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Network Analysis for SEO and Social Media
This document discusses network analysis for SEO, covering definitions, basic concepts, and applicable software tools. It highlights methods for analyzing backlinks, interlinking between web properties, and competitive analysis. The applications extend to social media analysis and brand management, emphasizing the importance of understanding network dynamics for effective SEO strategies.
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Network Analysis for SEO and Social Media
- 1. Network Analysis forSEO- definition & basic concepts- software and datasets- applications for SEOCharlotte BourneSearch Marketing Strategist, Mediativewww.mediative.ca
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- 3. Basic ConceptsNode orVertexEdge
- 4. Basic Concepts: CentralityDegrees:number of incoming or outgoing connectionsCloseness: ability to reach all other nodes in the least amount of stepsBetweenness: extent that a node lies on the path to reach other nodes
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- 8. YoutubeBacklink data from:-GWT- Yahoo Site Explorer- Open Site Explorer
- 9. Network Analysis forSEO Interlinking between web properties
- 10. Analysis ofbacklinks
- 11. Competitive analysisof backlinks
- 12. Social networkanalysisAnalysis of Backlinks who is linking to my client’s websites?Analysis of BacklinksLinks to One Site in the NetworkLinks to Two Sites in the Network
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- 14. Competitive Analysis whois linking to my competitors but not to my client?Competitive Analysis: Degree Centrality- Act as hubs of information
- 15. Competitive Analysis: BetweennessCentrality- Information frequently flows through these sites
- 16. Social Media Analysislooking for influencers on TwitterSocial Media Analysis: 4FRNT Skis
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- 19. Advanced ApplicationsSEO layering in other data setsSocial Media- brand management competitive analysis
Editor's Notes
- #3 Definition. Science, social science, business.Links b/w websites.
- #4 Krackhardt kite. Explain actor vertices; connections edges, undirected vs. directed.
- #5 Central concern: centrality.Math formula.Marketing.Information broker.
- #6 Meant for academics. Programming languages. Lack of documention.
- #7 Nodexl: free, open source, MS Research labs, mandate.Ability to import from a variety of network.
- #8 Organize own network; how your network fits into the web as a whole
- #9 Distance has no meaning, red dots are client sites.
- #14 Common site with high betweenness centrality: Wikipedia
- #16 4FRNT Twitter network.29,300 edges between 1,250 vertices. Layout, zoom, dynamic filter, cluster.
- #17 Blue: 4FRNT. Orange: ESPN Ski. Lime: Armada Skis. Same niche market. Pink: The Canyons.Blue: 4FRNT. Orange: ESPN Ski. Lime: Armada Skis. Same niche market. Pink: The Canyons.
- #18 Teton gravity has 12,000 followers.
- #19 SEOMoz API for MozRank or anchor text. Google Analytics referring traffic as additional data layer.