7!
8. BAH-HUMBUG!!
Mr. Potato Head" PONG" Cabbage Furby" PlayStation 3"
1M units sold 150K units sold Patch Kids" 1.8M units sold 81K sold w/in 24hr
3M+ units sold
1952" 1975" 1979" 1983" 1991" 1996" 1998" 2006" 2009"
Pet Rock" Atari" GameBoy" Tickle Me Elmo" Zhu Zhu Pets"
5M+ units sold 1M units sold 118.7M users 10M+ units sold 10M units sold
Source: toptenz.net"
8!
9. 2011 WAS A YEAR OF U.S. HOLIDAY SALES CHEER!
$251.3B in Total Holiday Sales1"
$37.2B in eCommerce Sales2
(15% increase over 2010)"
$3.58B in eCommerce sales2
over U.S. Thanksgiving weekend alone!"
173% é
Black Friday +
In-store sales
in Mobile
Cyber Monday" the week before Xmas
Shopping on
grew 14.8% over 20111"
Dec 253"
September" October" November" December"
DIRECT RESPONSE"
BRAND AWARENESS"
Source:
(1) Bain & Company, Jan 17, 2011
(2) comScore, Jan 4, 2011
(3) IBM via Google, Jan 2011" MOBILE ADS"
9!
10. BRAND AWARENESS!
BUILDING BUZZ FOR YOUR PRODUCTS & SERVICES!
• Premium Display Placement
• Branded Content
• Sponsorships
11. VIDEO DRIVES ACTION!
Video generates interest in tech products.!
66% of viewers became interested in the featured technology product models. 1
55% of viewers were introduced to brands not previously considered. 1
53% of viewers talked to family & friends about the products. 1
Video drives apparel sales.!
4 in 10 visited in-store or retail website as a result of watching apparel videos. 2
Video pushes TV shoppers to act.!
61% of viewers visited a store that sells TVs. 3
55% of viewers visited a website that sells TVs. 3
October" November" December"
BRAND AWARENESS"
Source: (1) Compete via Google, Dec 2011, (2) Compete via Google, July 2012, (3) Compete via Google, Dec 2012"
11!
12. PUSH MESSAGE TO CONSUMER: Video!
PRE-ROLL" FLOATING AD"
• 15 second ads are optimal length in these established placements so to convey
the message without turning off the viewer
• 30 second ads are best for emotional engagement, but are best applied in
user-initiated ad placements
September" October" November" December"
BRAND AWARENESS"
12!
13. PULL IN THE CONSUMER: Branded Content!
September" October" November" December"
BRAND AWARENESS"
13!
14. Now that theyʼre engaged, "
itʼs time to convert BUZZ into SALES."
November: Black Friday, Cyber Monday
September" October" November" December"
MOBILE ADS" 14!
16. RETARGETING: Right Place at The Right Time!
• Advertising strategy where your ads are displayed to a user who has
already expressed an interest in your offer by visiting your site, clicking
on an ad, opening an email, etc.
• Retargeting is a “sleeping giant” in the world of brand awareness
• You have spent the last two months brining awareness to the market.
Now is the time to capitalize on it!
September" October" November" December"
DIRECT RESPONSE"
September"
16!
17. RETARGETING: Right Place at The Right Time!
Advertiser’s Website,
offer page or email
newsletter
RETARGETING
Giant
is
Sites in the Mediative
AWAKE!
network and trusted
partners
September" October" November" December"
DIRECT RESPONSE"
17!
18. RETARGETING: The Message!
0.27% CTR 0.23% CTR
• Holiday Spirit
• Clear Incentive
• Strong and Clear Call To Action
September" October" November" December"
DIRECT RESPONSE"
18!
19. AUDIENCE TARGETING: The Low Hanging Fruit!
!
• Science by which we predict online consumer profiles, intention to buy
products and services, and future online/offline activities
• Boost sales by going after motivated consumers
• No better time to advertise to individuals who are already actively
seeking your product or service
• Automotive, Finance, Telecommunication
September" October" November" December"
DIRECT RESPONSE"
19!
20. AUDIENCE TARGETING: The Low Hanging Fruit!
!
• Mediative’s data segments are stacked with conversion-prone users that
can be reached with messages that will encourage them to click and
convert
• Knowing what type of product or service users are interested in allows
an advertiser to place a perfect gift idea into the click path of a user who
would not have visited the site otherwise
• Supplement your retargeting efforts and increase reach
September" October" November" December"
DIRECT RESPONSE"
20!
22. MOBILE NEEDS TO BE IN THE MIX!
At Shoppers’ Sides…!
80% of Canadian smartphone users claim
to use their phones multiple times a day and,
of these, 61% say their use is continuous. 1
Supporting Holiday Shopping.!
70% read reviews. 2
61% access holiday price info. 2
61% conduct holiday product comparisons. 2
53% make a purchase within a day. 2
September" October" November" December"
MOBILE ADS"
Source: (1) Ipsos Reid, May 2011, (2) Compete via Google, January 2012"
22!
23. SEARCH ISN’T THE ONLY MOBILE GAME!
On average in Canada, mobile banners deliver a
0.57% CTR vs. online banners that deliver a 0.07% CTR.6
September" October" November" December"
MOBILE ADS"
Source: (5) Adx/Telemetrics, August 2012, (6) MediaMath, August 2012 "
23!
24. LOCALIZATION DRIVES AD RESPONSE!
66% of consumers notice mobile ads.1
33% of users are more likely to click on locally relevant ads.1
73% of smartphone users and 70% of tablet users are most likely to click on
ads that are “locally relevant to me”.1
Location must be a consideration when delivering mobile campaigns."
(1) Telmetrics-xAd study, 2012.
"
25. MOBILE DEVICES GO EVERYWHERE!
47% of mobile behavior happens at home.
29% happens when mobile users are out and about.
10% happens when mobile users are at work.
Different locations drive different consumer intentions."
Google, “Our Mobile Planet: Canada”, May 2012"
26. WHAT I NEED: NOW AND HERE!
SHOPPING IN-STORE" LEISURELY ON-THE-GO"
SHOPPING AT HOME" LAST MINUTE PURCHASES"
27. LOCATION + CONTEXT + TIME = HYPER-RELEVANCY !
BUSINESS DISTRICT
or
RESIDENTIAL
Other?
• school zones
• in traffic
• in malls… in store…
Situational targetingʼs performance over-exceeds 0.57% industry benchmark."
27!
28. BUILDING BUZZ TO GENERATING HOLIDAY SALES!
4 MONTH DIGITAL MEDIA PLAN!
1! Gain Brand Awareness!
SEPTEMBER to OCTOBER"
• Banners & Rich Media"
• Video"
• Sponsored Content"
2! Target Interested Consumers with Promos!
NOVEMBER to BEGINNING DECEMBER"
• Re-targeting"
• Audience Targeting"
3! Influence Last-Minute Shoppers!
DECEMBER"
• Mobile Ads: Hyper-Local Targeting"
28!
29. CONTACT ONE OF OUR DIGITAL EXPERTS TODAY!
mediative.com/facebook mediative.com/linkedin
mediative.com/twitter mediative.com/youtube
mediative.com/googleplus mediative.com/contact
30. TODAY’S SPEAKERS!
Jennifer Dunn
Senior Product Manager
Display Advertising
Mediative
jennifer.dunn@mediative.ca
Yuli Shumsky
Product Manager
Direct Response
Mediative
yuli.shumsky@mediative.ca
Bill Barnes
VP Business Development,
Mediative
bill.barnes@mediative.ca
August 29, 2012 ¢ Mediative.com!
!